On change, magazines, journalism and the future: The Mr. Magazine™ Interview with Nancy Gibbs, Executive Editor, TIME

What follows is the text of an interview I did with Nancy Gibbs, Executive Editor of TIME magazine on my blog http://www.mrmagazine.wordpress.com

Here is the link to the original post: http://wp.me/p3FXF-1cZ

Change is the only constant in the media business. And the changes in the hierarchy of Time Inc. last week, sadly overshadowed some innovative changes at TIME, the magazine.

Rick Stengel, TIME’s managing editor, wrote in his Editor’s Desk under the “predictive” heading “Changes All Around”

“If you think this issue of TIME looks a bit different, you’re right. We’ve tweaked the front of the magazine, adding an Economy page and a photo spread; moved 10 Questions to the back page; and created one large section called The Culture, which combines the old Life and Arts sections. The design evolution was led by executive editor Nancy Gibbs, along with assistant managing editor Radhika Jones and our design director, D.W. Pine…”

I had the opportunity to talk with Nancy Gibbs, TIME’s executive editor who led those innovative changes. I asked her about the changes at TIME, the future of print and digital, the role of the magazine vs. the online and the tablets and the status of journalism and its future today. Here are some sound bites followed by, in typical Mr. Magazine™ Interviews, lightly edited transcript of the interview.

The sound bites:

No matter how much technology changes, no matter how much the political environment changes, the human need for stories is every bit as powerful as the need for food and water and sleep.

Storytelling as an important service and art form is always going to be important. Having more ways to tell a great story, having more platforms for storytelling is terrific.

What print allows you to do is to have a contract with your reader that they’re willing to spend some time with you.

Everything seems to be additional, rather than a replacement. That doesn’t worry me. I love print, but I also love what we’re finding we’re able to do on these other platforms as well.

If you want to have a much more manageable, edited and curated account of things that really matter and are interesting and surprising and provocative to think about, then the magazine is a very efficient vehicle for that.

This whole (change) process was launched and pursued completely independently of anything Newsweek was doing.

This is a fantastic time to be in journalism and the changes in technology only make it better.

And now for the full, lightly edited, interview with Nancy Gibbs, executive editor of TIME.

Samir Husni: TIME underwent a redesign in 2007 to become what I refer to as the first glossy intellectual weekly, so what’s the reasoning behind this new round of changes?

Nancy Gibbs: This is really an evolution of that design; you won’t notice–and I don’t think our readers will notice–a dramatic change. The fonts and typefaces are the same. The general feeling of the magazine is very much the same. It is more of a reorganization and I think a freshening–almost a cleaning up–of that design, because, as you know very well, over the years where you start adding various features and adding new little trinkets here and there, any design can get too busy sometimes and may lose some of its clarity.

What we were looking for was supposed to increase the clarity and the flexibility that we had. One thing that would frustrate us from week to week was that as we have an audience online–it is almost as big as the audience for our printed magazine– and there’s very little overlap between the two and yet we were producing fantastic stories on time.com for which there wasn’t really a home in the magazine. It was not easy, natural or organic to have stories that started out online and ended up in the magazine and vice-versa. So, we thought if there were a way to look at the architecture of the magazine: how we cover the news, how we cover feature stories, how we use photography–it would let us harvest the best of time.com through the week, and that would be very helpful.

A good example of that is one of the most successful features that we’ve had, both on time.com and on the iPad, is the way we feature photojournalism. We are certainly able to use photographs in our features-well stories, however we still have pictures that we wish we had a place for (in the printed magazine) even if they didn’t necessarily go with some major news that we were writing about in the well of the magazine, but we want readers to see. We can do that now with the briefings section at the front of the magazine. When you turn to the first page you have what we call “Close Up”, which is just whatever we think is the most knock-your-socks-off picture of the week. So it was with things like that that we just wanted to have the flexibility to find a home for things in the magazine that we know the readers really like. We knew if we made the architecture even clearer that we could be much more flexible about what we put in it.

SH: Everybody is talking now about apps. Everybody is paying so much attention to digital and here, yet again, TIME magazine surprises people by refocusing on print saying, “How can we amplify the printed edition.” Do you think we are spending too much time on digital and ignoring print? Or do you think there is a future for both? Or are we all going to be worshiping the machines?

NG: I absolutely think there’s a place for both and partly because there are things that are suited to print more than to reading on a screen or experiencing on a screen, and there are things that are great on a screen. I think that great stories are great stories. Storytelling as an important service and art form is always going to be important. Having more ways to tell a great story, having more platforms for storytelling is terrific. I don’t think we should view this as a competition or some sort of fight to the death between digital and print. I think it allows everything to reach its highest level. The experience you have reading a magazine is just a different experience than you have when you’re sitting at a computer. The tablets add yet a third kind of experience. The tablets are not the same as sitting with your desktop, they’re not the same, obviously, as sitting with a printed magazine, and so we’re still learning in exciting ways about each new platform. I’m sure we will learn more and more going forward. I don’t by any means think that they replace print anymore as everyone has pointed out. It’s not as if television replaced radio. It’s not as though cable television replaced broadcast television. It’s not as though the Internet replaced movies or TV. Everything seems to be additional, rather than a replacement. That doesn’t worry me. I love print, but I also love what we’re finding we’re able to do, and we’ll be doing down the road on these other platforms as well.

SH: One of the things I tell the students is that we’re no longer journalists; we are now experience makers. You talked so much about the differences in the experience, between TIME, the magazine, the website and the tablet. Can you briefly tell me how you define the experience when you are flipping through the pages of a printed magazine, and how do you differentiate that experience from the online and from the tablet experience?

NG: One handy distinction people will make is distinguishing between a lean-back experience and a lean-forward experience. When you are sitting at your computer and you have the screen open to time.com, or to another news site, you also may have instant messages coming in, your email is buzzing, you’re constantly being invited to move away from whatever page you’re reading. I think people who write for websites and blogs and news sites realize that they must command the reader’s attention instantly, and they should not count on holding on to it for very long because you’re able to jump around a bunch. Websites invite you to jump around. There are links that will take you away from whatever it is they have been trying to get you to read in the first place.

It’s a very different experience than a magazine, which is a much more lean-back experience where I see people settle in to read a magazine knowing that they can get lost in it; knowing that the magazine is not suddenly going to interrupt itself. That’s a much more immersive experience.

