Ink on Paper or Pixels on a Screen: The future of Books

Chapter two of your textbook Media Shift takes through a historical trip from the early days of the moving press to the current days of e-books. Names like iPad, Nook, Kindle and many other so called tablet platforms have been selling like hot cakes, and to quote from The New Yorker magazine article that you are required to read, some of those tablets are referred to as the “Jesus Tablet” in some circles.

Your assignment is to read the following The New Yorker article and after that post your comments on the blog site below …

Here is the beginning of the article:

On the morning of January 27th—an aeon ago, in tech time—Steve Jobs was to appear at the Yerba Buena Center for the Arts, in downtown San Francisco, to unveil Apple’s new device, the iPad. Although speculation about the device had been intense, few in the audience knew yet what it was called or exactly what it would do, and there was a feeling of expectation in the room worthy of the line outside the grotto at Lourdes. Hundreds of journalists and invited guests, including Al Gore, Yo-Yo Ma, and Robert Iger, the C.E.O. of Disney, milled around the theatre, waiting for Jobs to appear. The sound system had been playing a medley of Bob Dylan songs; it went quiet as the lights came up onstage and Jobs walked out, to the crowd’s applause.
In the weeks before, the book industry had been full of unaccustomed optimism; in some publishing circles, the device had been referred to as “the Jesus tablet.” The industry was desperate for a savior.
Read the entire article here.

Class Notes: Your Test Two is on Monday Feb. 7, 2011 at 8:00 am. It will cover The Introduction, Chapter One and Chapter Two from the Media Shift textbook; all the lectures from day one until Friday Feb. 4; all the blog entries since the start of the class until Feb. 4; and a good knowledge of major current events taking place at the university, city, nation and the world. Good luck.


About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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100 Responses to Ink on Paper or Pixels on a Screen: The future of Books

  1. Jade Amerson says:

    Something that has had the physical printing and distribution costs taken out of, and doesn’t need the marketing incentives that chain bookstores insist on being paid to put a new novel on the table by the door, still costs more than the print version. It’s as if the publishing industry has looked at how the music industry handled the transition to digital and thought well it worked for them hopefully it works for us. I believe cheaper prices for eBooks should be possible. I know there’s the need for infrastructure, servers, and licenses for the digital rights technology, but I’m still pretty suspicious that that makes an electronic file worth as much as a hardback.

  2. Steff Thomas says:

    Unfortunately, we live in a culture where reading books has become a hassle to most. I, on the other hand, would rather have a physical book than try to learn how to work yet another device. There are too many re-creations of the same things out there. Why not create something NEW, instead of trying to find a way to improve something that is already out there and naming it something different. I guess in a world where everything is electronic, businesses feel the need to transform from print into digital, but that just adds onto the laziness of society. But I guess if it costs less and takes less effort, people are going to migrate more towards it. People like color, and that is probably the only reason why the iPad sells as well as, or even better than the Kindle. Other than the fact that it is associated with the Apple name. I am sure they both have their kinks. Books on the other hand have less errors. Once in a while they get ripped or the grammar is off, but you don’t need a charger or a battery to read a book.

  3. Keiunna Thompson says:

    Wow, after reading this article I am amazed at what really goes on behind the scenes with these companies. I feel completely uninformed about everything now. I had no clue that this whole e-books thing was like a battle going on between several competitors. I myself have never even used an e-book, I prefer a hard copy, something tangible. But, with reading this article, I see that it’s indeed a dog-eat-dog world everywhere. I feel that Amazon is trying to do the right thing and although they are a little shady at least they are thinking about the consumers in the long run. I also feel that Steven Jobs is a monopolist and is just out to own and be control of everything! I mean you don’t see Bill Gates coming out with something new every year and trying to out do everyone. Apple needs to sit down and let others produce good products. With the whole e-books situation, I feel that this problem needs to be resolved fast before it gets completely out of hand. I also feel that consumers have the say so in the e books rise or downfall. Supply and demand is in our hands, if we’d let it be. We as consumers truly have no clue how much power we have.

  4. Riley Pickett says:

    You have to admit, the invention of digital books is pretty amazing. People that were too lazy to pick up a book and turn the pages are now eager to buy eBooks on their brand new iPads. Although I prefer real, printed books, I can’t speak for everyone. I would absolutely hate to see bookstores lose business and that’s why I think the prices of eBooks should be raised above $9.99. I believe the prices of eBooks should match the cover price on the actual printed book. I’m 100% on the side for ink on paper as opposed to pixels on a screen, but I have to realize that this is a technologic age and I must embrace all the gadgets out there; from the Kindle to the iPad to even reading a book on your iPhone. Even with all this said, I’ll keep on sticking with my reliable and dog-eared printed books.

    • Rebekah Hancock says:

      I agree about the pricing of books. I think all books should be their price whatever they are in their original state. I don’t think there should be a “blanket price” on books. As for electronics, I’ll keep my tangible, actual page-turning book. I like that I can just pick up a book, not have to charge it or worry about customer service.

  5. Ben Tedford says:

    I, like the majority of people it mentions, very seldom read books. The last cover to cover book I read was in high school so it’s hard to believe online book reading is such big business when facebook and the other distractions of the internet are just a few keystrokes away. Ebooking will probably catch on for the minority of the population that still reads from time to time but I believe the majority that doesn’t read wont be significantly swayed to drop facebook, music, gaming and the other fun uses of their technology to read. Like we learned in class, if people felt the generations behind us of the early 1900’s didn’t read as often as they should then today’s generation certainly won’t with the luxuries of technology we have at our disposal.

  6. Kevin Williams says:

    I greatly prefer digital media to traditional media. Digital media is cheaper fir me to buy, is available after a few taps on my iPad, is friendlier to the environment and is a better experience for me as a consumer overall. For example, I opened an edition of GQ magazine on my iPad the other day and was quite impressed. I didn’t have to worry about pages getting crinkled or it cluttering my coffee table when I got done reading it. Plus, no matter how many times I turn the pages, the magazine still looks brand new. Also, if I see an ad for something, I can tap it and be brought to a website that sells the product. How much more would one be willing to imulse buy if the see a product in a magazine and are brought immediately to the website than one would be if the see the product, have to try and remember it when they go to the store and then have second thoughts when they see the price tag and not get it? Some in the magazine industry say the advert model is dead, but I think digital media will be a revitalizing force in this area.

    The same goes for books. Digital books don’t absorb the smell of cigarette smoke into their pages, nor does the ink fade, nor does the glue on the binding deteriorate, nor to the take up volumes of space in a small apartment, nor do they have to be packed into back wrenching boxes when they need to be transported.

    Quite frankly, trying to revive the old model of print media is akin to breathing life into a dead corpse. To keep trying is pointless. It’s time to move on and adjust business models accordingly. Publishers have a lot to gain here.

