Chapter two of your textbook Media Shift takes through a historical trip from the early days of the moving press to the current days of e-books. Names like iPad, Nook, Kindle and many other so called tablet platforms have been selling like hot cakes, and to quote from The New Yorker magazine article that you are required to read, some of those tablets are referred to as the “Jesus Tablet” in some circles.
Your assignment is to read the following The New Yorker article and after that post your comments on the blog site below …
On the morning of January 27th—an aeon ago, in tech time—Steve Jobs was to appear at the Yerba Buena Center for the Arts, in downtown San Francisco, to unveil Apple’s new device, the iPad. Although speculation about the device had been intense, few in the audience knew yet what it was called or exactly what it would do, and there was a feeling of expectation in the room worthy of the line outside the grotto at Lourdes. Hundreds of journalists and invited guests, including Al Gore, Yo-Yo Ma, and Robert Iger, the C.E.O. of Disney, milled around the theatre, waiting for Jobs to appear. The sound system had been playing a medley of Bob Dylan songs; it went quiet as the lights came up onstage and Jobs walked out, to the crowd’s applause.
In the weeks before, the book industry had been full of unaccustomed optimism; in some publishing circles, the device had been referred to as “the Jesus tablet.” The industry was desperate for a savior.
Read the entire article here.
Class Notes: Your Test Two is on Monday Feb. 7, 2011 at 8:00 am. It will cover The Introduction, Chapter One and Chapter Two from the Media Shift textbook; all the lectures from day one until Friday Feb. 4; all the blog entries since the start of the class until Feb. 4; and a good knowledge of major current events taking place at the university, city, nation and the world. Good luck.