So far the tablets can go either way. No one is particularly ready to read a book sitting at their desktop but people have been reading books on e-readers now for years. The experience of the brighter screen and the ease of “teaching” through a book on an iPad is also a good experience. You can’t, at the moment, as easily scribble in the margin or turn down the corner of the page or do various things that you are used to doing with a tactile experience of a book. It is possible to have an immersive experience with tablets that I don’t think is possible to have in the same way with websites. In that sense, the tablets are a more natural extension of the print magazine.

What we do on time.com is very different than what we do in TIME magazine and the actual content of TIME Magazine is a tiny fraction of the content of time.com. Time.com is wholly its own real-time, 24/7 news site.

I think what print allows you to do is have a sort of contract with your reader that they’re willing to spend some time with. It doesn’t mean you’re allowed to waste their time. You still have to signal that you are respectful that they’re spending time with you, but you don’t have to grab the reader by the scruff of the neck with the first five words of your story. You can sometimes enter into a story more artfully. It can be longer than typically what we see anyone doing online. In a way, with the photography integrated into it, it is a richer, three-dimensional experience.

SH: Do readers want a 24/7? Or do they want a gatekeeper? When they get TIME magazine, do they feel up to speed on what’s going on? Is once a week more than enough? Or do you think that we are so immersed with technology now that we are forgetting about the human being?

NG: I think that what we hear from our readers is they are aware that at any minute of any hour of any day they can find out what is happening anywhere in the world. They know that’s all available to them. But, we’re all busy people and we do not have time to spend, 12, 15, 18 hours a day reading through news sites and four newspapers and the live streams of whether it’s Al Jazeera this week and the BBC last week and NBC next week. People do not have time, and if they want to remain informed about important stories that are both those in the news–what on earth is going on in Libya right now, and stories sort of behind the news–they need for us to be the curators for them.

There are a limited amount of hours in the day, and what we hear from our readers is they like for the magazine to start with a very efficient overview of important events grabbed from the last week. They find that enormously useful. They don’t want a lot of extra bells and whistles and gimmicks. They want an efficient digest of the news. In the feature well they want us to take them somewhere where they would not be able to go; to take them into the rooms where the doors are locked. What was the president really saying to his top advisors as Egypt was going through these earthquakes? What was really going on down on Wall Street as Lehman Brothers was collapsing? This helps readers understand not only what really happened but also why it happened, what it meant and why it affects them.

The way news is delivered online, the 24/7 news, all those by definition can’t be storytelling. That is delivering the news as it’s happening and to pull back and say, “Well here’ s the overall story. Here’s the background and the context. Here are the most important factors that lead up to this.” You cannot do that in sort of continuous stream. You can only do that when enough time has passed and it’s possible to make sense of an event. This is why the weekly rhythm of TIME magazine is really ideal. It is enough time to be making sense and taking stock of the important events of the moment and to put them into context and sort out what’s passing, significant, trivial and what really matters and what we should be paying attention to.
Yet, the great thing about having time.com is we can also be doing real-time updates of here’s what’s happening today in Bahrain. Here’s what’s happening right now in Yemen or, in the Senate. We have the best of both worlds; we can be an authoritative, reliable, trusted news source for people who want to know what is happening right now, but those same people also want us to pull back and tell them what this means, how it affects me and why I should care about it. That’s what we’re able to do in the magazine.

SH: What I hear from some people is we’re having an information overload. We’re bombarded…

NG: That’s exactly where our opportunity lies. It is exactly because people feel overloaded. They cannot possible take it all in and sort it all out. What we’re saying is we will give you as much of the news as you want. Log on to time.com, subscribe to our Twitter feed, and we are there. But if you want to have a much more manageable, edited and curated account of things that really matter and are interesting and surprising and provocative to think about, then the magazine is a very efficient vehicle for that.

SH: Is there any reason why Time has made changes now? Is it because Newsweek is changing? There is a lot of talk with Tina Brown changing Newsweek.

NG: That’s so funny. I laugh with people about this, but we started to make these changes roughly a year ago. Not only was Tina Brown nowhere near Newsweek, Newsweek hadn’t been sold yet. Newsweek was going along, doing its thing. This whole process was launched and pursued completely independently of anything Newsweek was doing. When we were ready to do it, we were ready to do it. These things take a long time. Even when the changes are not big, it takes a long time to sort out what we want to do.

Things like the new “Culture” section in the back; I’m so excited about it because it is really fun, and it was designed to be a very smart, very friendly, sort of intimate conversation with readers about the things that people will tend to care most about: your health, your money, what movie to see this weekend, your kids, the more personal conversations that tend to be what people talk about over dinner. That’s what we get to do in that “Culture” section. It is fantastic to now have this, again, very flexible vehicle to cover all those topics that we’ve always covered but in a different way or improvised way every week. Now, having that section and figuring out what we’re going to do with it this week is just as much fun as I’ve had in a long time.

SH: You’ve done a great job in making TIME a must read. It’s no longer an option if you are in this business. Being a teacher, a professor, what do you tell incoming journalists now? You’re a woman who was has written more cover stories for Time magazine, more columns; you have your hand on the pulse of America. What do you tell those incoming journalism students? Is there a future for them?

NG: Absolutely. I sure hope so, and I absolutely think so. I think there is something about human nature that will not change. No matter how much technology changes, no matter how much the political environment changes, the human need for stories is every bit as powerful as the need for food and water and sleep. It is stories that let us make sense of our world and understand our placement. In a sense, the busier and more information-clogged our lives become, the more important it is to have as part of one’s diet a kind of storytelling that explains not just what’s happening but what it means. Doing that is so much fun. Our job is basically figuring out things that people are interested in and finding out more about it. It is, by nature, an always-fascinating job. I was talking to a journalism class last week, and it was a fantastic group of kids from all over the world, and I think one thing that we’re seeing right now with the extraordinary news stories we’re seeing is that the importance of bearing witness and the importance of explanation and information that is reliable and authoritative has never been greater. I think that this is a fantastic time to be in journalism and the changes in technology only make it better.

SH: Thank you.


About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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73 Responses to On change, magazines, journalism and the future: The Mr. Magazine™ Interview with Nancy Gibbs, Executive Editor, TIME

  1. EmilyDavis says:

    I think it is really beneficial that Time magazine is taking advantage of journalism through technology. Many people will not have time to pick up a magazine and read but they will scroll through brief articles on the internet since we can now access it through their cell phones. I agree with this article in that people don’t really understand how what they are reading is important to their everyday life. I also agree that if journalists at Time are explaining international stories in such a way that average American citizens can comprehend and find value in the articles, I am very positive the magazines revenue will continue to increase.

