55 Lessons I Have Learned about Journalism and the Media… Now It Is Your Turn!

Class Note: Be sure to check the class assignment at the end of the blog. It is your next test.

The future was front and center at the 55th Annual Distripress Congress in Hamburg, Germany. More than 1050 attendees gathered, engaged and interacted (try to do that Mr. iPad) with each other at the Distripress annual meeting of the association that bills itself as the “Platform for World Wide Press Distribution.” The wide range of topics focused on providing solutions for publishers and distributors of magazines and newspapers worldwide. Problems were identified and solutions were offered. There was no escape forward attitude and no blame game for the problems facing our industry. The lack of vision, leadership and courage were cited by Tyler Brulé of Monocle as a major source for the ills of the industry.

That was but once lesson from the 55 great lessons that I have learned from the Forum during the 55th Distripress Congress. Here are all the lessons:

1. The role of magazine and newspaper publishers is changing. It is about protecting the heart of journalism and about responsibility. It is the duty of any publisher all over the world to ensure the diversity of opinion and to control competing powers in a democracy.

2. To protect the heart of journalism and to meet our responsibilities we need to be aware of three fundamental aspects:
a. There will be no relevant information without journalistic quality.
b. There will be no journalistic quality without journalistic independence.
c. There will be no journalistic independence without economic independence – which means profitability.

3. The Internet has given us a lot of freedom and journalistic opportunities. But it is not acceptable that third parties use our expensively produced content for their business without any compensation. The economic loss to the publishers is not only massive – it is a threat to press diversity. Therefore it is important to improve the copyright protection and to establish copyright laws for publishers.

4. The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business.

5. Any strategy for the future of publishing must follow a three- legged model objective: Re-inventing the core, expanding the core and building a new core in the professional publishing segment.

6. Print can and is still a highly profitable and successful business – today and in the future.

7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.

8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!

9. The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…)

10. The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.

11. There are three reasons for hope: A growing need for entertainment and media; Reading remains a pleasure and a noble hobby among the population; and reading newspapers and magazines represent an aspirational trend and a new lifestyle among the middle-class population in new countries.

12. Paper remains the easiest way to read newspapers and magazines.

13. A Publication on paper:
a. Is the cheapest device
b. Has the highest definition
c. Is suitable for long reading hours
d. Is mobile, easy to pocket and carry anywhere
e. Allows immediate access, no need to connect and reload
f. Is quick to browse, with immediate response time
g. Has an excellent touch and feel
h. With a special smell
k. Is 100% recyclable

14. Our challenge is to address the “ready-to-move-to-the-web” and increasingly mobile population in a more individualized & differentiated way per age, habits

15. We must venture into mixed offers paper / digital:
a. premium content on portable devices on top of existing paper press with differentiated contents.
b. 3D in printed press both newspapers and magazines (see the Sunday German Bild newspaper example below)

16. Publishers must have a solid commitment to the issue of copyright. They must learn from the mistakes of the music industry and adapt.

17. Inability of publishers to stand united and firm will lead to disastrous results.

18. Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer.

19. Customers must come first.

20. Do what you do best and than link to the rest.

21. Endless customers choices is leading to unlimited demand.

22. Consider a business strategy like this one:
a. Determine your customer‘s needs.
b. Focus on the value added you provide best.
c. Make use of technology and platforms.
d. Collect and organize data.
e. Engage your customers – your community.
f. Act authentic.
g. Listen to digital natives and engage them.

23. In the midst of this digital age, we believe in print and we have the story of Grazia in Germany to put our money where our mouth is

.
24. Anti-cyclical acting will be rewarded and sometimes luck is with the bold and active ones.

25. Launching in economically difficult times can possibly create positive expectations and as a consequence strong support from your market and business.

26. Medium sized companies may not be at any kind of disadvantage in difficult times as
reaction time and therefore time to market is possibly faster.

27. Successful international concepts and licensed models can succeed, even
in saturated markets.

28. Stay with your strategy: Our strategy is: Print FIRST.

29.There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14.

30. The daily paper feels and reads like a magazine with relevant focus to the relevant age group. The paper grows with its readers and has a total paid circulation of 150,000.

31. The web and the internet are not to be blamed for our troubles and problems in print.

32. The publishing industry needs to fight back with the tactile nature of its product.

33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.

34. Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.

35. It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer.

36. Look for Japan and South Korea: two places where they are creating rich, true diverse markets and experience… both in print and digital

37. Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.

38. Make your subscribers feel like they are club members. Give them some evidence of that membership to showoff and identify with other members.

39. Subscribers will become patriots of the brand.

40. Deliver one story across the globe. Monocle aims to give the newsstands “love.”

41. Do in print what National Public Radio in the United States did to radio.

42. Print has become a more premium medium.

43. Monocle is creating newspapers, stores, products, events using intense branding and partnerships.

44. Soon the Monocle hotels may start appearing and the first one maybe in Beirut, Lebanon. See why in my two minutes interview with Tyler Brule, Monocle’s founder and editor in chief. (See video below)

45. Tyler Brulé and his magazine are a rare breed, but it is not too late to follow his lead.

46. Print will be with us for a long long time.

47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.

48. When launching a new magazine, go to the source: the customers. Ask them what they want, when they wanted and how they wanted.

49. Think different: feeling good does not necessary means losing weight or looking beautiful.

50. Print is still the best platform for Time for ME. (See Flow magazine cover below)

51. We live in a digital age, but Print is still a very profitable business.

52. Newspapers and magazines are not dying, however some are committing suicide.

53. We can’t afford to be just content providers anymore, we have to become experience makers. In the midst of everything digital we need to focus on the humans.

54. Publishers must sell their products at a premium and must use from digital and technology what enhances their print product and not destroy it.

55. We are in the business of making money, any model invented, being invented or is soon to be invented, if it does not provide the publisher with sources of revenues it will not work.

The aforementioned lessons my friends, are just but a few pearls of wisdom that I’ve learned from the 55th Distripress Congress in Hamburg, Germany. There is much much more to be learned, but since that was the 55th Congress, I will stop at 55 lessons. I can’t wait to learn some more next year in Barcelona. I will have the chance to learn 56 lessons. Enjoy!

Giving credit where credit is due, lessons 1 to 8 came from Dr. Bernd Buchholz, Chairman of the Executive Board, Gruner + Jahr AG, Germany; lessons 9 to 15 from Dag Inge Rasmussen, President and COO, Lagardére Services, France; lessons 16 to 18 from Bhaskar Menon, Director, NDTV, India and Chairman & CEO of International Media Investments, USA; lessons 19 to 22 from Ewald Wessling, Media Consultant, Germany; lessons 23 to 28 from Lars Joachim Rose, President and CEO of Klambt Verlag, Germany; lessons 29 to 30 from Francois Dufour, Editor in Chief at Play Bac Presse, France; lessons 31 to 46 from Tyler Brulé , Chairman and Editor in Chief of Monocle, United Kingdom; lessons 47 to 50 from Anita Mooiweer, Head of Business Development, Sanoma Uitgevers, The Netherlands; and lessons 51 to 55 from yours truly. Thanks to all.

Class Note: Your next test is going to be right here on the blog. You are to comment on the 55 lessons learned above. Your test will be in form of comments. You are to select 5 lessons you agree with and 5 lessons you do not agree with. You have to tell me why you agree or disagree on each lesson. Write your answers in the comments section of the blog. You have until next Monday Oct. 11 at midnight to take the test. Remember, your next test, based on last Friday’s guest speaker John Seigenthaler is on Wed. Oct. 6. Bring your Scantron with you for the test.

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About Samir Husni

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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155 Responses to 55 Lessons I Have Learned about Journalism and the Media… Now It Is Your Turn!

  1. Kyle Ryan says:

    Like Tyler Brule’s comment on seeing web and digital as complementary vehicles to enhance the future in print. I think I’ve made the mistake as well of thinking that web/digital can deliver content in the same way as print, thereby seeing the dimise of print as only a matter of time. But it’s true that print can deliver in ways that digital can’t, and therefore I agree with points 46 (Print will be with us for a long long time) and 51 (We live in a digital age, but Print is still a very profitable business.)

