The Changing Nature of Mass Communication and the “Crowd Accelerated Innovation”…

It is an understatement to say that mass communication in the 21st century is different than that of the 20th century. When I was in school I was taught that the medium is the message. Now, the medium is NOT the message and the message is now manifesting itself via various media. We are living the age of Transcended Media in which the message is indeed much more important the medium and the way the message arrives at its intended audience is way different from days gone by.

Chris Anderson,the curator of TED, wrote an article in the January issue of Wired magazine on how “Crowd Accelerated Innovation” is changing the world of communication and with it, the world. He offers a road map on how Accelerated Innovation takes place and what is the role of the “crowd,” the “light” and “desire” have in forming such innovation. He offers a history of the “Collaborative Circles” that help form those innovations and thus create mass communications. His history cause as far as 3,000 BC until the present time.

Your assignment is to read the article, study the chart that accompanies the article and comment on his views regarding the “Crowd Accelerated Innovation.”
Enjoy and be ready to discuss.

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About Samir Husni

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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95 Responses to The Changing Nature of Mass Communication and the “Crowd Accelerated Innovation”…

  1. Hattie Wheeler says:

    I agree that mass media is changing our world and it is becoming more common in our everyday life. You can watch anything online these days and get any information online. The article states that you can learn anything just by watching an online video and that is the truth. Watching online videos and clips are becoming more common because they have easy access and a clear picture. I believe that soon there will be the option to learn online from just watching a video. I think that students will soon be able to take classes online by watching the teacher through an online video. Mass media is taking a bigger part in our society everyday.

  2. Samira Abunemeh says:

    This is a very interesting article and I think it has some truth in it, but what type of innovation will occur? The article only mentions trivial things like dancing or baking. I doubt scientific inventions that will revolutionize the world like the car or the computer has will be on utube or at least widely cirruclated. As a person who did not have fast enough Internet connection to become engrossed in the Internet and online videos, I only saw online videos on television shows. These videos were things like embaressing moments and people getting hurt. If these are the videos that are circulated and seen by everyone, I doubt the world will become more innovated.

  3. Keiunna Thompson says:

    Sounds interesting! I will definitely be reading that today!

  4. William Bumpas says:

    I thought it was interesting how the author saw the innovation resulting from online video as not a new thing, but a continuation of something that has been going on as long as civilization. In some ways, it really is similar to the invention of the printing press. Alphabets and writing and books existed for millennia, but when the printing press came around, suddenly cheap books were available to everyone. In a similar way, video has existed for over one hundred years, but now it is available for everyone not only to watch but to create their own videos.

    However, video and text are still very different things. Sometimes I’m frustrated when I go to read a news article online, and all they give me is a video. I’d rather spend 30 seconds skimming the text of an article than 3 minutes watching a whole video. I definitely don’t think that text is going anywhere, no matter how important video becomes in the future.

  5. I think that Mr. Chris Anderson explains the power of online video and innovation perfectly. His linking between a crowd, light and desire were easy to understand and pin pointed to a tee. My favorite part of this article is when he goes in to further explain desire and what really hit home to me was when he writes,”… And in most cases, what drives all that work, whether we will admit it or not, is the prospect of recognition for what we’ve done.” I grew up in a home where this was constantly made an important value in our lives and I feel the people who don’t strive for recognition don’t have a ideal set of goals or a clear sense of self. Therefore, I feel desire and recognition should be made important in some aspect of a persons life. I thought this was a great article!

  6. Courtney Mosely says:

    Very good article!!!!

  7. Anna Hayman says:

    I enjoyed reading this article. I think Chris Anderson does a great job on making everything in this article reader friendly. I enjoyed the part about innovation because it really got me thinking that innovation is happening around us everyday. Without innovation, where were would we all be today? There are a lot of things that are in our everyday lives that wouldn’t be if innovation hadn’t happened. The car you drive probably wouldn’t be your car if a group of people hadn’t gotten together to work on all the details that make our cars functioning. This article is informative and definitely gets you thinking.

  8. Joliasa Miller says:

    Chris Anderson made a great point of crowd accelerated innovation. Mass media has spread to new lengths, bringing audiences with it. The world wide web has become a gate way to fame. Giving ordinary people a chance to get notice and display their talent.

  9. Paige Steward says:

    The article is very interesting and shows the impact of innovation due to online videos. Mr. Anderson had the world down to the T. He told one hundred percent truth when it comes to the world’s need to be connected and learn from each other! I completely agree when he says that online videos will impact the way we will learn in the future. I thought it was a GREAT article.

  10. Meghan Jackson says:

    Mass media is changing our world to an extent of being weighed heavily as an influence on our lives. The internet provides availability of knowing anything at the click of a button. The article implies that we learn things from watching online videos and that we believe it to be true because the internet is a “reliable” source. We live in a cycle that repeats itself every so many years. Anderson explains the influence of online video and that there is a connection between the audience and what they are watching. He then goes to state that it is creating opportunities in the aspect of desire.
    I personally believe that video is just reassuring on things we might have read. The text aspect of mass media is not going anywhere anytime soon.

  11. Houston Buckley says:

    This article just goes to show you that the future of entertainment could very well come from entertainment industries searching youtube for “the next big thing.” It was a solid article with key information on our rapidly changing world. I enjoyed reading it!

