The Five Corner Stones of Media…

Earlier in class we talked about the five corner stones of today’s media: Journalism, Propaganda, Public Relations, Advertising and Ethics. The five aforementioned corner stones provide today’s journalism student with a lot of options and a lot of conflicting views and opinions regarding each of them.
Based on what you’ve heard in class earlier today, pick one of the five corner stones, give me your definition and write a one page detailed discussion on that corner stone. It is important that all your opinions will be posted before 8 am Wed. April 20 on this blog.
Looking forward to reading your comments.


About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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108 Responses to The Five Corner Stones of Media…

  1. Julie Lawson says:

    Of all of the cornerstones of media discussed in class, I believe that ethics would cause the most debate. Although journalism, propaganda, public relations, and advertising are subjective as well, ethics deals with a person’s belief system that they most likely feel very strongly about. Everyone has a different definition of what they consider “ethical.” Most of the time, these different ethical perspectives stem from different experiences, cultures, traditions, religions, and communities. Some believe ethics to be rules that change over time. Some believe ethics only concerns an individual and the government. In class, ethics was defined as “a system of moral principles.” I would define ethics as a set of values that does not change over time. This is a definition that obviously stems from religion. I believe that God revealed to us what is right and wrong through the Bible, and that is what we should follow. Some examples of unchanging values include honesty, obedience to authorities, and caring for the poor. I believe that ethics can be learned from Scripture; however, other’s sources of learning ethics could be from personal experiences and observations that help in shaping their ethical outlook. The consensus of a community may shape some people’s outlook on ethics if they tend to follow the crowd. Even cultural teachings such as the following can shape a person’s definition of ethics: law, psychology, science, and philosophy. The other definition of ethics, as discussed in class, defined ethics as “a set of principles of right conduct.” This definition is so vague, because what one person may consider “right,” the next may consider “wrong.” Because everyone’s definition of right and wrong varies, in this case, everyone’s definition of ethics will vary.

  2. Sydnee Stafford says:

    Ethics, to me, is basically following “The Golden Rule”. The rule that says “treat

    others as you would want to be treated”. I believe that you grow up with these values

    instilled in you from birth. Your parents teach you what is right and what is wrong and

    you generally abide by these moral principles. Ethics also has a lot to do with society

    and what the population deems acceptable and unacceptable. I believe that morality

    and ethics go hand in hand more often than not. Everyone has their own moral

    principles or ethics and they all differ. For example, some people are willing to kill

    another human being to obtain something that they want in life. However, there are

    other people in this world that would not go as far as tell a lie to achieve what they

    want. This is just one example of how people and their ethical values differ from one

    another. Believe it or not, there are certain people that believe that everyone should

    have the same set of moral principles. However, that simply cannot happen. Every

    single person in this world has a different opinion of what is right and what is wrong,

    as well as different backgrounds, cultures, experiences and upbringings that have

    shaped them into the person that they are today. Ethics in journalism and ethics in life

    are similar, as well. Journalists want to report stories that are truthful, accurate and

    fair. The journalist wants to build up the readers reliability and make the reader feel

    like they can count on them to deliver a well written story that is precise. Likewise, in

    life, people count on you to do the “ethical” or right thing which, in turn, builds your

    character and shapes the opinion of those who are watching you. Ethics also

    establishes your credibility. So, as you can see, there is a textbook definition of ethics,

    but the real question is what you think is ethical and moral. The key to living an

    ethical life, not only day to day but from a journalistic point of view as well, is to not do

    anything that will cause you not to be able to be proud of what you have accomplished.

    Also, not doing anything that could potentially disappoint the people that matter the

    most to you in this world.

  3. Lee Morgan Gunn says:

    Lee Morgan Gunn
    Journalism 101
    Dr. Husni
    18 April 2011
    Definition of Advertising
    The dictionary defines advertising as “the act of calling something to attention of the public especially by paid announcements” and another definition claims it to be “the act or practice of calling public attention to ones product, service, or need especially by paid announcements in newpapers, magazines, radio, telelvision, billboards, etc.” Both of these definitions cover the basics of advertising, and my personal definition of advertising goes something like, “the use of visual or auditory stimulation to the public by any means possible in order to get the product or message needing to be advertised out into the public eye in whatever ways they can”.
    The first two definitions leave much out to me in the way of describing advertising by limiting themselves to only covering the surface of advertising and not including the various ways advertising can be seen. I believe that advertisements use whatever means possible to get into the public world, from radio stations to television to magazines and newspapers. The original definitions don’t illustrate just how intrusive and pressuring advertising can be and leaves much to be imagined. Advertising can be seen everywhere we turn today, not just hoping that we notice the ads, but instead being shoved into our faces wherever we look in order to make sure we see and notice the product. Because of this push into every individual’s life, advertising can get a bad reputation as a negative influence when in all honesty, it is just achieving what it means to by making an impact into our lives.

  4. Mara Joffe says:

    I define ethics as the traditionally accepted societal, familial, and religious standards that one is expected to act in accordance with. Each person can certainly form his own ethical or moral principles; however, I feel that one’s ethical foundation is molded in a way similar to one’s political ideology. Also, the initial moral education one receives is of course apt to change when introduced to a new environment, but more importantly rests the question of how much ethical stability is necessary for a journalist to do his job effectively.
    Political socialization describes the ways one’s surrounding environment and culture affect his political ideology. A teenager does not simply wake up one morning and decide he is a Republican or Democrat—at least not normally. Instead, he is raised with particular values in mind based on the like views of his parents, religious leaders, and society as a whole. These values in turn determine which political category one does or does not fall into.
    Likewise, children are exposed to what society deems “morally right” or ethical. Parents instruct their children not to lie or steal, and they also insist that children obey and respect authority. Society in general upholds the nationalistic view that one should remain loyal to his country, i.e. not necessarily publish government documents that have the potential to cause a nation and its people harm.
    It is actions such as the above mentioned that plague today’s everyday people, especially journalists. How broad should ethics’ reach span in hindering a reporter from doing his job? Furthermore, if ethics are the product of one’s cultural upbringing, how can someone judge his convictions as right or wrong? The answers to these questions fall into an expansive gray area, one that, perhaps with time, will gradually shrink. If not, I expect ethical issues will ultimately follow the boundaries of the law and otherwise be determined in the journalism field on a firm-to-firm basis.

  5. Katie Ireland says:

    In class yesterday, we talked about how journalism is one of the cornerstones of media. The definition given of journalism was that journalism is the occupation of reporting, writing, editing, photographing, or broadcasting news regardless of the information. Although I agree that information does not become journalism until it is distributed in some way to the public, I think that the actual information distributed is a vital part of the definition of “journalism”. Journalism- real journalism- should not be made up of any information or written by anyone. Then Facebook becomes a medium for anyone and everyone being a journalist. Yes, news may be distributed through Facebook or twitter or other such online media, but is that really journalism? Shouldn’t there be higher standards for what qualifies as journalism? Instead of just any information, journalism should be held to higher quality and valuable information. The problem is that not everyone agrees on what exactly constitutes as valuable information. Reporting is an important part of journalism, but it also matters what is being reported. Gossip is not news or journalism; it is just gossip. No one cares about just any information. This goes along with the saying that Dr. Husni mentioned in class, “If everyone is a journalist, no one is a journalist”. If all distributed information is journalism, what makes it special? What really makes up journalism?
    Ultimately, there are many important facets of journalism. This includes reporting, writing, editing, etc. But the quality of information, the definition of the information distributed in journalism either needs to be changed, or just better defined. By allowing anyone to choose what makes up journalism, we are hurting the image of journalism, hurting the relationship to the customer and to all those who read and follow this media. Experience-makers should not just create anything. Create something great; create something for good.

  6. Christina Huck and Molly Rhoades says:

    Advertising is the act of making ones self, company, product, service etc. seem as
    awesome and good as a possible. It is a person or company’s chance to really sell their product to the public or an audience.

    Without good advertising the product is going to have a hard time selling or appealing to the audience in which the company wants to sell it to. It has to catch the audience’s eye and holds their attention. Even if the product really is not all that good of quality or worth spending money on it is necessary to make it seem like it should be best product ever invented.

    The definition that I have come up with does not differ all that much than the definition and what was discussed in class. The only difference is that depending of the situation and location, I do not believe paid announcements grab any more attention then other ones. Word of mouth can be very powerful. No matter how many paid ads there are, if the public says it is not a good product then that is taken more into consideration than an add where the viewers know the company is probably playing it up to be better than it is.

    On the other hand, word of mouth can help paid adds. If there is some add promoting a product and the public likes the product then the viewers of the add are going to believe it and want to the product.

    I believe advertising greatly depends on the public view and if they like the product. If the product is good then t.v. shows are likely to promote the product and people will be talking about it and how good of a product it is. If the product is not as good as advertisements say it is people will no recommend it to their friends and public figures are most likely not going to promote it unless they get paid a good amount of money.

  7. Christina Huck says:

    Advertising is the act of making ones self, company, product, service etc. seem as
    awesome and good as a possible. It is a person or company’s chance to really sell their product to the public or an audience.

    Without good advertising the product is going to have a hard time selling or appealing to the audience in which the company wants to sell it to. It has to catch the audience’s eye and holds their attention. Even if the product really is not all that good of quality or worth spending money on it is necessary to make it seem like it should be best product ever invented.

    The definition that I have come up with does not differ all that much than the definition and what was discussed in class. The only difference is that depending of the situation and location, I do not believe paid announcements grab any more attention then other ones. Word of mouth can be very powerful. No matter how many paid ads there are, if the public says it is not a good product then that is taken more into consideration than an add where the viewers know the company is probably playing it up to be better than it is.

    On the other hand, word of mouth can help paid adds. If there is some add promoting a product and the public likes the product then the viewers of the add are going to believe it and want to the product.

    I believe advertising greatly depends on the public view and if they like the product. If the product is good then t.v. shows are likely to promote the product and people will be talking about it and how good of a product it is. If the product is not as good as advertisements say it is people will no recommend it to their friends and public figures are most likely not going to promote it unless they get paid a good amount of money.

  8. John ( Trey ) Miller says:

    The five corner stones of Media consist of: Journalism, Propaganda, Public Relations, Advertising, and Ethics. Being that I am a Criminal Justice major, propaganda is the one that jumps out to me the most.
    Propaganda’s basic function is to further an idea by means of a rumor or action to achieve a desired physical and or psychological outcome. My definition of propaganda is directly related to terrorism against our country as well as other countries. Propaganda can be used in positive or negative ways, for example; The United States uses propaganda through news reporters and government officials to assure the nations security, simply by comforting people stating that through advancements in technology and better intelligence we are more safe now than we have ever been. On the other hand, terrorism use the same methods instill fear in those nations they consider to be their enemy.
    Military campaigns have often sought to instill fear in enemy soldiers and the people of their country as a part of the psychological battle. Most military campaigns, however, use fear as a secondary tactic within a war whose ultimate objective is seizing or destroying the enemy’s territory, weapons, material resources, and physical/mental ability to wage war.
    Terrorism by contrast is a tactic often employed by political people that have no hope of physically defeating their enemy. Instead, their goal is to defeat the enemy psychologically through the calculated use of violence and verbal threats of violence. Terrorist use propaganda to harm the minds of the American people, as well as other countries. They use rumors as a “fear blanket” that looms over the heads of citizens.
    I have read the definition given in class many times. Im not sure I can say that my definition deviates from it. I associate propaganda with a national security background. I totally agree with the definition. I now see how it can be used in other non violent, news related ways and not just terrorism. Propaganda is as deadly/helpful as the person using it wants it to be, it is extremely powerful and should be used with much discretion.

  9. Taylor Kamnetz says:

    Propaganda is something that many people seem to forget is a part of the world today still, and even present in America as well. Propaganda, in my opinion, is the swaying of the public’s opinion by leaving out important pieces to a story in order to manipulate them in to doing or believing what they want. In Journalism, it is all about drawing people in and catching their attention by the first word in the title of an article. The truth of the matter is that journalists know that the title has to cause a stir in the readers or they won’t be remotely interested. With this being known, the titles are often just as misleading as the articles themselves can be. If a columnist writes about how the candidate for president is a cheater in every aspect of the word and has a crazy addiction to this and that type of drugs, was in and out of rehab for the majority of his college life, and has an awful haircut, you’d think ‘that must be true, they wouldn’t have let the article run if it wasn’t. That guy is truly awful, there’s no way I’m letting him run the country that I love so much’. Sadly, this type of work does not need to be accurate. The writer was striving to get a point across due to their own personal feelings about that politician, and in order to get the end result he wants, being to not have them as president, these words need to be distributed to the public so they can be sure to steer clear of this person at the poles.

    Although I personally don’t view propaganda as an entirely positive thing for nations populations, I believe that it does in fact keep things under control and a nation in unity the majority of the time. Though many things involved with propaganda aren’t true, its something the world has come to deal with.

    Propaganda is used every day in the journalism world, and can be closely associated with the PR world. Those who work in Public Relations are always trying to maintain a clean image of their clients, regardless of what they may have to do to have that happen. Say a journalist finds out the details on a famous actress with a new movie about to come out. This information could be leaked and has the potential to ruin this woman’s career instantly. The PR firm would most likely strike a deal with that Journalist to ensure that this article went no where near the press to save her clients career, and her own. This is propaganda because something is being kept from the public that may be vital to ensure the prosperity of ones career.

    The definition given of propaganda in class was the widespread of information, ideas, or rumors spread deliberately to help or harm a person, group, or institution. I agree with this definition, but I also think that what there is more to it, as was stated above. During the time of Hitler’s rule over Germany, there were many things kept from the public and other countries to ensure that their operations would remain running smoothly. People began to publish books about what they were hiding, and they paid for it as well.

    This was all propaganda, working to harm the government, and the government in return was working to harm the public. Propaganda is something that will remain a huge part in the journalism world as long as people have things to hide and keep striving to hide them.

  10. Mary Catherine Ford says:

    Mary Catherine Ford
    Dr. Husni
    Journalism 101
    19 April 2011
    Public Relations
    Public relations is a career I want to explore when I graduate from college. The proper definition is this, public relations is; the actions of a corporation, store, government, individual, etc. in promoting goodwill between itself and the public, the community, employees, customers, etc. It seems like a fast passed career that is extremely fun.
    Public relations is something that really interest me as a career. I don’t know much about the field but this, it’s primarily women so I think I have a good shot at making it. It has to do with a lot of public appearances and speaking. The speeches consist of talking up your subject. Whether it is a company, person, or place. The point is to act as though the subject is the best thing since sliced bread. The job is to get people excited and to believe in the product. The speaker must be witty and charming to captivate the audience. Basically, managing the communication between your subject and the public. Public relations make sure what is said or done about the subject is always positive. If things do go bad for the subject, damage control is in order. In public relations there are many different fields to work in. Jobs like working for a celebrity, the government, or a major company. So there is no way to get bored in the field.
    To be in this field, the person must be outgoing and willing to go the extra mile. The hours will probably be long as well. It will all pay off in the end however if the reputation of company, person, or place is in good order with the public. If it is then it is a job well done.

  11. Gabrielle Krotser says:

    Gabrielle Krotser- Public Relations
    The five corner stones of Journalism I feel are an essential part of any person in the business field to be well aware of and have a basic understanding of how to deal with them. Having an emphasis in Public Relations here at the University of Mississippi, I felt that it would be appropriate to go over and stress to you the importance of my major in the business world.
    Whether it’s a good day or a bad day, the people in Public Relations are the ones to get you through any type of situation. Where people in advertising or journalism may steer your company down a dreadful plug to the bottom. Your public relations professionals are going to be there to pick you up where ever you are and figure out what needs to be done as far as cleaning up goes.
    That being said they tend to take care of the press and the media. It is said that some of the most important qualities to have as a public relations agent or agency is your ability to respond and react to the public through writing. I feel that this skill give companies to get a clear statement of what is being done right and wrong and message delivery seems to remain pretty accurate. I also feel that another important quality is your personal relationship skills. These skills help you communicate effectively and by doing that you will be able to get the kind of coverage that you want, for the most part.
    That being said, it is also their responsibility to provide accurate and precise information to journalists as well as newspapers about their clientele. They must be able to keep up with what is published to make sure that their company is not only being represented properly but also that it is accurately being covered.
    Although uncertainty and misinformed situations happen all of the time I feel that as long as a PR professional is able to deliver and precise message, image and communicate and deliver in an organized fashion they will be successful in the business world.