  2. Wanda P. says:

    The lesson I agree with is print can and still a highly profitable and successful business today and in the future, paper remains the easiest way to read newspaper and magazines, a publication on paper is a cheapest device, customers must come first, and consider a business strategy like this one determind you customer needs. I agree with these because print is the easiest to read and is highly profitable there will always be elders to read a newspaper to get their news. The customer always come first their opinion matters and their needs. What I do not agree with is that the publishing industry needs to fight back with the tactile nature of its product, print will be with us for a long long time, any newly developed media channel is worthless if we do not succeed in making a profit from it in the long term, a publication on paper is mobile easy to pocket and carry anywhere, and is quick to browse, with immediate response time. Newspapers are not as mobile as a cell phone. You walk and look at a newspaper and walk without running into someone. It is not quick to browse you have to find what you want to read bout but on the internet you just type in what you want and there it go. Print will not always be around how fast technology is advancing paper will soon be good all together. There should not be a new media channel the ones we have now ar not doing so well whats the point of making a new one.

  3. Jonece Dunigan says:

    I would like to comment on the video before I state my five likes and dislikes. We Americans need to learn a lesson from the societies we consider “below us”. History educates us that it took a lot of courage to attain our freedom of speech. Since we have had this right for decades, we sometimes take it for granted. In countries like Lebanon and Beirut, who had a harder time with this process, the passion for innovative ideas is rich. Journalist, or any profession in my opinion, need to get back to that same passion for their field. Having a heart decorated by greed is not a way to think innovatively.

  4. Stephanie Wales says:

    I do NOT agree at all with number 7. Other than the mini poll taken in class today, most teens and 2o somethings can’t afford the Ipad, Kindle, Sony Reader, etc. to view our favorite papers, magazines, and books. Most young adults do not have a steady income and our parents would not be willing to spend that much money on the new technologies because it could go towards something more important like food, shelter, and clothing. I wholeheartedly agree that we are the age of screen learners; however, number 7 is not pratical.

  5. Ashley Locke says:

    AGREE:
    3. Journalism is a business. Businesses exist to make money. Reprinting articles written by journalists for the public to view for free is unfair for the journalists who wrote the articles. The writer should be compensated for any re-printings of his or her work in order for the “business” to work as it should. A waiter doesn’t give out a chef’s food for free, in the same way others shouldn’t give out journalists work for free.

    6. Even though we live in a digital age, print is still a solid media base, and it doesn’t seem to be going anywhere any time soon. If print wasn’t still majorly incorporated into today’s lifestyle, retailers such as Barnes and Noble and Amazon would not be able to exist, and newspapers would be few and far between.

    13. Paper is the most secure way to display information. Looking at a paper, you can never lose access, be attacked by virus, lose your page, or have to reload. There is no constantly flashing screen as is on a computer, so headaches are never an issue. Paper is environmentally friendly, as it can be recycled. No computer can replace the feel and smell of a paper. Paper provides the best sensual experience for the reader.

    19. You can not make money without customers. In order to have customers, you must give the people what they want. Content is important, but it will be irrelevant if its not given in a way that your readers want. Give relevant information, but in a way your consumers will appreciate. The customers determine whether your business succeeds or not.

    47. I recently picked up a homemade comic book in a Jackson area coffee shop. It used different types of paper, including notebook paper, computer paper, and cardstock. It drew my eye and got me interested in the product. Anything new and different will be sure to attract readers, and using different mediums is a good way to be eye catching.

    DISAGREE

    7. I think iPads will make some contributions to media, but not as much as people think. As we saw in class today, the majority of the people read the paper, but very few had iPads. This is true for the rest of the world as well. Digital is a big business, but print is bigger.

    18. Music is not in the background. It is bigger today more than ever. Although it isn’t an industry that competes with journalism, I think they could easily work together. Combining two big industries to send a message would excite readers.

    28. Print is important, but if it stops making money, we should stop focusing on it. We should put first whatever is the money maker. If that’s digital, then digital first. Priorities should shift with the desire of the customers.

    49. Customers will not be attracted to an ugly product. The product must look and feel good before anyone will give it a chance. Although we are always told not to, we DO judge books by their covers, and we always will.

    55. We are not in the business of making money, we’re in the business of providing information to the public. If our job is done well, we make money. Money isn’t the incentive though, a good product is. Profit occurs because you have a good product. A good product doesn’t come from profit.

  6. Patricia Wiseman says:

    Agree:
    1.) #4— “The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business.” Regardless of the quality of a media (whether printed or digital), it’s hard to for journalists to make good profit from their works—mainly because people aren’t willing to contribute that much money to get their information.
    2.) #9— “The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…” Our world’s technology is improving constantly. Because of improvements in technology, our lives have become more simple and convenient in so many ways—and obtaining information (news, research, gossip, etc.) is one of them. And with the improvements of technology and the demand to gain knowledge and information in a fast-paced manner influences the need of the publishing industry to reinvent itself in technology.
    3.) # 10— “The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.” From the improvements in technology, the publishing industry has entered the digital world. And publishers and distributors have, indeed, reinvented themselves by publishing their works through such technological devices that were introduced during this decade (iPad, Sony e-reader, etc.).
    4.) #12— “Paper remains the easiest way to read newspapers and magazines.” Despite the publishing industry moving towards a digital world, there are still people who obtain their news through paper. Because the lighting of a computer screen can damage a person’s eyesight, especially while staring at it for a long time, most people don’t have the patience for reading from a screen.
    5.) # 19— “Customers must come first.” The main role of a journalist is to constantly keep others informed about the current events/trends of our world. As journalists, it is our job to give the qualitative information to our customers in order for them to be aware of their surroundings. Also, they are what keep a printed/publishing business alive. Like all other businesses, the more customers obtained, the more successful an industry is. Therefore, our customers must always be our main priority.

    Disagree
    1.) #7— “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.” The iPad, only a few months old, will certainly NOT win audience of a younger age. One reason is the price of an iPad is about at least $500-%600. And with our country being in an economic recession, not everyone (including youth) can afford to purchase an iPad.
    2.) #42— “Print has become a more premium medium.” With the publishing industry constantly reinventing itself in technology, people have become to rely on printed media less frequently.
    3.) #46— “Print will be with us for a long long time.” Print is still with us today, but with the digital change in the publishing industry, it won’t be with us forever. With the popularity of e-readers increasing, in about a matter of a few short years, printed media, such as books, magazines, and newspapers, will be known as “collectors’ items”, but would be unavailable in stores.
    4.) #51— “We live in a digital age, but Print is still a very profitable business.” Because of the digital changes in the publishing world, journalists are making less profit than ever before through printed media.
    5.) #14— “Our challenge is to address the ‘ready-to-move-to-the-web’ and increasingly mobile population in a more individualized & differentiated way per age, habits.” Our challenge in journalism is to maintain our audience in general, not just the “mobile-savvy” group. Because our media is becoming more digitalized and mobile, we are losing customers. So as journalists, we are more concerned about counting customers, rather that customers who count.

  7. Stephanie Wales says:

    I agree with #52. There is something about newspapers that technology will NEVER be able to compete with. You can fold it and pack it easily in a bag or purse. The feel and look of a hand copy newspaper can’t be beat. With that being said, newspapers are committing suicide in that they are not working in conjunction with the media. Because times are changing, there are small changes a paper should consider in order to revive itself againg. For instance, creating a website with live interviews of a major story. Newspapers won’t die, they just need to find out how to use technology for its advantage.

  8. Sidney Williams says:

    AGREE:

    #6 – As demonstrated in class today when asked who all picked up a DM as opposed to how many of us had an iPad, newspapers (print) is still a very crucial means of spreading the news. Though other methods have come and will continue to blossom, I highly doubt, as you do, that print will “die” forever.

    # 12 – I will also agree with this statement. I don’t necessarily know if “easiest” is the correct word here, but paper is definitely the favored means of reading newspapers and magazines, to me anyway. Reading an article online just about HAS to be short and sweet for me to read it. There is something about having a newspaper in my hand, however, that just justifies and reiterates why it is that I love catching up with the news.

    # 19 – This is just about a given when it comes to selling anything, anywhere. The customer is the core aspect to any type of good and the only reason that a business or product can continue to thrive. Nothing will remain prosperous unless the customer comes first and is kept happy.

    # 46 – Print isn’t going anywhere. Profits may reduce, lower quality magazines may be cut, and new prospectives may need to take place to continue the success of print, but change isn’t the issue here; the issue is that “they” are constantly saying that print will cease in the future. With proper precautions, however, I feel that will never be the case.

    #52 – This statement goes hand in hand with my explanation for the last statement. While print itself will never cease to exist as a whole, many publications will inevitably see their doom – and they can blame no one but themselves. So many other points, like #55, make so much sense in dealing with this. We are out to make money. Giving subscriptions away is NOT a way to make money. Those publications, along with those that are just too thirsty for quantity over quality, are committing suicide rapidly.

    DISAGREE:

    #7 – I feel that this statement is stereotypical of the younger generation. Granted, this may be true on a large scale, but these innovations are not solely responsible for winning over the “younger” generation. I do think some benefits will come from inventions such as the iPad, but I definitely do not think they are made with the intention of helping the print aspect of journalism.