  7. Casey Holliday says:

    Even after reading the article, I don’t think that true book publishing will ever go away. In the same way that people still buy vinyls of new albums, I would much rather have a physical book in my hand that I can quickly leaf through than an electronic version of it. While the Kindle and iPad may be changing the rules of the game, they aren’t not really changing the game itself. Apple and Amazon are just two new publishers that the older ones must outwit and compete with, part of our “survival of the fittest” version of democracy. Newspapers, comic books, and magazines are/ will soon be facing these exact same problems, and though it may start to cut into profits and market share, nothing can really beat the feeling of holding a psychical copy of something in your hands.

  8. Julie Lawson says:

    After reading the article, there is one statement that particularly stands out to me: “Bezos has declared that the physical book and bookstores are dead.” I do not agree with this. I enjoy being up-to-date and having the latest “cool device”; however, when I found out about the Kindle, my thoughts were very different. I would much rather have the book itself, and I know of several others that feel the same way. I believe that the demand for the physical book will decrease, but I find it extreme to say that the physical book is already “dead”.

  9. Tiquilla McDowell says:

    I feel that it is very good, that people are coming up with new things to help us out even more. The idea of the iPad and e-books were very good creations, but all of these new creations are causing our society to become lazy and dependent on them. People would rather look at an e-book instead of picking up a real one.

  10. Taylor Kamnetz says:

    There seems to be one thing in common with all topics regarding the change in how people are reading anything; books, magazines, news. There’s been this large shift from physical copies of these things to the internet, or to things such as the Ipad and Kindle, as this article discusses. Although they’re showing off the base price of 9.99 on amazon for such e-books, for myself personally, I read everything on paper. I find it irritating to get on the computer and read news or Rolling Stone cover to cover for an hour. Although the article does not focus on this, it was in my mind throughout the time reading it. These publishers are becoming angry because they believe they’re losing out from the max profit of E-books, because that’s where everyone’s heading. But for me, personally, I would much rather have a hard copy in my hand than be staring at a screen for hours, regardless of what I’m staring at on the screen.

  11. Dj says:

    I was amazed at seeing what goes on behind these fortune 500 companies. When i came along the part where Random House was reluctant to sign on with the digital age. Very few people still read actual text books. everything is going digital. Random House needs to realize that either they get with the times or they get left behind. The Apple industry has done quite well for themselves also. They, to me at least, have become the leading innovators of today’s digital craze.

  12. David Collier says:

    I, like most have said, love the new technology in our world today, but I still prefer to hold a book rather than read it on a screen. The on-going struggle between these companies is very interesting and makes one wonder where our world is headed. I like to think of it the same way we think of learning. Some people learn better by hearing things, while others prefer to look at it. No matter how popular and innovative e-books become in the next few years, there are and will always be people who would rather have the book itself instead of an electronic copy. Needless to say, bookstores such as Barnes and Noble and Borders could very well die out over time because of the new technology, but I just do not see it happening.

    Other than the compelling arguments brought up by both parties in the e-book argument, reading the article made me think of how technology has changed over the past few years. It is amazing to see how many things we grew up with are now no longer used because something else has come about and made it better. As future journalists, we must always think about how things are changing so fast. We must be ready to change our ways drastically at all times. While the task sounds frightening, it is one that myself, and many others, cannot wait to take on.

  13. Rachael Clark says:

    I think that the eBooks are amazing. I picked up a Nook for the very first time when I went home for Christmas break and I absolutely fell in love. For the first time, I don’t have to worry about where I am going to put a book when I am finished with it or all the magazines that I flip through just once or twice and then throw away. A Nook does not take up much space and it is just convenient for some readers. I even bought my grandfather a Nook for his Christmas present. He is a big Grisham fan, like myself, and I knew he was going to be so excited to have one place to keep all his latest books and daily newspapers as opposed to that messy stack he has sitting beside his old, worn recliner. However, I was somewhat disappointed to find it gathering dust in the corner when I visited him before I left. He does use it when he has the time, but he would much rather have the paperback version than some high-tech version that is hard for him to work, which is understandable. I think that there are some people who enjoy the challenge and excitement of a new tech-toy. While I was learning to work my Nook I read at least two books, that’s two more than I read the entire semester last semester. On the other hand, some people will always prefer the old-school paperback version. Whatever it is, I think both companies will benefit equally.

  14. Erica Boney says:

    I never realized how much competition was occurring between Amazon, Apple, and publishing companies. I have a Sony e- reader, but even so, I prefer to read books that I can touch, hold, and smell their “new book” smell. I support digital books, because they are better for the environment, and they are cheaper; however, I do not believe that devices like the Kindle, Ipad, and Nook will completely replace tangible books. My dream has always been to have one room in my house with floor to ceiling bookshelves so I can have my very own library. How can I, or anyone else for that matter, have a library if we are only able to download books?

  15. Cameron Cook says:

    We are obviously living in a world that has begun to change in many ways. In this case books, which almost half of our countries population fails to read, are now becoming more easy to buy. Today, you can literally buy a full Harry Potter book for example just by tapping on a little screen. In my opinion, I am not a huge fan of the ipad or even the kindle. If someone would like to read a book, they should use the library and get a hard, official copy of it. Also, the article seemed to mention how the ipad is a better reading device because it is in color, has pictures, etc. However, the kindle is black and white because it gives you the effect of reading an actual book. You could be sitting in the park with strong sunlight shining upon it, and you will still have the ease of reading..just like a regular book. However, our world is still changing and this is only the beginning of what is to come from technology.

  16. Ashley Kirkwood says:

    i understand what is being said about e books needing to be the same price as a book in the book store. But we are not paying for paper and ink. We are paying for pixels. just like a hard cover book casts more than a soft cover book. We are merely paying for the material it is made of. So the cost of an e book should be as cheap as amazon made it.

  17. Samira Abunemeh says:

    I don’t think books are going to die out, but the way books are published may be changed. As others have shown, there still is appeal in non-electronic books. The problem seems to have no visible solution, though it seems as if the publishers have not adapted to ebooks or even accepted them as a new market for themselves unlike the radio did with the invention of the TV. It is intreging to see how the publishers are angry over Amazon’s price for the books. Personally, I think the price is ok, and even though I see the economical reason, I do not like the high prices the bookstores have. Even though I don’t have an iPad or a Kindle, I see the appeal of these devices, but as the issues with publishers show, these devices may not have a wide variety of books. In iTunes, I still can not find ringtones, songs, or apps for my iPhone because Apple does not approve of them. This may lead to censorship of controversal books. All in all, these two formats will probably live in harmony, and this may be a good think. As one of my old history teachers told me, if everything is digital, then they can easily be erased and all traces of our history could vanish leaving the future blind to the past.

  18. Valone Gordon says:

    There is so much competition in the world today when it comes to technology. As long as someone has a mind, technology will continue to grow. Who knows what will be next? Coming up with new technology is only the beginning.

