It is an understatement to say that mass communication in the 21st century is different than that of the 20th century. When I was in school I was taught that the medium is the message. Now, the medium is NOT the message and the message is now manifesting itself via various media. We are living the age of Transcended Media in which the message is indeed much more important the medium and the way the message arrives at its intended audience is way different from days gone by.
Chris Anderson,the curator of TED, wrote an article in the January issue of Wired magazine on how “Crowd Accelerated Innovation” is changing the world of communication and with it, the world. He offers a road map on how Accelerated Innovation takes place and what is the role of the “crowd,” the “light” and “desire” have in forming such innovation. He offers a history of the “Collaborative Circles” that help form those innovations and thus create mass communications. His history cause as far as 3,000 BC until the present time.
Your assignment is to read the article, study the chart that accompanies the article and comment on his views regarding the “Crowd Accelerated Innovation.”
Enjoy and be ready to discuss.