  2. Josh Spencer says:

    this futher shows that the magazine industry is suffering right along with other forms of mass media. Time Magazine made changes to get the customer to fall back in love with their product. the social standards of Facebook and Twitter have made it harder for older forms of mass media like newspapers and magazines to survive

  3. Alex Pence says:

    What an awesome interview! I love Ms. Gibb’s positive yet pragmatic attitude regarding the relationship between print and digital content. She explains so succinctly the way in which there really is a place for all of the different platforms in the life of today’s beyond-busy consumer, and she gives me renewed hope that print is indeed finding it’s footing within this new landscape, and that my beloved medium is here to stay! Thanks for the great read!

  4. Taylor Kamnetz says:

    I think it’s great how she said that these new things such as the iPad are not replacements, but instead are just an addition to the world of media and how people can get connected with various aspects of their life around them. Personally, as I’m sure I’ve said in a previous comment, I prefer print to online. I like having something real in my hand that I can keep forever, and remember ‘oh this was the volume that featured this artist’ and maybe even tear out a page and hang it on my wall. I’m glad that these new creations are not taking that away from me, and those who agree with me.

  5. Christina Huck says:

    This was such a great interview to read. Me being a photojournalism major it was awesome to read how Time magazine is emphasizing on it making a separate “close up” page for what can be a random breath taking picture and that there is unlimited space on their website for the pictures that are just as good that didn’t make it into the magazine. Reading along through the interview really showed how strong Time magazine is and that there is no way it is going under or that the internet is not going to replace the weekly magazine. She believes that all this new technology is an addition to make news greater than just a replacement of print. That kind of attitude is what is going to keep Time afloat.

  6. David Collier says:

    Wow what a great interview. After reading that it really got me thinking about things I have never really thought of before. I love the way she emphasized that the online stories are quick updates on real time news, while the magazine is more of a reflection of what took place earlier that week, month, or whatever the circulation pattern is for the given magazine. I think the changes TIME is making are spectacular as they are trying not only to get back the audience they once had, but also, reach out to the younger audience in hopes that they will become constant readers. I, also, enjoy print rather than digital, but I think are both great options to have. If you think about it, print and digital can really rely on one another. I like that TIME is having things in their magazines that can be seen in its entirety like the “Close Up” page. Little things like that can make a huge impact on readers, and inevitably get them hooked. After reading this interview, it is apparent that we, as future journalists, must know that no matter what technology comes along that changes the media, there will always be room for print.

  7. Chris Cruthird says:

    What about background information?

    One of the most frustrating things about the modern media today is the inability to get DEPTH of coverage. The 24/7 news cycle, by it’s nature, is incredibly repetitive. Despite having 24 hours to fill, it competes with much more rapid forms of entertainment (sitcoms for instance) and rarely captures viewers for extended periods of time. Consequently cable news channels tend towards repetitive analysis and stories, rebroadcasts of interviews, expert panels, etc. Nor is online media much better. While not repetitive, the overwhelming number of outlets for media online results in incredible fragmentation of media. Yes I can learn everything there is to know about the cultural and political split between Eastern and Western Libya over the centuries, but it’s impossible to find it delved into in-depth within the context of current events in a single place. It’s in a multitude of locations requiring both that I track it down and then cognatively piece it together in a narrative.

    If Time magazine is going to serve as little more then a digest of the weeks news in short story format, it’s worthless to most of us. I’ve already consumed summations of the events on TV and on the internet. There is a plethora of summary, and while no I can’t devoute 12 hours a day to it, I don’t have to. The repetition of cable news channels and the repetition by virtue of number of outlets (all covering the same thing) online ensure even a cursory amount of attention paid ensures I know, roughly, what’s going on in Libya.

    What I don’t have from those other sources is deep analysis and understanding of what is occurring. What print media can provide me that those other sources cannot, what print media’s advantage is, is that it is contemplative. It takes time to produce print media, it has space to devout to a large body of analysis and coverage, it does not have to be repetitive on the hour, every hour. That is what Time should give me, and what I hope to see for it.

    To see a magazine editor characterize her role as providing a “digest of events” is disturbing in the extreme. The information overload we face isn’t in terms of too much information for us to process that has to be pared down. The problem is that it’s not accessible in a coherent narrative (via the internet) or not present at all (on TV). We need all of that information, not pared down, but intelligently considered and arranged. Don’t make it digestible by making the portions smaller, make it digestible by being a better cook. You have the time. You’re slow. That’s your advantage.

  8. Ryan Powell says:

    I really love how this article put certain technological advances into perspective. When Ms. Gibbs talks about how the television did not replace the radio and how the internet did not replace TV and movies, it made me realize that print may not be in as much trouble as I had thought. Of course the printed world does have a lot of work to do if it is going to keep up with the digital flood of information available online now. I also like how she compared reading a magazine in a relaxing chair to reading an online news article with tons of distractions. It gives a different view as to how we read our news now, but people don’t sit and read the news anymore. Most people are too busy to sit down and relax with the news. I think that the ease of access to online news is still a very large problem to the printed world.

  9. Erica Boney says:

    Nancy Gibbs made some very good points about magazines’ roles in journalism and the media. With there being so many new ways to receive news, it is nice to go back to a familiar medium and get the major news stories. I have a subscription to Time and I love it. I love the photojournalism in the magazine and the national and global news it features. A magazine is so much more convenient for our busy lifestyles. We can pick up a magazine at any given moment and read the news highlights. We don’t have to stress over our magazines being stolen as we do when we take out an ipad or laptop in public. It is a simpler more relaxing medium to interact with.

  10. Lance Ingram says:

    Nancy Gibbs made some spectacular comments there. I love how she still finds the beauty in a difference between print and online. She said, “I absolutely think there’s a place for both and partly because there are things that are suited to print more than to reading on a screen or experiencing on a screen, and there are things that are great on a screen. I think that great stories are great stories.”I love that quote so much because it’s so true! A great story is just that, a great story! Whether you read it online, in a magazine or on a freaking billboard, who cares?! I think that’s what readers want more than anything is just true, factual and informational news. After reading that interview I’m more inclined to check into beginning reading TIME because I like her approach to news. Being on the top current events is relevant and important but readers understand journalists are people too. Great interview there.