  19. Nathaniel Weathersby says:

    Being an avid book reader since a young age I truly believe that nothing can match the feeling of curling up with a good book when it’s gloomy outside, the power is out, and you have grown tired of your family members. Although technology and the internet seems to be threatening the existence of another type of journalism, tangible books will not cease to exist. First, the feeling of seeing your published work in a book which you can physically touch is an amazing feeling. Second, and more obviously, books can not and will not have technical difficulties. Forget to charge your Kindle, you’re out of luck! E-books are a great idea for those who like reading on the go and not wanting to carry a book around everywhere they go, but what about that poor lonely soul who reads Agatha Christine novels to their 5 cats every evening. Thus, e-books will be beneficial to some while tangible books will be better for others.

  20. Andrew Guest says:

    In my opinion, the book is a dying product. If the book wants to appeal to consumers like the Ipad or Kindle, there needs to be some sort of change. It seems to me that the more technology continues to grow, the less anything that is being printed is used like the book. Honestly, Its not going to really matter if books are not being read in an actual book, because you can still read them on a Ipad, Kindle, or any technology of that nature. Also, why would anyone use a book now and days. It really seems like our society today is very technology dependant. E-books seem to be on the rise and regular books seem to be a dying breed, because of the convinience and due to the fact that your not actually wasting paper by reading books. One day I believe that books will no longer be used because of our dependancy on technology.

  21. Wesley Sutton says:

    As someone who has a Kindle, I thoroughly enjoy how it has made my book reading easier. I can get the part of books I actually enjoy (the writing) as well as a cheaper price and it stores them all in one place. The creation of this new technology does create a competitive marketplace that rivals the invention of iTunes and NetFlix. While it may hurt the sale of books in print form, this new format helps maintain trees and creates an ease of use for consumers. In a world where people are always looking for instant satisfaction, the development of the e-reader should bring about a revival of reading.

  22. Kristen Peters says:

    In this heated argument, I find it hard to take sides. However, I will have to give most of my support to Jeff Bezos of Amazon because I too believe that the cover price of a book is way too much to pay for an e-book. The purpose of the e-book is to reduce cost due to the elimination of paper, so an e-book should cost less than a book that is in print. I also agree to the statement that Steve Jobs is more of a friend to the machine and wants people to be content. He’s trying to make publishers and those who control the system happy, while putting the money of customers into his pocket by making customers pay full price for an e-book to make publishers happy. Steve Jobs should focus more on happy customers rather than counting customers.

  23. Candice Stanford says:

    I do not have a iPad or Kindle but I think today’s society has adapted to new modern technology. I can see how the iPad or Kindle can be very appealing to readers. Many people today do not take the time to sit down and read a book due to all of the new technology, I think people find it much easier and quicker to have access to an iPad or Kindle. I personally enjoy reading books and don’t see the need for these things but I am not against them neither. In today’s society technology is the answer for all most everything so in the future I really do not see a change but only an increase of people purchasing more iPads, Kindles, etc.

  24. Ryla Lind says:

    In my opinion, books will always be here. They may not sell like they use to, but people will still buy them. Apple, Google, and Amazon just made it easier for people to read books without having to go to a bookstore and buying them. In this generation, people seem to move more towards the newer technology because it is more available. iPads and Kindles makes it easier for a person to get a book. They can instantly download the book instead of driving to a bookstore and getting the hard copy. On the other hand, there are people out there who love to go to bookstores regardless of having an e-book. To some people, being able to carry the actual book around instead of an e-book is better. If I wanted to find a book that I like, I would go to the bookstore. On the other hand, if I needed a book for a class, I would rather have the e-book. I think having both bookstores and e-books are beneficial. E-books might sell more, but bookstores should also be around as well.

  25. Trey Miller says:

    Lets face it, the American Society today is more lazy than it has ever been in the past. Then add technology on top, where people can surf the web and get practically everything they need from the comfort of their own home or device and things pretty much sell themselves. Our culture has been and is moving into a more technological age where more and more things are being done online. That being said, e-books are and are going to be a huge part of the future of books. I would much rather buy my school books online and download them to my iPad, rather than carrying around tons of books that will get beat up and eventually find their way to a shelf in my house where they will stay and possibly never be opened again. If they can sell e books for so cheap, school textbooks should follow the same pattern per say. Who wants to pay more for something when they can pay less?

  26. Emily A. Davis says:

    As our culture changes and becomes more technologically savy, the press also must change. I am thrilled that visionary software engineers and famous authors are working together to bring literature to our fingertips. With a click of the mouse we can read any book we choose. The game has changed. It no longer matters who can publish the book more economically but rather which internet company has the patent to sell less expensively. This change is ideal for authors and readers alike. Now, regardless of where you live, books are easy to buy and sell more efficiently and economically than ever before.

  27. Abe Dean says:

    I feel that technology from the get go has been a problem for the initial growth of intelligence of young people today. The Ipad is a fun toy but in my personal experience it’s harder to read from than a book.Why? The prompt speed of it or clever underlying niches and new technologies are entertaining but for a guy like myself can I afford to let the addictive game Words with Friends distract me from the reading…my ADD usually wins so I resort to the original distraction free version of a novel.

  28. John ( Trey ) Miller says:

    Lets face it, the American Society is more lazy now than it has ever been in the past. The technological amenities we have at our fingertips changes the way we live. That being said, E-books are going to be a big part of our future. It is much easier for someone to download a book rather than driving to a book store and buying a hard copy. I would much rather download all my text books for class on my iPad then have tons of books to carry around that will one day be put on my shelf. Amazon did what any other business would do by selling e books for lower than what they actually paid to gain a good solid customer base. Given the current state of the economy, why go to a book store and pay 17.00 for a book when you can simply download the same book for 9.99? Why pay more when you can pay less?

  29. Marrissa Senneff says:

    I believe the invention of Ebooks is pretty amazing. I love reading and know that as soon as i finish one book i can start another without getting out of my chair is pretty cool. It is a little upsetting to thing that in the future there will be no more paper books. When you finish a book the recognition in finishing it is in closing it. With an Ebook you can not do that. On the other hand, they are paper savers. Technology in or society are rapidly changing and growing. Ebooks have many differnt brands, the Kindle, Ipad, ect. The different compaies are racing to gain the most consumers. This puts the demand of the product in the consumers hand. We control how fast this country moves in the technology world. Therefore no one will be left behind.

  30. Cassidy Hopkins says:

    Everywhere I look, people are using electronic devices. We can’t leave the house without our cell phone, we can’t write a paper without our computer, and we can’t walk a mile at the park without our ipod. I admit, portable music and internet you can hold in your hand is very conveniet. However, it’s also easy to get lost in. Sometimes we all need to pull the plug on our electronic devices and have a face-to-face conversation, or take a walk to enjoy the songs the birds are singing, or enjoy a real book. My apologies to Amazon and Google, but staring at a computer screen isn’t the same as reading a really good book; actually holding the book in your hand adds something that an electronic screen can’t replace. However, technology is taking hold in every other aspect of our daily lives, which makes me worry that my children will nevery enjoy the peace of curling up under a blanket with a good book on a cold day.