  12. Kayla Peeler says:

    Media is definitely changing our society. The part that is cool to me is how we keep seeing new talent being found. Justin Bieber can thank youtube for his explosive success. This article talked about dancers being hired based on their performance as seen on youtube. I’m pursuing a career in pharmacy, but I don’t graduate for four and a half more years. By then, perhaps I will be posting videos of my awesome drug dispensing skills in order to get my dream job.

  13. Jennifer Nassar says:

    This was an interesting article! I very much agree with Chris Anderson’s explaination on innovation. I believe the internet is now becoming our main source of news along with television.

  14. Cliff Kinney says:

    As Chris Anderson mentions in his article the explosion of Youtube and video uploads has changed the way we innovate. The accessibility and speed of the internet allows for people all over the world to see and experience new things within seconds of a video being uploaded to the web. With the sites such as Facebook and Twitter the speed at which some of these videos spread is phenomenal. With the capability we now have the limitations once in place between the people of the world due to lack of the ability to communicate quickly no longer exist.

  15. Cliff Kinney says:

    As Chris Anderson mentions in his article the explosion of Youtube and video uploads has impacted the people of the world. It has brought different communities together with just the click of a button. In addition to the extreme speed produced just by Youtube the creation of sites such as Facebook and Twitter makes the speed at which certain videos spread absolutely phenomenal. The limitations that once existed around the world have been torn down. The possibilities of teaching classes, training sessions, etc all through video are endless. Something such as this not only expands the communities of innovators around the world but also offers new and cost efficient ways for businesses to expand internationally.

  16. Mary Catherine Ford says:

    I definitely agree with Chris Andersons article the internet has become our number one source for news and intertainment. I personally love it and cant wait to see what the future holds.

  17. asha Chatlani says:

    I think almost anything you want to learn or find out can be online. It could be from the very meanless like videos about cute kittens or learning to speak french at no cost on youtube. The only problem I see with videos online is that we have become so depedent on learning things through the internet.

  18. Katie Ireland says:

    It is really crazy to think about how far media communication has come from where we were in the past. Another thing that is specifically striking about this is how easy it has become to impact others in an online community through such websites as YouTube and Twitter and Facebook. One simple video can reach across the world, if it is somehow worthy of such acknowledgement.

  19. Mara Joffe says:

    This article definitely made me reevaluate how I feel about YouTube and other forms of social media being ways to spread “innovation” and being innovations themselves. When Anderson said the belief that these global communities are making us smarter could either be seen as “absurd” or “obvious,” I immediately knew into which category I fell. As aspiring journalists, this kind of fast-paced progress should be seen as nothing short of obvious, and it is undoubtedly a part of our job to encourage and participate in this “Crowd Accelerated Innovation.”

  20. Catherine Rodgers says:

    According to the chart in this article, humans began sharing ideas through trade routes. It is crazy to think about far we’ve come, in that we can share ideas through the internet any day at any time with any person. This access allows all people to be seen, heard, and recognized. I mean when I can get online and read about events happening all across the world, thats pretty cool. I agree with Chris Anderson when he says that this online innovation is making the world smarter as well as allowing us to learn. And as we learn, we can create new ideas.

  21. Deanna Gentry says:

    Crowd Accelerated Innovation is a remarkable idea that help many undiscovered talented people emerge and became well known and well liked by most.

  22. Lauren Lyles says:

    I honestly enjoyed the article. Sometimes I forget the effectives of Youtube and this article just exhibited how prominent it is in people’s daily life. Mass media is on the rise and we are the future. This a great way to get discovored and show the world your passion at the same time; like the dancers. Maybe I should post something on Youtube!!

  23. Heather Applewhite says:

    I personally think that articles and pictures are better than videos. Videos are way to easy.

  24. Nathaniel Weathersby says:

    Chris Anderson’s article on Crowd Accelerated Innovation was an intriguing read. Within the article, Anderson highlights the “evolution” of journalism and illuminates how accessible it has become to the public. His concept of Crowd Accelerated Innovation arms readers with the specific information and tools to succeed in the changing world of journalism. Anderson states that the concept isn’t new, suggesting that people have been obliviously using this form of innovation. Now that Anderson has specified and publicized the concept, aspiring experience makers as ourselves can use this pinpointed method to make our mark and rise in today’s media world.

  25. Cameron Cook says:

    I agree with how mass media is changing the way we live. The example with the dancers and youtube is a great example. One personal example is if I’m on youtube and see a new music video that just came out a couple days ago, there would already be a couple of million views. It is a very popular use of media and quite effective.

  26. Casey Holliday says:

    While I understand many of Chris Anderson’s points, I do not think we are quite at the point where online video will completely change the face of journalism. While it may be great for visual things like dance and “crazily creative makeup artists”, he does not quite show the true significance and how innovation in other areas will grow. In news, I have always viewed online video as an accompaniment to an article; a video of the unrest currently going on in Egypt may be great, but it’s through text that I learn most of what is going on. I want to be able to glance over the article and choose what I want to read, not click on a video… wait for it to buffer… then sit while someone tells me what I could have already read. Call me a skeptic, but I’m not sold on it yet.