    # 28 – I’m not sure if this is saying “be the first to print” a certain article or story, or if this is saying “put print above all else”, but either way, it seems incorrect. Though I do not see print going anywhere, in the event that it does, print should no longer come “first”. And furthermore, having an article printed and on the stands first is not always necessarily the most important issue. Get the story out promptly, but with depth. A quick story without a good angle, interesting facts, and a twist – is dead.

    # 31 – I may be contradicting myself from earlier points, and while I whole-heartedly believe that the web and internet will never cause the print realm to dissolve completely, they have definitely contributed to its decline. We live in an economy based society – always have. People will go above and beyond to find a deal. If I can get the same information for free on the internet that is being sold in a newspaper/magazine, I shall go with the free route, and THAT can in no way do anything but hurt printed publications.

    # 47 – Revitalize, don’t “tacky-ize”. Don’t try too hard. Sure, we must take new ideas and go with them. Some ideas, however, like the use of different kinds of paper in one production, just seems overly tacky. It might work once, but it should definitely not be depended upon for “saving” the world of magazines.

    # 39 – Subscribers are not guaranteed to become patriots of the brand. That is a loud and illogical fallacy. We sure do HOPE they will become the patriots we need and desire, but that is not set in stone just because someone subscribes once or twice to a periodical.

  9. Caty Cambron says:

    AGREE

    1)#7 – Advances in technology like the iPad and Mozine will help further journalism especially in today’s world because of it’s convenience. Plus the fact that our society is technology obsessed. I also agree that it will help win younger generations. More and more often I hear of little kids having cell phones. Kids on vacation don’t read books, they always have their nose face down in a Nintendo DS or even an iPod touch. Those kids who use such high advance technology just to pass the day will grow up still depending on such devices to help them make it through the day.

    2)#11 – These three reasons are definitely true in our current day. Reading books and newspapers is something that many do as a break from sitting in front of the computer all day at work. People need an escape and reading has always been one of the most important.

    3)#19 – Customers are first. When writing for a magazine or newspaper, one should not think about what their team as a staff wants. The need to remove themselves and their knowledge about magazines, and target to their audience. What is the average person going to be interested in? What front page story is the average person more likely to pick up and willing to buy?

    4)#25 – Even if the economy keeps dwindling and our country suffers more, the publication and distribution of news and other events taking place offers hope to the people. It sends the message: The world is still turning. It’s not the end yet. We’re going to make it through. Newspapers and magazines offer a sense of stability when the rest of people’s lives may be turned upside down.

    5)#29 – This concept is strange but I like it. It actually makes sense. As I stated in my first comment above, kids in America grow up knowing and using technology which will mean they’re going to get so used to getting resources from technology toys. If kids were to grow up reading magazines and gaining information from print, it’s very likely they will continue this habit into their adult life.

    DISAGREE

    1)#12 – I do not believe paper is the easiest way to read newspapers and magazines, or especially to catch up on the news. When I hear about such news from a radio, TV, or someone passing by and I’m curious, I simply just type whatever I’m trying to search for on my iPhone. I use CNN to get the latest updates via text. With the iPad and variations of this innovation, having a bigger screen is helpful along with the touch screen.

    2)#31 – Although the downfall in the economy plays into the affect of troubles with print (People worried about saving money are reluctant to pay for newspaper and subscribe to magazines), the fact that the Web and Internet are able to offer the same information as the newspapers and magazines for free is obviously causing the latter to have decreasing sales. It is common sense when people have the option to get something for free that has the same quality as something you can also pay for, they will take it for free.

    3)#39 – Just because someone has subscribed to a magazine or newspaper, it doesn’t mean that they will continue to be loyal to it forever. There are always things that could change such as their interests and the way the paper takes a turn.

    4)#47 – The quality of paper is something that customers will take note of, but having four different kinds isn’t something that makes or breaks the magazine/newspaper. I feel that this is a very technical concept that only members of staff will really take note of.

    5)#14 – I believe our challenge is to find the way to get people back to print, and also learning how to coexist with the new technological advances. Print needs to learn how to stay in existence while newer advances surface.

  10. Madison Hill says:

    Agree:

    #3- Dr. Husni’s example in class made this so clear to me–anyone can Google Samir Husni and have access to his hard work for free. Google benefits, but where is Dr. Husni’s benefit? It is unfair that a journalist’s hard work is so taken for granted. If copyright laws are improved on this matter, it will be a great win for Journalism and the Media.
    #11- People have always and will always have the need to be entertained. Whether it’s sports, celebrities, or food, there will always be fans and followers of entertaining media. Reading will never die out–curling up with a good book is just entirely too perfect. And the fact that the media is growing in other countries is a beacon of hope; a shining example of how successful journalism is indeed possible.
    #19- “Find the customers who count…” In every business, there is no success without giving the customers what they want. Give them what they want, how they want it, and they’ll have no reason to ever abandon you as their news source.
    #43- Any means to find success is necessary. Putting your product out there as intensely as Monocle is doing will will definitely get customers’ attention.
    #44- Tyler Brule and his company recognize the opportunities for success in Lebanon because it is growing. Where there is growth, there is success.

    Disagree:
    #7- Tablets have not been a huge hit so far, as shown in our poll in class, so why would they suddenly become popular with the younger crowd? Relying on the iPad to save us in this digital age would be foolish.
    #12- I am definitely partial to paper, but accessing news online is much much easier. Why go buy a newspaper when you can pull out your phone and read the news for free? Yes, flipping through pages is easy, but with apps to your articles of choice and “favorite websites” at your fingertips 24-7, paper just doesn’t compare when it comes to being easy.
    #15- I agree with mixed offers for paper and digital, but 3D? Who are we trying to win over, the 2nd graders of the United States? There are ways to improve journalism and the media that don’t sound so desperate.
    #18- Music is definitely not a background medium. People have a relationship with the music they associate themselves with–music that describes them. What about that is background?
    #49- I agree that feeling good is not always in physical looks, but people will always be interested in how to be thinner and look prettier. In a culture that practically worships beautiful, twig-sized celebrities, desire to be skinny and gorgeous is expected.

  11. Anna Waggoner says:

    I agree with:
    3. I think that the copyright laws must be established and strictly governed in order for the print business to continue thriving. Giving the work away will not produce durability in the long run for print. There needs to still be the same amount of production happening, but it needs to be more protected.
    8. New media channels are another way of giving away this valuable information. If the information is relevant to the customer, people will pay. Thus it should be bringing in a profit when produced. If new media channels bring the information without gaining a profit, it will only continue the suicidal attempts of the industry.
    19. The customer must come first- not money. Though it is a money making oriented business, the focus needs to turn to the consumer and what they want. As I said, if the information is catered to the reader, people will pay to be informed. However, no one will pay a high price for news that they don’t care about, or that is irrelevant to them.
    38. Part of catering to the reader, is giving them that feeling of ownership- that they are a part of something. Making them feel like a club member will create a loyal fan base, who will ultimately be willing to pay the price needed to produce the news, in order to remain in the club.
    52. Newspapers and magazines are committing suicide by giving their products away. They are not evolving with the developing society, and are getting left in the dust. But this is their own fault. They need to make “revolutions or evolutions” as described earlier, in order to save the business.

    I disagree with:
    12. paper is slowly becoming a minority. It is no longer the easiest thing to read information on paper. In a matter of seconds I can have the latest news pulled up on my iphone no matter where I am. We are a developing technological society and paper is becoming more and more inferior to digital. This is why print must evolve in order to keep up.
    20. if you do what you do best, and no body cares, then you are no where. Your customer must come FIRST. Bringing the information to the people that THEY want is what will keep business coming in.
    46. Print, in my opinion, will soon be a valued antique, but no longer a relevant source of news. It will be a collectors item, but it will not be with us in a growing sense. As paper becomes less common, print will slowly die..especially if it continues to commit suicide.
    7. The ipad will not necessarily help reach the youth if the information and the industry does not make changes. As seen in our class poll, few of us even had ipads. but besides that, even those who do are not likely to pay for information that they can get for free online. They must create a way to attract customers before they rely on the technology to fix their problems for them.
    28. If your strategy isn’t working, lose it. Instead of being stubborn, allow the business to evolve, and conform your strategy in order to save the business.

  12. Stephanie Wales says:

    I agree with number 31. Our textbook proved this and we discussed in class how print sales began to decline before the big boom of this new technology age before us. When 24 hour news on television became available, that’s when print began to go down. People no longer had to wait for a newspaper, magazine, etc. to tell them what happened because they had access details as it happened.