  12. Marrissa Senneff says:

    Marrissa Senneff
    Jour. 101
    April 20, 11
    Propaganda is a rude way to communicate attitude of one community towards another. Propaganda is made to influence others. It gives selective facts in hopes to encourage a certain synthesis. Propaganda is made to produce emotional feelings and change the attitude of the targeted audience. Propaganda was used during every event from WWI and the Holocaust to carpooling. Wendy Walters came up with an image to show small communities that they should support transit. Her reasoning is because car ownership is growing in cost and the price of operating a vehicle was going up as well. Across the bottom is written “one person per SUV is the rule.” It is making a funny towards car dealerships who feel everyone needs a car. The famous I Want You for U.S. Army is a popular WWI piece that many still see today. It was printed in 1916. Americans did not want to go to war with Europe but President Wilson went ahead and declared war anyway. It was a way for Woodrow Wilson to create his army. During the Nazi War radio broadcast was an important propaganda tool. Radios placed the party’s voice in every home. A popular propaganda piece has a huge radio surrounded by millions of people facing it. This shows that the citizens of the country have become all ears to what is going on in the world.
    In class we discussed propaganda as information, ideas, or rumors, deliberately spread wide help or harm to a person, movement or nation. Its purpose is to help or injure an institution, cause or person. I believe the two definitions are similar. Propaganda can be extremely helpful or hurtful. It’s an aggressive way to put ones point across.

  13. Anne K Schuler says:

    Anne K. Schuler
    April 20, 2011

    Of the five cornerstones of media we discussed in class, I am writing my paper on ethics because I believe if one does not have a good ethical backbone, then he or she has nothing. In class, ethics was defined as “a system of moral principles.” My definition of ethics is how an individual’s moral judgment is carried out.
    Colleges across the country teach ethics classes in nearly every area of study, however, I do not believe ethics is something that can be taught in a classroom. You either have a good moral compass or you don’t. My position is this: if you have to ask yourself whether something is wrong or not, chances are, it’s wrong and shouldn’t be done.
    I ran across an example of what I deem bad ethics in journalism today. Kimora Lee Simmons was quoted by as saying that she lost twenty-five pounds by stating that “I don’t eat.” Outraged, Simmons corrected that statement by telling StyleList that what she actually said to the reporter at was “I don’t eat bags of Doritos and cheeseburgers like I used to.”
    Obviously, here is a woman who is a mother to three small children and looked up to by not only several in the fashion industry but by thousands of young women as well. Why on Earth would a journalist report something so blatantly false? It would seem to me that he has no moral compass and just wanted to get an attention grabbing story by butchering the interview. He could have printed what she actually said and still had a story, maybe just one not as tantalizing.
    Having a good set of ethics isn’t difficult but necessary.

  14. Anna Beth Higginbotham says:

    Anna Beth Higginbotham
    Journalism 101


    Out of the five corner stones of Media, I think that ethics is probably the one that causes the most conflict. In class, I learned that one definition it this word is,” a system of moral principles.” I think that that definition fits this word very well! Everyone in our culture today have different morals and values that they live by. Some of these depend on their family life, their interests, where they live, and what job they hold. I know that my morals and values come from the Bible, where it clearly states what right and wrong for everyone. However, I am very aware that not everyone feels the same and I truly respect the opinion and beliefs of others. I clearly understand that my definition of what is right, may not be right in the eyes of other individuals around me. I think that that is truly where the conflict and the challenge for journalists comes into play. IT can be hard to report on something that you clearly think is wrong, or that others think is right. It is a daily challenge not to show your opinion. But that is a gift that true talented journalists have. Although it is something that they struggle with everyday, it is their job to be the bystander and simply report the story. I think that ethics is something that every individual has, no one has no opinion, but it how we express our opinions that counts. Consistency is the key for journalism today. Fox has lost many viewers because they believe it is too conservative. CNN has lost viewers because people see them as too liberal. These are just two of the many examples of how ethics is a day to day problem for the media today. It is something that the world of journalism needs to work on to change its image.

  15. Adriana Mercier – Advertising

    Advertising is a major part of Journalism. It is one of the five

    stepping stones of Today’s Media along with Propaganda, Public

    relations, Ethics, and Journalism. The definition of advertising is

    the act or practice of calling public attention to one’s product,

    service, need, etc. Advertising exists all over the world, and it is

    found in newspapers, magazines, radio, and television. The most

    popular form of advertising to me is the commercials that

    everyone sees on television. Advertising can be very fun to watch

    or it can be very boring. Some advertisements are also very

    misleading. For example, have you ever walked in a store and

    seen a big sign that says “BUY TWO FOR ONE” and you get so

    excited! Then when you squint your eyes and look at the

    bottom of the page it says if you have a certain coupon, or

    if you spend a certain amount of money. The advertisers do this

    to trick you and get you excited about shopping in the store!

    Advertising is a tricky business, and that is why it really grabs

    my attention. If I were to work in the journalism world it would

    definitely be on creating advertisements. Some of my favorite

    advertisements are the ones I see during the super bowl. I am

    not really a big fan of football, but I sit and watch just for the

    commercials that come in between the game. My definition of

    advertising makes it seem a little bit more fun then the one we

    discussed in class. Advertising to me should me full of laughter

    and catchy slogans. The advertisement world of today’s media is

    where I would want to work.

  16. Steff Thomas says:

    Ethics is one of those concepts that is hard to define because of its ambiguity. When thinking about it, most place a positive connotation on it. However, there are two kinds of ethics: good and bad. Some tend to define the term as knowing right from wrong. But who is to say what is right, and what is wrong? In my opinion there are three types of ethics; ethics based on spirituality or religion, work ethics, and ethics based on integrity. Spiritual ethics would come down to a modified question of what you asked in class, “Are you a Christian first or a Human with instincts first? For example you are being chased my a murderer and he trips and drops his gun, and it is within your reach. Do you leave the gun and run away, take the gun and leave, or shoot the murderer and take/leave the gun? As a Christian we are taught to forgive and forget, but very few people understand that concept. It would be unethical to kill the murderer, but instincts may lead even the best of people down that path. Work Ethics is following the rules and doing your best not to cheat anyone, including yourself. For example if you have completed a test, and are about to get up to turn it in and you see the person in front of you’s answers, and you realize that half of your answers are wrong, do you change them or turn it in? It would be most ethical to just turn in the test, even if you may receive a low grade because your answers were wrong. But some would shift in their desk, change their answers and turn the test in just to avoid a bad grade. Ethics based on integrity deal a lot with who you are as a person inside. The classic example of finding a wallet on the ground full of money. Do you keep it, or do you turn it into the authorities? All in all, ethics is how you choose to go about making decisions. You either do something because you know it is right, or you do something because you don’t care if its wrong. It is very rare that one does something that is wrong, thinking that it is right. Human instinct tends to make that decision for us. In the end, ethics has two paths: good and bad. So maybe ethics is really good vs. evil, instead of right vs. wrong.

  17. Sydney Devers says:

    Sydney Devers

    Advertising is way that businesses, companies, and people promote themselves or a product to show its upmost potential. It gives a customer a reason purchase or uses their product, because it is the best product of that kind. Advertising must appeal to the consumer, whether it is to a certain age group, ethnicity or gender. These ads can be broadcasted through radio; newspaper, magazines, and television, ads are shown everywhere and to a wide variety of audiences. So, when creating an advertisement, it must be appealing to the variety of people watching, listening, or reading.
    The definition of advertising says that “advertising is a way of promoting something to the public by paid announcements”. I do not fully believe that this accurate, I believe that these ads do not have to be paid for necessarily. Advertisements do not require a form of payment, although we typically see that advertisements that have been paid for usually have more work put into them and seem to be more appealing.
    Advertisements are seen everywhere; television channels, radio stations, newspapers, etc. Without all these sources of advertisement, there would be a decrease in profit and sells of products. The ad tries to lead people to purchasing their product, some ads hope that the consumer will see their ad and pick up and use whatever it is that they are selling.
    Advertisement must appeal to audiences of all sorts. I believe that without advertisements that we would not have many of the products that we have purchased at home.

  18. Paige Steward says:

    In class we defined public relations as the actions of a corporation, store,

    government, individual, etc., in prompting goodwill between itself and the community,

    employees, customers, etc. I define public relations simply as making someone or

    something look good. Basically, it is the action of taking a product or business and

    creating an image that is fundamentally good and useful. The job of a public relations

    correspondent is to create an image that is pleasing and appealing to all people,

    ranging from employees to customers. Public relations establishes a healthy

    connection and vision of someone. All in all you are branding the product or company

    as favorable.

    Sometimes this job can be quite challenging. Taking the image of a bad product or

    company and turn it into a favorable one is difficult. Solving crisis and making

    someone or something look good is essentially the main objective of public relations.

    Sometimes there is an ad or conference to help solve a crisis. Basically, I see public

    relations correspondents as image consultants. Take the image of something bad and

    give it a complete make-over.

    Although public relations is sometimes looked down upon for giving false reports

    and images to people and things, it is a needed medium in the realm of media. All

    companies need public relations departments to deal with crisis that can not be solved

    by others.

  19. Ryla Lind says:

    In class, we discussed the five cornerstones of media. One of the five cornerstones I choose to discuss is journalism. Journalism is finding news and then writing or broadcasting the news. A real definition of journalism is “the practice of investigation and reporting events, issues, and trends to a broad audience.” Journalism is needed to confirm the news. Anyone can post news on Twitter, Facebook, etc., but it’s not precise unless a journalist posts the news. If there was no journalism, no one would know about the news that is happening right then. For example, when the first earthquake and tsunami hit Japan this year, I heard about it on campus. After hearing about it, I looked on CNN to get a full report. If we didn’t have journalism, I don’t think the stories would be accurate like they are now. Another example of journalism, there was a trending topic on Twitter a few weeks ago that read “RIP Jackie Chan.” Of course this trending topic was false, but to be sure it was, I looked on a news website to make sure. People gossip and without journalism, you don’t know if the stories people tell are just gossip or not. It seems like journalism is fading away with all of the social networks available today, but I don’t think it is. It is just as strong as it was before. “If everyone is a journalist, then no one is a journalist”: this statement is true because if everyone was a journalist, then there would be no accurate news. Real journalists provide news. Anyone can provide news that they have heard from someone or from somewhere, but they can’t prove that it is precise. They go by from what they hear and see. Journalists provide the stories. Journalists have to be experience makers. They have to go after the story and create it. Journalists have to find ways to be experience makers and create stories. Without journalism, where would we get our news source from? From our friends, neighbors, etc.? We still need to have journalists to provide the people with the news. We need accurate news and can’t get it unless we have journalism.

  20. Cameron Cook says:

    Cameron Cook
    Dr. Samir Husni
    Journalism 101-Section 1
    19 April 2011

    The dictionary definition for journalism is the occupation of reporting, writing, editing, photographing or broadcasting news or of conducting any news organization as a business. However, my definition is a little different. I believe that journalism is simply any way to get out to an audience new information. Whether you are using a pen, a cell phone for filming, or updating a new picture to your Facebook, I feel that it is still considered journalism. On the other hand, whenever I hear the word journalism I think more about newspapers or news being brought via television. When the question “what is news” was brought up in class I was not really sure what to answer. After thinking thoroughly about it, I feel that news is any information not yet known by other people that is either broadcasted by any form of mass media, or simply by a conversation with another person.
    Before coming to this school I was never really interested in journalism or little knew what it really was. However, now I feel that almost anyone can be a journalist. Although this is the case, everyone cannot have it as a profession. What I mean by this is that one can be a journalist by finding new information out and pass it on to his or her friend. The other takes journalism as a profession where they do it for a living and publish it to editors and a wider majority of people hear about new information.

  21. David Collier says:

    Advertising is defined as “the act or practice of calling public attention to one’s product, service, need, etc. especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. However, I believe it is much more than that. Advertising is essentially everything we see.
    When people think of advertisements, they think of people paying others to call public attention to their product, but advertising is not all about paying to show your product. For example if I were to wear a t-shirt that says Ole Miss on it, I am a walking advertisement for Ole Miss. Although Ole Miss is not paying me to wear the shirt, the shirt is an advertisement in itself. Another example is when girls wear a certain kind of clothing for instance, UGG Boots. The company that makes the boots is not paying those who wear to advertise for them, but they are getting public attention from it. In my opinion, walking advertising is the most influential on people. Just think about a person who watches a commercial on television about a certain kind of cell phone. Do you think seeing the commercial makes that person want to get that cell phone more than seeing all their peers use and love the phone? No of course not. We live in a society in which people love to be “cool”. Companies do not just put their name or logo on their product just so you can show off what you have to your friends. They put it on there to advertise their product, so those friends who do see you, want the same thing.
    Sure, all those paid advertisements are great tools to reach the public about your product, but it is not everything. Everything we see is an advertisement. Everything from what you wear, your computer, the bag in which your lunch came from, and even the water bottle you bought from the store is an advertisement. Advertising has been ingrained into our brains so much that we do not even realize when we see it.

  22. Luci Strickland says:

    In class on Monday, we discussed the five corner stones of media and how ethics was one of those five corner stones. We were given the definition of ethics as a system of moral principles and a set of principles of right conduct. Although I believe that these definitions of ethics are correct I also believe there is more to it than this. I think that ethics is something that is very hard to just define. Ethics is more of what one thinks, like what I believe is right and good someone else could think it was wrong and bad. In order to define ethics one needs to take not only their views into consideration but other peoples views as well. What ethics means to one person does not by any means mean that the person in the next town on next house feels the same way. Like the example we have used in class a few times, if you found out your dad, the mayor, was embezzling money, what would you do? Would you report it or keep it quiet? In the news world the “ethical” thing to do would be to report it because one does not want to deny the audience that information, but on the family side of things the “ethical” thing to do would be to keep it quiet in order to not embarrass your family and to keep your father from getting in trouble even though you know what he is doing is what people would say as “unethical”. In my opinion ethics is not just something that has a single definition. It is much more than that, ethics is more of what the people see as being right or wrong or good and bad. Ethics can change day by day for anyone, and what I see as being ethical others may not see as being ethical, so therefore one cannot limit the definition of ethics to those that we look up because ethics is much more than that. Its about what each individual believes is good or bad.

  23. Megan Fahrmeier says:

    Advertising is defined as being the act or practice of calling public attention to one’s product, service, need, etc. especially by paid announcements in newspapers and magazines or over radio or television and billboards. To me, advertising is basically all about money. In all of the definitions of advertising, the last words are ‘by paid announcements’. All of these announcements are of course paid, but have we ever stopped to wonder how much these companies actually pay to get the public’s attention, let alone how much money has actually been put into making the actual advertisement come to life and have it developed? The money put into getting the public’s attention is astronomical. For a thirty second commercial during the Super Bowl, companies spend on average $2.7 million… for one thirty second viewing. The average cost of a billboard in New York City’s Time’s Square is over $120,000 per day. The money that companies pay to have their products viewed by the public is astronomical but how often do we actually look at these products on a billboard and say “hey, i want to buy that” or “I think I’m going to call this company for their service”? Yes, one person might say “I’ve done that”, but how often do you do that? For me, I’ve maybe looked at a billboard and said, “yeah I’m going to buy that product” but I never actually have gone out of my way to buy it. The advertisements these days are so appealing to America, but when you see the actual product, you might not be that thrilled. It’s because the companies get professionals and pay them large amounts of money to make their product look so desirable that everyone wants to buy it even if it means photoshopping it. This money being put into advertisements are as crazy but at the same time, they are brilliant. Personally, I look at a billboard, magazine ad, television commercial and say “You are going to brainwash so many people, and you will win and make millions”. And all of the time, it’s true. Companies do brainwash Americans to buy their products because of million dollar advertisements but are their products necessarily million dollar products? Money is the one thing every company is after and overall, that what advertising is about.

  24. Jade Amerson says:

    By the definition provided through the previous lecture, ethics refer to a system of moral principles or a set of principles of right conduct. With this in mind, I understand ethics to be a set of valued beliefs that encompass an individual or group’s morals, principles, and perception of what is right from what is wrong. Individuals may feel that ethical behavior has to do with what their feelings are telling them is right or wrong, their religious beliefs, doing what the law requires, and the standards of behavior our society accepts. However, because this perception is based on the individual, what is right from what is perceived to be right is subjective. What is right to one person may or may not be right to another person; just as, what is ethical in one country may not be ethical in another. Such ethics are established not only by the individual, but they can also culturally based as well.
    The meaning of “ethics” is hard to pin down, and the views many people have about ethics are shaky. Many people tend to equate ethics with their feelings. But being ethical is clearly not a matter of following one’s feelings. A person following his or her feelings may recoil from doing what is right. In fact, feelings frequently deviate from what is ethical. Nor should one identify ethics with religion. Most religions, of course, advocate high ethical standards. Yet if ethics were confined to religion, then ethics would apply only to religious people. But ethics applies as much to the behavior of the atheist as to that of the saint. Being ethical is also not the same as following the law. The law often incorporates ethical standards to which most citizens subscribe. But laws, like feelings, can deviate from what is ethical. Finally, being ethical is not the same as doing “whatever society accepts.” In any society, most people accept standards that are, in fact, ethical. But standards of behavior in society can deviate from what is ethical. An entire society can become ethically corrupt, like the German Nazis.
    What, then, is ethics? Ethics is two things. First, ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues. Ethics, for example, refers to those standards that impose the reasonable obligations to refrain from rape, stealing, murder, assault, slander, and fraud. Ethical standards also include those that enjoin virtues of honesty, compassion, and loyalty. And, ethical standards include standards relating to rights, such as the right to life, the right to freedom from injury, and the right to privacy. Such standards are adequate standards of ethics because they are supported by consistent and well-founded reasons.