  27. Betsy Baird says:

    I enjoyed the article and it forced me to think about what the internet media has already done in our lives and how it will effect us further. If kids are learning how to dance disputably better from watching a YouTube video and if watching these videos also spark their own dance creativeness, will there be much of a need for dance teachers in the future? And building from that if you can get news online or even the newspaper on the internet easily will there be need for an actual printed newspaper in a couple years? I liked the article something to think about…

  28. Kristen Peters says:

    As an English person, I love words. However, as a web surfer I love short, simple articles, which is why I prefer videos when I am catching up on current events and top stories. I agree with the speaker because I too think that we are a visual, social society, and enjoy the visual aid and entertainment that a video gives me. I enjoy listening to an article more than I enjoy reading them due to my busy life with school, friends, and work. However, I do believe that certain details do get left out when an event is presented via video. However, It is exactly as the writer stated, “We are social creatures. We like to be stroked.”

  29. Jamison Roane says:

    This article was very enlightning. It showed a unique view of world growth and I believe the author hit the nail on the head. Throughout history we have seen how groups of people have been influenced by even the smallest thing and so many things have come from it. From Taylor swift and her song about Tim mcgraw to the dancers the author refers to in the article, mass communication is changing how people think. We have become a viral society and I think that the introduction of video on the internet will further change the world. We live in a world were people are always competing against each other. Video takes the competition to a new level. Crowd accelerated innovation is alive and thriving!!!

  30. Rachael Clark says:

    I think that the author is so on-point with this article. Everyday, we all tune in to YouTube to watch the latest videos that someone posted on our Facebook wall. True, most of the videos we watch are silly, I have watched my fair share of kitten videos and I have seen all the whip your hair videos, but at the same time I’ve seen videos on how to tease your hair or how to apply flawless eyeshadow. I cannot honestly say that I could read an article on the latest dance move or the latest smokey eye and just step right on the dance floor or step up to the bathroom mirror and just know how to do whatever action it is. True, when it comes to other things, sometimes I would rather read an article than watch a video, but mass media is definitely becoming more popular now than ever, and I believe we can learn so much more that way.

  31. Marrissa Senneff says:

    Mass Media is changing our everyday life. People can research anything online; even researching their sickness to find over the counter drugs. This dismisses many doctors. News about anything can be searched from recent discoverys to tracing your blood line. The thing with the internet is that anyone can put anything on here. The reader must carefully pick its resources. Chris Anderson was correct when he said that the internet can bring people together with just the click of a button. Facebook and twitter have made catching up with old friends very simple. Anderson writes about how you can learn anything from online videos; dance lessons, cooking recipies, foriegn languages. He is very much correct, it is amazing at how advance we are becoming.

  32. anna beth higginbotham says:

    I enjoyed this article because I think it shows how much entertainment and news we get everyday from the internet. Videos are a short, and entertaining way to get the word out and let all walks of life be involved. I also think the article was interesting talking about the 6 yr old dancer. Great article!

  33. Carl Jenkins says:

    I enjoyed the article but I don’t necessarily agree with Anderson’s limitation of where the collaborative circle is today. He has narrowed it down to only online videos when it’s more than that. The root of these online videos is communication and that extends to facebook and twitter among various other social networking sites. The idea of involving yourself with these sites is education. Maybe not mathematical or scientific education, but an understanding of the world around us. The number of people who travel globally is higher than it’s ever been, as well as the number of people who continue to higher education institutes. We as a global community are more involved with our society as a whole then ever before in history. It’s expected that journalism and the gain of knowledge would shift from say writing letters to posting on YouTube. It’s all about supply and demand. If you could get the product, in this case knowledge, quicker, wouldn’t you?

  34. Paige Dominick says:

    I totally agree with Chris. As soon as you hear about something new, its always go to youtube and check out the video. I think in the future new talent is going to be discovered by just watching videos on youtube.

  35. Morgan White says:

    This was such a great article by Chris Anderson, it’s so incredible how much technology keeps changing over the years. It amazes me how everything is going to the internet now a days. You can find anything and everything about breaking news or other media updates in a matter of minutes online!

  36. Erica Boney says:

    This article was wonderful. It made me realize just how critical online video sharing really is to media and society as a whole. Sharing videos online allows society to gain insight into other cultures, knowledge, and ideas. I agree with Anderson that websites like Youtube hold a greater importance than they are given credit for. Having access to videos all over the world, we as a human race, will evolve into more cultured and intelligent creatures. We must build off of each other’s ideas in order to produce innovations.

  37. Valone Gordon says:

    I agree that we are in a society where communication and how we communicate is critical to our daily lives. This world has changed so much when it comes to technology. I think that creating all of these social networks will be a learning experience; letting us know that things still can be created.

  38. Kevin williams says:

    I concur with Anderson that the dissemination of information through free online video is an empowering tool to many persons and to society as a whole. However, i am concerned as to the quality and validity of the information that is so readily available.

  39. Ashleigh Austin says:

    This article sums up our culture in America today. If it goes on the internet, everyone sees it. For example, I personally do not watch much news on TV. However, if it shows up on my Yahoo! page as I am checking my email, I will usually check it out. The internet is our outlet and shapes our society as the author of the article clearly understands. Soon there will be no need to even leave the house when you can work, shop, and entertain yourself by simply turning on the computer.