  31. Gabrielle Krotser says:

    I think that e-books are a pretty convenient new type of read. However, I feel that they will never be able to replace a good old paper bound book. There is nothing like turning a page, highlighting an important passage, or marking where you left off in a book. I think that yes e-books may be popular right now due to the new media trend that society has put on them but soon people will begin to realize what a luxury it actually is to hold a book in your hand. I also think that Amazon does needs to do something about their pricing because we need these authors around, without them where would we be? I also think that the people that are siding with these authors and publishers have taken an important step into fixing this problem and need to continue to do so!

  32. Anna Beth Higginbotham says:

    I think this article is very moving because it openly shows that people in our country are not reading like they used to. I know that I have not read a full book cover to cover in quite a long time. I think that items like the kindle and the ipad are going to be great for our country because people ca now read books in a digital way. They are more up to date. With technology building everyday, who knows what they will come out with next that will be even better than these items.

  33. Kayla Peeler says:

    The most surprising part of this article to me was the conflict between publishers and I tend to try and ignore the fact that most people are only looking out for themselves. So every time it is made so evident it leaves me feeling jarred. I imagine this is not a good quality for a journalist to have…

    About the statement concerning “physical books and book stores” being “dead” I disagree with. I will always prefer the real book to a screen. I hate reading off a screen. And there is just something special about having your favorite book and being able to open it up to your exact favorite spot because you’ve already turned to it so many times. I feel I’m not the only one with this opinion, and I believe at least a fraction of the population will continue to feel this way in the future. Perhaps physical book stores and books are severely wounded, but I don’t see them ever dying.

  34. Cameron Willson says:

    Although new technology has made it easier than ever to buy books digitally, there will always be a demand for hardcopy books. All of the older generations grew up reading hardcopy books and that is what they are most comfortable with. While digital book sales are increasing, I feel that there will always be a need, and demand for hardcopy books.

  35. LeAnna Young says:

    I agree with the fact that the direction of the publishing companies are going to the digital medium. But, in a personal opinion, I prefer the substance of an actual book. To me, a book or any type of publication, is suppose to be an experience. The feel, image and even the smell of the book/newspaper/magazine are parts of the experience. So I will always enjoy a physical publication. Although, I do support the transition to the digital medium. The mobility, easy access and price differences are very much pluses. I support both mediums. I feel that both will excel in their own ways and neither will “die out.”

  36. Jeremy Dillard says:

    I feel as if the real paper books will never be replaced,but the invention of the ebook is taking the place of people buying the hardback copies. I personally would rather have a paper book in hand, but being able to use the ebook is extemey handy in a crisis. I support the digital medium as well. We do have to realize though that a hard copy book is where we began reading and that this is just another trend inour society that will soon phase we just passed through. The hardcopy books will be around forever

  37. Paige Steward says:

    I completely agree that books are pushing toward digital. But the real concern is if it will effect the amount of sells in ebooks. Personally, I enjoy the feeling of actually holding a book, turning the pages, and feeling accomplished once I look back to what all I have read. I fear that my children’s children will never get the chance to feel that feeling. It seems as if all people are pushing for more technology but the old fashion hard copy should ALWAYS be cherished.

  38. Catherine Rodgers says:

    Russ Grandinetti believes that the book industry has lost its focus just as the railroad industry did. Books are too be about entertainment. The overall issue of this industry is that people are reading less. The debate over electronic books and physical books is merely a preference. For example, I don’t like reading off a screen and I like to take notes in my books, so I prefer physical copies. On the other hand, others may find electronic books more convenient and cheaper. In the long run I prefer ink on paper. I personally don’t believe electronic books will drastically change the publishing industry, but we will see.

  39. Molly Rhoades says:

    We live in a world where technology is constantly booming and striving to find “the next best thing”. No one can sit down and say okay we’ve created the ipad, the iphone, the ipod, 3d tvs, gps,kindle, nook etc without saying “OK, we’ve created all this and that is all good and great but what can we do next?” The ipad, along with the kindle and nook are great technological advances. They get the world back to reading which is definitely something that has needed occur however, they get the world reading on a screen not an actual book that they pick up from the library and turn the pages. These e-readers they have created are great because they get the people reading but are these people just reading because it is the fad not because they actually want to read a book. What happens when the fad of a kindle is over …we will go back to not reading because its not the cool thing to do anymore because something else will come out to catch the audience’s attention. I agree with publishers when they say they don’t understand the creative process because these e-readers aren’t out there to get an authors name out there and to interest readers in the next book. They are interested in getting another technological advance out there and the e-readers happen to be the fad of this time. I am a firm believer that books, authors, and publishing companies will never die out no matter what happens because at the end of the day items like the kindle can break and have glitches whereas you can pick up a book from the library and the only thing that might break is the spine of the book.

  40. Hayley Carpenter says:

    As someone who really enjoys the advances in technology, such as the e-book, I am a little conflicted as to what position I have on the position of the publishers. I enjoy both the physical book and the electronic one, however, I think that a push towards e-books is a positive one that can allow consumers both convenience and more purchasing power. Electronic books are typically cheaper, so the consumer is more inclined to buy more and more often. As for the price point battle between Amazon and Apple, of course as a consumer I’d rather purchase the cheaper product. I’m not that concerned with whether publishers get their cut of the profit. Apple can help the publishers with a higher mark up, and consumer convenience, but what I find convenient is the lowest price, and if Amazon can give that to me I’ll take it. Although I am concerned about publishers yanking their titles from Amazon, but I don’t think it’s good business to make raise prices from the consumer perspective. I wont be as willing to buy the e-book if I could have gotten it for $9.99 or less.

  41. Josh Spencer says:

    the verdict is out!!! books are a thing of the past. its true that some books will stand the test of time. bow nowadays almost every class room has computers with internet access. we should step back and take a intimate oberservation of the world and see that the truth is now that we are just killing trees.

  42. Christina Huck says:

    After reading this article, I too do not believe that hard copies of books will ever go away. Yes, they will have a competition with the Kindle and the Ipad, but nothing will truly make them go away. There are still so many people that buy books and do not rely or use the e-books. Like schools for instance, i believe that they will continue to require students to buy hard covers of books and read them as apart of their assignments. As awesome as it is to read a full book on the Ipad, schools won’t allow students to use them in class because they can be a huge distraction. Also, reading on a screen for that long is not good for the eyes, and so I think a lot of parents should encourage their children to read regular books. Yes, the publishers and retailers and authors may lose some business, but they will never lose it completely.

  43. William Bumpas says:

    I was surprised by the description of the publishing business, both in the past and since the advent of e-books. I had no idea that books were such a mess to produce and sell—especially that under the current model, 70% of books produced “will not earn back the money that their authors have been advanced.” Given that publishers’ business model was already so far from ideal, can they survive at all in a market dominated by online retailers? Is there a way out that does not involve Amazon, Apple, and Google morphing into publishers themselves?