  25. Megan Rolquin says:

    I believe that the word Journalism is used in all different ways, and in all the

    wrong ways. The true definition of Journalism is to report events and issues to an

    audience. But in my opinion, a Journalist is a person who is an eyewitness to either an

    event or an interview, whose job it is to turn those events/interviews into a useable

    format (written or oral) to share with a greater audience. A journalist is someone who

    should report the facts and information they gather in the course of their attendance,

    their access during an interview, their witness to events, and in a concise and easily

    discernible fashion report that information so the greater masses can have the

    knowledge of it without personal opinion of the journalist changing any of those details.

    Basically in short, the job of the Journalist is to report just the facts and not all of the

    other pointless information. That being said people may bring up the point of whether or

    not reporting on Brittany spears is ok, when the reports do not report on the true things:

    like the war.

    i believe that the difference between what I believe Journalism to really mean,

    and the believe that others have, or that was discussed in class, is that i believe the

    only thing important in journalism is making the news matter. If Journalist report on

    every little thing that does not matter, then journalist will start to lose the power that they

    have. Ok, yes, some people may care what the actors are doing with their lives, but

    then again is that really the news or the facts that this country needs. journalist need to

    cut through the bull and report on the matters that are important for the country. Stop

    reporting on the gossip and start reporting on the news that revolves around this

    country. it does not matter that Brittany did drugs, it matters that someone’s dad was

    just killed in Iraq.

  26. Kelly Scott says:

    In Monday’s class we discussed the five cornerstones of media, journalism, propaganda, public relations, advertising, and ethics. In my opinion, ethics is a crucial cornerstone of media. Not only does ethics concern Journalism and media but every day life as well. Although the four other cornerstones are important, ethics defines what kind of person you are and how you decipher from right and wrong. The definition that we talked about in class was “a system of moral principle” which I believe is very accurate. However, out of all five cornerstones ethics is the most complex and goes much deeper than that simple definition. Every individual has different moral beliefs and therefore different definitions of ethics. Since all of us have been children, we have learned what is right and wrong. Throughout the course of life we are continuing to learn those things. Each individual’s ethics are constantly changing as a result of different situations and experiences. Because ethical principles are never constant it is difficult to define them in detail. However, when looking at the big picture ethics will always be a “system of moral principles.” It only gets complicated when defining which moral principles, since everyone is different. As a journalist, ethics can pose a very difficult problem. Since everyone has different moral beliefs, journalist must be sensitive and cater to their reader’s beliefs. That may mean printing a story that is ethically wrong or not running a story that you believe needs to be heard. Moral values cross over into all aspects of life, whether it be occupational or personal, which makes it that much important.

  27. Kyle Ishman says:

    The dictionary defines ethics as “a system of moral principles” and you can’t really get any more controversial in my opinion then when you start to talk of someone’s morals. This could be because everyone has a different opinion based on the way they were raised or the people they went to school with or even the friends they hung out with. The fact of the matter is that moral principles or “ethics” are unquestionably the most controversial one of them all. So many different topics could be brought up that would easily cloud a person’s judgment on you based on the morals they stand for and the ethics you used in the decision of a situation. For example if a journalist was given a story about his father stealing money from the government the question quickly comes up on whether or not the journalist should continue with the story. Friends and family might say cover it up and don’t say anything about it because it’s your father, but the regular tax payers would have other things to say seeing as they don’t have any tie whatsoever to the accused in this situation. The problem arises when you either print the story and face your family calling you a backstabber, or don’t print the story and have your name be tarnished in the very industry that you work in. These are tough decisions and a lot of journalists are faced with many hard decisions like this one every day. And out of all the pillars which are no doubt all very important ethics is one I feel a true successful journalist will have to learn how to balance and maintain throughout their careers.

  28. Samira Abunemeh says:

    Samira Abunemeh
    Dr. Husni
    Journalism 101
    April 19, 2011

    My Definition of Public Relations
    Public relations may not seem to be a cornerstone of mass media, but the profession is actually is a cornerstone. However, there is some debate as to what is public relations. To my journalism professor, public relations is the art or science of establishing and promoting a favorable relationship with the public without having to pay for the promotion. My opinion of public relations differs.
    I view public relations as the actions to promote a positive or negative public relationship of someone or something. I believe that people do not always want to create a relationship with the public by saying positive things about themselves. This relationship is sometimes formed by creating negative views of a competitor. For example, a politician wants to make his or her opponent seem like a horrible person unsuitable for the position. Negative public relations is not only used to make someone seem better but also to discriminate against something. Public relations was used to change the perception of smoking from a positive one to a negative one. I also believe one can receive public relations by paying for it. Thousands are employed by people to use public relations in some way. To receive these skills, these people have to pay a wage to these professionals. Money is also needed to promote the message public relations creates.
    Public relations is a topic which my professor and I disagree. He believes public relations promotes positive relationships with the public without any money, but I believe public relations can also promote negative relationships and uses money. While we may disagree on what it is, we both agree public relations is a necessary factor of mass media that is worthy of being a cornerstone.

  29. Scott McCaa says:

    I believe that ethics is one’s own moral code. When one applies it to journalism it can
    be a very difficult thing to do. I believe people have different ethic code that were created through their experiences. This is were ethics get tricky. I don’t think there is
    a universal code of ethics. It all depends on the person. The provider of the
    information determines what they will print or say. They can choose to hurt someone
    for the sake of news, or they can choose not to because it is against there ethic code.
    Ethic could decide whether or not someone gets a job. If you are not willing to do things your boss wants you to, you could be fired. I think that ethics all depends on
    the person and it should be one’s own personal judgment. I do not think your boss
    should be able to make that call for you. It all depends on you. Your ethics are a direct representation of your self. It is very important to have some of the same ethics as your readers. If you do not you will make them angry and they may not purchase your product. You will not be able to make a living.

  30. Tiquilla McDowell says:

    Tiquilla McDowell
    Journalism 101
    April 19, 2011

    In class on Monday we discussed the Five Cornerstones of Media. The

    cornerstone that I was the most interested in was Journalism. When I have always

    thought about Journalism I thought about a reporter who writes anything in a

    newspaper or a magazine. After attending class I realized that there is a whole lot

    more to Journalism. The only thing in common with my definition of Journalism and

    the ones we discussed in class is the fact that they both have to do with reporting. One

    of the definitions given in class was “The occupation of reporting, writing, editing,

    photographing, or broadcasting news or of conducting any news organization as a

    business.” Another definition given is “The collection and editing of news for

    presentation through the media.” I thought that anyone could become a Journalist,

    but according to what we discussed in class the only way this could happen is if you

    gather information. The definitions given in class seem to cover everything.

    Journalism is a tough career to have a job in unless you are seriously motivated.

    Journalists have a tough job of gathering information, reporting it, and with backing

    up their sources.

  31. asha chatlani says:

    Asha Chatlani
    my definition of public relations

    By dictionary definition public relations is this:The art or science of establishing and promoting a favorable relationship with the public. By urban dictionary definition public relations is this:in a typical adventuring team, this is the heavy fire power and combat expert. In media today I feel that is not about what are the “correct’ definition of words like public relations but how effects the media today. When it comes to the 5 cornerstones of media you can not have one without the other. Public relations is something I have an interested in and in the words of Samantha Jones any publicity is good publicity. All humans are the public and to me Public relations will always be around just like all of the other cornerstones. In todays society it is the image that sells. For example a publicist would tell a client to get a twitter to seem more approachable to their public, and then ban everyone has a twitter.

  32. Taylor Parker says:


    By definition, Journalism is the occupation of reporting, writing, editing, photographing or broadcasting news. It is also the collection and editing of news for presentation through the media. Journalism in many words is simply the act of investigating ideas and event that have happened that the public needs and should want to tknow. Along with investigating, journalist script, edit, and broadcast the stories. Journalism is important to the community, nation, and even the world. It tells people the news. News is what people want to know so we tell them. We gather the story and we report it to inform readers, to educate readers and to entertain readers. Those are the three main purposes of News writing. It is similar to the definition but the definition only gives you a little of what exactly journalism is. There is so much more behind the definition that everyone should look into. Journalism is an occupation of reporting.

  33. Katherine Lence says:

    I think that ethics is what others believe is what is right and/or wrong. But I also think that my definition of ethics does not exist. I do not believe that there is such a thing. I think that everyone has their own molded opinion which collaborates into their own opinion of what is right and what is wrong.
    I don’t think that there could, or ever will be a majority opinion on what is right and what is wrong. If I think this and Jane thinks that, but Joe thinks not… then which is the ethical decision? It is spoken all the time that people of public service, from doctors to cops to teachers, all have to have good personal ethical code, but we all have seen or heard about how when they use their ethical opinion, someone disagrees. And that causes a problem.
    I think ethics has caused more harm than help, all because it’s so subjective.
    I think it has, and will continue to cause dilemmas in a journalist career. This is one of those things where you have to decide now or never if a situation occurs, are you writing for self fulfillment, or for the viewer? Is covering this story going to be viewed that you support or are unbiased to the situation, like interviewing a cheating political figure or convicted murderer? The same thoughts come across when a young Christian wants to be an actor or actress. By acting out certain scenes, does it conflict with their religious and personal ethics?
    Bottom line and closing statement- I think ethics is what people want to believe is right or wrong, therefore it does not exist. William Shakespeare once said, “For there is nothing either good or bad, but thinking makes it so.”

  34. Ben Tedford says:

    Wikipedia defines journalism as the practice of investigation and reporting of events, issues, and trends to a broad audience. However, I believe journalism is much more than a practice. My definition of journalism would be the pursuit and sharing of events and happenings by professional means to enlighten the public. Reporters and journalists usually risk life and well being to get a story. To say that what they do is a mere practice is selling them short. Journalists go into warzones, travel the globe and put themselves in rough situations usually just to have whatever they’re reporting skimmed through with little thought. Journalism is more than a practice; it’s a profession, life choice and at times a dangerous one. Some people say that anyone who witnesses a story and relays it is a journalist. In the most basic sense that is true. But that would be the same as saying anyone who makes someone else feel better is a doctor. Journalists aren’t just looking to get and give the facts. They’re telling a story. For some, it takes years to polish their art of reporting, writing and editing a piece. They dedicate they’re life to what they do so saying anyone with a camera phone is a journalist is disrespectful.

    Carl Bernstein once said, “The lowest form of popular culture—lack of information, misinformation, disinformation, and a contempt for the truth or the reality of most people’s lives—has overrun real journalism. Today, ordinary Americans are being stuffed with garbage.” This is true of what a lot of journalism is today. Cover pages of Britney Spears having cellulite or the “octo-mom” give people a cheap view of journalists as people willing to make a quick buck with garbage stories. However, real stories are often overlooked because they lack the juicy shock value that these types of stories provide. Real journalism is not something everyone can unknowingly be a part of with a video upload or the paparazzi’s picture of the octo-mom’s new litter, but a respectable profession that should be viewed as something worked for and worthy of publishing or broadcasting.

  35. Jolie Robinson says:

    Jolie Robinson
    April 19, 2011
    Journalism 101
    5 Cornerstones of Media
    The definition of journalism that was given in class was the occupation of reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business. For me, journalism means broadcasting news that is important and interesting. I recently changed my major to broadcast journalism in order to do something that I enjoy. As a broadcast journalism major, I believe that the type of news reported defines the journalist. Not everyone agrees on what is considered news and what is not. I also believe that audiences decide who is a journalist, in their eyes. To someone that isn’t into celebrities and Hollywood, Giuliana Rancic, a reporter for E!News would not really be considered a journalist. But to someone who loves to hear about the new happenings in the entertainment world, she would be. Who has the right to rule out what counts as news and journalism? Nobody in the world is interested in all of the same things. The definition of the two cannot be determines by just one point of view. I agree that if everyone is a journalist, nobody is a journalist, but that is where the audience comes into play. They decide what they want to hear and what is important to them, which is why different types of journalism is needed in society.

  36. Alexa Bode says:

    To me, public relations all about taking the information or material you’re presented with and presenting it in a positive way for your audience. It is about understanding the consumer or audience, and catering to their needs and wants. In order for a company to prosper and expand, a successful public relations campaign is vital.
    Though to a certain extent I do agree with how public relations was defined in class, I think there is so much more to it. Public Relations is a billion dollar industry that sees substantial growth each year. Whether it’s famous individuals, businesses, universities, or other organizations, it is essential they be well like and have strong ties with the public, because the more positive feed back they receive from the public, the more likely they are to prosper. Every move they make is analyzed and they must be held accountable for it. Sometimes, people forget this, and that’s where public relations comes in.
    It’s long been said that there’s no such thing as bad publicity. A well respected PR firm can make anyone look good. It is all about how they present situation at hand. With a great public relations team, even negative things can be turned around into positive representation. Put the correct spin on anything and it can be perceived in a positive way. This is not to say public relations is a fabrication or stretching of the truth, but instead knowing how to present things to the public in a positive light.
    At the end of the day, it is the public, the targeted consumer, that has the ultimate decision in which individuals or companies they will support or endorse. If the public believes in a company and what they stand for, the company will be successful.

  37. Alex Nichols says:

    Alex Nichols
    Dr. Samir Husni
    Journalism 101
    Five Corner Stones of Media: Advertising
    Advertising, by my own definition, is the act of drawing attention from a community and general public to promote the product or participation need (service) of an individual, company, or organization to help that person, business or organization expand, increase their income, and help themselves and their product gain in popularity. Advertisements are usually short-worded, straightforward, and paid for by the company trying to advertise their product, and give the reader or listener an easy chance to take in the information. Advertisements can be seen in newspapers, magazines, pamphlets, and brochures, and on the television, billboards, and flyers. They can, also, be heard on the radio. They seem like they are absolutely everywhere, from glancing page by page in our favorite magazine to the many signs we see while simply driving to the local grocery store.
    The difference between my definition and that of the lecture given Monday is I simply elaborate on the sole meaning and purpose of an advertisement. The other definitions simply state it is “the action of calling something to the attention of the public especially by paid announcements.” What my definition brings to the table is the many opportunities by which an individual, company, or organization can advertise. It also states how that certain person or group can benefit from paying for their product or service to be advertised. The last thing that differentiates my definition from the others is that I give two examples of how advertisements are integrated in the consumer, listener, or reader’s daily life.

  38. Valone Gordon says:

    Valone Gordon
    Journalism 101
    Professor Husni
    On Monday, Professor Husni discussed the five cornerstones of media. Today, I
    will be describing one of the cornerstones which is advertising. Advertising, in my
    own words, is something that catches a person’s eye in a way that makes them react in such a way that has been persuaded. Advertising is mainly a way to try and sell different products. Advertisements come in all shapes and sizes such as flyers that have been put on walls, pop-ups on the internet, the ones in the magazines and they also use the television as well. They can state many things such as the sale of a new drug and where to find its location, and also advertising different types of clothing that is on sale. I really like buying clothes, so I really focus on those advertisings. Especially when the advertisement says buy one get one half off or free for that matter. For example, there was a this store at my hometown this that was advertising a sign that said buy one get one free. Everybody jumped at the chance because it was a one day offer. Any other time, they probably wouldn’t have gone in the store. Ole Miss, also have advertising such as tutoring sessions for those in need of it, they have advertising of an upcoming event such as a play. I pretty much think that advertising is about selling a product to someone indirectly. Whether the person buys the product is totally up to them. For example, the IPADS were and still is a big part of advertising. Everyone that were won over by the advertising about the things that it could do practically has one.

  39. Patrick McCormack says:

    Of the five corner stones of media, i chose journalism. Journalsim is reporting, writing, editing, photographing, and broadcasting of news or of conducting any news organization as a buisness. Being a journalists is all about whats in it for me. All about giving the facts and reporting the truth to the people. I have wanted to become a journalist for a while, i love sports and i hope that i will become a sports journalist in the future. To be a journalist, you must be good at gathering information. You must not be afraid to go out in the world, whether it be over in a war, at a crime scene, at a press invitation. You must get the facts and must support it with conclusive evidence. It is not as easy as it looks. You must investigate what has hapeneded, in order to do this a journalist must script, edit and broadcast the stories and make them into news. People watch the news for what is happening in the world today, to get the latest information about politics, sports, crimes, charities, wars, ect ect. Journalist must report this information and back it up with facts and give it to the public. Journalism is the occupation of reporting. I have always wanted to be a journalist and i hope that i can make it a profession, hopefully sports journalist.