    • Alex McDaniel says:

      Hi Stephanie,

      Thanks for responding, but remember Dr. Husni said in class Monday to put all of your answers in one single blog post.

      Thanks!

      -Alex

  13. Chauncy Graham says:

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.
    I agree with this lesson. Just as in any industry or group, fearless and innovative leaders must ensure that the print industry maintains a prominent industry in an ever-changing world. CEOs of the major companies must dig deep to find new ways to make their brands a competitive force in the future.
    35. It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer.
    I also agree that companies must rely on content not gimmicks to attract readers. Although these things hook a few customers, this puts them in the business of counting customers instead of catering to customers that really count. This form of selling out for numbers is exactly the kind of thing that will draw a few short term buyers and run away loyal readers. Companies must change content delivery and design from the inside out, not give incentives.
    37. Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.
    Making subscriptions cheaper than newsstand prices is like Domino’s or Pizza Hut giving the customer a discount for getting there pizza delivered instead of coming to pick it up. I understand that if a customer buys more of a product, it is only fair to offer them a price nearer to wholesale value, but it is foolish to offer a full subscription for a few dollars more than one magazine off the stand. With business models like this, there is no way print will remain the premium product that it has become.
    47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.
    Subtle changes such a change in paper throughout the magazine or different colors and fonts can “create a wow factor” in magazines without compromising the content that should always be a priority. A few upgrades here in there give the buyer what they can’t get from the internet: an enjoyable physical presentation of the news.
    52. Newspapers and magazines are not dying, however some are committing suicide.
    Saying online news killed newspapers is like saying instant coffee killed coffee. Yes one, is more accessible, the true fan still enjoys the authentic experience that comes from the original. People who assume that newspapers and magazines are dying are ignoring the fact that a multi-medium news platform is what makes the world so great. Choices are a key in the capitalist society we live in and to kill off an entire medium is undermining all that we stand for.
    —————————————————————Disagree—————————————————————
    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.
    The iPad will bring forth minor changes. It offers few changes from what one could already do on the web. It is only an oversized iPod and once the “new toy” frenzy wears off, all the faith that the media industry is putting into it will be wasted energy that could have been used to come up with real contributions.
    12. Paper remains the easiest way to read newspapers and magazines.
    I would like to know the definition of easy in their eyes. It is true that prolonged reading from a computer monitor causes strain on the eyes but the same goes with television and video games and I dare any one to doubt there ability to maintain their statuses.
    13. A Publication on paper:
    a. Is the cheapest device
    b. Has the highest definition
    c. Is suitable for long reading hours
    d. Is mobile, easy to pocket and carry anywhere
    e. Allows immediate access, no need to connect and reload
    f. Is quick to browse, with immediate response time
    g. Has an excellent touch and feel
    h. With a special smell
    k. Is 100% recyclable
    A special smell? Really? Is this the only thing that the geniuses who tell our country what to think about everything? You create the public agenda, yet you can’t offer anything more attractive than a special smell and to attempt to go green on a media that harms no trees and emits no gas during production or distribution is a futile attempt to stay afloat.
    31. The web and the internet are not to be blamed for our troubles and problems in print.
    I previously blamed weak, visionless leaders for the demise of the print industry, but I feel that the internet must be given its props. If the industry can’t adapt quickly, it will be made obsolete by the internet.
    46. Print will be with us for a long long time.
    I do not believe that printing presses will close next week, but I am sure that with the green, environmental friendly movement steadily gaining supporters and the constant innovations in the internet, print will eventually become a relic of the past.

  14. Alexandra Donaldson says:

    AGREE:
    1. Technology is evolving fast! We must be responsible and double check our facts. Our credibility is very important to us as journalist. With so many online sources our credibility is one thing that will separate us from the rest. Our responsibility is to ensure our credibility!

    6. In class how many people own an iPad, Kindle, etc..? Then compare it to how many people picked up a The Daily Mississippian Newspaper? Print it not dead! It is a proven fact that the average person rather be reading something that is in their hand, than on a computer screen.

    19.Without any customers, newspapers or magazines would not have a business.

    33. As Dr. Husni said, “In Europe they are years ahead of us technology wise.” Why are we not up to speed with them? We need a vision that will work, a leader to pull the vision through, and courage to believe in this vision.

    48. Without customers we would not have a business. We need to put our customer first!

    DISAGREE:
    4. The greatest challenge is to “re-invent” the newspaper, for more people to be attracted to print than online articles. When we do this then the money will come.

    12. Yes, with paper you can have it and feel it in your hands. Online you can look at articles from fifty years ago. The internet can hold more articles then a newspapers and magazines do.

    13. a)Somethings on the internet is cheap and sometimes it is even free. b) Some websites do have HD. c) If a paper gets wet it is no longer suitable for reading. d) Internet is easy to carry, it goes anywhere at anytime. e) Internet is more immediate than print. f) The Internet is very easy to browse, they use a tabs and navigation bars for easy access. k) The internet is 100% recyclable, it does not use any paper.

    20. Do what you can do best then profit from the rest! If you have something great people will pay to see it.

    28. Yes, we are trying to save print, but in the future if our only resort of survival is to go online, then as journalist we will have to role with the punches!

    • Faith B says:

      Agree:
      #10: I defiantly think that it is important to reinvent yourself especially when dealing with a younger audience, they are the ones that follow the fads so their likings are constantly changing and so should the distribution and publishers. Find ways to be more appealing to the constantly changing group.
      #14: I agree with this statement. I feel that it is necessary to individualize the mobile content. The customers will feel more connected to the product if they feel it is tailored to fit their style and needs. They will love it so much that they will tell all their friends about it and that’s the best exposure you can have.
      #18: I don’t think that music is anywhere near a background medium. It’s just as popular as the magazine and the newspaper but in a slightly different form. It’s marketed in more similar ways than one and has many of the same components such as cover quality etc.
      #19: In business it will always be about the customer. No matter if you like them or not their wish id your command. They are the ones that bring in the money and their approval will always surpass some expert. Keep them happy and in return they will be very nice and support you.
      #21: The typical customer now has so much to choose from that they sometimes get confused with what they want. Now everything, just about, can be altered to your specific liking and that becomes a problem on the producers end. It will for sure cost them more money but the customer will be happy.
      Disagree:
      #3: The whole reason companies put their content online is for ad exposure/publicity or simply just to reach their customers, but at the same rate they have released their content to a vast area of view. If it is on the web it is assumed to be for everyone. Maybe they should pay as soon as they reach the home page! Even with the change in copyright laws there is still a chance to get around it, and if they want it bad enough it WILL happen.
      #7: I disagree, products like these are very expensive an in most cases out of range for younger groups. Although they are probably the ones that will use it the most it will soon be boring to them so they will then be looking for the next best thing. So if anything it will win technologically advanced audiences.
      #8: Out with the old and in with the new is one of the most famous statements, but when it comes to some business they are in the market to get what they can profit Now to cover their expenses not necessarily later. Newly developed media is by no means worthless, people might not like change but they enjoy alterations.
      #25: It’s not a smart business move in my opinion. Very risky if you succeed great but if you don’t you just lost everything. That would be a hard task for me to complete, I prefer stability.
      #26: In difficult times everyone is at a disadvantage, that’s why it’s called difficult. Only the big companies will not be affected in a detrimental way, and it’s left to the harder working small companies they might fail and “commit suicide”.

  15. Mallory Meiners says:

    Agree

    48. When launching a new magazine, go to the source: the customers. Ask them what they want, when they wanted and how they wanted.
    Customers are who is buying these magazines and if you want to keep them then give them exactly what they want.

    17. Inability of publishers to stand united and firm will lead to disastrous results.
    If publishers begin to weaken and back away from this then it will lead to a complete break down.

    19. Customers must come first.
    As I wrote above, give your customers what they want and they will stay with you.

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.
    By not taking charge and being courageous, the magazines or newspapers will not be creative and keep its’ readers wanting to read more.

    39. Subscribers will become patriots of the brand.
    People are creatures of habit and by subscribing to the brand they will most likely continue doing so.

    Disagree

    18. Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer
    I do not believe music is a background media, it is just as influential as magazines and newspapers and surrounds us everyday.

    30. The daily paper feels and reads like a magazine with relevant focus to the relevant age group. The paper grows with its readers and has a total paid circulation of 150,000.
    A newspaper does not feel like a magazine. Magazines usually target a certain age group or audience and a newspaper is usually more general and can attract any age group.

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.
    Not everyone is going to go out and spend lots of money on an iPad when it is similar to a cell phone, only bigger. It may attract younger audiences but not everyone can afford one.