  11. Gabrielle Krotser says:

    With magazine innovation constantly having to improve I think that Ms. Gibbs makes a great comparison when talking about the differences in online media coverage and in print. I definitely agree with the fact that, when I am on the computer surfing the web there is the constant distraction of all the other programs I have running and the ability to sit and open up a magazine and read it purely for enjoyment is a blessing. This just comes to show that even with all of this advancement in technology we still have need for that general everyday read out of a paper.

  12. Samira Abunemeh says:

    It seems that Nancy Gibbs understands the “What’s In It For Me?” aspect that we have been learning and understands that the customer is the message. I like her explanation of the difference between print and online media and her way of countering a decline in TIME by providing indepth stories to the news flashes we recieve everyday. I wonder if this method could be apply to newspapers as well. Even though they are printed daily, if they provide indepth, relevant information that people need to understand the happenings of the world, readership could improve. The only worry with this solution is that my generation and generations after us may be too used to only the information overload from television and online media. We may not want the more understandable print media.

  13. Marrissa Senneff says:

    It doesn’t matter where you read an article as long as it is legit. You have to know that your source is correct and reliable. It doesn’t matter if you read it of the internet, from a news papers or a magazine. The only one upper the internet has his that its information is put out there much faster. News has a great impact to the consumer’s everyday life. Many people rely on articles to learn about their surroundings. Technology is coming a long way and as long as journalists keep writing the good stuff, consumers are going to keep reading.

  14. Erin Duff says:

    I like how Nancy Gibbs focused on how there will always be a human need for stories. To me, that is so true. Stories are how we relate to other people and how we connect. While reading the interview, I thought that the changes in structure still keep in mind the human need for stories. Over time, how we obtain those stories and our preferences in the way we receive them have changed. While I would personally prefer to have a hard copy of a magazine or newspaper, I’m not always able to physically do that. Being able to use the Internet or an app in order to receive information is sometimes my only option, and thanks to technology, I’m able to do that.

  15. Rachael Clark says:

    Time magazine is honestly one of the very first magazines I remember looking at. When I was a child, I spent so much of my time at my grandparent’s house. Whenever the newspapers came–The Clarion Ledger;our local newspaper, The Wayne County News; The New York Times, etc.–they all went directly beside my grandpa’s recliner. Then there was a round coffee table in the room where only two magazines could be found–Time and Southern Living. Being an only child for so many years I was allowed to act like an adult, and my grandparents always encouraged me to at least look at the pictures in magazines and newspapers and ask questions if I couldn’t understand what the caption was saying. As I got older, I began to read more into the articles of Time and Southern Living and I can thank them for two things–my love of politics and my love for cooking. Although I love them both, Southern Living was no magazine to find the latest global news. Time magazine always seemed to be the one thing I could go to and always believe what they were saying. To this day, whenever I have the time, I still read Time and consider it one of my favorite magazines. That’s why I am glad to hear that Time is making the necessary changes to keep up with our technological advances. Often we as human beings are so scared of change that we get left behind, and that is going to be the case with other magazines and newspapers who won’t make the advances that their new customers are looking for, all the while keeping the same that their older customers are accustomed to. I couldn’t imagine not being able to share Time magazine with my children and grandchildren as my grandparents did with me.

  16. Nathaniel Weathersby says:

    This post was an interesting read. One thing I injoyed the most was the question asking Gibbs’s opinion on what to teach journalism students. As a journalism student, that question has dominated my mind since the beginning. I loved to see what an editor of a major well-known magazine thought about the future of journalism and the students who study it.
    I feel like this article is what I’ve been waiting for because it specifically outlines the reasons why print will not “die out”. But is this enough evidence to make concerned students believe that they will get jobs and be successful? It almost seemed like the reasons she gave were trivial (like the ease of reading a magazine in relation to online news sources.) In the economic standing of the US today, there is hardly any room for uncertainty towards the outlook of an occupation thousands of students desire. More points must be made, more innovations and more collaborations need to be made that will ensure the much needed survival of print journalism today.

  17. Elizabeth White says:

    Time magazine has always been a favorite publication of mine. My parents have had a subscription since before I can remember, and this article gave me hope that the magazine wouldn’t head to that great big print graveyard like so many others have. I love Gibbs’ take on the cohabitation of electronic and print media. I think her view is truly the new frontier of media. We have to stop thinking “one or the other” (print or online) and began realizing that both can function simultaneously and reach different audiences, as Gibbs points out. Instead of bemoaning the sudden influx of new technology in the mass media market, we, as journalists, need to embrace it and use it to our advantage. I think Gibbs points out the ways Time is doing this.

  18. Kristen Peters says:

    Nancy Gibbs made some very fascinating points when she said that humans need information and stories as much as food and water. Humans are very social creatures and the need for membership and knowledge of things going on in the world are essential and I enjoyed how Ms. Gibbs was able to put this into words that showed just how much humans need stories. I also enjoyed her positive attitude towards journalism and its future. Journalism is an exciting carreer now due to the expanding technology, and I enjoyed how she showed great enthusiasm toward journalism and future journalists.

  19. Candice Stanford says:

    This was a great article. Nancy Gibbs made me realize how important we view digital and print. I like how she says not to view these two as a competition. I totally agree with her saying that both are different experiences one is sitting down and reading something and the other is sitting at a computer. There should not be a justification of which one is better because I like to do both. It really does not matter to me. Another point that caught my attention was how much time should the reader dedicate themselves to read from the magazine or online. I think it is very important to have certain things that gets the readers attention. That way readers will want to read more and more. Because the more juicy a topic is the more information readers will want to know about it.

  20. Hattie Wheeler says:

    I enjoyed reading the points that Nancy Gibbs made about the newspaper, television radio etc. explaining how they did not replace one another. I know that magazines are declining in popularity in sales but I don’t think that it is being replaced. Indeed people are reading the news or catching up with celebs online but I believe we will forever read magazines, newspapers and other forms of printed material rather than the internet. I agree with her that the print will not “die out” and that it will forever be used by americans. It does amaze me though how Time magazine has lower sales than magazines with ads and not stories. Everyone wants to read stories not just look at ads and I think that is one of the reasons why we use the internet for stories because flipping through a magazine will have ads for pages and an occasional story which bores the reader and therefore lowers the sales. I like that this interview was not just about printed material dying because it isn’t dying and it never will.