  40. Katherine Patterson says:

    My own personal definition of journalism:

    There are five corner stones, to mass media. The one that has the greatest influence on me is journalism. Journalism to me is more than just an occupation of reporting, writing, editing, photographing, or broadcasting the news. It is a way to communicate with the world. It’s all communications, in all forms. Journalism is everything happening around us.
    Most often journalism is written or communicated through some form of electronic mass media. Journalism is happening everyday. And it’s more than an occupation since it happens before the news reports it. Journalism is also a form of history. When journalism is written or preserved it often becomes a mean to describe historic events. For example many news real, or stories from the past are the way we figure out what happened in certain wars, or the in the past. Journalism has a bigger impact in our lives than we may think. Without it, we would be clueless to everything around us.
    Overall my definition of journalism is communication. Journalism is local, regional, national, and international. Either way it helps everyone communicate with what is going on with all issues we are facing. It better educates us about important things. Journalism is communication. It really is true not everyone can be a journalist, because without journalist we would not have journalism. And there would be no way to communicate it.

  41. Ansley Lance says:

    Out of the five corner stones of media, ethics is the one that would cause the most debate because it makes people wonder what is morally right and wrong in a situation. To me ethics is about what is right and wrong, my parents would always teach me the difference of right and wrong and I would listen because I would get in trouble if I didn’t. Now a days it doesn’t have to do as much as what your parents told you, it has to do with what society thinks is acceptable. Most people do what society thinks is right so they will not be judge. One of the biggest things that teaches us ethics is the Bible because it has so many examples about good and bad ways to live your life. One of the major things that I think about when I think of ethics is how they always stay the same. I think because our grandparents taught them and then our parents taught us, so it is something that hardly ever changes. But what one person thinks is right, someone else could think is wrong so some people have different takes on ethics because of how they were brought up. Some people in today’s society would do anything to be on top, they would lie, cheat, steal or anything of that nature. But then there are others who could not do any of those things because it would be “unethical.” Some people even think that their opinion is the only opinion and everyone else is just wrong. The definition of ethics that we talked about in class is “ a system of moral principles: the ethics of a culture” or “a set of principles of right conduct” which people could take a different way based on what they were taught. Ethics in journalism is just as the same as journalism in everyday life, some will write a story to get attention even if it is made up while others would only like to tell the truth.

  42. Jalicia Marie Stewart says:

    I personally believe advertising is simply one technique used to persude people on why they should spend their hard earn money on a specific or most commonly used product. Advertising is around you everyday wheather you know it or not. Have you notice whenever an company “brags on the quailty of their product” and convinces you that you need to consider purchasing their product, they will offer some free or extra? Offering extras or free items is a way to advertise the hot new product.
    Advertisment is about who is delivering the message and how they go about doing it . For example, if I wanted to raise money for my book club and I wanted to sell lemonade to students outside the union to raise the money, I would have to get friends to help me talk to the students about why they should purchase my lemonade and offer a lunch sack for the first fifty customers. That’s advertisement. I would have a better chance of making sales by persuding the students about the free sack lunch than to just be selling lemonade.
    Advertisment does not have to be an ad in the newspaper or commercial that is aired on television, it could also be actully someone dancing or acting outside their compay. For example, the man who dances outside of Little Ceasers with the five dollar only sign hanging around his neck is simplying advertising. He dances and moves along a sidewalk in front a city full of busy traffic advertising their low price pizza thats most likely in competition with other pizza companies. Advertisement is not only about making sells or grabbing the most customers but also about competion with other related companies.
    In the Journalism world we advertise through magazines, newspaper, flyers, commercials etc.. Advertisement is done through media and without media or technology advertisment would be difficult maintain. The media and Journalism itself provides companies with a simply, creavtive and fast way to promote their products in order to make money

  43. Paige Dominick says:

    In class on Monday we discussed the five corner stones of media. The one that stood out the most to me was propaganda. My definition of propaganda is rumors made up that demeans and hurts the character of a person. However the correct definition of propaganda is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation etc. I was surprised to see help mentioned anywhere in the definition because usually where there is propaganda there is always negativity. For example, whenever I hear the word propaganda I automatically think of the national inquirer. I see a huge picture on the front cover of some celebrity with a breaking story that does not even exist or I hear about this person is being sued for the lies they spread about this person. I also was surprised to see that there is a congressional act that prohibits the United States from propagandizing its own people also known as the Smith-Mundt Act. You would never assume that is true because we have magazines, like mentioned above, that does nothing but come up with false stories about people.
    I do not think I have ever heard propaganda used in a positive way. The first time was when we discussed in class how Hitler earned his popularity. A few people at a time started praising Hitler for his actions and soon caught the attention of a whole country. Even though this is one of the few times propaganda was used in a positive way, I cannot help to link it to negativity. By Hitler receiving all that positive propaganda he was able to do so many horrible things. I cannot help to think even when propaganda starts out positive it eventually turns negative. Even though it is possible for propaganda to be positive I do not think I will ever change the way I define it.

  44. Anna Hayman says:

    I think ethics is a very important and controversial topic. In class we defined ethics as a “system of moral principles”. Ethics can also be seen as what is right and wrong along with many other definitions. When you start discussing what is right and wrong in today’s society, then be prepared to fight. Every one in this world has their own personal opinion on what is right and wrong. Everyone has different morals because everyone was raised in different countries, went to different schools, have different religions, and have different family situations. No one person was raised the same. If we were all were raised the same, then ethics or morals wouldn’t be so controversial. It’s like the example you gave us in class, “if we (a journalist) found out that our dad, the mayor, was embezzling money, would we report it?” Personally, I would report it. It would be hard but it would be against my morals not too. Journalists, everyday are faced with decisions that test their ethics just like this example we talked about. Journalists have to be careful not to be biased when they report on something that they may or may not agree on. If a journalist is not careful in keeping things unbiased then that can put not only their job at risk, but also their name could be tainted for the rest of their career. A good journalist knows how to separate their personal opinion from the actual story itself.
    In any job market, one has to find the correct balance in order to stay a float in the business they are in. Journalists are no exception. They probably have it tougher than most because they are constantly put in a position to report how they feel about a topic or not to report. Ethics plays a vital role in all aspects of the business world and journalism is no exception.

  45. On Ethics In Journalism

    Suppose you’re a reporter for a major national newspaper and you are assigned to cover what is turning out to be one of the most controversial war efforts in United States history. You feel excited, and somewhat nervous, because you know that what you write has a strong affect on the minds of the public and their feelings towards the war. Let’s assume you know this for sure.

    And so, business is as usual until one morning a large, thick envelope is delivered to you at your desk. Curious, you open the envelope to find that it contains valid information that contradicts one of the reasons the government used to justify the war effort. After thoroughly checking the facts, you have a story that exposes the administration’s dishonesty.

    However, you know that if you publish the article there is a very good chance that the U.S. government will be embarrassed on the international stage, relationships with allies will be damaged and the American people will feel lives have been squandered in vain or for reasons less than laudable. This will all happen, you believe, if you fulfill what you feel to be your duty in informing the public and publish your story.

    On the other hand, you have the choice to do nothing and refrain from publishing what you have found. The consequences, you feel, of your action would be too great and detriment would be levied upon too many. Your duty to inform the pubic, you feel, must be sacrificed in this instance in order to avoid the potential negative consequences, and in so doing, maximize the greatest amount of good.

    What would you do? What is the moral thing to do? Are you, as someone wise once said, “An American first and a journalist second? Or are you a journalist first and an American second?”

    There are two moral principles that have begun to emerge from this story: consequentialist moral reasoning and categorical moral reasoning.

    Consequentialist moral reasoning locates morality in the consequences that will result from the action that one should choose. Or, in other words, from the state of the world that will result from the choice that one makes. At the end of the day, it would be better that the journalist not publish the story because it would, arguably, produce greater negative consequences than positive ones.

    On the other hand, for those that would say that is wrong, simply just plain wrong, for the journalist to sacrifice his or her absolute duty to inform the public, there is another moral principle: categorical moral reasoning.

    Categorical moral reasoning locates morality in the nature of the act itself, based upon the existence and adherence to absolute values and rights regardless, justifiably, of the consequences. In the case of the journalist, then, categorical moral reasoning would dictate that the journalist should publish the article because in so doing he or she would be remaining true to their duty to inform the public, consequences be what they may.

    As a journalist, I would side with the latter of the two positions: categorical moral reasoning and say, subjectively and perhaps defensively, that the moral act, the just act, would be to remain steadfast to my duty to inform the public and publish the story.

  46. Kristen Peters says:

    Propaganda is the most influential of the five cornerstones mentioned in class. I define it as any speech that is designed to influence people’s feelings and thoughts. Propaganda has been used since the Revolutionary War to influence fighting on both sides, British and American, sides of the war. It has also been used in almost every other war fought in human history. The power of Propaganda lies in the fact that it can take the truth, or some form of it, turn it around, and make people believe what that particular speech wants them to believe. The power to rally people to a just, sometimes unjust cause, is a truly brilliant power. The powers of Propaganda, when harnessed, are simply unending. When one masters propaganda, one masters the means to influence people. When one can influence people, one has endless power to their thoughts and beliefs. For instance, during the Revolutionary War, American militias influenced people by putting pictures of the British tarring and feather Americans. Likewise, the British influenced people by publishing illustrations of Americans tarring and feathering British officials. What do these two causes have in common? They both used propaganda to gain support for their cause, and were able to bring both sides to arms against one another. Propaganda is so powerful because it influences what is so dear to human beings, their thoughts and feelings. It can change how a person feels about any given event, object, or person. So what exactly is propaganda? One can go back to my definition as speech that is designed to influence people’s feelings or thoughts. However, the true definition of propaganda is the means to influence humans as a whole to a cause. It is the means to have the power to get people talking. It is unlimited power over the media.

  47. Leslie Merritt says:

    Ethics is determining right from wrong and doing what is right. The issue with ethics is that it is not clear what is right and what is wrong. For journalists, one could say that in order to be ethical one had to always tell the truth. But what if this truth could endanger someone’s life? Does the journalist still have a responsibility to tell the truth despite the costs? For that kind of decision, there is not one correct answer. What one person considers being right another considers being wrong.

    Another issue of ethics that journalists must deal with is determining how involved they are willing to get with their subject. If a journalist is reporting on mortality rates in a developing country and witnesses a mother in need of immediate care, do they step in and offer it or do they allow the mother to suffer? One could argue that it is unethical to allow the mother to go untreated, but for a journalist it could also be argued it is unethical to interfere with one’s subject. It is not possible to clearly identify what is ethical and what is unethical when it comes to media.

  48. Joliasa Miller says:

    What is advertising?
    The definition of Advertising is the act of practice of calling public attention to one’s product, service, need, etc… Especially by paid announcements in newspapers and magazines, over radio, and on television ethnics. The most visible definition of advertising is to seduce the audience and rip down the competition. We see that every day with television commercials. Especially around election time, if someone is running for Senator they attack all of his mistakes and know what type of person the opponent is. Are any of those accusations actual true about the other person? We see that in product commercials as well. T-Mobile commercials are advertising they are better than AT&T. T-Mobile has a faster 4G speed and gives more features in their smart phones than AT&T. Companies is using advertising as much as they possibly can to bring more people to use their product. In Media Shift; he tells of how there was a taste test held between Coke and Pepsi. Mostly everyone preferred Coke was told to taste better. The deal breaker is during the taste test consumers did not know which was Coke and Pepsi. Everyone actual said that Pepsi taste better than Coke without them knowing it. When clearly displayed which is which everyone went to Coke. Has Coke just seduce the customers to just love the product enough just by its name? The world of advertising is a competition to see which brand can come on top. Hitting the major spots that will make customers to try and keep using the product. America is known for having a weight problem when it comes to our people. So to raise sells why are companies creating diet pills and programs for people to try. They even spice it up by adding movie, singer, and dancer stars on the commercials to grab consumers even more. The consumers has this thought in their head if Carrie Underwood uses proactive than I should use it too. Advertising is like a satin curtain beautiful from what you see but what is really happening on the other side. Most will think the ambition to make more money and steal the competition already existing customers is what advertising is really about.

  49. Rachael Clark says:

    Ethics are defined in Webster’s dictionary as a system of moral principles. In my opinion, ethics are what have been taught to a child, such as saying “yes ma’am and no sir,” holding the door open for an older person, and just the good old-fashioned “Do unto others as you would have them do unto you.” All of us may have been taught different ethics depending on where we were raised, what church we attended, how many children we interacted with at school, but whatever it is we were taught, we were all taught something and we know the difference in right and wrong. Ethics are also the rules set in stone and written in the Bible. All Christians study the same bible, and although we may interpret it differently, the rules written in the Bible are still the same, and we must all follow them. However, in journalism, I feel that ethics almost have no place. Sure, we all have to follow the rules and not create imaginary stories just because we know that it would give a couple pay checks, but in the end, the law is the law and untruthful stories cannot be published. However, if a story is discovered and the only thing keeping a journalist from publishing it are ethical values, the journalist should put those aside and publish the story anyway. The public deserves to get the whole story, not a censored, toned-down version of the truth. But notice I said “almost no place.” Ethics belong in everyday life and interaction with others, however, if a journalist thinks that a story is powerful and moving, I think it should be published regardless of ethical values.

  50. Catherine Rodgers says:

    Cate Rodgers
    Journalism 101
    Dr. Husni
    19 April 2011
    My definition of advertising is: the ability of a company to promote their product to the general public. Advertising is the most important corner stone of the five media corner stones. Without advertising how will I, the consumer, know about the product you want to sell? Without advertising, how will the producer make money off of their product? Advertising is key to getting ideas and products out into the world. I believe many people do not understand the influences advertising has over us. We, the consumers, see an advertisement for some product and immediately it captivates us; we have to have it. Recently, I heard a statistic that more people watch the Super Bowl for the advertisements than for the actual football game. Advertising is everywhere: television, online, magazines, newspapers, etc. I can’t tell you how many times I have read a magazine and seen more advertisements than actual articles. As we discussed in class, there are two main goals in advertising. One, advertising seeks to entice new customers to their product. Two, advertising seeks to hold on to existing customers. Overall, advertising seeks to make the customer want what the producer has. And this strategy works. Every time I watch t.v. or read a magazine, I am bombarded with ads. I constantly see myself wanting what I see on these advertisements. For example, maybe it’s a car commercial and I instantly want this new car. Or maybe a clothing commercial and I immediately want to go get a new outfit from that store. Or even something as simple as a Coke commercial makes me want a Coke. We can not escape from advertisements. Advertising happens in everyday life as well. For example, the first thing a person does if they are having a fundraiser or want to raise awareness about a certain event is to go and tell people about it. They set up tables at the union, send emails, make phone calls, utilize Facebook, ect. People are constantly advertising. The clothes you wear and the food you eat, that is advertising. Your conversations, word of mouth, that is advertising. This type of advertising happens all the time and we don’t even think about it. For example, you see someone wearing cute shoes, your friend has a new c.d. playing in the car, or you are told about this awesome new restaurant. That is advertising. Advertising is constantly around us. It is the most important and most efficient way to promote a product. It is constantly showing us what we don’t have and what we want. Advertising is powerful and extremely effective.

  51. Chris Cruthird says:

    Care should be taken when defining journalism. I think lately we’ve been too careless, too forgiving, too broad when applying the term. “Everyone is a journalist” is something that gets tossed around in today’s diffused media environment. Institutions like CNN put “tweets” and receive video from viewers, treating them as reporters. Dr. Husni touched on one issue involved in this sort of dilution of the definition, if everyone is indeed a journalist, what does “journalist” even mean anymore?
    Journalists should seek to retake the term if they want to preserve their profession. Journalism should, and does, mean far more then simply witnessing and reporting an event or having an opinion on something current. One of the key means of journalists distinguishing themselves from the mass of amateurs, one of the key ways they could validate their existence as a paid profession and career, one requiring study and apprenticeship, is to stress the technical elements of the profession.
    Journalism thus must make sure it stresses a sort of structure, methodology, a “discipline” to the discipline, to ensure its viability as a profession. An emphasis on elements like balancing a story, fact checking, background research to contextualize and ask questions in an informed manner, proper sourcing and focusing on primary sources. These are often ignored elements by most people, and sadly seem to have fallen into disrepair as a framework of “standards” in most media. Perhaps this is what drives the “every man is a journalist” mentality nowdays. But journalism can be more, it can require more from those who call themselves journalists.
    As a history major I know that simply talking about “history” doesn’t make you a “historian”. There is a set of standards, a methodology that historians are trained. An attention to primary sources, being familiar with and discussing the biases involved in the primary sources and motivations, proper structuring and contextualization of a narrative, without judgment. Journalism has to define itself against hard to reach, hard to accomplish standards to survive as a discipline with relevance to the 21st century.