    31. The web and the internet are not to be blamed for our troubles and problems in print.
    The web and internet is what is causing problems for print because it is more easily accessed at any time and has everything you need.

    25. Launching in economically difficult times can possibly create positive expectations and as a consequence strong support from your market and business.
    During economically difficult times people do not have the money to spend and will not be able to support your market or business.

  16. Emily Bain Manifold says:

    AGREE:
    1) #6: We’ve discussed in class that Print is a successful business and even though profits have decreased recently, it is nowhere close to a non-profit business. Mr Seigenthalar even mentioned how print journalism still brings in a high revenue and that the business is NOT dying. Alex mentioned the DM bringing in over 90% of the Student Media Center’s profit. Print is profitable.

    2) #13: All these points prove how print is different than digital and they point out how print may even be better that digital. Humans are sensory organisms and simply aspects like the smell of print and the ability to touch and pick it up and fold it the way you want it allow people to connect to that medium. These points contribute to the fact that print will not die. Easy storage and immediate access are further benefits that print have over digital. I agree with all these tremendously.

    3) #31: I agree that the web and internet are NOT to be “blamed.” You can’t blame anyone for your problems; problems have always risen and will continue to rise and you must learn how to change in order to use those “problems” to benefit you. If you can’t do that then YOU are the one to blame. The web and internet could help support and market Print Publications.

    4) #37: If you give away your publication they become worthless and lose all value. Im my opinion, it is less of a “crime” to give away Newspapers and other News Sources (because all citizens are entitled to know what is going on in the world and it is journalists’ duty to give that to them) than it is to give away entertainment magazines and other sources because entertainment is not a need. You should DEFINITELY charge more for a subscription.

    5) #48: When dealing with entertainment magazines or Job-Specific Magazines it is of utmost importance to know what your specific customers/audience want to see and know. Your whole purpose is to cater to their enjoyment of their education in new products and trends concerning their profession. (Excluding News) It is all about customer wants.

    DISAGREE:
    1) #4: The greatest challenge isn’t making a profit. We’ve discussed in class, and John Seigenthalar also mentioned, that print is still bringing in revenue and even though profit has decreased, the business is highly successful. It is not dying, and therefore will continue to make money.

    2) #19: If the customer only wants his/her opinion voiced then i disagree with the statement. When dealing with News, and not entertainment print, customer needs should come first, not customer wants. Wants are not bad, they are beneficial to increase quantity of customers, but needs should come FIRST. Some times it is a journalist’s duty to reveal ugly truths and to reveal unjust realities in order to check governmental control and even to check the mass’ power. Customers may not want this, but they need it.

    3) #32: I completely disagree with the term “fight.” This is not a battle between digital and print. This is not a time to fight, this is a time for cooperation and each different medium needs to work together to benefit each other and the outcome will be that you are also benefiting yourselves. I totally disagree with the “need” to “fight.”

    4) #47: Using different kinds of paper is not magic. It’s just expensive. A magazine that has different kinds of paper is not as appealing as the idea sounds. It is more difficult to flip through the paper when the paper has different densities and are of different thickness (think of when a mailing subscription card is in the middle of the magazine and you end up just ripping it out and throwing it away because every time you try to flip back and forth it goes to that one page where the card is).

    5) #55: We are not in the business of making money. We are in the business of first and foremost providing the public with truth and news and then entertainment. It is not our job to make money. It our job to go out in the world to places ordinary people cannot go and to bring back to the masses the reality of the world and how it affects them and how they can better the world along with us. Money may drive some people, but as a journalist you will fail miserably if that is what is driving you.

  17. Alexa Anderson says:

    Alexa Anderson
    Agree:

    3. I believe it is important to protect the copyright and establish copyright laws for publishers. It is not fair that if you publish something online anyone can use it without compensation. You lose the credit and possibly the money earned for your hard work. If a business wants to use someone else’s work that was published on the internet there should be laws to copyright and protect your work, so someone else doesn’t get credit for it.

    6. Print is still successful. There is nothing that can replace a good “old fashioned” newspaper or magazine. Personally, I love being able to walk into a Barns and Noble and look for a glossy new magazine to read. Or walking downstairs in the lobby of my residence hall and picking up a copy of the DM. For people who are not so tech savvy, the old way of print journalism is the best way.

    7. It is true that younger audiences love new technology. This is something that helps the world create progress. We went from CD players, to iPod nanos, and then to actual iPhones. It is all about progress, and our generation is obsessed with having the latest and greatest technology all the time. The iPad will work the same way, it is just another new form of technology that everyone has to have. Technical advances like the iPad will help attract younger audiences.

    17. If publishers are not even sure of what they are publishing then how can their audiences be sure? Publishers need to be firm and understand fully what they are writing about in order for their audiences to rely on them and take them seriously.

    19. It is all about the customers. If you are not meeting the needs of your customers they are no longer going to rely on you for the information they need. That is why publishers must believe strongly in the quality of their products. If you are giving the customers what they want then they will keep coming back for more.

    Disagree:

    12. Even tough I believe in the future of print publications, I do not think they are any longer the easiest way to read newspapers and magazines. When you can just open up the web from your laptop and Google the information you are looking for; going out and spending the time and money to find a newspaper or magazine seems way to time consuming. I love to splurge on a magazine for a long car trip or plane ride, or maybe to just relax and take sometime to myself, and I’ll pick up free newspapers that are interesting to me like the DM. If I have to find immediate news or celebrity gossip tough I’ll look it right up on the web.

    25. If times are economically difficult I don’t think it is possible to create a positive or strong product. Even if your customer really enjoys the product the fact that they may not have money to spend on something pleasurable, such as a magazine or newspaper will lead to unpleasant results no matter how happy the customer is with the product.

    28. Print is the traditional way, and I do believe in it fully. However, sometimes it helps to think outside of the box. In high technology drive times it is helpful to be creative and think of new ideas. This might mean straying away from print or making print more interesting and exciting to the customer.

    31. It is not the print company’s fault that the web and the internet take away business from print companies. Sometimes people take print and make it their own and publish it on the web. This is why there should be stronger laws against people steeling print work. However, the print companies do need to do everything they can to make sure they are trying new ways to appeal to their customers.

    54. High prices do not appeal to anyone. Selling products at a premium if a product is already doing poorly is only going to result in selling even less of the product. It is a shame to lower prices but if a publication is struggling the only way to save it might be to lower the cost of the product. Enhancing the product does not mean that you have to use technology to do so. There are plenty of other creative ways as well. You just have to think outside the box!

  18. Arlissa Sneed says:

    Agree:

    2c: I agree that journalistic independent cannot be achieved without economic independence. When a news source relies on a third party for funds, they are very susceptible to editorial pressures from that group. That inhibits unbiased and independent journalism.

    12: I completely agree that paper remains the easiest way to read news, as well as anything else. For example, my teachers put readings on BlackBoard. I can access this information on my computer, phone, tablet, etc., but the simplest way for me to have constant access is simply to print it out and take it with me. The same goes for newspapers and magazines. A newspaper in my hand needs no internet connection or power source.

    37: News Media needs to charge for their service. If a medium cannot charge enough to make a profit, they cannot continue to produce. Prices can’t become outrageous or people will find another news source. However, If a medium charges a reasonable price for their goods and cannot sell enough to stay in business, they should probably rethink the value of their content and create more compelling journalism.

    49: Media sources need to think differently. Maybe instead of “losing weight” (cutting out unimportant stories) and making things prettier, they need to focus on building a relationship with their readers and providing readers insight as to how the story effects the reader or the future.

    53: This goes hand in had with thinking differently. Media news to create an experience for the readers and not just tell facts that can be obtained through multiple (free) sources. Consumers are not willing to pay for information they can get for free but they are willing to pay for an experience.\

    Disagree:

    5: Journalist don’t need to necessarily “reinvent” the core of their product. They need to rediscover what news used to be about. Instead of pop culture and celebrity drama, journalist need to get back to actual news and important things in the world and their effects on the consumers.

    11: I think reading does remain a pleasure and a noble hobby, but for a much smaller percent of the population. Few people I know actually like to read. Some people find it a necessary evil and others just disregard it all together.

    31: There is one important word missing from number 31. The internet cannot be COMPLETELY blamed for print’s troubles. It certainly does share some of the blame, along with television and lack of journalistic quality.

    34: Why do newsstands not need to rethink their business model? If all other aspects of the industry change, I’m sure newsstand will have to adapt in some way.

    39: I don’t believe that subscribers will be patriots. I think that increasing journalistic quality and content will definitely attract readers and make return customers. However, if money gets tight or schedules get too busy, I think one of the first things people will drop is the magazine they pick up at the newsstand or cut short the time they spend reading the paper.