  21. Lisa Bennett says:

    There were some really great points made in the article. Nancy Gibbs stated that, “Everything seems to be additional, rather than a replacement”. Technology and print are working hand in hand to attract their audiences, nothing seems to be replaced with the invention of something new. Magazines are using technology to their advantage because it offers people a choice of getting information online or still through print. Magazines are a big part of our society. Time is making creative changes that continue to keep its audience coming back for more, such as including a new section “Culture”. This is really great because its give readers topics they can relate to. As mentioned in the article, magazines give us the news we are looking for, but also tells us why we need to know such things and gives us an inside look behind closed doors that we could not obtain otherwise. People have many ways of getting their news and information, but magazines are unique because it gives its readers the most important things they want, not just a lot of clutter of things, or “an information overload”. Some people may prefer getting their news through television or online, but print offers an experience that cannot be achieved through a screen. Nancy Gibbs shows a positive attitude towards print and online, and also a great outlook for the future of incoming journalism students.

  22. asha Chatlani says:

    I agree with the only constant in the media is time and how it changes the media. Years ago magazines were the facebooks of are time. I think of magazines as cars. For example my mother had a tahoe when I was growing up so I wanted one but once everyone had one I didn’t. Then the tahoe changed their image but it was basically the same car, and I along with others want the new tahoe. Magazines used to be the thing to have or read but once social medias came out facebook or twitter was the thing to do. We as humans want to feel someway in a group it is embedded in us. Just like animals feel safe numbers we feel safe in some sort of acceptance like facebook or the certain magazine we read. I think that Time is only doing what every other magazine is should be doing. Don’t just give up now try changing before just throwing in the towel.

  23. Lee Morgan Gunn says:

    I love the fact that Time is revamping their magazine in order to suit the customers and make it easier and more organized to read. I think that this is an extremely smart move for them to take, they are honestly trying to make the audience enjoy every aspect of news, whether it’s from print, internet, or an app. Time is going to be around for a lot longer if they continue to work this way.

  24. Deanna Gentry says:

    I agree with the majority if not all of the comments made by Nancy Gibbs, Executive Editor of TIME Magazine. She was positive and not negative about the rise and fall of the mass media whether it is published in a printed or online form. She doens’t believe that printed magazines are dying as the rise and popularity of the internet increases. Basically, each individual person has thier own preferences to how they like to read stories. Either way, the information is reaching more and more people due to the help of both printed magazines and online forms of magazines combined. I personally prefer printed works because they are tangible and I am more engaged when reading rather than being distracted by the vast opportunities available on the web.

  25. Paris Crawford says:

    There are many different experinces readers can get today when receiving information about the occurences in the world. For so many years, we were only able to read newspapers and magazines from print. Now, we can easily go to there website which is updated whenever an event occurs. Unfortunatley, this is worrying people. Many people believe that this is taking away from the experience. In this interview, Nancy Gibbs discussed being able to distinguish between a lean-forward experience and a lean-back experience. Personally, I enjoy the lean-back experience more which occurs when reading a magazine or other print articles. When reading a magazine, it has your full attention. Like Nancy said, there are no pop-ups or other distractions from the internet or website. You are able to focus directly on what you are reading at the time. It was definitely a relief to see that she thinks there is a future for up and coming journalists. Many people think that the continous inventions of digital technology will lessen the need for reporters and journalists. Nancy disagrees and thinks the digital inventions are beneficial for the future of journalists. I am glad that she does not think it is a competition between print and digital. In some ways, they can both help the prosperity of each other. This blog made me views things differently. Now, however I decide to get my informatin about the world, whether it’s digital or print, I will think about my experience: Is this a lean-forward experience or lean-back experince?…Great interview!

  26. Keiunna Thompson says:

    I myself am much of a more tangible person, as I’ve said earlier in a comment under a blog, I much more prefer having something tangible to read. Like Ms. Gibbs stated in the interview with the internet and reading on websites there are other things that are always there to catch your attention, but with reading a magazine you give it all of your attention, which I like. I think that TIME is playing it wisely by vamping their print, website, and also embracing the tablet.

  27. Paige Steward says:

    i think it is GREAT that Time recognizes where most of their revenue comes from and is investing the most time and money in that area. although the website sometimes seems to be a quicker way to availability, the magazine brings an experience that i think is more fulfilling. i completely agree that with Nancy and the lean-back/lean-forward experiences. i believe a lot of people in today’s society enjoy the old-fashion comforts of holding a print magazine and it having your complete and undivided attention.

  28. Anna Beth Higginbotham says:

    I love this interview because I think it shows that there are magazine’s out there that are trying to give people a new look at print. TIME magazine has stood the test of time because it always gives the reader what they want. They are smart with making sure their print and website is top notch. This is why they will continue to be successful, they fulfill every reader’s expectations.

  29. Jeremy Dillard says:

    Nancy Gibbs made some very good points throughout this article.It seems like she really understands technology and the many media industries. She gieves good explanation of how things change for the better but that does not necessarily mean that the otheer industries die. For example, I believe she is absolutle correct when she said that the Ipad is not replacements but just great additions to our media supplies and society

  30. Catherine Rodgers says:

    Nancy Gibbs has a perfect attitude about the state of the journalism industry today. Instead of being grouchy about television and internet success, Gibbs tells us that change=opportunity. Human beings are always learning and improving, and Gibbs sees this time as a period of growth for magazines. Gibbs really emphasizes the human need for stories and the idea that the stories are more important than the means by which they are distributed. I really liked the way Gibbs explained the print vs. digital/online content. She encourages us not to see this as a battle between print and digital, but to see them as different experiences that cater to different needs. For example, online news sites can give quick updates, where as magazines give more detail on theses same stories. Since circulation is declining, I think it is really important for magazines to keep experimenting and keep up with these new technologies, but also to not abandon print all together. Print is important and will always be needed. I believe magazines are in a growth period and as the industry continues to develop, we will see improvements and growth in magazines.

  31. Brady Ondra says:

    Nancy Gibbs’s attitude in this interview is what it is going to take for print media to survive into the future. I think she and the rest of the staff at TIME who worked are revamping the magazine are moving in the right direction. Media is a very fluid industry and with technology advancing every second so must the format of print media. TIME will be around far into the future because of innovative thinkers like Nancy Gibbs and others like her.

  32. Paige Dominick says:

    I was surprised to read that Ms. Gibbs had such a positive atitude toward the new technology. Also she made some very good points, pointing out how the printed magazine and internet differ. You can never get fully involved when your reading on the internet but its easy to lose yourself when you grab your favorite magazine or book and become lost in it. That is why I think technology could never completely cancel out printed text because people are always going to long for that peacful moment between them and a good book or magazine.