  52. Jake Stoj says:

    Jake Stoj

    Propoganda is a dangerous tool that has been used throughout centuries to instill fear and influence a population of people to believe and fight for a particular parties or persons idea or cause. Propoganda was used during World War I by the British to get America into the war, even though we wanted nothing to do with it. The British newspapers would show pictures of terrible things that the Germans were supposedly doing and they were exagerating the stories to the max. They did this because they knew that the US population wanted to stay neutral but since the British were losing the war they had no other way to get the US to help them out. Propoganda is still being used to this day. The US government wants to instill fear into the hearts of Americans so therefore they have power over us. This way they can go and do whatever they want without anyone asking questions or getting into their way becaue we know that they are doing it to protect us. Thats why since 9/11 all you would hear on the news was either about terrorism, Al Quada, and of course Osama Bin Laden. I was just wondering whatever happend to Bin Laden and how come we never hear anything about him anymore. Is it because the government achieved what they were hoping for by getting into the Middle East? I would imagine that the person who committed such a haneous crime would be the top prioriety of the government until he was apprehended. I mean they kept after Saddam until they got him but they are going to give up on Bin Laden who was a hundred times worse to the American people? I just dont understand that. The main answer is you cant believe anything you hear these days because who knows what is truth and what is propoganda. Even the weatherman will tell you it is going to be sunny the next day and it turns out to rain. Nothing is guaranteed and people will do everything in their power to get you to accept what they are doing, even if it is by the means of propoganda.

    The definition of propoganda as described in class was information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. And the dictionary definition is the spreading of ideas, information, or rumors for the purpose of helping or injuring an institution, a cause, or a person. I believe that propoganda is instilling fear into the people and providing them with information that will help them achieve what they are after. It is pretty much tricking someone to focus on another problem instead of focusing on what is REALLY happening.

  53. Jennifer Nassar says:

    I strongly believe that propaganda does harm only. I would define it as a form of trickery. It intends on doing more harm for others than help for its own. The definition of propaganda given by Dr. Husni is; “information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.” Propaganda is mainly used in worldwide politics, mainly in a time of war. I also believe propaganda is used to put fear into others.
    Countries will use propaganda to trick opposing countries to believe that their country is safe, improving, negotiating, etc. (I’m discussing political propaganda at war time) Dr. Husni discussed a congressional act that prohibits USA from propagandizing its own people. I fully support this act because at times I don’t trust our government. Sometimes, governments will be so desperate to either get support for a bill or to declare war that they will have the media write or broadcast stories with meaningless truth while mostly filling them with my idea of propaganda.
    I find propaganda to be a main issue in today’s media that is used in all mediums. What’s really sad is that it’s very deceiving. How do you know that what you’re reading, watching, or listening to is real journalism or propaganda? In case I didn’t mention it earlier, I don’t find propaganda to have a role in media. I do agree with some of Dr. Husni’s discussion on propaganda. However, I don’t consider it to be a corner stone.

  54. Lisa B. says:

    Ethics is a topic in which many people or groups of people tend to disregard. In many cases, money or monetary gain can influence people to do unethical things either in the workplace or in everyday life. I define ethics to be defined beliefs that distinguish right from wrong, being taught to us at an early age. These beliefs are normally passed down from family so you make the right decisions in the future. Morals are also on the same line as ethics when talking about doing the right thing. The definition of ethics given in class is, “a system of moral principles”. Each day in the workplace, people encounter ethical situations to which they must react.

    Ethics set standards in society. In journalism, ethics makes journalist strive to provide news that is honest and accountable to the readers. Occasionally, these ethical codes are ignored. One example of this includes yellow dog journalism during the Spanish-American war. Efforts to prevent the lack of ethical behavior in journalism have been taken. For instance, publishing companies are printing more detailed information in an effort to make the information they convey to the public more reliable. As a result, such companies keep their customers because the information they print is more factual. They may also gain customers who have lost faith in reading articles that do not provide all of the facts they need.

  55. Wesley Sutton says:

    Wesley ‘Wes’ Sutton
    Journalism 101
    Dr. Samir Husni
    April 19, 2011

    Journalism in the most simplest concepts is taking information and in some way, whether it be on the reporting end, the editing end, the distributing end, or what have you, turning it into news for the public. I believe that without the journalistic process, all news is just information. In the broadest sense, the question of being a journalist can be done like anyone in my opinion. While some believe that if everyone is a journalist, then no one is a journalist, I believe that there are different kinds of journalism just as there are different kinds of news.

    What is published on a facebook status update or on a twitter feed isn’t quite the same as what is published by the New York Times or the Wall Street Journal. If someone posts a status about the tsunami that hit Japan for example, that isn’t being a journalist about it but being one that recasts information. It may seem to be news but under my thought process, it is just information. There are no quotes from an interview with someone who was present. There are no personal photos. That is the reason why true journalists have the respect and trust that they do.

    Even as technology moves the way information is given into the future, true journalism will continue to be in the hands of the trusted, and while some people may trust their friends and family more than MSNBC or Fox News, they will always continue to obtain news from a public source. The only thing that the advent of new technology has done is provide people who may not have been able to get their foot into the door as a true journalist before an alternate way. Take ESPN columnist Bill Simmons for example. He started in journalism by creating his own blog right around the dawn of the new millennium that was circulated through emails and word of mouth until he was discovered by local and later national news outlets. Now, he hosts his own podcast where he interviews stars of sports and entertainment as well as writes a weekly column for the ESPN website. His story is one of succeeding in this new age of journalism and is just one of many. To be a true journalist takes more than just regurgitating information. It takes someone with knowledge who is trusted and is willing to do the job as it is supposed to be done. They are more than information makers but news or even experience makers.

  56. Jelan Kendrick says:

    The text-book definition of the word ethics states they are a set of moral principles that govern a person’s or group’s behavior. In my opinion a person’s ethics is their belief of what is right and what is wrong based on either their religion, the way they were raised, or their own life experiences. There are people who are very religious, and base all their beliefs of what is right and wrong on what their Holy Book tells them. Then there are those who’s belief system is imitated from what they learned as kids. As people get older too, they have life experiences that may change their point of view or their belief of what is right or wrong. Just because you’ve had a belief system all your life, doesn’t mean it can’t change at any moment. People’s ethics are such a sensitive topic, and are the center of many current issues such as abortion or the death penalty. When it comes to journalism, a person’s morals could cause them to be biased when reporting a certain controversial topic. I believe in a nation where there are so many different cultures and so many people live by different moral codes it’s important to be respectful of everyone’s ethics. Just because someone’s moral code is different than someone else doesn’t mean you’re beliefs are any more right than theirs. I think being ethical is a life-long process that is constantly changing, your ethics will be tested all your life. Also what you believed was right when you were young, may not be the same as you get older. Thing such as loyalty, love, personal, pain, grief, personal experiences, are things that can change a person’s ethics. It’s all about what a personal chooses to believe, how they put that belief in action, and at the same time respect other people’s ethics while doing so.

  57. Robyn Simmons says:

    Robyn Simmons
    Dr. Husni
    Journalism 101-Section 1
    Five Cornerstones of Media: Public Relations

    Public Relations, in my opinion, is I very important aspect in the media. Although journalism, ethics, advertising and propaganda are important, public relations is the actual way to connect with the user or customer. Of course there will never be only one set of definitions for these cornerstones of media. However, I view public relations as a way to connect the company to the public. Of course the public would be considered as the customer, people from the community, students, or even fans.
    In class, we received two definitions for public relations. The first was defined as the actions of a corporation, store, government, individual etc. in promoting the goodwill between itself and the public, the community employees, customers without having to pay for it. The second definition defined public relations as the art or science of establishing and promoting a favorable relationship with the public. These definitions say that the most important thing about public relations is bridging the gap between the customer and the public. I believe that public relations should be about servicing the customer. Focusing on the customers need is the basic public relations role in the workplace. People in the public relations department make sure that the employees are up to date with the company’s requirements. For example, important documents regarding insurance plans and tax information must be filed with the public relations department before the employee is hired. At any rate,public relations is the most important because it keeps the person, employee, or fan up to date.

  58. Josh Spencer says:

    The term propaganda has a variety of different definitions. The more common definition is: information, ideas, or rumors deliberately spread widely to help or harm a person, group movement, institution, nation, etc. But to me the definition of propaganda goes deeper than that. Propaganda has throughout the years sparked rebellions, movements, and even wars. For example, propaganda goes hand in hand with yellow journalism. Many wars that the US entered was because propaganda was used to spark the patriotic side of the citizen to make them call for war. Using World War Two as an example: posters, cards, and other propaganda techniques were used to get women to take the place of men while they were away fighting in the war. Also painting encouraged women and children to spare food so that the soldiers could have more food. On the other side of this story, Nazis used propaganda to turn public opinion against the US. Propaganda all the way throughout time has spoke to the hearts of citizens. It has made the most seclusive of citizens stand up for their country and fight for a cause. Propaganda has been a driving force in all societies in today’s world. Inspiring change and motivating the citizens of a certain country, state, city, or town has been its biggest accomplishment. Propaganda to me is one of the most instrumental tools to success. For a person to be successful they need to supported. Propaganda is the largest way to gain support.

  59. William Crosby says:

    Ethics are a person’s beliefs on what is right or wrong. These beliefs vary from person to person. Many topics today cause ethical controversies between people. There are many people who think the wars the United States is involved in are ethically wrong, whereas other people think they are ethically good.
    I am from San Francisco, California. This past year in Mississippi has forced me to realize that many people have different ethical positions. Let’s look at the topic of marijuana. Where I am from, marijuana is just a part of life. I did not know a person at my high school that had never smoked pot, and I had never met someone who was arrested for it. But here, it is not accepted at all. For the first time in my life, I have met people who think it is wrong to smoke marijuana and believe you will go to “hell” for smoking it. This is not the only issue where I have seen differences. For the first time in my life, I have also met people that think homosexuality is unethical.
    It seems like most people here have based their ethical code on the Bible. This is probably a good thing, since it seems like these people turn out to be good citizens and generally have a good grasp on what is right or wrong. But I have never been able to grasp religion like most people have, so I developed my moral system from animated Disney movies, such as The Lion King, The Fox and the Hound, Beauty and the Beast, and other classics. Because of this, I feel I have a good grasp on right and wrong, but it is different than a lot of people I have come across.
    Differences in ethics create many conflicts in society, but that is what makes society great. If everyone believed the same things, our society would not be able to function. Democracy works because of differences. And differences are what make society grow. If everyone agrees on everything, no problems will arise and people, along with society as a whole, will no longer grow.

  60. Betsy Baird says:

    Betsy Baird
    Dr. Husni
    Journalism 101
    19 April 2011
    In the five corner stones of media, I think Ethics is the one that needs to be most talked about but also seems to be the most “touchy”. My definition of ethics is the contemplation of what is good verses what is evil, a moral thought process. Ethics is a moral compass but each person’s compass is different. Most peoples’s morals essentially derives from their upbringing which was instilled in their head whether they knew it or not , religious teachings, perhaps their own made up one, or a combination of all. Therefore when dealing with moral principals in media, its hard to decipher what one person thinks is evil opposed to another.
    Coming from a Christian background and family, I’ve grown up with Christian values and common phrases as “do unto others as you would have them do unto you” . Even though others have varying ethics, it is not difficult to know what you would or would not want to be printed or retold. Although this does not work in all cases, in the long run it will help journalist more than hurt them. Personally, I think most ethics generally come or should come from the Bible. Any questions about what is right and wrong are specially addressed and answered. However, I know that the Bible, Christianity, and God is a dangerous subject for those who do not believe so it will never be adopted by all. So on a general take on ethics, each story should be assessed and not put under one category because all situations are different. Since there are many hazy areas, if nothing else a journalist should look at the morals of the majority. Journalist have to keep up their credibility and honor.

  61. Deanna Gentry says:

    Ethics vs. Social Norms

    There are five corner stones of media: Journalism, propaganda, public

    relations, advertising, and ethics. All of these corner stones of media are a necessity in

    continuing the success of Journalim. Out of all of these corner stones of media, I differ

    and can relate to ethics the best. The definition of ethics that we were given in class

    was: a system of moral principles; and a set of principles of right conduct. I agree with

    these two definitions of ethics, and I also believe that ethics are basically an addition

    on to the definition of social norms. To me, social norms are guidelines that we as a

    society have to abide by in order to not be looked down upon. They are rules and

    regulations that our society has adopted and cannot be broken. According to Google,

    the definition of social norms is: the behavioral expectations and cues within a society

    or group. This sociological term has been defined as the rules that a group uses for

    appropriate and inappropriate values, beliefs, attitudes and behaviors. With that being

    said, I believe that ethics and social norms go hand in hand. I believe that they build

    off of one another, and they are both a necessity in creating boundaries for a society.

  62. Cliff Kinney says:

    Cliff Kinney
    Journalism 101
    Dr. Husni

    Due to my background in business advertising is the most interesting of the five cornerstones of journalism to me because advertising is what provides the financial backing to many forms of journalism. Advertising by definition is a form of communication used to persuade people to take action with respect to products, ideas, or services. Advertising is most typically used to drive consumers to purchase commercial products; it can also be used to push political and ideological agendas through to the public. The methods used to make advertisements visible to the public vary greatly. For the sake of this assignment I’ll stick with the methods directly related to the world of journalism. Newspapers, Television, Magazines, and more recently the internet are the main mediums related to journalism that advertisers use to reach out to their target audience.
    The main goal of advertising is to generate consumption of the advertised product by producing a “brand” that is associated with the qualities that consumers look for in a product. This is done through repeatedly making the product name, logo, slogan, or image available to the consumer eye through one or multiple sources of available mediums. A prime example of successful advertising is Coca-Cola. In blind taste testing people typically choose its competitor Pepsi, however, in a taste test where consumers can view what they taste they typically choose Coca-Cola. This is because of successful advertising campaigns which tie the qualities people look for to the Coca-Cola Brand. Other examples include slogans such as “like a good neighbor State Farm is there”, “Just do it”, etc. These slogans and other campaigns have been successful due in part to the over-saturation of advertising in channels of journalism. A typically person can come across up to 5,000 advertisements in the course of the day through viewing television, internet, magazines, or listening to the radio. Companies across America have placed a premium on advertising by spending over 100 billion dollars annually.
    Without advertising the world of journalism would change as we know it or possibly not even exist. The revenue that advertising provides to the world of journalism accounts for a large part of overall revenue in the world of journalism. The effect of advertising on journalism is a very direct effect. Over the last few years with the economy in America as bad as it was companies cut their spending on advertising and it was obviously felt in the journalism world. For example: in the newspaper industry several papers have closed, journalists have been let go, circulation has been decreased, or the papers themselves have actually been reduced in size. One thing to watch over the next few years is the way in which advertisers will spend money. Trends recently have been away from the older forms of media to the newer more technologically advanced forms such as the Internet. Another tendency in advertising lately is articles in newspapers, and magazines that double as advertisements. The world of advertising is directly related to journalism and affects it in many different ways.

  63. Meghan Jackson says:

    Meghan Jackson
    Dr. Husni
    Journalism 101
    19 April 2011
    Public Relations

    How can I define public relations? When i think of publuc relations I think of personally relating to the public. To define public relations it is; the actions of a corporation, store, government, individual, etc. in promoting goodwill between itself and the public, the community, employees, customers, etc. It is very consumer ecentric and focusing on innovating to maintainbrand loyalty.
    Currently I am enrolled in jour 205 and we discuss every aspect of Integrated Marketing Cmmunicatins. I have learned that everything in this field has to deal with a two-way conversion of communication between spokesperson and consumer.
    Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. The public relation profession has to be constantly adapted to the needs of society through which different people and different organizations from different countries form a variety of definitions. Public Relations also deals with a broad range of strategies and methods, therefore, it is not easily defined. In my opinion, a good definition of public relations would include to communicate not only an institutions main purpose and mission, but to keep the institution involved in the public opinions reaction to the institutions strategy in doing do.
    The job is a reinforcement of what the brand image does for the customer. to get people excited and to believe in the product. Public relations make sure what is said or done about the subject is always positive reinforcement that keeps them wanting more. If there were an issue to be addrssed due to a problem of some sort it would the Public Relation Specialist job to come in save the day like superman and recreate another image that saves the bad one.
    In public relations there are many different fields to work in. Jobs include working for a celebrity, the government, or avertising agencies . So there is a diverse world in public relations and you don’t have to be limited to jut ad agencies.
    I also feel that another important quality is your personal relationship skills. These skills help you communicate effectively and by doing that you will be able to get the kind of coverage that you want, for the most part.
    That being said, it is also their responsibility to provide accurate and precise information to journalists as well as newspapers about their clientele. They must be able to stay in tune with the media to make sure that their company is being well represented.