  40. Jade Amerson says:

    In such an advanced society, it is hard to go through out life without noticing how advanced media has become. After reading the article, I totally agree with the author that this concept of “crowd accelerated innovation” has always been around but the degree has never been so vast!! The information and creativity is able to spread so much faster, which leads to better innovation by the viewers. The author posed a great question. What will media be defined as in years to come, and how advanced will our society be as a result? It all makes me wonder if those who do not keep up with the media today will even be able to hang with this crowd accelerated innovation.

  41. Taylor Kamnetz says:

    This article was very different in how its shed light on YouTube in a much different way. In the more recent years, YouTube and sites similar to it have been credited for the rise of some of todays biggest stars, whether it be musicians or dancers, their talents are being highlighted through the use of these free streaming websites. To be able to do this is inspiring and has opened the doors for many people. In terms of media shifting from print to sources such as this, I think those who enjoy print will always enjoy it, and those who enjoy online will continue to do so. Just because the means of discovering uprising talents has just shifted from one venue to another, and will probably continue to do so.

  42. Molly Rhoades says:

    Chris Anderson wrote a very interesting article. He explained the different ways mass media gets to the audience and all that has come with it over time. Online Sites across the internet such as Youtube has created a huge phenomenon that has taught people so many different things. No longer do people have to go to the library or bookstore to get “how to” books. They can go online and learn by watching an online video. What Chris Anderson does in his article is that he breaks down these online sites and the forms of mass media that have always been there and that are continuing to evolve and show that no matter what they all lead back to the same 3 things that reading a book teach you as well…the crowd, light, and desire. It is just as it is with anything else mass media and all its evolving ways continue to succeed on the same 3 key points as it did in 3,000 BC people and their ever continuing realization that there is so much more out there that can teach us. That is what Chris Anderson is trying to explain to us and he does an excellent job on doing so by explaining all the different perspectives and keeps it reader friendly and interesting.

  43. Samuel Miller says:

    This article summarizes what has been going on in society through out the beginnig of time. There are always going to be technoligical advances no matter how advanced we get. Youtube is becoming and will be the bases of nearly everything. Already people search videos on youtube to obtain knowledge they dont already know. Almost everything has a video on youtube that at least tells you a little about the subject someone has typed in to the search bar. If youtube is already this big among everyone who knows what is to come in later years.

  44. Christina Huck says:

    I liked the article very much and agree with everyone else’s comments on how awesome the internet is and that we can learn anything we want from videos that were made all over the world. It’s amazing but also a little bit scary when you think about jobs that may be at stake do to all of this new technology. Soon it will get to the point where people’s jobs will be replaced with the internet where everything will be done online, and that will affect another job and so on and so forth. For example, the newspaper. Many say that soon there will be no need for a printed newspaper because everyone will just read it online. If that form of media hinders and no one buys their newspapers anymore, their business goes down the drain along with lets say the companies that go around and fix the machinery and printers. Because the newspaper company couldn’t survive, it is one less customer for the company that fixes their equipment. It is just a downward spiral and that is one thing that is scary about how fast innovation and new technology is expanding and being invented.

  45. Kyle Ishman says:

    I thought this was a very interesting article. I enjoyed the points that Chris made. My favorite part was when the article started talking about the 6 year old dancer. I have a little brother who is six and that reminded me of him. This was an excellente article

  46. Jeremy Dillard says:

    I really enjoyed reading this article Chris Anderson made some really good points. do believe that mass media is constantly changing the way we do things nowadays. The example he gave about how by just watching youtube a dance style in Detroit can be seen in Japan, where they will add something to it to form there own style and then be seen in California where with just a little work of there own can turn into an internet sensation. Its not just youtube but all of the social networks are allowing us to associate with people on a daily basis . I believe he made some really great points in this particular article

  47. Daniel Forman says:

    I agree with the fact that the uprising of online videos is changing the way the world operates. The author mentioned in the article that he believes that online videos are making the world become smarter. I am on both sides of the fence on that statement. One way that I agree with that statement would be by teachers putting class discussions about certain material online for viewing. This would require people to actually show interest in such things. The reason I don’t agree with the statement would be by the videos that are online. If you just surf the websites that are mostly online videos, you would find nothing more that entertaining/funny videos. I have not seen many entertaining videos that make people smarter. In the end, it all comes down to the viewer and what the viewer is searching for.

  48. Sydnee Stafford says:

    I agree with the author that videos are becoming more of a normal occurance in our everyday life. It is so easy to be able to type something in on YouTube and get an informational video on just about anything and everything that you need. I also believe that someday in the near future that it will become a staple in most people’s lives. For example, students will take classes through videos and obtaining degrees this way. Online videos are quick and to the point which makes people interested in them!

  49. Brady Ondra says:

    Enjoyed this article a lot. Chris Anderson shows how important and influential online videos are to not only media, but culture as a whole.

  50. Lee Morgan Gunn says:

    The fact that today people can become famous by simply pointing and clicking to put a video online is mind-blowing. Although there are millions out there trying to make it in the music/dance/movie industry, it seems quite easy to be found if you post enough videos or have enough comments fueling your ego. It seems ridiculous, but it’s so very true. The world is changing quickly, and it seems as though it will be more difficult to “make it” big time in the nation unless you have a YouTube account with your name.