  19. Taylor Benvenutti says:

    AGREE:
    3. A person should always be compensated whenever another party uses their product in order to make profit. This is the reason that copyright laws were first invented. It should not change just for the internet. If a company uses content provided by an outside source then they need to be prepared to pay the person their due. Search engines such as Google are a service. They are merely providing a convenient way to get to the ultimate destination, which is the journalism content. The journalists should be rewarded for their hard work.

    14. The web and the mobile population is used to being able to find whatever interests them on the internet. If they are into fashion or sports then they will be able to find images, articles, and videos of those interests. All they have to do is connect to the internet. In order for journalism in the printed form to compete there must be more specialized products that provide detail and information unavailable to web surfers. Magazines and newspapers must vary their focus to fit the various types of people in the country and world. Everyone is different as should be magazines and newspapers.

    25. Creating a new product in what seems like a difficult time can be just what the population needs. It can ignite the movement of overcoming the difficulties. New products bring different ways of creating. This can eliminate the slump that old products can be trapped in after continuously producing the same format. Economically tough times are the perfect times to experiment. It is often when the most surprising and creative products are introduced to the population.

    29. I believe that reaching the children is the best way of making sure a product survives. They are growing up in a digital age. It is important to show that they are still growing up in a time where print is still readily available to them. The editions differentiated by age group are also the perfect response to making sure that they find the content relevant and interesting to them. If children are introduced to reading magazines and newspapers in print from an early age then they are more likely to continue the habit as they age.

    37. Of course, it is not a smart move to give away your publication for free or nearly for free. It gives the message that all of the hard work and effort put into producing it is not really worth the price. Readers will think that the magazine or newspaper is really not valuable. They will become accustomed to the cheap or free sources and unwilling to pay the real price needed in order to support the product.

    DISAGREE:
    6. I think print will always be around, but I do not think it will always be a highly profitable and successful business. Print will be able to survive in our generation mainly based on nostalgia. Some people will keep their favorite printed newspapers or magazines just because that is how they have always read it. Eventually, people will move on to the newer and better advertised media source. People will want to keep up with the trends and buy the latest model. With this the generations after us will lose touch with print. The tablets and internet will continue to improve and advance at a higher rate than what can be expected out of paper sources. This is especially true if American papers remain the way they are today.

    12. At the time paper may be the cheapest way to read newspapers and magazines, but it is not necessarily the easiest. Internet and tablets with wireless allow the audience to have multiple and readily available sources to be accessed at any time. It allows the viewer to browse through different sources and genres until they find exactly what they wanted. It also allows them to easily search to the exact subject that they need. It does not waste paper every day through printing. It can be taken anywhere and accessed through many different digital sources.

    26. Medium sized companies are at a disadvantage in difficult times because the big companies can afford to pay more people to produce more ideas and products. This can allow them to react at a faster rate than the medium sized companies. They can afford to have multiple minds working on plans for the future. Then smaller companies are usually the newer and more innovative companies. They are generally marketed to a specific audience that supports their products throughout the tough times.

    31. I believe that the internet and web along with cable can be blamed for many of the problems facing print. All of it has created a society that expects everything at their fingertips in innovative and interactive ways. People no longer want the limited information that comes for a price when they can find whatever it is they want usually for free. It has changed what people want out of their media experience. They are also technologies that are ever changing at such fast rates that it is difficult to keep up and compete. I do believe that the people in charge of the print media sources must do a better job at reinventing themselves. However, I only think they really need to reinvent themselves because of the newer technology that has caused competition.

    47. I do believe that using different types of paper can produce really nice effects, but I also believe it would go generally unnoticed by most of the public. I am not sure that the benefit of collecting a few more fans for a limited time would make up for the costs of production. Good quality paper can be very expensive. Also, the “wow factor” that a few people would experience would soon fade as every issue continues to be produced in that format. The graphics and ever changing gimmicks of the digital media would pull many of those people back in as they are easily impressed by a small improvement.

  20. Ariel Ladner says:

    I agree with the vast majority of most of the numbers listed. But, one in particular stood out and caught my eye.
    #49. Think different: feeling good does not necessary means losing weight or looking beautiful.
    I think this is such a beautiful and conveying statement.
    I believe that feeling good come from within and no amount of weight lost or plastic surgery performed can make you feel different. There is a quote that came to mind when I read that statement. “No one can make you feel inferior without your consent.” -Eleanor Roosevelt
    Look in the mirror every day and say, “I love myself” and that will make you feel better

  21. Evan Brewster says:

    Agree:
    #12: I always have and always will enjoy reading the physical paper more than I like reading off the computer. You can physically mark it, you can physically keep it. Even if I have reading that I have to complete offline, I will print it off because it is easier to complete it reading the paper than it is with the distractions and the bells and whistles of the computer.
    #21: This is true. With all of these magazines and newspapers becoming available, there is demand by everyone to have something that sounds good to them or falls in line with their beliefs and hobbies. As long as these options become available, there will be a demand that will never end.
    #29: If there is a newspaper for children daily, it will begin to foster a love for print in the younger generation. I grew up reading magazines and enjoying receiving the newspaper once a week, explaining why I like print more than cyber reading. If you want print to succeed in a society, the only way to do it is by offering products to people in the younger generation.
    #38: Subscribers should receive something to make them feel special as a reader. Giving them the same information that everyone else is receiving in other print mediums or from other sources does not make them feel special. As Mr. Seigenthaler said last week, you need something provocative or something exciting that will make people who receive that subscription pleased and the people who are not receiving the subscription jealous.
    #50: Print is still the medium that I enjoy. You can check the internet all the time, yet there is still excitement for me when I receive the Daily Mississippian, a newspaper, or a monthly magazine. Sure, if i need instantaneous information I can check my phone or check the internet, but the other information I enjoy reading in print form.

    Disagree:
    #15b: We pay for a paper to have one dimensional stories and read naturally. Three dimensional printing takes all of the reading out of the print. It is not natural, and print is not meant to be watched, it is meant to be read. It takes all of the importance off of the content and people will not even care about what is being read.
    28. What if print ultimately does fail? I certainly hope not, but what if it does. If we, as journalists, are stubborn to change, and do not change in the case that print does die, I feel that it could be catastrophic.
    31. While certainly you can blame the print for not changing their message and changing their content, which was brought upon because of the internet and the web. They brought instant news, which led to the decline of interest in print media, and yet, content has still not changed.
    41. National Public Radio is known for being biased in a certain direction, and while I have NO problem with NPR, I feel as if biased print would not revitalize magazines or newspapers. Certainly NPR offers analysis, which is needed in the print world, but if only one side of an argument is presented in print, many people will not be happy.
    47. This seems like a tacky idea, and as an OCD person, I want every page to look the same throughout the magazine. I feel as if we should be focused on the content more than the presentation of a magazine. Yes, presentation is important, but this is taking it overboard.

  22. Anne-Conner Dickerson says:

    AGREED

    19- The customer should always come first this is because in a business that needs to make a profit in order to stay alive they must focus on what the customer wants because that solely is the way that they make income. A good example of this is the Cosmopolitan Magazine was a number one seller compared to news magazines. People buy Cosmo because it is what people right now are interested in. However, the news is very important but it isn’t what the customer wants.

    52- Magazines are committing suicide because they are not changing as rapidly as the modern world is changing. This is leaving them in the dust and to be slowly but surely forgotten about. In order to remain profitable they must step up their game if they want to remain in the newly digitized world.

    12- This may seem contradictory to this whole “print is committing suicide” but being a student reading text from a book or magazine is much more productive than reading off of a screen. This is because the internet has many more distractions than a text book does. I find that when I read off the computer it takes me almost twice as long because I have so many distractions.

    38- This is terrible to admit but people love to feel superior and wealthy. If someone is offered a subscription to receive a news source or a subscription to receive the same news but be told that it is say a site for only political figures to get their news the person would subscribe to the second one because they feel at a higher level the others. This is like the elite clubs for certain airlines.

    5- Any new print idea needs to come up with many different ideas that set them apart from the everyday entertainment or news source. Or they would be just setting themselves up for failure. It is evident that print is declining in profit so why start another print idea when it is clear that it is failing? So in order to have a shot at making a successful print it should re-invent, expand, and create a new core.

    DISAGREED

    51- Although many newspapers and magazines still make a profit I would not say it is “very” profitable. This is where I disagree with this statement and classify it as false. Yes we are in a digital age and print still is selling, it is just not a highly profitable income today.