  64. Molly Wesley says:

    Public relations, is the corner stone of media that controls what is exposed and said through print, television, radio, and internet. Though ethics was defined in class as a system of moral principles, I believe that with public relations and the specialists in this field that ethics and the outcomes of how people carry them out can be a controlled system. Take the Tiger Woods scandal for example, he was viewed as the All American golf pro, loved by all, beautiful wife and family, a seemingly perfect life in all aspects. Some of these ideas may have been true to view, but he also had some damn good publicists taking care of this perfected image. Because publicists are in control of this, he seemed to have his life together, until the multiple stories of his cheating broke because of an angry lover, which caused a domino effect of multiple affairs. But even then, because of that situation Tiger was put in the public light and forced to put on a new image for the public eye. With this new opportunity came a new manipulated identity for him created by his public relation specialists. With all the mass media and stories given about his broken ethics, public relations can come in and manipulate, change, or create new images in a matter of seconds. Publicists can set up meetings, public announcements, interviews for their clients that they happily represent to tell their story, to show their side of the situation. Tiger took this opportunity to show his new identity as a sick man, some one who was addicted to sex, that he was really the victim in all of this because he was ill. He gained spotlight, tv and radio, attention from around the world, and gained the new idea and image by viewers that this was not all his fault. He was not a horrible man who cheated on his beautiful wife with hookers and prostitutes, that he was merely a sick individual who needed help from his family, friends, and health specialists. So with this I believe that the public relation cornerstone of journalism is very important. It controls what comes in and out of the journalism field with controlled ethics, images, and stories of those featured in the spotlight. Images can be critiqued, manipulated, and controlled by public relations in all aspects of journalism and media.

  65. Samantha Stack says:

    There are five major Corner Stones of today’s media they are Journalism, Public Relations, Propaganda, Ethics, and Advertising. In my opinion, the most important one is Public Relations. I am a marketing communications major and my emphasis is Public Relations. The definition of Public Relations to me is spinning anything that happens, positive or negative, so that the person or business that you represent is seen in a positive light. The dictionary definition of Public Relations is when a business, the government, or an individual tries to create goodwill between itself and the public or its employees.
    Public relations is important because it promotes a person or a product. The way someone perceives a product, the company produces it, of a person is everything. If there is a singer that you always read negative and scandalous things about in the tabloids then you will not want to buy their CD or support them in anyway. That singer’s publicist would take whatever happened and can do a number of things with it. They can a) have the singer issue an apology for whatever they did saying how sorry they are and how what they did was wrong and they regret it b) try to take what the singer did and put a positive spin on it so it does not seem as bad c) deny that it happened or d) ignore it completely and not comment. If any public figure does something bad or scandalous, that is what usually happens. Public Relations can also be used from a positive standpoint. Public Relations can be related to Advertising in that sense. It gets the word out on any new product, new business, or someone trying to break through the acting or singing world. When you advertise you get the public involved, to advertise the right way you have to think about the kind of people you are trying to draw in and how the product would relate to them. You then try to relate to them and what kind of add would draw them in.
    Public Relations is important because it helps businesses see what people want and cater to that. It also helps with the way public figures are perceived. All of the Corner Stones are important but Public Relations plays a role in all of them.

  66. Briana Dubaz says:

    Briana Dubaz
    Journalism 101
    Professor Husni
    20 April 2011
    I believe that ethics is the determination between what should be reported and what should not be. As a human being we have the right to be curious and search for answers, because after all that is what being a Journalist is all about, but I believe that there is a definite line in between what is right and wrong and the topic of ethics is how the difference is defined.
    The topic of ethics is among one of the most complicated and debatable subjects known to man. It is so complicated because there is no definite answer. Ethics is based on the ideas, opinion and beliefs of the individual person. Who is to say something is wrong when someone else doesn’t find anything wrong with it. This disagreement I believe is found very often in age difference. My grandparents usually believe completely different things than I do.
    Ethical thinking is usually pretty general. Most people feel the same about most situations, but there is always someone that disagrees. Such issues as abortion, gay marriage and the death penalty are topics that relate to the Ethics debate. Issues such as these are so hard to find a clear answer to. This is because they are among the most debatable topics of our time. This is due to our ethical beliefs.
    Journalist must rely on their ethical decision making skills in order to make a decision on publishing a debatably inappropriate story. This is usually pretty hard for Jounalists because they are being pushed partially by their want to produce an amazingly inciteful story and partially by the urge to remain ethical in their decision to write it.

  67. Jeremy Dillard says:

    Jeremy Dillard
    Journalism 101
    Dr. Samir Husni
    April 19, 2011
    What is My Meaning of Journalism
    My meaning of journalism, will probably differ from others because when I first entered this class in the beginning of this semester, I had no idea what journalism actually was. All I knew was that it involved me writing. I had no idea that it could involve people going against there own blood just to secure a spot in tomorrow’s paper. Over the semester I have come to my own understanding of the term journalism and all that is associated with. Journalism is the ability to write under pressure, it is the ability to take criticism on every side, and it is the ability of speaking with a passion without ever saying a word.
    First Journalism is the ability to write under pressure. Journalist have many deadlines and they don’t always get everything done in advance sometimes they are forced to meet a deadline and stay up all night trying to do so. Especially those working for newspapers and magazines, they push themselves sometime to the edge just to get the job done.
    The Next is the ability to take criticism on all sides. Journalist get criticism from everybody from there editor down to there children if they have any. They have to be willing to handle any and every comment that may come out there mouth.
    Lastly, To me is journalism is the ability to speak with a passion not ever having to say a word verbally. The way a person writes can tell exactly how they feel about a certain topic . The way the journalist tells the story dictates how many readers actually picks up the article
    All in All, journalism to me is is the ability to write under pressure, it is the ability to take criticism on every side, and it is the ability of speaking with a passion without ever saying a word.. These three defintions help explain what journalism is to me.

  68. Erica Boney says:


    My definition of ethics differs from the definition of ethics given in class. My definition

    of ethics would be : The perception of proper morals and values by an individual or a

    group. I would not include the word “culture” in my definition because I believe it is

    much too broad of a word to use in relation to ethics. Ethics are extremely abstract

    and to say that each culture follows a particular set of ethics is far from correct. While

    this country’s culture supposedly follows Judeo- Christian values, I do not believe it is

    so much our culture that follows them but our government. I for one do not perceive

    what is ethical and what is not by looking at what a religion says. I am not Christian

    and there are a lot of people in this country besides me who are non Christians or

    non religious. When I am deciding what is ethical I look toward my past experiences,

    my intuition, and my heart. While this may not be a good way to assess what is ethical

    in journalism, it is the way I would decide. Ethics are vague and cannot

    be nailed down by any one person or definition. What it means to me may not be what

    it means to you. What is ethical and what is unethical is simply an opinion for the most

    part, not a fact.

  69. lakedrick King says:

    In class we talked about The Five Corner Stones of todays media and I decided to talk about Public Relations. And the reason why I think that this one relates to modern day media more than the other is because of its definition to me.People who builds Public relations are really people who shape an images for a company or another person . Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. While on the other hand when they cultivate and maintain contacts with journalists, set up speaking engagements, write executive speeches and annual reports, respond to and speak directly to the press on behalf of their client. They must keep lines of communication open between the many groups affected by a company’s product and policies: consumers, shareholders, employees, and the managing body. Public relations people also write press releases and may be involved in producing sales or marketing material. Public relations is a good career for the generalist, a person must keep abreast of current events and be well versed in pop culture which relates to me because as of now I am taking a english class that relates to pop culture, which helps a person to understand what stories will get the publics attention.

  70. Casey Holliday says:

    In the journalism field, no topic is more hotly debated than ethics. It has no simple or universal definition, as ethics is simply the culmination of the ideas, morals, and values of a single person. A sense of right and wrong varies from person to person, and having one uniform set of ethics with which to govern journalism just would not be feasible. On the other hand, however, when every journalist follows a different set of ethics, morally ambiguous decisions come into play that can damage journalistic integrity.
    According to a 2010 Gallup poll, only 25% of Americans trust mainstream media. This number is hardly shocking when looked at from a journalistic angle. Ethics has turned into “what is news?” rather than searching for the truth. Miley Cyrus took hits from a bong; this is not debatable. But, is showing clips of her doing such an ethical decision for a news program? I believe that ethics has evolved from ascertaining the truth into a completely different field. Correctly quoting someone is important and necessary, but the better question is whether the quote is newsworthy or not. From today’s point of view, that is where ethics comes into play.
    The controversy between media slants and editorializing is ridiculous nowadays. People have the ability to find news from as many sources as possible and to filter out right from wrong. Instead, America does not trust journalists because they are not reporting news. They report entertainment. They report celebrities. They report infidelity. And while this is seen to some people as news, ethics has no place here. Which brings up another question: Is it really journalism without a code of ethics in place? While anyone can bring up points for and against it, in the end, it will never have a clear answer, much like ethics.

  71. Hattie Wheeler says:

    When I think of propaganda, I think of advertising techniques and ways to catch the audience’s attention or attract them in a certain way. I am familiar with many techniques of propaganda such as bandwagon, glittering generalities, testimonial, transfer, plain folks etc. All of the examples I listed are techniques of propaganda to attract the public and grab their attention to sell a product, inform the public, get people to join a group or organization etc.
    I think propaganda helps with advertising because it certainly attracts the public in a positive way but in some ways I do not agree with it because it is not always necessarily the truth. Techniques like testimonial use celebrities or the average Joe to get the public to buy the product but the companies will tell you anything just to make the product sound desirable and that it is something you need to have. Companies use propaganda to make money and are willing to tell the public anything to get them to buy and it does not matter to them whether it is lies or the truth, as long as they are making money in the end.
    I think propaganda ties in to journalism because you don’t always have to tell the truth if you are a journalist and it goes with using propaganda techniques in advertising. Propaganda is simply a way to get the public to agree with advertisements and sell products etc.

  72. Meghan Jackson says:

    Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined. In my opinion, a good definition of public relations would include to communicate not only an institutions main purpose and mission, but to keep the institution involved in the public opinions reaction to the institutions strategy in doing do.
    This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations. Due to the world’s rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing fields of professional employment worldwide. The public relation profession has to be constantly adapted to the needs of society through which different people and different organizations from different countries form a variety of definitions.
    Public relation is no longer considered as one-way but two-way conversation. Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen.
    I am currently enrolled jour 204 and we discuss every aspect of public relations. Basically in my opinion we need publicrelations for positive reinforcement and assurance to our customers. Three verbs come to mind that describe public relations are reinforcement, denfense, and rebuild. One tactic that PR uses is publicity. I feel that the skill of communicatin gives companies a clear understandment of what is being done right and wrong through message delivery, media and overall context. in PR we define the product for consumers to define a relationship that is hopefully good

  73. Daniel Forman says:

    Ethics will be the cornerstone that I choose to write about. I picked ethics to write about because it’s a very controversial thing. Everyone has a different outlook on what being ethical is. In my opinion, ethics to me means having a moral obligation to do the right thing. Every job in the world has that obligation even though each one of them might be different.
    As an engineer, I have the obligation of making sure that what I design is safe and is correct with codes and standards. If my design doesn’t fit standards, ethics tell me to keep designing and correcting my mistakes. My boss might come up to me and tell me that if I don’t get my job done, he will fire me. Well, what do ethics tell you to do then? Do you just build the thing that isn’t safe and might hinder the lives of others so that your family can survive? Or do you get fired and your family has a hard time surviving?
    Now ethics for a journalist is totally different. Journalist has the obligation to write truthful stuff. There job is to present the news in a truthful manner. But does the journalist tell the truth about something that might endanger another life? My personal opinion is that journalist doesn’t really write anything that is 100% truthful. Today, readers don’t care about the truth. They are more worried about the lies that the writers come up with. If a journalist is really ethical, then he would be a news reporter.
    Ethics are portrayed different in every aspect of the job force. But when it comes down to it, the workers have the obligation to do the right thing. If it is being fired to saves lives or to tell the truth about a story that might put someone in danger or making the story boring and not interesting to some readers. Ethics are a crucial part of life and more people in the world needs to start being more ethical in their everyday lives. It would make this world a lot better.

  74. Courtney Smith says:

    All during the class of Journalism 101 we’ve discussed the five corner stones of media in many different ways and situations. The corner stone that I choose to talk about in this paper is advertising. Webster’s dictionary defines advertising as communication publicly promoting some product or service. I define advertising as getting your point across by any means necessary to promote something. These days everyone is using some sort of advertising to promote any and every little thing. Every company uses advertisement to sell and promote whatever they are making. Advertisement is being broadcasted via television, radio, flyers, and any other way that may get the people’s attention quickly. Advertisement is used by many small businesses as well as many large businesses. For example, restaurants such as McDonalds, Burger King, Wendy’s, Sonic and other fast food restaurants have the tendencies of using small children and toys to make commercials to advertise the sale of their products because they know that children see and hear these commercials that look very interesting and are prone to beg their parents to take them to that particular place so that the child may receive the food and toys in which the children may observe while watching television. Another example of a well-known type of advertising is commercials that are promoting a movie, television series or anything if that sort. The company or agency uses its best part of the movie, or television show to make the movie look as if it is going to be a great movie or television showing. They use those certain parts of the movie/television show to try and persuade the viewer to watch it, and if they watch this particular movie/show whether or not it is interesting or worth seeing, the company still gets its profits because of the ratings even is the viewer is left unsatisfied. This is how the advertisement tactic works. The company tries its best to try and get people to like its products by using different versions of advertisement by any means necessary. Advertisement can also fail to do what it is suppose to. Some advertisements can be too over the top and some can be a little bit dull and unorthodox. That’s why when you’re trying to advertise you should put your best foot forward to try and win over the observer. This is why advertising is so important. Advertisements sale but they can also cause you to fail.

  75. Derickson Flinn says:

    Propaganda is one the five corner stone’s of media. It is also a crucial fabric of history. In many empires across numerous countries, propaganda has played an important role in not only for a ruler trying to keep control of his or her citizens, but also the citizens means of defining themselves. Propaganda is however plagued with terrible history from some of the most horrific and radical events ever recorded. Propaganda is as much a part of media as any of the other corner stone’s of media.
    Propaganda has been a part of empires spanning from Babylonia and the Roman Empire to the current world powers, which walk a thin line between patriotism and propaganda. In the United States of America there are laws which prohibit the use of propaganda by the government. This is not always an easy task as the right of free speech sometimes travels into the territory of propaganda under the disguise of patriotism. The US is not alone in this grey freedom.
    Many nations do the same. Some nations proudly promote the idea and teach their citizens that it is the right thing to do as they are unique among the people of the world and should be view seen by all as such. The pride of these people can be admired, or it can create hostility in relationships with other nations. There is a fine line between pride and societal arrogance.
    History has showed that too much belief in ones national identity can lead to unbelievable prejudice. The greatest example is of course the Nazi party of Germany in the 1930’s. The Nazi party’s use of propaganda not only powered the war machine that stretched across Europe it also fueled unjustifiable ignorance and hatred that is still felt today. Its aim was geared toward dehumanizing a culture and its people based on fictional logic. It is a prime example of when propaganda is abused in the worst possible way.

  76. Cassidy Hopkins says:

    In class, while we were talking about journalism, this definition was put on the screen, “the occupation of reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business.” Although this definition includes many important points of journalism, in my opinion, it leaves out some key things.
    One very important issue about journalism is that the information being reported must be true. Journalists are depended upon to bring current, accurate information to their audience. This is where social media differs from journalism. Social media is a tool of journalism, but it is loaded with propaganda. Someone who really cares about the news will look to an accredited news source to get accurate information confirming or denying something they saw on a social networking site. It is the responsibility of journalists to do whatever necessary to get proof and truth to the public.
    Also, this definition uses the word “news”, but doesn’t clearly define it. I think this is one of the most important issues in journalism; with so much going on in the world what is news and what isn’t becomes a debated issue. This is because “news” is relevant. Everyone isn’t interested in what is going on overseas, but some people are more interested in that than what is happening in their own country. The journalist must know what his/her customer considers news and report accurate information on the subject. For example, if a teenager sees on Twitter that Brittany Spears is getting married again, this might be the most important news in her life at that moment. She should be able to find an accredited magazine or news show that she can trust and find out if this information is true. However, this isn’t news to most of us, so journalists should be prepared to cover a wide variety of topics.