  33. Alexa Bode says:

    I think it’s great that Time Magazine is adapting to current trends and evolving into a true multimedia outlet. Though more and more people obtain their news from the internet, rather than hard copy print stories, it’s vital publications find an enticing way to draw in an audience of all ages. I believe Nancy Gibbs and the entire Time staff are taking the correct approach by redesigning the magazine. Not only will it encourage dedicated readers to continue reading, it also caters to a new audience that previously might not have been interested in periodicals.

  34. Danielle McCord says:

    What a refreshing article! I loved Nancy Gibbs positive attitude toward the technological advances of media today. I completely agree with her comment that new technology such as ipads and ereaders are advancments rather than replacements. I’m glad to find someone else who believes that. I personally don’t think print will ever be done away with. There are way too many people in this world who prefer print to computers, ipads, or even cell phones. Also, I think the change of the outer apppearance of TIME is a very good thing. People are always wanting to see something new and this new design could very well inspire someone who has never even picked up a copy of TIME to do so for the first time.

  35. Cameron Cook says:

    What I like about this interview is how Gibbs repeatedly says that the new technology is only making journalism better. Another point that stood out to me was how she mentioned that there is a good balance between the magazine and the website. Since the magazine is held to a certain length, there is a lot of articles and information that must be cut out from it. However, this allows the website to be updated with this material so that the reader is always informed.

  36. Danielle McCord says:

    What a refreshing article! I loved Nancy Gibbs positive attitude toward the technological advances of media today. I completely agree with her comment that new technology such as ipads and ereaders are advancments rather than replacements. There are way too many people in this world who prefer print. I am one of those people. Also, I think the change of the outer apppearance of TIME is a very good thing. People are always wanting to see something new and this new design could very well inspire someone who has never even picked up a copy of TIME to do so for the first time.

  37. Dj says:

    I like the approach Ms. Gibbs took toward technology and its role in media today. I like how she stated that the new technology is not replacing the old material, it is simply adding on or enhancing it. Personally, i would rather have a print magazine than to read it online. i like reading material that i can touch, except newspaper. TIME’s new look on how technology is making a revolutionary change is very admirable. Most magazines and newspapers have, as Dr. Husni softly put it, committing suicide. If these papers would embrace the change instead of evading it, i believe they would see a drastic change.

  38. Kevin Williams says:

    i thoroughly enjoyed that interview and thought Ms. Gibbs raised many a thought provoking issue. First, I was impressed by how she is utilizing both the web and print to create a multidimensional experience for her readers in that one picks up where the other leads off, so to speak. Second, Gibbs’s take on how the new multiplatform landscape of journalism is adding to opportunity rather than detracting from it was encouraging, i thought, as well as insightful. Third, her point about how commuters are “leaning forward” experiences while magazines are more those in which you “lean back” illustrated that Gibbs was in touch with her reader and made me feel like she took an interest in providing me with the most amenable experience.

  39. Kelly Scott says:

    To hear the opinion of someone as influential as Nancy Gibbs was very interesting. Her statement “human nature will never change” is completely accurate. I believe that no matter how advance we become as a society, the idea of holding a print magazine will never fade. I also thought it was interesting how TIME is using their print copies and the website. Creating the magazine to give a broad overview of the week’s news and constructing a website which goes much deeper is a great idea that makes TIME reader friendly. With these new changes, TIME has made an experience out of their magazine by adding sections such as photography and the “culture” section. TIME’s innovative thinking is sure to take the magazine to the next level in years to come.

  40. Betsy Baird says:

    Nancy Gibbs is a print optimist who from her interview has reason to be and reading the interview has made me some what also optimistic. However, I’m not sure if I agree with her statements such as television did not replace radio because honestly I think it most certainly has. I can not remember the last time I listened to the news on the radio-if i ever have. I actually asked my mother if she listens to the news on the radio and she said she used to with her parents but have not since television news is always running. Although I went off on a rant just off her examples, it makes me nervous about the print industry but Gibbs other information involving the right print for the right place and others is slowly putting me to ease.

  41. Kate A Green says:

    Time Magazine is a classic a mark in magazine history. I thought that was very creative the changes they made. They made it so the internet and technology would not necessarily hurt them. By giving different stories on the internet and then different ones in the magazines thats what should separate the two. When she said that they gave the more in depth story the why is this going to affect me in the magazine verses the 24/7 TV channels, it makes the most sense to go about the struggle between technology and print. Its so true about how she was saying people dive in more to print. This whole interview is why magazines will make it and how technology should have nothing on them.

  42. Riley Pickett says:

    I really enjoyed this interview with Nancy Gibbs. One part of the article that really stood out to me was when Gibbs said, “Everything seems to be additional, rather than a replacement.” I love her positive outlook on the future of print. It gives me hope when she talks about how all these new platforms are just things that add to the experience of getting news, rather than replace each other. I also liked when she talked about how the magazine is more of a “lean-back” experience while the online content is a “lean-forward” experience. I definitely agree that reading a magazine is a much better way to truly immerse yourself in the content and get the full experience. While skimming the news online might be a faster and easier way to get the news, you will not get the full experience to reading the news. Reading the news in a magazine is a better way to get the true story and fully understand it. All in all, this interview with Nancy Gibbs has convinced me that print will never truly die, and with Gibbs positive attitude, neither will TIME magazine.

  43. Samantha Stack says:

    I like how Time is utlizing print and online in different ways, so they compliment each other. So many magazines, newspaper, whatever make the mistake of not doing that, not making the website an addition to the actual print. That is where they are going to run into problems. Time is already such an important magazine and with the changes they will make it make them a must read.

  44. Ben Tedford says:

    Its refreshing to hear Mrs. Gibbs responding so enthusiastically about the future of print. From most of the media channels we have, they all talk like print is dead or dying. I cant imagine life where news is solely digital based and I’m pretty confident that print will be around as long as people exist. At least TIME seems to be breaking the mold with re imagining how to reach its readers with print instead of overlooking print like obsolete technology. Like mentioned in the interview, its so easy to open a magazine or paper and time just shoot by, but with online reading, we as a people just seem to hop from site to site as soon as we lose interest in what we’re reading. Print may lessen in necessity, but it is still here to stay. People are just riding the wave of hysteria that’s being tagged onto a decline in newspaper and magazine sales.

  45. Briana Dubaz says:

    I think that it is inspiring that Time Magazine is making the intiative to promote print at a time where it seems to be dwindling. Focusing on not just electronics satisfies all customers and makes the Time corporation much more diverse. Mrs. Gibbs’ advice is really inspiring and makes her job aspirational.

