The radio industry finds itself in a familiar yet precarious position entering 2011 — traditional revenues are sustainable enough to continue with decent returns, but there’s not enough money to invest in the digital transition without re-evaluating some fundamentals of the business. The result is that the emerging trends will not be revolutionary so much as evolutionary, and the key will be finding those points where traditional methodologies and digital extensions converge most effectively.
The above quote is from Jim Kerr’s blog entry “Five trends for the future of radio.” It was published on Jan. 12. Click here to read the entire entry, take notes and later comment below on Mr. Kerr’s five trends.
Class Notes: Your next test will cover the magazine lecture from Monday, the Radio chapter in your text book, the class lectures on Wed. and Friday. The test will be on Monday March 7 at 8 am.