  51. Lakedrick King says:

    I agree 100 percent with what the author is saying about how communication has changed so much threw out the last century. We are so much more advanced in todays society that things are really starting to become unbelievable until you witness it yourself.

  52. Erica Marconi says:

    This article really intrigued me and I agree with Chris Anderson’s point of view about Youtube and how it has impacted the people of the world. It has brought different communities together with just the click of a button. It’s amazing how technology continues to advance everyday. The internet is our outlet and shapes our society. You can find pretty much everything on the internet today and it allows us to have information so readily available!

  53. Jacob Batte says:

    While Chris Anderson wrote a very good, and well informed article, he did nothing more than show examples and put fancy words to an idea that many already knew about. YouTube has been around since 2005, and many people view the website on a daily basis, you can’t tell me that the million or so views that see a viral hit haven’t thought of the same idea already. From the moment that you learn about the printing press in school, you begin to hear about ways that idea’s were shared, and how that affected the innovation surrounding them. I mean it’s good that he decided to chronicle these ideas, and use a specific example about a 7-year old boy who can make it happen on a dance floor, but any journalist alone has probably thought that same idea, or even talked about.

    That said the time line that Mr. Anderson presents in his article is very fascinating to see how A) where the early age CAI first began, and B) how quickly that it is evolving, gone from open code in the ’90’s to online video in 2010’s.

    As a journalism major I am very excited to see the next step in this process, and whatever else the future holds.

  54. Danielle McCord says:

    This article opened up a whole new light. It is amazing to see how people are maturing in their knowledge and talents because of advances in technology. I am very excited to see the abilities of the next generation. I do believe that print should be kept around though because while it is nice to be able to watch a video and see and hear how to do something, I like to have written instructions there for me also.

  55. Leslie Merritt says:

    This was a very interesting article. I agree with the author’s point that online videos are changing how we transfer knowledge and ideas. Most people respond more with seeing someone actually doing something opposed to just reading it. There is still a different connection between actually seeing the other person expressing their ideas and just some written words.

  56. Dj says:

    This article was very enlightening. the very fact that we are communicating and keeping up with recent events for this very class goes to show the growth of technology. I believe that technology has no where else to go but up. Anderson’s three dials were especially interesting. When he gave the example of how people basically keep up with trends via web videos and not instructors or books just goes to show how rapidly these dials are going to be the view of the majority of humanity.

    • Alex McDaniel says:

      Thanks for commenting, Dj, but please make sure you put your first and last name with your comments or you won’t receive any extra credit. Thanks!

  57. Steff Thomas says:

    I agree with him on most aspects, but we can still learn from the original media. But it is true that we learn alot of our information online, more so than in print. I do believe that times are changing, but I don’t believe that its any better now than it was. Videos online have become more prominent lately, and are good sources of information. And it is true that they are used a lot more today than the old press. But I am old fashioned I guess.

  58. Kelly Scott says:

    Mass media within our society is without a doubt evolving and I believe for the best. People have endless amounts of information at their fingertips because of the internet. Anderson’s comments about YouTube are especially interesting. He states that there are two groups of people, ones who believe YouTube is absurd and others who think YouTube accelerates innovation. Both sides are valid because although there are millions of absurd, pointless videos there are also millions of informative videos. I agree with Anderson that YouTube has brought people together and promoted innovation. I am curious to see how technology will evolve in the future.

  59. David Collier says:

    This article was a great read. It is interesting to think that anyone can become famous through a video they post on the web. Chris Anderson does a great job of showing how something can be spread throughout the entire world just by luck. When you think about it, luck is a major factor in whether people are seen or not. For instance, Carrie Underwood was an amazing talent that was never seen until she auditioned for American Idol. But what if she never did try out? There are millions of talented individuals who have what it takes to be one of the best at what they do but no one knows who they are. How do they get seen? The right people have to see your talent, or it is all for not.

  60. Paris Crawford says:

    This is a great article! Artists and dancers are found in so many ways. Youtube is now a very popular source. If we just take time to search youtube, we could find so many great entertainers. Some of my favorite artists were found on youtube. If anyone is interested in being found for any talents, youtube is the place to be!

  61. Jeremy Scruggs says:

    The article was very interesting! I agree with him, in the music world a lot of artist such as Dondria and Justin Beiber started their carrer from web videos. A couple of videos later they are discovered and selling millions of album.

    I am looking foward to hearing the class different views points.

    -Jeremy Scruggs

  62. Chris Cruthird says:

    Isn’t there a saturation point though for this media? The volume of accessible data and various access points for that data is increasing exponentially it seems, but our attentions pan, our fundamental ability to grasp and hold onto information remains static. The analogy I keep thinking of is the difference between trying to scope water out of a slow moving river with a cup … as opposed to trying to scoop water from the stream coming out of a fire nozzle.

    There has to be a saturation point, when you go past that point, what are the consequences? Do value judgements on the type of content you should be spending your time on get warped?

  63. Antonio Gillispie says:

    This article was interesting. I think that all of these innovations and new mediums are good because they offer opprotunities for people, who may lack transportation or resources, to be heard equally. Youtube and all of these other new mediums level the playing field. That allows people with talent to be found despite where people are from. This was a good read.