    I thought Jason Epstein’s idea was very good—building “a single, collaborative Web site to sell e-books,” a jointly-owned alternative that would essentially cut Amazon out of the middle and let publishers cheaply sell their own e-books all in one place. The article mentioned that such a site would have great technical and legal difficulties, but I think it would be worth the effort and could help publishers survive independently of online retailers. The main problem would be pricing, but if publishers stopped selling their content to Amazon, the $9.99 price ceiling would disappear and prices could fluctuate naturally.

  44. Adriana Mercier says:

    I think that being able to read a book on the internet is a great idea; however is it really necessary? I do not think so at all. Students and people all around the world have managed to buy books off the shelf and read them perfectly well. I fail to really see the point in e-books except to promote even more laziness around the world than there already is. I feel like it is important to all these other companies to come out with the best forms of e-books as possible and compete with each other. But do the buyers and people really even care that much to be able to read a e-book. I know that I personally don’t wanna have to worry about if my internet is connected or my computer is charged to be able to read a book online. I already have too much to worry about as it is. Personally, I dont think I will ever purchase an e book.

  45. Sydney Devers says:

    Although, growing technology has slowed down the popularity of books. I do not see any difference in reading a paperback book or reading the book off of my ipad. It is not how we read it. It is how we view the material of the book itself.

  46. Anna Hayman says:

    I am a person that loves to read, but like a lot of people in this world, I find it really hard to find the time to read. I have a nook and love it. Technology is growing and people are going with the trends, but people like new. Once that new grows old it doesn’t matter to them anymore. In my opinion books aren’t dead. There are so many people in this world that don’t want to buy a kindle or iPad. They want there books. There is more of a hassle with a nook or iPad because you always have to make sure it’s charged. A book never runs out of battery. Maybe one day books will be dead, but as of right now, I think they will stay around.

  47. Lisa Bennett says:

    E-books seem to be on the rise and regular books seem to be fading in the background, because of the convenience. Our culture has been and is moving into a more technological age where more and more things are being done online. E-books are and are going to be a huge part of the future of books. People find it much easier and quicker to have access to an iPad or Kindle. Accessing books online has it benefits. For example, if students have the option of buying a book from their campus book store or accessing it as an E-book, especially for a cheaper price, more than likely you will have more people going online to meet their needs in this situation. I would say that books will not completely die out, but we can clearly see that technology is and will continue to dominate everything around us. I think being able to have access to E-books online and regular books are beneficial because at the end of the day, everyone has the option of doing whatever meets their needs.

  48. Taylor Parker says:

    I, personally, like all the newest additions to technology as well. BUT, when it comes to reading book, newspapers or even articles, I prefer to have it written, in front of me, so that I am not staring at fluorescent lights on a screen. People with sensitive eyes, like me, have a hard time reading things have are digital. I think that the new technology today is a great way to increase revenue for those companies like Mac and Nook but I believe that the actual Newspaper and magazine should stick around.

  49. Leslie Merritt says:

    When I read this article, I had to stop twice because it was too long. I got on facebook and read twitter. That is the problem. When an article, that is not even that long, becomes too much too read, what are the chances I will pick up a 200 page book to read? An ebook is not just a book but a device that is a mini computer. You can tweet while you read. Doing one thing at a time is no longer enough. This is why ebooks will increase in use.

  50. Houston Buckley says:

    Books are becoming obsolete, with all of these new devices (nook, ipad, etc..) publishing companies can’t keep up. With all of these books and newspapers becoming available for download on these devices there isn’t much of a need for them to print off more books.

    These devices are causing publishing companies to lose money, and lose business. We are in an age of technology but next time you are looking at your ipad think about how you could be costing someone their job as a publisher or a writer.

  51. asha Chatlani says:

    In today’s time I see why many people would want to have a kindle or Ipad for the “ease” of reading, but I personally find a physical book better than a machine. Things like books can be kept for such a long time and can be passed down to others. Ebooks are not very personal like books.

  52. Anne Schuler says:

    Books and bookstores are not dead, nor will they ever be. I think for those who are serious readers, nothing can replace the physical book.

  53. heatherdhall says:

    I own an iPad, and quite frankly, I would never own a Kindle. This being said, it is astonishing how many ongoing competitions there are behind closed doors. Amazon is my “main squeeze” for most things: school textbooks, electronics, etc. However, it was never my first choice for e-reading. Why? Well, because, like the article said, I love to feel captivated by the book (or e-book in this case). Though Amazon carries over 4,500 digital downloads, it is no comparison to the app store and digital book library offered by Apple. I agree with Leslie Merritt’s comment above: yes, I did stop to tweet and read e-mails because the article was simply dragging. Though it was interesting, I need more than a black and white screen to hold my attention, as does probably 99% of today’s readers. This is why I believe that the iPad is definitely a keeper in today’s society.

  54. Jennifer Nassar says:

    Wow! I was not aware of this concern for book sales. It seems companies are determined to outnumber the sale of regular books by enhancing the iPad or Kindle or Nook, etc. I would rather use a regular paper book than the iPad. While the iPad and new technologies are very fascinating, I don’t see them as a substitute for books. I understand that it probably is cheaper to download books from the internet. They also save you a lot of space that books would take up. However, I also find it distracting. If I want to take a break from reading on an iPad, I’ll just pull up a Facebook tab and probably never get back to the story. Like I said earlier how cheaper it is to download books, well it would cheap to buy an iPad or a Nook. I, myself, don’t have either. If I’m going to read I will and would rather read from a book! There is absolutely nothing wrong with regular books. Throughout the years, you will see clothes, types of tvs, cars, and others go out of style. However, I don’t believe we’ll ever see books go out of style.

  55. Jake Stoj says:

    I believe that everyone is fighting about the wrong thing here. Instead of worrying about reading books in general they are worried about money, go figure. Money is the only thing that people seem to care about these days. Who cares about ipad or kindle, they just care about creating a new piece of technology to create revenue and generate profit. People on the other hand would rather buy a cheesburger meal than a book. I think that people will read books if they want to, just because its easier to access wont make them read more. Everyone has laptops and cellphones these days and they can easily download a book, but people are more interested in the football game or in american idol than in reading. Due to this lack of interest in reading i believe that reading books will continue to decrease in time, even if it is easier to access.

  56. Brady Ondra says:

    This article really made me think about the impact that new products can have on a industry. The fact the the iPad can have such a significant affect on the e-book and publishing business as whole is astounding. In the past, I just though about the product in the limits of my personal life, but this really made me look past that and think about everything and everyone affected by a certain product.