    37- Buying something on the newsstand and paying a subscription varies on which one is cheaper. If it is a daily newspaper then buying it on the newsstand may not always be cheaper than paying for a subscription. You pay for the paper to be either brought straight to you or in you front yard instead of having to go down to a newsstand. And if you want a monthly subscription than it isn’t as much of a hassle to go buy it so they subscription may be cheaper.

    10- There is nothing wrong with publishing. Publishing has been basically the same since Gutenberg. So it is completely false for this statement to say that publishing must entirely change because it isn’t the publishing it is what is going into this. You can simply just change the text and tweak a few things but there is no need to reinvent the whole thing.

    47- Yes, using four different types of paper will catch the eye and may sell you a few extra copies but that is something that people are likely to get very bored of. It’s like a child gets a shiny new toy. That toy is exciting until if finds something else shiny. This is not a permeant fixer. This is temporary and will not have a lasting affect.

    42- Print has not become a premium. If print is the premium then what is the basic? There is nothing under print. Print is what founded all of this and all of these new ideas of digital and tablets are based off the idea of carrying news to the society in printed newspaper. There is nothing wrong with this, but knowing it was the building blocks of what journalism is today we can say that it is not a premium but that is okay because it is what all started this.

  23. S. Blair Jackson says:

    I agree with:
    #6. Print will always be profitable. People will always want to read, stay informed, and be entertained- thus newspapers and magazines will remain profitable
    #10. As society changes and gets more technological, the way in which newspapers present themselves and how they choose to target customers has to adapt.
    #12. Paper is simply the easiest way to read things.
    #20. It is good to perfect one skill and then use that skill to improve all other aspects in journalism
    #38. There is an instinctive need in all of us to feel that we are part of a group. Subscribers like to feel that they are special members of a club, and they like to have physical proof of that membership.

    I disagree with:
    #5. I do not think that we have to “re-invent the core” of journalism. We should adapt to the technological changes of society and improve content, but the core of journalism does not need to change. I think journalism’s future should be built on the basic traditional principles of informing and entertaining.
    #17. Publishers will not stand united because they are too busy competing with each other. It is this atmosphere of competition that keeps the business thriving. The fact that publishers are not united is not disastrous.
    #8. If a new media channel does not prove to be profitable, it is unfortunate. But I do not believe that it is worthless. Whatever service that it provided had significance. In it’s short life-span, if it entertained or provided information to at least one person, then it was not worthless.
    #31. I think that that the web and the internet can partly be blamed for our troubles in print. For example, some people choose to look online for news instead of picking up a newspaper.
    #48 Yes, customers wants and desires are important, but I think that, in many cases, customers don’t know exactly what they want. They need to be told. Magazine publishers should focus on providing content that makes the customer feel is important to have. A person may not know that he or she wants a piece of pie until they see it advertised by the server. Likewise, a person may not be able to tell you exactly what they want to read about until they see it on the news stand.

  24. Katie Keatley says:

    Agree:
    12. I definitely think that paper is the easiest way to read newspapers and magazines. It is very convenient, and unlike the iPad or the Kindle, it doesn’t require a charger. You can access it when you want it and where you want it. You also don’t have to worry about it being stolen or broken.
    19. It is pretty obvious that when running a business, your main focus should always be on the customer. They are the ones who are going to be purchasing your product and if they are happy, then you will more than likely be making a profit.
    20. It is important that you focus on what you excel at and are interested in before you try to incorporate other things. If you do too many things at once, then your true talent won’t show. In other words, you have to focus on your best qualities before you try attempting other things.
    38. Your goal should always be to make your customers happy and leave them wanting more. If you supply incentives, they are sure to keep coming back. By simply mailing your subscribers exclusive deals and prize opportunities, they will definitely keep themselves on the mailing list.
    51. While computers have definitely affected print in a negative way, it is still a profit-making business. Many people, especially older people, have a hard time learning how to use the latest technologies. As a result, they continue to give print their business. Many people feel that the new technologies can be very tedious, therefore, they prefer print.
    Disagree:
    7. I don’t think that innovations like the iPad will help win younger audiences, and is not as important of a contribution as it may seem. As seen from the survey taken in class, only about three people actually owned an iPad. I believe that this is just a trend, and younger audiences aren’t really interested in reading the news, even if it is on a neat, high tech device.
    30. I don’t think that the daily newspaper feels like a magazine, nor does it read like one. Personally, I hate the feel of newspapers. They are not glossy like a magazine, and leave your hands feeling kind of chalky. In my opinion the newspaper has news that focuses and grows with older audiences, rather than the younger audience. The stories aren’t captivating to a younger reader. Magazines on the other hand are much more entertaining to read, and offers a wider range of topics.
    31. I feel that the web and internet are to blame for the problems in print. Print is definitely feeling the effect of these sources. The internet allows readers to access news for free. Many people feel that if you can get something for free, then it doesn’t make much sense to pay for it. This makes it really difficult for print to get back up and running.
    34. Every industry, including the newsstands business needs to rethink the ways they are doing things. Print sales are declining everywhere, even at the newsstands. We need to come up with a way to increase the sales. Newsstands are not the most appealing places to get your magazines. They appear very unorganized and unclean. I think that by doing something as simple as remodeling the newsstand atmosphere, the sales would increase drastically.
    47. Using four different types of paper in one magazine doesn’t make sense to me. When I read a magazine, I like consistency. I like the way that a magazine feels in general, and I would absolutely hate it if a material, such as what newspaper is made of was added. It would most likely keep me from buying the magazine.

  25. Ellen Graves says:

    I agree with:
    1.) The role of journalism is changing. This fact can be observed in any medium. Throughout all these changes, it is important for journalism not to lose its true core. Journalists need to take the heart of journalism that already exists and apply it successfully to all the changes that are occurring.

    7.) Journalists do not need to reject the iPad. They need to embrace it and realize all of the potential it has to bring their works to younger audiences. I agree with the statement because if journalism does not incorporate the new technology available to its readers, they will fail.

    9.) Customers must ALWAYS come first. Journalists should not write or report for themselves. A journalist’s duty is to serve the customer. Without the customer, journalism cannot succeed.

    20.) Journalism needs to do what it does best in order to link it to the rest. Journalists should not be allowed to do a mediocre on a lot of projects across several mediums, but they must to their BEST job in one area. I think by doing their best in one area, when they link it, their best will come across in those mediums as well.

    38.) Making customers feel important and proud to support a publication is one the the best advertising techniques. A customer who has positive feelings about a publication is more likely to give rave reviews to a friend or family member, who then is more likely to pick up the publication.

    I disagree with:

    6.) Although print seems to be successful now, I believe in the future, print will no longer be profitable or successful. More technologies will be invented that will make it more convenient for the customers to pick up a device instead of a paper. Now by saying print will die doesn’t mean journalism will die. Journalism will have to adapt and learn to let go of paper in order to succeed in the future.

    12.) This statement is somewhat related to #6. For some, print still maybe the easiest way to read newspapers or magazines. However, I think that for newspapers this statement is especially untrue. When I wake up in the morning, I can access the newspaper online without leaving my room. It is instant and convenient. Sometimes that’s what it boils down to for the customer.

    15B) As a customer, I don’t necessarily want everything in 3-D. Not everything has to be flashy and overdone to get my attention. Give me an interesting article with great insights. That’s all I need sometimes.

    31.) How can the internet and web not be blamed? They have made it more convenient to look online for the news than pick up a paper. If the web and internet had NOT been invented, I think the newpaper industry would be unstoppable.

    33.) The only part of this statement I disagree with is the lack of vision part. I think newspaper and magazine companies have a vision BUT they need to carry it out. They talk all day long about the changes they need to implement in order to survive but unless they act upon the vision, they will continue to fail.

  26. India Pritchard says:

    Agree
    #5- I definitely think that the future of publishing must follow the 3-legged model.You always have to do better and keep evolving if you want to be the best.
    #6-I think print is very profitable and will still be in the future.There are so many people in the world and half of them love print and people want what they want.
    #7-Technology rules the world.Innovations will only get better and yes i believe the ipad will not only grasp a younger audience but older people as well.People love technology,lets face it.
    #15- I do think we need to venture out into mixed offers in print and digital, thats where the money is. We can’t get comfortable because new things excite people. Everyone always wants what somebody else has.If its the hottest trend,trust everybody thats somebody will have it.
    #19-Customers always come first! That is who you need to make money because if the customer doesn’t like it then who is going to buy it.