  64. Ann-Hayden Rogers says:

    I agree with Anderson. I believe that mass media is taking over. It makes me wonder as far as we have gotten today in society with communication and media, what will the future bring? I find myself watching youtube a lot for just a laugh. Or watching netflix instead of using my tv. I most definitely read news more online due to the convenience of web browser on cellphones. And everything in the article being a truth and saying mass media is taking over, I can’t help but wonder as lazy as our country has gotten so far, how much more will THAT increase?

  65. Robyn Simmons says:

    Mass media has changed and will be continuously changing. We’ve seen how the internet, more specifically YouTube, has replaced the printed newspaper and radio when providing news.It is amazing how people use these terms of mass media. Not only do they serve for information, but entertainment also.

  66. Alexa Bode says:

    In this article, Chris Anderson calls attention to the power that online media, namely YouTube, has on pop culture. It is amazing to see how big of an impact online video can have. The internet is such a powerful tool in that people of all ages, economic backgrounds, and ethnicity can access it. Social media also helps contribute to overnight YouTube sensations. For example, on Facebook, many people post videos on their walls or others when they find something they want to share. Though it sounds crazy, online media truly can change someones life. Take Ted Williams, for example. He was a homeless man from Columbus, Ohio, who gained fame from a widely circulated YouTube video deeming him the man with the “golden radio voice.” He was a guest on several major news talk shows, and was even offered a job with the Cleveland Cavaliers. It is interesting to see how much of an impact online media has on the world today, and I am eager to see how online media will evolve over the next several months.

  67. Marcus Bell says:

    This article made many good points. With the evolution of technology Journalism and the market for information has no bounds. There is pretty much a magazine/web page for any topic that a human being can think of and Dr. Husni seems to know this information more then most of us. Very impressive resume.

  68. Jade Amerson says:

    After reading chapter 1 in the book and thinking about the lecture from earlier today, I just keep thinking about how influential this crowd accelerated innovation theory really is. The book posed a great question, ” does a fish know it’s wet?” We are so engaged in media that we sometimes do not even realize its effects on us. However, if the fish wasn’t wet could it survive? It’s an ironic concept.

  69. Derickson Flinn says:

    I this article is quite intriguing. I especially like how the writer, via a diagram makes the comparisons of the 6 time periods and their purposes: Trade routes, scientific revolution, coffee houses, urban slums, open source movement, and online video. The significance of the three aspects the writer choose to focus on are simple and yet astute. The crowd, or the people of the time describe the society’s view of importance. The light is the innovative idea and the effect of its involvement with people. The last aspect is the Desire, which tells the motivation people of the time had to create and benefit from the new innovative ideas. There is also another trend that I noticed with in this diagram. It describes a cycle of survival, exploration or invention, and then social interaction. Which to me was quite intriguing.

    The article was a fun read. I look forward to the next one.

  70. Ben Tedford says:

    Its a very good article and Mr. Anderson makes alot of good points but I feel it could’ve been better focused. It’s easy to grasp the significance and impact youtube and online communities have when the example given is bouncing dance videos back and forth, however I feel he should’ve shed more light on how more key issues like politics, medicine, science and more relative subjects have grown through the use of mass media and global communities. The fact that now more than ever, having brilliant minds converse and work together to reach new plateaus, like the constitutional frameworkers did during the infancy of our country, should be noted and have more emphasis than it was given in this article.

  71. Leah Tracy says:

    I believe that it is a very true statement that being able to precess everything online is going to change technology very much. Today, when not sure how to do a math problem, one can just go to youtube and watch a tutorial on how it should be done. Having these capabilities is something that will make it easier for people to do school work and work at home. The fact of the matter is that it is cheaper and more efficient for students to go to school online, then it would be for them to go to school. Not only that but with new technologies many books for classes now have the option of just belong online. I believe people look at it as why do I need to leave the comfort of my own home if I am able to stay in my pajamas and do the same work at home.

  72. LeAnna Young says:

    This is a fantastically written article. The internet and media today do shape who we are as people and a society. Many peoples’ political views come straight from what they hear on CNN or FOX, not by hearing the candidates speak in person anymore. And, just like others have mentioned, Justin Beiber started his career on from Youtube itself. I have seen many glamor gurus spawn their careers just by doing how to videos from their simple flip cams. Yes, society is going to grow in this direction. That is something that is a definite. And with our choice of career, we either have to jump on and hang on for the ride or get off. We, as journalist, will be able to get even more ahead with these coming changes.

  73. Latisha Baker says:

    I found the article interesting………

  74. Briana Dubaz says:

    I definately agree that Mass Communication is changing in our world. Communication has become so easy thanks to resources such as YouTube, Facebook, and Twitter. Popular dance moves such as Crank That – Soulja Boy and Jerk – New Boyz have become world wide phenomenons. They are very easily accessed online.

  75. Julie Lawson says:

    What I found most interesting in this article was the author’s description of what a crowd should be. I believe that youtube is one of the main sources in media where everyone’s ideas can be presented to the world in one central place. It is a way of unifying the world by collaborating ideas, and I do agree that this will further innovation. Yes, YouTube can be your source for a good laugh, but it also holds important learning visuals that keep us on our toes, leading to a better understanding of the world around us.

