Welcome Experience Makers to the beginning of what can become a journey of a lifetime or an aha moment in life that tells you Journalism is not a major made for you.
Change has always been the only constant in journalism and today is no different. The platforms are changing but the essence of journalism is not. The role of journalists is also changing at a pace that we’ve not witnessed before. You are no longer just purveyors of news and information. Real journalists today have become Experience Makers. To have an impact on the life of your readers, viewers, listeners, users and customers you have to be in the business of creating experiences for all of the aforementioned audiences. There has been no better time to be a journalist. So, get set, get ready and GO!
This blog is going to be the interaction between the newsrooms of the world and the classroom. There will be daily assignments for you to read, daily updates, and if you are going to be a real experience maker, daily comments from you too. During those 11 days that we are going to be spending together, you are to check the blog on a daily basis, comment on a daily basis and post other links and articles you may find of interest to enhance the discussions.
Here is your first link to a major annual study that you will be responsible to read, and tested, a chapter every day during the class. “The State of the News Media 2010 is the seventh edition of an annual report on the health and status of American journalism. The report is the work of the Pew Research Center’s Project for Excellence in Journalism, a nonpolitical, nonpartisan research institute. The study is funded by the Pew Charitable Trusts and is produced with the help of a number of authors and collaborators, including Rick Edmonds of the Poynter Institute and a host of industry readers.”
Click here to access the report and start reading…
Welcome aboard… let the fun, fame and fortune begin!