  77. Adam Ganucheau says:

    Of the five cornerstones of media, I believe that ethics plays the biggest role of the five. Ethics defines how a journalist presents his trade. Ethics are built up early in a person’s life, and they clearly are portrayed through a journalist’s work. Whether or not these ethics come from learned morals and standards from parents or religion, they surely are a huge part in any journalist’s outlook on the field of journalism and his journalistic work.
    The way that a journalist uses those ethics is something that is a very big deal as well, and that makes the field of journalism very diverse and interesting. One journalist would hesitate at writing a certain story while another would write it without holding back at all. Ethics sometimes prove to be an inhibitor to what is truly going on. If a journalist is against writing anything about a certain topic, maybe the truth might not be as accurately portrayed than as if someone with a different sense of morals and standards was writing the same story.
    The discussion of ethics is not only limited to the journalists. The viewer or reader also has his own sense of ethics, making a journalist’s work different in the eyes of different people. A viewer might not like FOX News because of its conservative roots. A different viewer might enjoy watching FOX News for the same reason. Ethics is so situational that it is a very controversial topic—at the same time, the topic is one that is seen as a very interesting one in the eyes of many news organizations.
    Who is to say what is or what is not acceptable to reveal to the public? We have and enjoy different newspapers and television news networks because everyone has a different view on ethics. Some organizations broadcast different types of stories, and the stories appeal to the viewer in different ways. The viewer plays as big a role in ethics as the journalist does.
    Journalists and viewers alike have different senses of morals and standards, making ethics a very appealing topic to anyone. Of the five cornerstones of media, ethics plays the biggest role in the overall view of the field of journalism. Journalists have their own views on the topic that allows some things to be broadcasted while other things fall by the wayside. Viewers have their own sense of ethics, making some news organizations more successful than others. The combination of the sense of ethics of journalists and viewers alike makes ethics a very important cornerstone of the media.

  78. William Bumpas says:

    (Note—I chose Propaganda as my topic, but I used a comparison between it and Journalism as my primary analytical point. Sorry if it looks like I’m trying to write about two of the “corner stones” instead of just one. That wasn’t my intention.)

    For me, propaganda is the opposite of journalism. Journalism is about finding out the truth, and then conveying that story to the audience. It’s about making sure that people know what is really going on. Ideally, journalism is objective, trying to present issues and events without taking sides or making any unnecessary assumptions.

    Propaganda, on the other hand, disregards whether something is true or not. The goal is not to convey truth, or even to give an accurate portrayal of reality—but to make people think how you want them to think. Propaganda stretches some things and omits others in order to make the facts agree with the author’s agenda. More than just “biased,” as journalism almost inevitably will be from time to time, propaganda intentionally presents its own side as best.

    There is one area, however, that journalism and propaganda increasingly have in common. Targeting a specific audience has long been a tool of propaganda—by exploiting the fears and prejudices of a particular group, it can be easy to convince them of almost anything. But for journalists, too, niche audiences are becoming more and more important, especially in the magazine and online content industries. Is this a significant or meaningful comparison? Is the tailoring of media to suit the interests of particular customers really a step toward propaganda?

    Perhaps not—on the surface. Even online, objective reporting is usually differentiable from opinion writing. On a different level, however, there is a sense in which journalistic credibility can be jeopardized by delivering—and investigating—only those stories which customers are likely to be interested in. If journalism becomes more about selling a product than finding the truth, we are entering mirky waters indeed. It may not be strictly “propaganda” displaying obvious bias or consciously attempting to persuade consumers to a particular point of view. But could giving consumers only what they want to hear also be a form of propaganda? I think it’s a real danger for consumer-oriented journalism to become prey to bias—not the bias of the reporter, but of the audience.

  79. Hill Ray says:

    Hill Ray
    Dr. Husni
    Journ 101
    April 20th

    To me, propaganda is the ideas, information, and other news that is widely spread throughout the world. Propaganda is a way of the world knowing what is going on any other parts of the world. This information and ideas is meant to be read to help, hurt, teach, and others ways that we need it. We get this information in many different ways. As the future of technology continues to grow, the way we receive the propaganda is different from the first newspaper. Over the years, propaganda has been used in many different ways to “get the word out.” Now we are at a time where we can get a quicker, easier way to find propaganda. What will they think of next. Who knows? Are newspapers going to eventually disappear? What will be the new source of propaganda? In my young age, I look forward to seeing the changes we face in the way propaganda is produced for our future.

  80. ann-hayden rogers says:

    Ann-Hayden Rogers
    journalism 101

    The corner stone I chose is Public Relations. I just seemed to have more interest in it than the other ones. In my opinion, Public Relations is not just sending out press releases and keeping a company or organization clean, it is about the representation along with the reputation. Everyone could use a Publicist. Not just firms and famous people use PR reps. A lot of political figures have them too. How do you think candidates running for elections keep their name cleared and business of the down low while they are trying to get into office? Or who do you suppose, when something gets leaked about the candidate, comes back to a quick recovery and clears it up to the public. That is PR.

    We discussed that many journalists turn over to public relations after time. Maybe not because it is easier, but because it gives them more opportunities. They still get to write and cover things, but in different ways. Generally, I believe public relations gives better hours on the clock than journalism does. So that’s always a plus.

    Public Relations is free to the public, yet the publicists get paid to do it. I’d say that is a pretty nice job.

    My definition differs from what we talked about in class because I explained mine as the purpose of reputation. In class the definition is the actions of a corporation, store, government, individual, etc in promoting goodwill between itself and the public, the community, employees, customers and etc. for free. Also, the art of science of establishing and promoting a favorable relationship with the public. When I described PR I did not really think about the relationship with the public. But in a way I think my definition was close enough.

  81. Heather Hall says:

    Heather Hall
    4/20/2011 Propaganda

    According to lecture on April 18, 2011, propaganda was defined as information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. I believe that propaganda is the act of lying, cheating, and stepping on other’s feelings in order to get what you want. I know that sounds elementary, however, propaganda is extremely against morals of the country. Propaganda shows components of society that should not be allowed to appear in public, such as racism, murder, suicide, and war—components that in themselves are ridiculous. Propaganda is not just rumors, information, and ideas. Instead, propaganda is a way for the public (journalists, news, governments) to persuade the public using fear and emotion through photos, sketches, and a variety of other tools. Propaganda in one word is manipulation. Propaganda itself does not help or harm a person, group, movement, institution, nation, etc., but instead it falsely represents its products and ideas in order to sway their opinions about a certain subject. Propaganda is manipulative persuasion—it is not what we discussed in lecture as just a rumor or a false idea; propaganda is much deeper than it seems. This way of persuading the public is wrong—it deliberately falsifies ideas and information, creatively lying about its true circumstances in order to win the public’s approval or action. Examples of propaganda include phrases such as: “She may be beautiful, but she may have Herpes!”, “Did you know that 98% of women have V.D?”, and “I want YOU for U.S. Army!”. All of these may or may not be true, however, they are promoting a possibly false situation: Not all beautiful women have herpes, 98% of women having herpes could be a false statistic, and war is not safe to join! These propaganda slogan prey on emotions of fear and spontaneity, but they are false and manipulative. Therefore, I believe that the definition of propaganda given in class was too “shallow”—it makes propaganda seem as if it is just a way of harming people. I believe that propaganda is a deceitful way of manipulating people’s emotions in order to gain approval from the public through lying.

  82. Nori Moore says:

    I believe ethics is basically how you treat people. I also think that of the five, it is the most important. Ethics is something that you learn early in your life. It is important for a journalist to have ethics because they are constantly dealing with other people. Not everyone uses ethics in the same way which makes for diversity within journalism. Being ethical can also be very contraversial. Everyone may not have the same idea as to what being ethical is. But, when it comes down to it, it is basically doing what’s right. On the other hand, to some, ethics could be difficult to define. What one thinks is ethical someone else may think the exact opposite. I think ethics has a lot to do with your background and your religion. What may seem acceptable to me may not seem acceptable to someone else, so it is all about your upbringing and religion. Out of the five, to me, ethics is the most important corner stone of media.

  83. Candice Stanford says:

    Public Relations
    The cornerstone that caught my attention and the one that I want to deliberate on is Public Relations. I feel like in today’s society the key to being successful in networking is public relations. What better way to become acquainted with high-profile celebrities or individuals by pursuing this profession. Public relations provide an organization or individual exposure to their audiences using topics of public interest and news items. Also through this occupation you definitely gain the practice of managing communication skills between an organization and its publics.
    With the creation of social networks, blogs, and even Internet radio public relations professionals are able to send direct messages through these mediums that attract the target audiences. Methods used to find out what is appealing to target audiences include the use of surveys, conducting research or even focus groups. Tactics are the ways to attract target audiences by using the information gathered about that audience and directing a message to them using tools such as social mediums or other technology.
    I personally want to be in public relations, because I know one day it will define my character of becoming a wonderful person with great communication skills. Publicists are very dominating and controlling in getting the job done. In order to be in public relations, you have to be very motivated and strong-willed to get your point across. There will always be an advantage and disadvantage in whatever career you desire. But I take this as a challenge, and will pursue the situation dead on.
    A PR person has to keep up with the current events as well as obtaining knowledge about pop culture to understand what stories will get the publics’ attention. As we all can see, public relations will currently remain a fantastic source of communication. It is definitely a demanding and prestigious career.

  84. Latisha Baker says:

    Latisha Baker
    Journalism 101
    Dr. Husni
    April 19, 2011

    Definition of Ethics
    Ethics is known as moral philosophy. This means that it varies with the opinions of people. Basically it is what people consider right and wrong. Everyone is not going to see everything that same way. A lot of things displayed in the media is questionable. Some people see it as wrong where as other see it as right. For half the things reported in the news, people do not even bother to question. They just automatically assume it is correct because it is being broadcast-ed all over the world so it must be right. However you do have those people that do question the news and will go and look for the facts of what they are told themselves. You cannot believe everything you hear. I believe that is the wrong thing to do. Other people may think differently about that, to each their own. Morals are a major role in your life because of ethics. I believe that people should never do evil for evil. I believe life is too short to do nothing with. I believe people should question everything. These are all things I believe because I was born to believe it. Your morals are thing that were instilled in you while growing up because it is what your parents taught you. It is right there next to racism and sexism. These things do not just pop up in your life that you suddenly have an opinion on, it is something your taught. You are taught to treat people differently because of their sex or race. It does not just happen overnight. Morals come with experience. Ethic’s is a real touchy subject because people are always going to see things differently no matter what and for that reason ethics so important. Even now some people are reading this and they do not agree with what I am saying, and that is okay because it is my opinion, my moral philosophy.

  85. Corianna Newsom says:

    Corianna Newsom
    April. 20,2011
    Journalism 101
    My definition of propaganda is that it’s a form of communication that influenced the attitude of the community to benefit oneself. The class definition is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement institution, nation, etc. Also another definition for propaganda is the spreading of ideas information, or rumor for the purpose of helping or injuring an institutions, a cause, or a person.
    My definition for propaganda doesn’t go into detail about which form of communication is used to benefit oneself. Propaganda can be many kinds of communication, such as, the class definition explains. These kinds of communication can be ideas or rumors. My definition does explain that this does benefit oneself. Propaganda does help or injure a person; however, benefitting oneself.
    Propaganda has logical fallacies to generate propaganda. Some examples are ad hominem: attacking one’s opponent. Appeal authority: cite figures to support a position. Appeal to fear: appeals to fear and seeks support. Appeal to prejudice: bandwagon, which is appeals to attempt to persuade the target audience. Black-white fallacy is given only two choices with the product being propagated as the better choice. Glittering generalities emotional words that are applied to a product
    Propaganda I believe works out with political situations. I have used these types of propaganda and I also can say that this type of cornerstone of media can harm a person. I will say rumors that are deliberately spreaded are wrong.

  86. Nathaniel Weathersby says:

    My definition of ethics is simply a set of moral principles distinguishing between what is right or wrong. Ethics differ from person to person, from group to group, and from society to society. It is extremely easy for a person to have his or her own set of personal moral principles but it is a different story when it comes to providing a moral code for a large group of people, such as a nation.
    Firstly, I do not believe that ethics arose from religion and I feel that they are and should remain separate. Ethics and religion are both strong subjects in the sense that when someone has a set system of beliefs within either ethics or religion, it is extremely hard to sway that person from their beliefs. When religious people start determining what is right or wrong in accordance to their religious beliefs ethics is lost and becomes just another facet within religion. Ethics instead came from general human nature. Man knows how he wants to be treated and knows pain. Because of this knowledge of pain, he can distinguish between the things that will cause harm and the things that will not. From this ethics was born.
    The question when it comes to ethics is how can we establish a set of moral principles that will not discriminate against an outsider solely because their thinking is different from the founder or founders’ thinking? In addition, where should the line be drawn when deciding what is morally wrong or right and what qualifies certain people to draw the line? My solution, although a bit primitive right now because much thinking must be applied to something like this, lies in the Golden Rule. It goes: One should treat others, as one would like others to treat oneself. In addition, putting yourself in the positions of others can provide great insight into what you believe.
    The role of ethics in journalism is vast. Because of the influence that journalists have, knowing what is right or wrong to publicize is beneficial. For professionals in the field of journalism the establishment of a basic set of inclusive non-biased moral principles would be an extremely great thing.

  87. Madeline Bowen says:

    Ethics, as defined in class, is a system of moral principles. I would have to say that this is understandably a very generic definition. To me, ethics is essential to the basic development of a human being. I tend to try and look at the bigger picture of life, so when I think about journalism I consider the long term effects that it has on society. In other words, I believe that certain aspects of journalism are quite petty; the reason being that advertising, public relations, journalism, and propaganda, although they are essential to media success, they are arguably a temporary existence. Now, I want to be clear that I am not saying media is unimportant, because I am very aware of the effect that media has had on our world. Drastic changes among people, places, organizations, communication, and much more have resulted by means of media advancement. Both positive and negative effects have come about via media, not to mention just about every existence has it’s assets as well as it’s downfalls. I do believe that great benefits have come from the continual process and development of media, but I also believe that regardless of the many benefits, ethics is the core in which one relies on for true happiness. Not the type of happiness that comes from money, material objects, or any other ‘artificial’ sense of satisfaction that only exists temporarily. Ethics includes every feeling, thought, tear, laugh, moment, choice, and belief that one encounters. We are individually shaped by our personal ethic, and we learn who we are through our ethical experiences. Ethics not only provides us with help but more importantly an opportunity to believe in something, give someone a second chance, to experience confidence, self-discipline, or a desire to help others, the list goes on and on. Life is more than a profession or a job or your net worth, it is a journey, a journey with tremendous rewards. The trick is to let go of the anxiety, the negative thoughts, the fear, and take into consideration the simple blessings which make up the bigger picture. As humans, our life on earth is temporary, and as wonderful and exciting as it is, the reality is that there is an end. And in the end we leave behind but a collection of incredible memories and a few special people to pass on our life story. Life is beautiful, every aspect of it, but it is so easy to become caught up in the petty details. The answer to the assignment is strictly personal, ethics is a word that entails many different definitions, I believe that it is not limited to one particular answer. And although I am still very young, I hope to one day be the change in even just a few lives with the commitment I hold in my heart to my own ethics.

  88. Spencer Smith says:

    I agree with the definition of ethics given in class the other day. However, if we consistently abide by the norms of society then we may miss an understanding of another’s beliefs and ideals. I believe we must not only live by the ethics expected of us by society as a whole, but by our own, personal standards as well. We must first learn to live for ourselves, but not selfishly, and then we must learn to find a middle ground. Being from Mississippi, I have been around many immoral acts: intolerance, racial distance, and other such controversial topics, but I have also learned to find some sort of standing where I can hold my own beliefs aside from the society around me. (not perfectly, I’m just a kid) Yet, I do believe, fervently, that in order for this world to progress, and for journalism to continue to grow, we, as journalists, must find a path through this world’s many ideals and beliefs, and stick to our guns. We must not only be true to ourselves, but to the others who will one day read our words, or listen to our voices.

  89. Charles Fearn says:

    Charles Fearn
    Journalism 101
    Dr. Husni
    April 20, 2011

    Out of the five corner stones of media, I think ethics are very important. With such a wide variety of ethnics, it is and will always be the cause of debate. A persons ethics are his or her own set of beliefs that divine who they are. Journalism will always struggle with the problem of ethics. There are so many different beliefs that its no possible to please everyone. The only thing a journalist or writer can do is to not take it too far. I and many other people in this world believe that you should not treat anyone one way unless you are willing to be treated that some way, but there are many people that do not believe that. I do not think it’s write with people purposely write things that bash on or look down onto something else. Conflicts could be avoided if people didn’t’ do that. I’m not saying that my morals are the only good ones, but that I was raised up in a Christian family and that’s how God wants us to treat others.
    Writers should be very careful when writing. The smallest things can cause a reader to get mad and stop reading your work, but at the same time the writer does not need to change who they are in order to make people happy. The writer should be able to express who they are onto paper, isn’t that what writing is all about?