  57. Daniel Forman says:

    The publishers should be happy with what they are recieving right now. I think with the way the world is today, that books are becoming more and more of a hassle. Today’s world is a fast moving, technological world. People don’t have time to stop and read a book anymore. E-books makes the process so much easier. People are able to purchase books online while surfing the internet. Without e-books, I believe that the sell of books would be close to nothing. Publishers are complaining about making four or five less dollars a book, when they could be making nothing due to how fast the world move these days.

  58. Madeline Bowen says:

    I would have to go ahead and agree with the fact that a physical book is ‘dead.’ I mean of course bookstores are going to be around but it is only a matter of time before the demand for concrete literature will fade to almost nothing. The technology is simply to good to compete with printed books. If the creation of Kindle, the iPad, and the Nook have become such a hit there is obviously a change in generation. People are slowly adapting to the world of electronics. We are becoming so used to how fast we can receive information that it is not a surprise to many that these inventions have surfaced. Just in the past decade we have made huge leaps in the field of electronics, there is no telling what will happen in the next, say, thirty years. We have entered a new period of time and there is no turning back, it will only get more technical from here. It all comes down to what is the most practical and accessible device.

  59. Briana Dubaz says:

    I think the invention and use of e-books is really amazing. The idea of being able to buy a bestseller at just a couple of taps of a screen is ingenius. Although i think this innovation is revolutionary, I have never used one myself. I do not believe that E-books will be able to take the place of actual published works. There is something about the smell of a Barnes and Noble that is personally addicting. One day, I might invest in an E-book or Ipad, but i will never stop purchasing hard copied books.

  60. Ashley Jones says:

    Reading this article really amazing. I have never had any knowledge of what’s going on in the electronic world until now. Amazon is amazingly a very competive company who will stop at nothing to get what it wants. With the way that things are going now, I strongly believe that many years from now, books may not even be printed, but instead, made directly into e-books. When Google create the site that allows e-books to be visible from any device, no one will buy books anymore unless it’s back-up or just to have. The Apple iPad is most definitely the best form of technology that exist right now, in my opinion. If I had an iPad or a Kindle, I would not be buying any paper or hard-back books anymore. The idea of an e-book is by far one of the best that I know. I enjoyed all of the competitiveness in the article because without competition, how can you succeed beyond your imagination? I can’t wait to see what Apple, Google, and Amazon holds for us in the future. They are amazing companies.

  61. Ashley Jones says:

    Reading this article is really amazing. I have never had any knowledge of what’s going on in the electronic world until now. Amazon is amazingly a very competitive company who will stop at nothing to get what it wants. With the way that things are going now, I strongly believe that many years from now, books may not even be printed, but instead, made directly into e-books. When Google create the site that allows e-books to be visible from any device, no one will buy books anymore unless it’s back-up or just to have. The Apple iPad is most definitely the best form of technology that exist right now, in my opinion. If I had an iPad or a Kindle, I would not be buying any paper or hard-back books anymore. The idea of an e-book is by far one of the best that I know. I enjoyed all of the competitiveness in the article because without competition, how can you succeed beyond your imagination? I can’t wait to see what Apple, Google, and Amazon holds for us in the future. They are amazing companies.

  62. Jeremy Scruggs says:

    Wow! So much information i didn’t have any clue about. I’ve never even read an E-book, and I am amazed about how demanding they have become. With technology moving as rapid as it is, it would be ideal to publish books through E-books than the standard book. I belive its more coveinent. The majority of us have access to the web, either your celluar device, laptop, Ipod, Ipad, or desktop, either way your accessable to a book(E-book) at anytime. This just goes to show how fast the world of technology is moving, and by all means we must move just as fast.

  63. Kelly Scott says:

    It is sad to see our culture reach the point where we read one book or less a year. We are too lazy to pick up a hardcover book and would prefer to have an electronic copy on our iPad or Kindle. In my personal opinion paperback books will never go out of style because I can almost guarantee that a large number of people, including myself, prefer to read a hardcover book rather than an electronic copy. It also shocks me how companies such as Amazon have greatly lowered the prices of electronic books compared to hardcovers. Even though they claim Apple will save the book companies by selling books for a higher price than Amazon, I do not find it a true statement. Because, like the article states at the end, Apple will reduce the prices eventually and cause the same problems that Amazon has.

  64. Cliff Kinney says:

    While the outbreak of ebooks has been amazing I still feel like they aren’t the biggest issue that publishers face. The fact of the matter is that people just don’t read anymore. Why read when you can watch tv, browse the internet, or play a video game? The biggest issue the book industry faces is that in all reality reading is now widely considered boring. How many people are there that read as a way to bore themselves to sleep? A lot.

  65. Lakedrick King says:

    The way that technology is evolving to me now days is unbelievable its almost as if things are changing every day. Honestly I did not no that their was an issue with the way that E Books are being sold and how old regular hard spine books are becoming a thing of the past. I mean i don’t think that its real becoming a real issue yet because every one dose not own a portable computing device. but as soon as that happen thats when the real issue will start with what to do with all of the old hard spine issues

  66. Paige Dominick says:

    I agree with how Amazon was handeling the prices of e books. People are always looking to save money these days, with the economy being so bad. When prices are low more people will be willing to buy. I think this will encourage more people to start reading again.

  67. Ashleigh Austin says:

    Like many others have said, I disagree with the statement that physical books and bookstores are “dead”. I think the people of the ebook business may be too buried in the business that they can only see the extremes, but not what is reality. I do believe in future generations that maybe books will eventually “die” when their value is not appreciated at all anymore. However, ebooks are not going to win overnight. Our generation, though accustomed to advancements in technology, will not completely abandon books with physical pages overnight. It will take time.

  68. Lauren Lyles says:

    This article gives a great insight into the unknown. I feel that e-books are making a prominent name for themselves in society. Although there are sometimes conflicts about the new system from the publishers to the companies. I know will they resolve it because lets just face it none of them can survive without the other. It’s like the “butterfly effect” when MacMillian left Amazon, and the other major publishers had considered to leave as well. But these publishers need to understand that the only thing constant is change. So they need to reevaluate their stragtegy about the ‘agency model’ . Also I know that books would never completely be absent from society, but we should’t talk as if books are on the verge of extinctions. Books are our foundation and if technology fails; books will always be there.

  69. Hattie Wheeler says:

    I am actually surprised it took this long until someone came up with the idea of electronic books. With technology these days I am surprised they were not invented 5 years ago. I think the idea of electronic books is genius. It’s easy and convenient for everyone. Understood, books should still be printed and treasured because it is another thing that we can hold on to. It is sad to see that book stores are losing money and people are losing jobs because no one wants to carry around 5 pounds of books when they can buy an electronic book and read all the books they want at the touch of a screen. I think that iPad is a little bit of a waste because they are no different than an iPhone or a computer, it just has a bigger screen and you can’t make a call or send a text with an iPad. Whether we like it or not, technology is taking over our society and it is only going to improve and become larger so I don’t see a point in arguing to keep paperback books.