  76. Natasha Wilbourn says:

    Indeed mass media has changed, expanded, and fascinated our world drastically over the past decades. There are new and exciting ways to connect with society daily. I agree with Chris Anderson that online video, such as YouTube is just the beginning. In due time, people will realize just how significant online media are to the mass media, such as videos, articles, blogs, etc.
    The chart: from 3,000 BC to the present day, the crowd has evolved from producers and traders, to the WORLD. The light is no longer limited to the movement of goods and the ability to hear ideas from their original source but about the sharing of talent and/or concept with anyone (globally or internationally).
    Dr. Husni congratulations on your many achievements (appearing on Good Morning America, CNN, several radio talk shows, writing countless books and magazines, being quoted in The New York Times, The Los Angeles Times, and USA Today.) Funny excerpt, “When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.”

  77. Adriana Mercier says:

    The world is changing by the minute. Every single class I have taken this year has had assignments on the internet. Checking Emails has become a must in these past few years. It seems like if a person did not have internet they would be completely lost in the business and social life. This article is a good example of how children and adults are learning so much from the internet these days. The article also displays how the internet influences the entire world and not just the U.S. I enjoyed reading this article.

  78. Scott McCaa says:

    I found the article very “intriguing” the article says a lot about the power of online video. I found that this tool could be the new frontier for journalism and communication. It has the power to connect you to so many different types of people. Its a great way for one to make a statement to the masses.

  79. Megan Fahrmeier says:

    The article was very interesting to read. Chris Anderson states that he “believe[s] that the arrival of free online video may turn out to be just as significant a media development as the arrival of print.” I agree with this statement; as we being to use the internet more often, the arrival of print with slowly start to diminish. I don’t believe print will ever stop, but I believe it will be read in a different way, such as on the computer or iPad. People already do read newspapers and magazines on the computer/iPad but I believe one day everyone will read it on computers and iPads.

  80. Riley Pickett says:

    I throughly enjoyed this article. Chris Anderson makes a good point when talking about how online video is the next big thing in spreading talent and teaching new skills to people around the world. So many artists, dancers, and singers have been discovered on sites like YouTube in recent years. This universal access of millions of online videos makes is so easy to be exposed to these people and there talent. It is very easy to learn things like playing the guitar or learning a new dance just by watching a five minute video on YouTube. Online video is indeed a huge part of this new technologic age.

  81. Katherine Lence says:

    I won’t ‘agree’ that the media is doing anything. I’ll ‘admit’ that it has most assuredly changed, it has broadened and it has its pros and cons. I found his article, as they say ‘Beating a dead horse’. He was just repeating what every other computer-facebook-ipad-coffeehouse-WIFI junkie preaches. “The media is growing” and “thanks to the internet…” blah blah blah. What ever happened to a musician or dance artist playing on the streets for their own personal expression of inner feeling, and all while a record producer or agent finds their talent raw and unseen? Can you imagine what that would have been like for the two of them or even if it was more than one ‘karma lucky soul’ that day. But no. This day and age the so called raw talent and new ideas are found on the internet. The monologue going as such “I was browsing the other day and found this like totally talented person man”. Where’s the excitement of reading about the new ideas in the morning paper or randomly buying a cd (yes, a cd) just because you’re curious. I’m sure that the internet has opened many opportunities for people and it’s done oh so much, but tell me something I haven’t heard.

  82. Tiquilla McDowell says:

    When I first read the blog I was a little confused about what it was talking about. After attending the class on Monday, and hearing Dr. Husni discuss the blog I decided to take another look at it. I think Chris Anderson made a good point about a lot of the networks such as You-tube. Alot of people have become famous and making millions of dollars from their You-tube videos becoming popular. Mass media has changed a lot since the old days.

  83. Joe Scott says:

    I find the most interesting revelation in the article to be the evolution of the crowd. Whereas the art of performance in past may have become increasingly self indulgent, we are now in a time that you must listen to the comments and requests of your faithful subscribers. We constantly do this now days all in the search of fame, or the desire to be seen described by Chris Anderson. Acting or singing are no longer largely regional events, but are now spread out to be shared and performed by a world wide acting troop and chorus, containing every fan and viewer of the art giving it their best try to look like the professionals they see on youtube. The world’s most artistic crafts are being spead and are expanding at astronomical rates. By this principal the world as a whole is getting smarter and more talented. With the wealth of convenient knowledge there is no excuse to remain ignorant about the topics that interest you. Youtube truly has changed the way we exchange information. The fuel for this information machine is found in the world society’s thurst for newer and more exciting information.

  84. Courtney says:

    I found this article very interesting. It leads us to believe that technology is now beginning to show a major role in journalism. Mass media is a great thing, it entertains and also inform. Many good things have come from You-tube videos, such as individuals on the rise to fame and things you may have missed on television.

  85. Josh Spencer says:

    the obvious camp is right. to not have known this sooner means that you are behind. all throughout time this is been happening. when people in “ancient times” before people would watch stage plays and try to imitate the things the actor were doing. when i was a kid i would sit in front of the tv and do every action my favorite character at the time did. this way of change is nothing new, just the method….