  46. Adriana Mercier says:

    Mrs. Gibbs seems to be very positive about the future of journalism. I loved the way she said that she does not think that digital and print is a competetion but an improvement. She thinks that digital is just an addition to print. I am glad she made changes to Time magazine as well. I was scared she had to change cause of lose of money or something neagative of the sort, but I am glad to know it was just for clearity. This was a great interview and I am glad to see Mrs. Gibbs looking at the future of journalism in a positive way.

  47. Ashley Jones says:

    This interview was as good as it gets. Nancy Gibbs hit point after point and really made sense of things. I agree with Nancy on the topic of wether the ipad will replace TIME magazine. It’s not about technology vs. technology, but the improvement and evolution of the things that are monumental to the human society. Although the world becomes newer everyday, there are still people that depend on simple things like the magazine or the radio and not the ipad or ipod.

  48. Jolie Robinson says:

    Time Magazine is doing exactly what you have said needs to be done. They are taking advantage of technology and it is working in a positive way. Time has also redesigned their magazine to appeal more to its audience, which is another thing that you have said in class needs to be done. They realized that the old model of the magazine was no longer working for what they wanted to accomplish and redesigned it to benefit the circulation of their magazine. Nancy Gibbs made a great point about new technologies not replacing anything, they just add on to news deliverance which if taken advantage of, can benefit magazines. The way that Times Magazine has approached the internet is the way that all magazines should approach it. Using the internet to include extra stories and emphasize on certain things rather than completely translating the magazine to the web. Time uses the two as compliments rather than an alternative.

  49. Lakedrick King says:

    With so many positive things to say I think that Mrs Gibbs gives an excellent respond to how the use of print is such a relevant thing in today modern society. With so many different types of blogs talking about how print is becoming something of the past this conversation can become something of the pat if people continue to speak in positive ways

  50. Cassidy Hopkins says:

    I have heard people say that Time Magazine is making changes in order to get people to read or appreciate it again. I think the reason is just the opposite. In our society, change is the only thing that never changes. Things are changing constantly. If the print editions of magazines don’t keep pace, then people will begin to lose interest. I think that is what is so important about the new features Mrs. Gibbs was talking about. The new feature in the front of the magazine and the culture feature allow for some flexibility; these areas are always changing, and change is the only thing that will always keep readers coming back for more.

  51. jordan skinner says:

    I think it is really good and setting example for other magazines that Time is utilizing technology so well. In this time of modern technology and everything being so fast paced people have an easier time reading articles on the internet or on their cellphones. I think many people don’t see how all news affects them so they might not care as much but if the writers at Time explain it to Americans in way they can understand then I think magazine revenue will continue to improve.

  52. Lauren Lyles says:

    This article highlights all the major conerns beteen print and advanced technology. Nancy Gibbs exhibits the importance of utilizing all methods of serving society effieciently. I really like how she talked about the lean-foward and the lean-back experience. I never thought about it like that and that really makes a differencel; therefore the decision is really up to the reader on which method they choose. Also I think the changes to Time were essential, and I would rather experience have lean-back moment than recieving the constant buzzing from online. We are so busy sometimes that a magazine is all we need to say,” slow down, and read me”. This also allows us to take time for ourself and flipping back to the “Culture” sections really help us find ourselves. Finally, I agree with Ms. Gibbs that we should not think of print and technology as competeing, but as different platforms that will exhibit different experiences.

  53. Mara Joffe says:

    I believe Gibbs’ view of all of the emerging platforms of journalism being additions rather than replacements is a much more positive and productive perspective of the future of this field. Instead of focusing on the digital v. print war, perhaps we should simply recognize that some aspects of journalism work better on a computer than in print and visa versa.

  54. Abe Dean says:

    That was a good read but like some people in the previous comments adhered to I also believe it is an over-obvious indicator of the decline that has become a formidable problem in the industry.Basically I’m referring to the digital and print platforms that are butting heads despite that Gibbs doesn’t entirely agree. However she did mention how easy it was to be distracted by other tabs and ads on the digital platform(internet paper sites) and that in itself makes her last few lines about the optimism of new technologies..a bit rhetorical and in a sense they are clashing ideologies so to speak. I found it a good interview because it sounds like both the interviewer and interviewee were trying to glorify the profession of being a modern day journalist when under the surface I feel there could be a slight hint of underlying dismay or tension about what is recently happening with all the new technology being introduced. Besides let’s be honest how could she say anything different about upcoming journalist and there predicament when she is the head of a magazine..it would be utter de-promotion of the industry as a whole.

  55. Jade Amerson says:

    I think it is really beneficial that Time magazine is taking advantage of journalism through technology. Many people will not have time to pick up a magazine and read but they will scroll through brief articles on the internet since we can now access it through their cell phones. I agree with this article in that people don’t really understand how what they are reading is important to their everyday life. I also agree that if journalists at Time are explaining international stories in such a way that average American citizens can comprehend and find value in the articles, I am very positive the magazines revenue will continue to increase.

  56. Tiquilla McDowell says:

    Time magazine is doing an excellent job in the fact that they are going to change the magazine to suit the customers. When selling a product you’re supposed to think about what the customer wants and likes. They are going to try doing this.

  57. Julie Lawson says:

    From what can be seen, Nancy Gibbs is right on track with what we have been learning in class. She understands that as a journalist she should be an experience maker, and by changing up the layout of TIME, she is doing just that. Through the new “culture” section, we can see that she also understands that the customer is the message- not the medium. I also love how she thinks of the internet as a positive tool when it comes to “information overload.” Instead of trying to consolidate information, she uses the fact that there is an “information overload” to her advantage.

  58. William Crosby says:

    I love that she thinks all of these new forms of media are just an addition to the traditional print form. If all magazines were able to focus on all aspects (print, internet, and these new tablets), I am sure most of them would be doing fine. The problem now is, many magazines websites are better than the actual magazines, so there is no need for me to even buy the magazine. If the magazines had something to offer other than sentimental value, they would not go to waste.

  59. Leah Tracy says:

    I think that this interview with Nancy Gibbs is an extremely good way at looking at journalism today, and journalism in the future. Gibbs has a great out look on how journalism is today, and I believe that is why she is successful. One of my favorite things that Gibbs said is that people need stories as much as the need food and water. I agree with that because people truly do live for stories and the news. People do not like to be in the dark about not only what is happening around them, but also what is going on with the world.

