In an entry on MediaShift titled iPads, Print-on-Demand Slowly Transform Magazines in 2010 by Susan Currie Sivek, the author writes:
This revolution is going to take its time.
It’s been a year of high expectations but little fulfillment for those who thought 2010 might forever change the way we read magazines. We’ve seen that disappointing uses of new tools, limited audience interest, and small initial financial returns are going to result in a gradual shift, not a sudden transformation.
The iPad certainly hasn’t made print magazines extinct, and in fact some of the early iPad efforts may even have discouraged readers a bit. Other developments in the magazine world — such as the Cooks Source incident and the growing power of social media — also suggest still more challenges and opportunities in the year to come.
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