  70. Luci Strickland says:

    After reading this article I realized that technology is changing faster than I thought, and even the outbreak of E books. I do believe that eventually everyone will have a iPad, Kindle, Nook, or whatever people come out with next. I was also unaware of the pricing of the E books. Also, even if I do not agree with the fact that actual books on selves are “dying” I think it is something that will eventually come to reality. Even if we do not want to admit our society is lazy and if someone can buy something that they can just download a book on I believe that is what they are going to do just so they do not have to venture out to a store. With the change in technology these days, our society changes too.

  71. Heather Cray says:

    I believe that it would be a step to saving our planet by not cutting down as many trees.
    I wish there was more technology that could defend other problems with our planet such as animal cruelty and pollution. Hybrids have helped, so I think that changing ink to pixels would be a great idea.

  72. Nori Moore says:

    We live in a fast paced world now. And it’s sad to say but, people just do not have the time, or make the time, to read anymore. We want information to be given to us within seconds. The world now is all electronic. I knew it wouldn’t be long before even books were electronic. I think the idea of electronic books is great! It’s more convenient.

  73. Kate A. Green says:

    I never fully put a lot of thought into this whole subject none the less knew what all happened within these companies. My mom had a kindle and when the ipad came out, she was all about the ipad. I did found it odd that the prices were what they were, I mean it doesn’t need to be the same price as a regular book because you do not have all the paper. On the other side though an author wrote a lot of material which would be contained on a computer screen, but it still took them a lot of time to accomplish this book. 9.99 for a book is way to low no one is making a profit and its unfair to authors and publishers because of all the work they did. I do not think that books are dead or going “extinct”. I prefer having a book in my hands and being able to flip the pages(the best part). I have used my mothers ipad and it was ok, took some getting use to but it could never actually replace a real book to me. Apple was right to make the move of making ebooks be raised in prices and it was great that one of the big six stood up to Amazon. People are still fighting for books no matter what statistics say or older generations. I think people sometimes underestimate how some people truly still love having a paper book and being able to turn the page.

  74. Jolie Robinson says:

    I think that amazon’s reduced e-book prices are completely reasonable. It doesn’t completely make sense to charge the full amount of a printed book. I also don’t believe that the situation regarding the digital transformation is worth all of the hype it has been given. I personally own an Amazon Kindle and I absolutely love it! I was worried in the beginning because I thought it would be really different from reading an actual book, but it is actually much easier. Printed books are hard to transport with you and my Kindle is the perfect size. On the other hand, I understand that some people would rather read a hard copy of a novel. It depends on personal preference and I don’t think that hard copy publishers have anything to worry about with the devices that allow the purchase of e-books or their reduced prices.

  75. Paris Crawford says:

    The world as we know it is constantly changing. The use of electronic books is booming. Publishers are indecisive about how they want their books to be read. While some agree with digital print, others do not. Digital print is less expensive than books in print. Although this may be convenient, where is the significance of books going? I appreciate flipping pages. It makes the book more interesting. Personally, reading this blog about ink on paper bored me. I had to push myself to read the entire passage. However, we are saving trees and being considerate of our environment by having digital print.

  76. Mara Joffe says:

    I never would have viewed Steve Jobs as a “nice guy” until reading this article. Now, that doesn’t necessarily mean I think he is the NICEST guy in the digitization world; however, the fact that this article deems Jobs as a “I win/you win” man (as opposed to Jeff Bezos, being a “I win/you lose” man) is extremely significant. Of course, the digital age is constantly evolving; what matters more is that competitors are keeping each other in check. Perhaps the animosity between Amazon and Apple will better keep the interests of the masses in mind than, say, a future “Googlezon.”

  77. Katie Ireland says:

    I have always loved books and will continue to. There is something just special about ink on paper instead of reading or seeing something on a screen. Even though these publishers(and our textbook) are predicting a bleak future for books, it is my hope and belief that they will persist. Why? Simply because books are still valued by plenty of Americans. Even though I may enjoy reading on a Kindle or an ipad, that can never replace reading a book.

  78. Antonio Gillispie says:

    I think that digital media will replace hard copies within the next ten years. The iPad and Kindle will make that possible. They are just too convenient. Personally, I prefer to read digital media as opposed to hard copies of books. Whether they are nine or fifteen dollars does not matter to me. It still saves me the gas and the hassle of driving to a book store, seeing if they even have the book, and then standing in line. Hard copies of books for recreational reading will be replaced. It’s inevitable.

  79. Marcus Bell says:

    This article made me realize where our society is with technology. We are finally at the point that ink and paper has been out dated. New inventions such as the IPad will eventually take over the majority of book sales and we will all be forced to read our entertainment on a screen that confuses the dilation of our eyes and leaves a large headache in the back of our sculls. Never though I would miss “the ole hard backs”, but the thought that my every day reading will be isolated to an e-book has me slightly upset. With our society getting closer to having the ability to conduct a complete life at the comfort of ones own bed, can I at least have the luxury of turning the page my self. I mean who knows maybe I just want to know the end of the story.

  80. Jelan Kendrick says:

    The power of the ink is slowly decreasing. In our society technology is becoming very advanced and we as a whole are more dependent on reading books off of things such as the IPad and kindle. I personally don’t have a problem with technology becoming our source for books for the simple fact that everything in our society is about convenience we tend to eat out more at places such as McDonalds and Wendy’s merely because it is easier not because it is healthy or cost less if you’re not accepted to change then you will be stuck in the old age.

  81. Mary Catherine Ford says:

    This article made me realize that we are really moving into a digital world. I knew it was happening but this is just happening faster than I had expected. I personally love to read but not off of a computer screen. I like to hold an acutal book in front of me and enjoy. I think there are a lot of people who feel the same as I do about reading an actual book so the publishing companies do not need to worry.

  82. William Crosby says:

    I own a kindle, and I think that it is an amazing device. It is easy to read on and takes all of the hassle out of buying and reading books. And I do not think publishers need to worry about losing money. Before I bought a kindle, I never payed full price for books. I would always buy books used, and the publishers didn’t receive of this money. But now, I have to buy them from the amazon store, which I don’t mind at all, and the publisher actually gets a portion of the money.

  83. Samantha Stack says:

    All these companies are thinking about is how to make the most money. They need to find ways to get to every customer. I don’t see myself buying a Kindle, Nook, or iPad you have to pay for the cost of the device and the book. That is something that a library does for free. Sure having an iPad would be more convinent, you could have a lot more books in less space than one print book but I think should create an option where you can “check out” a book. It would be cheaper than buying the book, you would have the book for a short amount of time, but it would help cater to people like me who like to read a book once. It doesn’t make sense for someone like me to spend $9.99 on something that I will only read once. “Checking out” books is the convience of an iPad, Kindle, or Nook and the price of a library.