  60. Ryla Lind says:

    I think Nancy Gibbs making changes to TIME magazine is good. She wants to keep up. Not only can you get the magazine in print, it is available online 24/7. She captures readers by having both print and online stories. People want to be updated all the time and this magazine allows the people to read it whenever they feel like it. TIME updates stories as soon as they find out about it. We are able to know what is going on around the world in a matter of seconds. I like how TIME is not getting rid of the print version just because it lost some circulation. The magazine is just adding flavor to it with this technology we have today. Instead of getting rid of print, people have choices on how they want to read the magazine. TIME is keeping up with technology and wants the customers to be happy. To me, it is good to have a hard copy of a magazine as well as online because it gives you a choice on how you want to view the magazine.

  61. Steff Thomas says:

    I am glad that TIME magazine is not allowing the internet to get the best of their magazine. It is calming to know that they are using technology in their favor, rather than letting it go against them.

  62. Corianna Newsom says:

    I think the interview with Nancy Gibbs was amazing. She hit every point and I agree with everything she said. She has made great changes to TIME magazine. Technology is a great thing and TIME is doing an excellent job but print is definitely not dying. As Nancy Gibbs says, magazines are curated, interesting, and efficient; I totally agree. It’s a great time to be a journalism student.

  63. Jasmine Mays says:

    The interview with Nancy Gibbs was very interesting. It’s good that she is very confident. Some people still read magazines just as much as people read newspapers. She said people need stories as much as they need food and water, that’s true but it all depends on where people get their stories from. It’s good that there is an internet version because most people rely on the internet to read stories and get information. I do agree with her on the pointers that she made. Print isn’t dying but has major competition.

  64. Mary Catherine Ford says:

    The interview with Nancy Gibbs had helped my doubts about the future of journalism. People are saying lately that print journalism is a dying breed, which makes me nervous because that’s what I’m majoring in. However, her comments on how storying telling will never die and how everyone wether they know it or not needs hear a good story or be informed on a matter. Her optimism reasures me that journalist are needed and that I am making the right decision for my life.

  65. Katie Ireland says:

    It is crazy to think how much the world is changing and technology continues to move so quickly. The future for journalism has been labeled as bleak, but it is cool to see that even as so much change is occuring, there is still hope. All these new technological additions to the media have not totally killed magazines or newspapers, which is quite hopeful for those considering a future in journalism.

  66. Erica Marconi says:

    What a refreshing interview! I really enjoyed Ms. Gibbs optimistic attitude regarding the relationship between print and digital content. The changes that Nancy Gibbs is making to TIME magazine are great. You are able to get the magazine in print and it is available online 24/7. People like to be updated all the time and now they can be! It’s nice to know that TIME is not getting rid of the print version and is adding some extra pizzazz to it with the technology we have today. TIME is thinking of all their customers!

  67. Natasha Wilbourn says:

    The attitude in this article towards print media, is what’s needed for it to survive into the future. The media has to have a positive outlook towards change for the betterment of their company. Technology is constantly changing to supply their consumers with the things that they enjoy most, causing printed media to be a thing of the past. Nancy Gibb’s positive attitude will definitely move things in the right direction.

  68. Robyn E. Simmons says:

    Of course these neww devices will not CHANGE the media, but rather ENHANCE it!! Ipads and cell phones. TIME magazine’s changes will only cateer to the people who are technologically inclined. While getting the same story, only in a more developed way, The information is still accurate. I agree with Nancy Gibbs, The need for information is very much so necessary. People want to be in the know, and it doesn’t matter what form it comes in. The content is all the same.

  69. Kyle Ishman says:

    Time magazine will be around forever. And I only say that beacuse the people running that company obviously know what they are doing. Its good to see that time is changing it up a bit to go along with the changes in the world. Now adays it is hard to go pick up a magazine and sit down and read it cover to cover unless your waiting in a waiting room somewhere. But Time magazine realizes most of their customers aren’t sitting in a waiting room somewhere and I love the fact that they now allow for you to subscribe to there magazine thru your mobile phone. This shows me that Time understands the time and they are willing to change a little in order to maintain a sucessful magazine.

  70. Heather Hall says:

    I found the article between Dr. Husni and Nancy Gibbs quite interesting. I haven’t seen the new design of TIME magazine for myself, however the way Nancy describes it, it sounds like quite the innovation. I think that little change is good change because this change won’t lead to a decline in viewers who are accustomed to the “old” organization of the magazine. I’m also happy to know that the magazine was able to also allow innovation of the online time.com. I also agree with Gibbs on the statement that there is a future for both digital and printed media. Without print, the world would lack in-hand, traditional storytelling. In another view, without digital media, the world would lack on-screen storytelling. My view is shared with Nancy in that this should not be a competition, but rather a collaboration of higher achieving media. In my own opinion, I would much rather read print. Not because I am at a technological disadvantage, but rather, because I like the experience of flipping through pages, being able to touch and highlight and bookmark actual landmarks of my readings. I believe that TIME magazine is reaching out to both people like myself and people of the technological world. I think the interview was very insightful as to how the print and digital worlds are connecting to make a better media for everyone. It is, in my opinion, the best explanation thus far.

  71. Courtney Smith says:

    This was a very great interview. I loved the way Ms.Gibbs distingushed between digital and printed media. I agree that little change is good, but I think that it should only go so far. Everyone is not technical and everyone won’t be, that’s why I think that some things are better letft the way that they are and then again some things need to be changed. Technology is not here to replace print, i don’t think, I just think that it is going to help advance the way the media is broadcasting.

  72. Meghan Jackson says:

    Each day it like something new is being created through technology. It is crazy to see how heavuly dependent we are on our technolgy in providing us with news that inform ad educate us. Most people are too busy with their life schedule that they don’t have time to sit down and relax with the news. I think that the ease of access to online news is their way of staying in tune. I mean who wouldn’t want to choose technology over print because it is so readily. TIME magazine has recognized a remarkable thing to connect the young and old in educating and informing. They are trying not only to get back the audience they once had, but also, reach out to the younger audience in hopes that they will become constant readers. It is all tactics to keep the art of journalism alive!!!

  73. Hill Ray says:

    Well the internet, of course has articles from newspapers and magazines, but I guess Magazines cover more information or they are more specific. I still love reading the paper and magazines now because it’s free from Ole Miss. Why get prescribed something than you can get on the internet. Save your money! With the economy how it is, we need to save every penny. When I am making a living a living on my own I am going to use my internet and phone for just about everything I need. The future will be great for journalism and new media.

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