  90. Jacob Batte says:

    Jacob Batte
    Journalism 101
    Five Cornerstones of Media
    Propaganda is the cornerstone that I picked to define. Propaganda is defined on as “information, ideas, or rumors, that are spread widely to help or harm a person, group, movement, institution, nation, etc.” This is one of the cornerstones of media because people will ally themselves with certain sides of the argument based of what they see on the nightly news, what they read in the paper, their favorite magazine, or website. There are several places that have even picked up reputations as only seeing one side of the argument, namely FOX which many people believe shows a more republican/conservative point of view in the way that they represent the news. “Political advisors” will come on national news stations to spread their opinion to the viewers about each of the issues, and columnists will do the same through the written word on websites, magazines, and newspapers. The Propaganda can be positive or negative to one side, yet a poorly researched or unstructured argument by the one who is attempting to spread propaganda can easily have the reverse affect that they were trying for. Readers/viewers will go into these pieces uneducated about the issue and whatever the argument is they are going to base their opinion on that issue the rest of the way on what they hear or read. Propaganda is also one of the oldest cornerstones in media. For decades people in the news have been looking for “good press” and will often do things specifically for the media to try and sway the nation that they are a good person, etc. Most reporters, even those that do their best to remain unbiased will lean, even if ever so slightly, to one side of the piece that they are doing, even if it is slightly giving one more argument towards one side, or using a quote or piece of information that may make one side of the argument look out of place. Propaganda has been used by governments to make other nations, especially in times of war or crisis, look bad. Hitler used to use it to make other germans believe that the Jewish people were evil, while at the same time the United States has used it many times, to make the –insert nation we are having a struggle with- look the same way. Propaganda is an important part of today’s, yesterday’s, and tomorrow’s media.

  91. Joseph Scott says:

    Public Relations: The Science of Smooth Talking
    In the past weeks of our Journalism 101 class, my fellow students and I have been exposed to a foundation making approach to our future careers in Journalism. We were taught about the 5 Corner Stones of Media: Journalism, Propaganda, Public Relations, Advertising, and Ethics. Where I’m sure anyone can see that value in these fundamentals, one particular corner stone caught my eye; Public Relations. The class definition describes Public Relations as “The actions of a corporation, store, government, individual, etc. in promoting good will between itself and the public, the community, employees, customers, etc.” I do personally like the phrasing of this definition. I see more value in it than the second definition given in class, that it is “the art or science of establishing and promoting a favorable relationship with the public.” I see this subsequent definition as fairly limited compared to the first. Not only just due to length of the definitions either. I personally see more value in the latter due to the term within the definition, of good will. “Promoting goodwill” is exactly the basis for how I personally see and define Public Relations. Now I can’t say this is my first exposure to the term of PR (Public Relations) seeing that my older brother made his specialization in it and spent most of his hours talking my ear off about it. In my brother’s long winds of description I have begun to take a deep personal stance on the topic. PR isn’t quite just having a favorable relationship between public and institution. I see Public Relations as “promoting good will between a corporation, store, government, individual, etc. and the public, community, employees, customers, etc. to create a strong personal yet public relationship.” That in a nutshell is my definition of PR. That in itself is why PR stands out to me as so important among the other corner stones. It is because PR takes the corporate and public area of society, an area generally more cold or business oriented, and makes it warmer and more inviting for the individual. I feel that in a time when our technical advancements are moving fast ahead of us and our business endeavors are becoming just that much more ambitious, it is essential that we remember the human being in all of us. That, I believe, is the true power of Public Relations; a true corner stone of Journalism.

  92. Lauren Lyles says:

    Lauren Lyles
    Journalism 101

    The 5 Corner Stone’s of Media are the foundation of society. In lecture Dr. Husni refers to ethics as a system of moral principles or a set of principle of right conduct. I define ethics as rules of conduct accepted by a group that change as the group changes. For example, charging interest on a loan use to be seen as a sin and immoral by the Catholic Church, but over time it is now moral and acceptable. Also hitting children and wives was acceptable by the earliest Christians, who thought that this was moral, but society has changed and the meaning of ethics has changed along with it. Individuals learn ethics from different sources. One source is through cultural teaching, which is how we are raised. Parents serve as valuable tools in an individual’s development and teaching. Through teaching it reflects how one treats others. Every individual is given a foundation in which they will have to build on and learn as society changes what is right and wrong.
    Another source of ethics would be in the community. What we surround ourselves with reflects us. I believe having a positive environment, not only opens opportunity but leads to a positive future. These groups include friends, church, and student involvement organizations on campus. A community will define what is acceptable in a particular group or setting such as cheating, violence, or being rude. Also personal experiences serve as a source of ethics. This is through observation and experiences that shape your ethical outlook. Sometimes it is difficult to establish a true meaning of “ethics”, because of so many perspectives. Some view ethics as a way to practice good deeds daily to build character and not worry about self gain. Another point of view would be that some individuals see ethics as a test of action on what is right and wrong based on a set of rules and duties, which is the majority of society. Also some ethical views are based on the consequence and not the actions. They believe that the action is only wrong if it leads to a negative consequence; an example of that would be lying.
    Each individual must establish what ethics truly means to them. Ethics are the standards of society and if any one goes against these standards they will be frowned up on such as killing, lying, fraud and etc. All of these sources are all linked together which provides one’s outlook on life. The greatest source that has impacted my life the most would be cultural teaching. A constructive infrastructure allows individuals to grow so that they learn from their experiences whether good or bad. Society plays a vital role in shaping our ethics today.

  93. Ashley Jones says:

    The corner stone of media that catches my attention would be journalism. I feel that when most people think about journalism, they see people that write in magazines or newspapers just for the fun of it. Honestly, that was my opinion of journalist before I took this class. Now, I see journalism as being more than that. The dictionary describes journalism as “The activity or profession of writing for newspapers or magazines or of broadcasting news on radio or television.” Journalist just seemed like people that were there to give you the news and verify what is going on in the world. I could honestly say without journalism in the world, I don’t know where we would be. Without journalism, people will lose sight of everything. How will we know what the world is coming to without it? In the dictionary, it is also stated that “A journalist collects and disseminates information about current events, people, trends, and issues.” Not only does journalist collect information about the current events, people, trends, and issues, but they are the people that verify what is correct. There have been journalists that have put their life on the line just to get the news first. Journalism is not just an act of “getting the word out.” Journalism is a way of life. Without the journalist that we have to do, how will we know that it is safe to step outside in the morning? How would we know what news to expect today? Without journalism, it would seem that everything happens for no reason. Communication is what makes the world goes round and journalist and journalism, to me, are the definitions of communication.

  94. Paris Crawford says:

    Journalism is one tough job. I would describe journalism as a way people keep the public informed on the latest occurences through television, radio, and the internet. I feel as if journalism will always be needed. However, it must be presented in the correct way in order to get praise. Journalism can be compared to ethics. To be a successful journalist, you must have good morals. Although journalists must get the news out to people, they should do it in a respectful manner. Journalists are expected to do crazy, outrageous, unexpected activies. Sometimes in journalism, it is hard to respect someone’s family. For example, when there is a death that is horrific enough to receive attention, it is usually aired immediately. When this occurs, journalists only consider ratings and popularity. In a sense, reporting a death so soon is unethical and disrespectul to the family. To keep journalism growing, journalists should take such things into consideration. In a way, reporting bad things could be dangerous. People could get upset and try to harm the person who reported the news. I think a way to keep journaism growing would be to do documentaries. Today, the interest in certain news seems to be going down. In order for people to respect journalism and pay more attention to it, they must understand it. If you are not a journalist, it is hard to understand the hard work that takes places behind the scenes. Journalists are up at early hours and they go to bed late at night; if they even go some nights. The do this to inform the world. They want the world to see them at their best and with their best work. Journalism is a hard job, but someone has to do it. People should respect it more, and journalists should work even harder to give the people what they need and want so journalists can be successful.

  95. Jeremy Scruggs says:

    Public Realation stands out the strongest to me. In the dictionary public relation is defined as; the actions of a corporation, store, government, individual, etc. in promoting goodwill between itself and the public, the community, employees, customers, etc. Public relations mainly deals with a lot of public speaking and appearances. Generally the speeches are written just to inform or speak against something the speaker strongly believe in. The job is to convince the public that your product or person is the best choice to make. In my opinion the most important job one must be willing to have as a public relations agent is to be quick and responsive to the public. Keeping a strong relationship with the public is a key factor. Making sure that everything sounds grand or the best makes the public feel like the speaker is in their interest. In public relations the field is not as limited as most professions, working for a celebrity, the government, or a nationally known company are known jobs that can be obtain in this field. To be an agent for public relation one must have good communication skills, a bubbly personality, out going and willing to speak in front of a large crowd at times. This person carries the reputation of the company on their shoulders and have a responsibility to always be in a good standing.

    Jeremy Scruggs

  96. Erica Marconi says:

    In class on Monday we discussed the five corner stones of today’s media: journalism, propaganda, public relations, advertising and ethics. The five corner stones provide today’s journalism student with a lot of options and a lot of conflicting views and opinions regarding each of them. I believe that ethics would raise the most debate because everyone has a different opinion on what they think is ethical.
    In class the definition for ethics we used was a system of moral principles: the ethics of a culture. Also we said it was a set of principles of right conduct.
    I believe that ethics is doing what is right and accepted in society, religion, and family. Everyone has their own ethical beliefs and in my opinion, it all goes back to how you raised by your parents. As children parents teach us what is morally right by telling us “to treat others the way you want to be treated,” do not cheat, do not steal, etc. Everyone has a different perspective on what is morally right because we have all been raised and brought up as individuals.
    Ethics in life and ethics in journalism also relate to one another. In life we always want to do what is right and build good character. In journalism, the journalist wants his/her audience to trust them and to enjoy their stories. So in summary it all depends on the individual. If a journalist thinks that there is a story worth telling, they should publish it without question, even if it is not considered to be ethical.

  97. Anesha Carter says:

    According to Webster’s Dictionary, ethics are “a system of moral principles

    governing the appropriate conduct for a person or group”. Therefore the rules and

    regulations of “moral conduct” depend on one’s culture , environment, and overall

    their community. This is basically the same we definition we discussed in class on

    Monday. However, my definition of ethics varies from that meaning by little. I

    believe, ethics are a system of right moral conduct based off of individuality and


    Ethics, which are based off of morality, are shaped by one’s culture,

    enviroment, and community. However, different cultures have different beliefs.

    Therfore, people ideas of morality differ. If ideas of morality differ how can we (as

    individuals) detect the concept of “what is truly right or wrong”. For example, in Africa

    after a child is born he is thrown from a tall building onto a trampoline and the father

    must catch it. If the father doesn’t catch the child then they see it as a sign that the

    child will be weak and a poor provider for his family. This is part of their culture. On

    the contrary, if this were done in any part of american culture we would fine people of

    such acts to jail and dame them mentally insane. The point here is cultures in most

    cases have different views of what is moral or immoral. So do people.

    How are ethics shaped by our community? The community we are a part of

    plays an important role on what we view as moral. For example, poor qualities of

    moral acts in a community displayed upon children do effect them in the later future.

    For instance, children whom come from an environment that have a high drop out

    rate/high crime rate are more likely not to reach their full potential than whom comes

    from a positive environment. With that being so, people of these two enviroments

    may view what is right far as the moral code as two different things. Such as Jimmy

    from the projects may say” its ok to steal a 5 cent piece of candy” where as, Tim my

    say, “stealing is stealing and any kind of theft is against the law”.

    In conclusion, my ethics may vary from culture to culture, society to society,

    and enviroment to environment. Its all based up to what we feel is right as an

    individual. And our view of right conduct has been shaped for us as we grow. But it is

    up to each person to decide for himself what choices are promising for good well being,

    which is right.

  98. Natasha Wilbourn says:

    “The Cornerstones of the Media”

    Amongst the five cornerstones of today’s media, ethics seems to be based solely on emotions and opinion, hence making it the most controversial. Ethics is defined as a system of moral principles; the rules of conduct recognized in respect to a particular class of human actions or particular group, culture, etc. It can also be defined as the branch of philosophy dealing with values relating to human conduct, with repeat to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.
    From a journalism point of view, ethics is a principle that challenges journalists. Some journalistic Codes of Ethics also include a concern with discriminatory references in news based on race, religion, sexual orientation, and physical or mental disabilities. Reporters are expected to be as accurate as possible given the time allotted to story preparation and the space available, and to seek reliable sources. Events with a single eyewitness are reported with attribution, and others with two or more independent eyewitnesses may be reported as fact.
    However, my idea or definition of ethics is mostly based on a person’s character. Meaning how they were “raised” to think of society. My parents raised me in a Christian home, teaching me morals that are based on treating others the way I would like to be treated. Therefore all of my actions should be according to that concept, whether it’s dealing with journalism or everyday life. Ethics is more that a concept, it’s an action made by everyone daily.

  99. Courtney Mosely says:

    The corner stone I chose is Advertising. I chose advertising because to me it is one of the most important corner stones of the five. Advertising is important because without advertising how would the consumer be aware of the product. As defined as a form of communication used to persuade an audience to take some action with respect to products, ideas, or service, advertising has alway been designed to reach the consumer. I agree totally with this definition because the main key of advertising is to form a relationship with customer. I also think advertising has a lot to do with how the much merchandise would be sold and who it would be sold to.
    For instance, the power balance band use a great toll of advertisement. They use great advertising because they marketed their product toward younger athletics. Using commercial advertisement to increase consumption of their product, power balance band company used a variety way to advertise their product.

  100. Molly Rhoades says:

    For me, Journalism is knowing what is going on around the world and getting that news out there for the people to hear and be aware of. It is the job of a journalist to let the people know the news they need to hear.
    There are many different types of journalism…some people find it to be that they need to know everything about the celebrities and others feel they need to know about wars, natural disasters, and real hard news. Journalism is anything someone feels is news that needs to be heard.
    Professor Husni explained journalism as the occupation of reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business. I do not think I can find a difference between your definition and mine because journalism can truly be defined as how you see fit. As long as one knows that you must report the news so that the people can know what is going on. Journalism is key and you must be sure to get all the facts straight before you get the news out there.
    A thing in journalism like Professor Husni said is getting the news out there in a way that people will find interesting and wanting to learn more about. The only difference between what my definition and idea of journalism is compared to Professor Husni’s is that we might have different views on what news is. News is journalism and everyone finds different news important to them. As long as a report can report the news and present it in a way that the readers find interesting and let them aware of what is going on around them then you have defined journalism for what is is today.

  101. Jasmine Mays says:

    The Five Corner Stones fo Media
    April 20, 2011

    Your definition stated that propaganda can help or harm by the spreading of information or rumors widely. My definition of propaganda would be the spreading of information or rumors to harm someone. Not saying that everything that is put out is bad but over half of the percentage of propaganda is negative. Most of the information us readers or viewers get is negative. I feel as if information is always left out of stories to make them interesting because negative information is always more interesting. We like to read about positive things but someone going to jail or someone being sued is something to talk about with friends, it is more interesting. I personally don’t like propaganda. I feel as if everything should be told. The writers are only looking out for themselves. They are into an eye catching title with and interesting story that will keep the reader going. They might just add pictures to make things better. I know people know what they are getting into with being “famous” but I still think that they deserve a personal life with worrying about who might be outside their house hiding behind a tree to take a bad picture of them. Everyone in this world has feelings, famous or not. Not saying the every aspect of propaganda is just negative because there have been some positive aspects but the negative out way the positive.

  102. Abe Dean says:

    Despite the most seemingly blatant answer to this question(ethics) I think the contrary and think Public Relations is the more susceptible to debate, although more behind closed doors. When I talk about ” closed doors” I solely mean the office and staff rooms of the producers of these magazines and newspapers. The entire function of these editors and firms is to portray an image to the people they don’t know of but wish they were or could be like. Making a virtual reality for some to escape to on their free time from a hard stressful American way of life. Their job is very tedious and a lot of meticulous effort goes into anything published. Inside controversy and disagreement sum of the name of the job, which would be debate.

  103. Heather Cray says:

    Heather Cray

    Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself. In the world of journalism I believe that propaganda plays as the biggest role. When we express how we feel when writing it is natural for journalists to put their whole heart in the subject. Whether we may be writing about something we dislike or something we adore, it is our job to make our point loud and clear. When we communicate about a subject, a journalists job I believe is to take full control and even have an opportunity to persuade the reader. Using propaganda can either have positive or negative effect. Either way, we are in charge of our words and are about to influence an audience. The other stepping stones such as advertising, ethics, and public relations still play a very large role and every journalist should have their own personal definition of each. As for me my definition of propaganda is simply influence. From an audience as little as one to 100 readers, each reader will be impacted by the use of propaganda from the writer and how we choose to display our opinion.

  104. Jacque Walker says:

    Walker, Jacqueline ( Jacque)
    Journalism 101

    I value ethics the most out of today’s five corner stones of media because my definition of ethics is following law when there is for certain not any grey area about the subject , and doing what is correct when other people around you are doing incorrect things. Ethics are very important in writing because one should not plagiarize and lie to the people. It is usally very hard to gain people’s trust back.

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