  86. Spencer Smith says:

    What fascinated me the most about Anderson’s idea of ‘crowd accelerated innovation’ dealt with the subject of innovation itself, and its trends when grasped by hands and minds beyond the hands of the innovator. With the global connectivity that is shaping our world the chances of being ‘heard’ are astronomically increased, which is what I think allows for the rapid growth of our society as a whole. Artists, whether they are musicians, singers, or dancers, have such a great chance of gaining the recognition that they desire and deserve via the internet. Yet, with the internet, ideas, such as online schooling, are becoming more prevelant and more discussed all around us. For many this is a dream, but what will happen to everyday interaction with one another if we continue to go down this path of technology and rapid progression? Cell phones alone have reshaped the actions and reactions taken everyday by each of us. The internet has done the same, and will obviously continue to do so for some time. It’s an incredible thought that should be cared for with both caution and intrigue. I like a good conversation, face to face, over text messaging anyday.

  87. Jelan Kendrick says:

    This article quickly grasped my attention it was very intriguing and also informational. I believe that technology is growing rapidly and that things such as YouTube and other blog sites or even other types of visual sites are helping us discover people with major talents that would have never been found before. The media has also given people the window to criticize to make peoples craft and art better by leaving comments on their page displaying there opinion. Knowledge is also spreading fast because due to sites such as YouTube you can discover the talent of a 6yr old who doesn’t even live anywhere near you. I am personally happy that the media is such a big part of our society it sometimes comes with great criticism but it has its pros also because the media can either explode your career or end it in one story.

  88. Kate A. Green says:

    This article has a lot of valid points in it. The internet is making everyone compete and come up with different ideas faster than ever before. Now everyone can see what people all over the world are accomplishing and people want to be “those” people who got millions of hits on youtube. It is forcing us to beyond the limit and put a creative spin on it. Its is hard to keep up.

  89. Candice Stanford says:

    Chris Anderson has interesting topics on Crowd Accelerated Innovation. The media of today has spread more and more nationwide. Youtube is available to view for anyone who goes on to the website. There are many people who go on to youtube looking for all sorts of deals. Such as singing, dancing, modeling,even dating. This is a form of networking in a huge way. I think the media is a huge advantage to getting your name known out in the world. Now days it just takes to much to go to these particular different states or countries around the world when you can use the media to globalize yourself. But with every positive aspect comes the negative. So me personally I would be very careful in how you present yourself using the media.

  90. Latisha Baker says:

    ……………….(now that my mind is more focused, allow me to finish) I was studying for the exam some more tonight and was thinking about going to yahoo.com. I was going to look over some of the past news events from the past week, just read up on them. Then two seconds later a even better idea occurred. Why not just watch last weeks news! 😀 YOUTUBE, DUH!!!! I mean there is nooooooooo way someone can convince me reading it would be better than watching it. If it was they would have never put it on video anyways. See that right there is why mass communication is soooooooo awesome! Seriously, I know for a fact from the way video DOES TEACH PEOPLE WHAT THEY NEED TO KNOW, we will not have in class professors sooner or later. They will be able to record themselves and all their knowledge on a disk or tape and sell it to us, that will be our class. Every slide, lecture, etc. on a disk they can sell us and call it class because rather they are physically there or not we will still be learning what we want to know or what we need to know. Crazy right. I know, but I’m excited because one day students will not have to go to class just like the teacher. We will all be able to multi-Skype. (please don’t steal my idea) 🙂

  91. Lisa Bennett says:

    Mass media is a great thing, it entertains and also inform. In this article, Chris Anderson calls attention to the power that online media, namely YouTube, has on pop culture. It is amazing to see how big of an impact online video can have. The internet and media today do shape who we are as people and a society. Chris Anderson states that he “believes that the arrival of free online video may turn out to be just as significant a media development as the arrival of print.” People have endless amounts of information at their fingertips because of the internet. It has the power to connect you to so many different types of people and ideas. Youtube is available to view for anyone who goes on to the website. There are many people who go on to Youtube looking for all sorts of ideals, from simply searching for new dance moves to searching for ways to help someone with homework and assignments. We can clearly see that the internet has great influence over our everyday lives. Mass media has changed and will continually change our world.

  92. Jolie Robinson says:

    Mass media is definitely changing our world today. I know for a fact that you can literally watch and learn anything online these days. My mom actually fixed our garbage disposal in the sink by watching a video on youtube. With a click of your mouse, answers to most all questions can be answered. How could anyone expect for mass media to not change the way we do things, when it is that easy? Not only are news articles online, videos and clips are as well. Now we can even watch tv shows that we’ve missed on numerous websites.

  93. Trey Miller says:

    Very good read. TED stands for Technology Entertainment Design. This article mentions the 6 year old boy that was discovered on YouTube as being a remarkable dancer. Without mass media this would have never been possible. By being able to discover peoples talents, it was said in the article ” its helping the world get smarter.” But there is more to this article than discovering talented people on YouTube by using mass media and the internet. Being able to spread innovative ideas and talents through “TED Talks” is a great way to slowly change conceptions about the world we live in that may be overlooked and the progression of logical thinking. Mass media has opened the door to discover talented people, and people with amazing innovative ideas.

    I watched this TED talk by Sir Ken Robinson the other day and It was pretty powerful. His talent may not be dancing, but rather a talent to think outside the box.

  94. Lakedrick King says:

    I enjoyed reading this article I was really amazed at the fact that a young 6 year old boy on youtube is now more famous than ever before because todays many different types of technology. The world that we live in is becoming more and more advanced every day, and articles like this just keep feeding us this wonderful information on how we are evolving as a people.

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