  84. Natasha Wilbourn says:

    The new generation has totally transformed the way we interact with society, as well as reading. I am not a fan of e-books. The traditional way of reading books grasped my attention better and allowed me to become more engaged in the book. However, I do believe e-books (kindle, ipads, ipod, etc) will help the envirnonment tremendously. It would save a lot of trees being used to produce books, magazines, papers, etc. Which in turn, will push our goal to become eco-friendly even further!

  85. Lee Morgan Gunn says:

    To me, a book without the cover and physical aspect is just a story. Ebooks can be convenient especially for college students carrying a backpack all day, but they just can’t replace the feeling of reading an actual book. I certainly hope that books won’t be completely replaced because to me, using a digital device can easily have malfunctions and cause trouble for the reader.

  86. Leah Tracy says:

    Although e books are the new way of reading and enjoying books, with all the counterversy of what item to get the nook or the kindle, or the i pad, people are going to not spend the money and still purchase an actual book. It is quite amazing that people can now buy a book with out ever having to leave home. But it is important to love what you are reading, not how you are reading it. In all reality people read books that they enjoy, for the sake of enjoying them and not what they are reading them on. I didnt realize everything that was going on behind these new items, and frankly it makes me less intreged by them. I am going to stick with having the book in hand, because that is how I enjoy reading them.

  87. Alexa Bode says:

    Though I love going to the book store and picking out books to read, I think it is necessary for companies to evolve and adapt to the current trends. To me, reading a book on a Kindle or iPad just isn’t the same experience. However, it is much more convenient for many, especially travelers. It is much easier to have a variety of books and magazines all at your fingertips using just one compact device, then having to carry around different books or magazines. Also, I think many people buy the iPad just for novelty, because they want the same technology as others, thus adding to this revolution of electronic books. The impact that the iPad, Kindle, or Nook has had on publishing companies is unbelievable. It demonstrates just how much new advances in technology affect consumers and the ways they spend their money.

  88. Erica Marconi says:

    Personally, I love to hold a book and experience the “new book smell.” At the same time I know that e-books, Nooks, iPads and Kindles are becoming more popular and they are helping our environment greatly, but I don’t see myself buying one. In my opinion the traditional way of reading books allows me to understand the story better. The use of reading books electronically though is very eco-friendly, but it doesn’t allow you to physically turn a page.

  89. Ansley Lance says:

    I own a nook and I love it. It makes buying books so much easier and most of the time they are cheaper. You can also download books from the library and they will be deleted off your nook in a week so it is just like having to turn in a book back in without the hassle of going all the way back to the library. It does help the environment and it is really easy to use.

  90. Heather Applewhite says:

    I’m going to be blunt… that’s dumb. People do read these days. I just read that article didn’t I? Books are one of my favorite things in the world. I’m a horrible reader but once i get into a book I can’t put it down. The iPad and other digital book devices are so dumb to me. Ok, yeah you now have a device that holds all your books. What did you pay for that device? Now you’ve paid for the device and the book. Why not just buy the book and save the money, or, even better, check out the book from the public or school library? That’s free and always there if you need to go back and look at it again. I love having my books, though. Kind of showing off everything I’ve read. I can’t lose the charger to my book. Also, I usually get all my books from unless I’m in one of my local book stores. Amazon is cheap and the selection of books are great. If that iPad malfunctions and crashes you’ve basically lost all the books you bought.

  91. Joliasa Miller says:

    The article is correct on the fact that E books are taking over print books. The new technology created to download books on to. Kindle and Ipad is taking over in the electronic industry. The fact that the publishing company threatening Amazon to raise book prices is wrong. May also be bad move raising the prices on e-books to regular print versions. Consumers want the lowest prices for their books, thats why e-books were so popular. In reality I love paper back and printed books. Even though they are more than E books, its nice to sit on a couch and read a good book. Reading a book is an escape for all the technology in this world consumed by it.

  92. Katherine Lence says:

    There’s pros and cons to everything. and i can think of quiet a few cons right off hand. I was at a dinner party the other night. A 9 year old that was there asked me if I had a cell phone, I said yes and she followed by asking me to look at it and tell her the time….. she was oblivious to the fact that we both had watches on. That’s the type of cons I’m talking about. Insted of the elementary school having a library, its now called the Learning Resources Center…..i vote they will perish.

  93. Ann-Hayden Rogers says:

    I know the technology in the world keeps changing and it’s awesome how much new stuff they are coming out with like the ebooks, kindles, etc. But I would much rather hold something in my hand. I like to keep all my favorite books on a bookshelf. I can pull them down whenever I need them. I can reference to them when I need them and they are right at my side. It’s more convenient than having to research it online or go to a kindle , scroll through it and find it. It is all just more an opinion than fact,for sure.

  94. Meghan Jackson says:

    We have to come to realize that the printed version is outdated. As technology elvoves print is becoming a thing of the past. Me personally I am not a reader, however i like to pick up a print every now and then and read interesting mysteries. It is more convenient to read a physical print than search. With technology, something could malfunction with the website or system in general and we have to rely on print. In school it is more helpful than buying the online version because you are able to annotate refer back to when needed rather than scrolling up and down hurting your eyes. We also have to understand that Apple is thinking future. I see why e-books were created. In my opinion they were created to rid of the heavy load and easy access. But some just prefer the old fashion way. A bookshelf full of novels collecting dust until its time to put them to use.

  95. Courtney Smith says:

    There is a good and bad side to everything. Just like technology can fail so can printed documents. Even though pretty much everything is becoming techinical, I think that some things are better left hand written and on paper.

  96. Betsy Baird says:

    The way the world is interacting with reading is rapidly changing. Although I do agree with the fact that reading books has declined, I do not fully agree with Jobs when he says “the fact is people dont read anymore”. I personally love to read but not on a digital screen. I am already staring at a screen enough with the internet and TV. Nonetheless, E-books is the way in which the modern world is turning . The on going competition with Amazon and Apple promotes this even more. Personally, I agree with Jobs. I cant see how the book publishers for Amazon would be happy with the way the margins are and their profits. Also, if the book are connected to Itunes account with the costumers credit card already in use it will be extremely easy for the person to “buy the book on impulse” instead of going through the motions of putting in your information to buy a book online. History always repeats itself and Jobs is none for not only winning but ruthlessly winning. I predict Apple will bring in most of the online book revenues with the Ipad especially since its in color and does more than let the costumer read. Amazon has a reason to be anxious.

  97. Hill Ray says:

    I would haved loved to had been in the building that night. The news seemed to get out quick about this new i-pad. Everyone new it would be special, but noone knew what the true outcome would be. The i-pad did make things easier to get every other source of media. Hell, you didnt need anything else. No newspapers, no books, no i-pod, just one simple device. Which seems like a great deal to all the users. But what about all those other companies? Unless they start coming up with some new technology of their own, they can just say good-bye now. In the future, I believe, there will not be Amazon, Newspapers, or anything like that. Atleast not on paper. It will be installed in one of these new advices, like the i-pad. I am very interested to what the future will hold in the journalism and new media field.

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