    Disagree
    #12-To me, paper isn’t the easiet way. I know picking up a magazine or newpaper and reading seems fast but its so much easier to go to the computer and google anything you want to know.And more than likely, “there’s an app for that”.
    #28- I don’t think print should be first because to me technology rules everything. There is so much we can do with the touch of a button,literally!
    #46-I would like to say that print will be with us for a long time but i really don’t think so. The world is changing everyday and i would not be surprised if print goes out of style.Just like VHS players are history soon will print be.
    #42- I think print is big medium but not the most premium. People can have instant updates sent to their phone and can always no whats going.
    #52- I do think they are just dying because everybody is obsessed with technology and all that it can do. People like fast thats how the world functions.Why go pick up a magazine when you have your iphone or smart phone at the tip of your fingers.

  27. Alexa Bafalis says:

    These lessons that we have read were very informative and taught me a lot about the media by showing me new ways to see things.

    AGREE:

    7. I agree with this statement greatly. iPads and new technical innovations like that are generally target towards a younger generation of consumers. The younger generation is extremely consumed by technology, especially new advances in technology. There are stories heard on the news constantly when a new iPod or such is released about people waking up at the crack of dawn to stand in line to purchase it. The lesson is accurate in saying new technical innovations will help to contribute to the world of media products as shown in the previous example stated. Another example would be the games/apps created just for children to play on iPads and such. These examples proves the lesson to be correct and show how much new technical innovations can help win over the younger audiences.

    8. This lesson has a powerful meaning because it is so true, without a long term goal in ming anything will fail. The amount of time and effort placed into something reflects upon the outcome, so with that being said if there is no long term goal in mind the quality will be subpar leading to a failure. It is almost a waste to spend that work even if it was little on something that is not going anywhere. This lesson makes a lot of sense and addresses a lot of the short lived television programs out there that seem to only come about to give people their fifteen minutes of fame.

    18. From my own personal opinion, music is just as front and center for the consumer as magazines and newspapers but I see where this point is coming from. Music can define a person or persons but it is no just that, it also sets the stage for stories to potentially arise as it functions as a background medium. For example, music played on the radio or just that is released can cause controversy in the society and leads to numerous headlines.

    48. Magazines need to focus directly on what the consumer wants to see and read. So having that in mind will lead to a successful life for a magazine. That mindset is very important for starting a magazine and keeping it going in the long run. I agree with this lesson because like I said before it is very important in the life of the media.

    21. I agree with this lesson greatly not only does it express the rise in technology but also the factor of supply and demand. For example, when I go to the grocery store to find one thing I have to choose between 15 different types.Technology has helped to create an tremendous rise in the unlimited demand consumers are having in this day and age.

    DISAGREE:

    6. In actuality, with the abrupt rise in technology, people cease to succumb to the print media less and less, preparing for its great downfall. With that being said, number 6 claims that print will be “highly profitable and successful” in the future is inaccurate. The rate the rise in technology is leading our world to make that statement very difficult for me to believe that is a great lesson learned.

    34. I disagree with this lesson because I think that newsstands have had to rethink the way they are doing their business greatly. For example the amount of new magazines emerging out of nowhere based on consumers interests changing due to new fads coming out of nowhere. Also the covers of magazines have changed greatly as what grabs readers attention has changed IMMENSELY. All in all, magazines have changed their business model greatly over the past years but in their sense for the better because of the constant change in consumers interests.

    40. Monocle is defined by dictionary.com as an eyeglass for an eye. As the monocle term used in this lesson it makes sense but not all American magazines are sold universally, so the newsstands would only be giving one type “love” to the ones in the United States and a different type across the world.

    46. Print has not fully gone away yet but as technology continues upon its rise, it will soon come to a halt. That being said, I do not think that print will survive the steep incline of technology much longer. Not only are technology advances cutting down the life of print but also the enormous amount of want the society has for the environment has for us all to “go green” contributes a lot. The activists for the “go green” campaign are doing everything to cut down the amount of paper wasted. So that factor takes a huge toll on the life of print as well. There are a lot of things weighing down upon print and the way the future is looking for it, is very grim.

    49. Personally I am in complete agreement with this statement although the media portrays things very differently. All the media seems to focus on are celebrities and their appearances. The media thrives on a celebrity not looking their best, so with that anticipation installed there is a constant strive to be perfect. I do not think that this lesson relates to the way the media sees how society should view themselves and others. Our society has become way too superficial to allow people to think differently and if one does they are immediately ostracized.

  28. Angela Rogalski says:

    The 55 lessons listed were all exceptional in their own individual way. It was hard to totally disagree with any of them, but the five I chose each had a small, significant (there’s an oxymoron for you) something that I just couldn’t help thinking wasn’t exactly an opinion I could completely grasp. By the same token, the five I did agree with, I did so whole-heartedly. So here goes:

    AGREE
    #12. Regardless of the novelty of the iPad, regardless of the convenience of our cell phones, regardless of the mobilty of the laptop, regardless of the endless galaxies of information on the internet, paper remains the easiest way to read newspapers and magazines, and always will. Just like Dr. Husni pointed out in class, how easy is it to fold your iPad or your laptop underneath your arm and walk around with it? How much eye strain does your PC afford you? In short, paper is a newspaper, and glossy, colorful, wonderful pages are a magazine.

    #19. Without a doubt…to me…the MOST important on the list. For without the customer, everything that we do is for nothing. If we don’t have an audience clamoring to buy what we’re trying to sell, then we’re pretty much dead in the water before we start.

    #20. Whatever your niche is…whatever makes your adrenaline flow through your veins, be it photography, video, or the written word…do IT. Then learn to adapt what you do best to everything else. After the meal comes the dessert. Linking is the chocolate creme pie of whatever it is you really do.

    #52. Free information. Free website access. The bullet that’s rendering our magazines and newspapers lifeless is the word FREE. This business can’t survive and continue to just give everything away. No business can. Journalism is no different. While what we do is an honorable and very important calling (and I do believe it’s a calling) we have to make some sort of profit at it, or in this day and age…any day and age, we’re doomed. As Dr. Husni says: We live in a welfare information society. And it has to stop.
    This is the suicide that our newspapers and magazines are committing.

    #55. I think I may have over-answered on #52. But the same reason I agree with 52 is why I agree with 55. We have to make money at this business, or we’re all going to be seeking other gainful employment.

    DISAGREE
    #7. I’m not sure the iPad is what the younger generation overall prefers. I mean, I’m sure there are some younger people out there who don’t have the connection that we older folks have to the feel of paper in our hands. Computers and anything technological comes so very easy to a lot of younger people, and it’s what they’re comfortable with. But I have heard a lot of my fellow classmates say different. And after reading their blogs, I have found that a good portion of them still enjoy reading that magazine or paper or book in the old-fashioned format. So I don’t necessarily agree that iPads and the ‘like’ will make an important contribution to the world of media products. I still believe that good content is the key.

    #9. I don’t agree that in ten years we’ll all be internet natives. And reinventing the publishing industry due to the digital age may be the road to take, but until we realize that no business either land-locked or in cyberspace that offers its products free is going to survive, it doesn’t matter how we reinvent ourselves. The bottom line is still the same. Zero profit.

    #15. I haven’t actually seen a 3D newspaper, so I’m not sure that I’m qualified to disagree with this, but I’m going to. I’m not entirely convinced things like this aren’t simply gimmicks that are going to eventually run their course. I could be wrong, of course, but nevertheless, I’m disagreeing with #15. As for portable devices, another gimmick?

    #21. I’m not sure choice is a bad thing, endless or not. I just think we have to make OUR choice more evocative, appealing, and interesting than everybody else’s. If competition is healthy, then we should be continually evolving and learning more each and everyday on how to please, entertain, and inform our customers.

    #31. The web in general is not to blame for print’s problems, but when your website offers free what your print version is trying to sell, there’s something wrong with this picture. So as far as blaming the entire internet, no, I don’t. Just the publications that offer for free what they’re trying to get me to buy on the newsstands. And the copyright infringers that don’t seem to care that they’re committing a crime.

  29. I agree and disagree with lesson one. The reason why i disagree is because I think it should totally be up to the journalist to decide what goes in a magazine or newspaper. We as journalists are the ones who go out of our way to get the research and information the readers truly want and need to hear. The reason why i agree with lesson one is because i think it is the publishers job to look out for competition and let the journalists know where they should go to get their story or what area they should be in to stay on top. We have to make sure our customers come back by winning the competition of selling our media.

    #5 I definitely agree with this topic. In order to pursue our customers in a good enough way to make them want more we must think of something completely different, yet clever. Re-inventing should constantly be a key aspect for journalists. If the reader gets bored, then he or she may invest their time and money in a different magazine or newspaper(something mroe interesting to them). But expanding our horizon with print and the way our magazines look and what we bring to them would ultimately keep our customers loyal to us.

    #6 I agree and disagree with this lesson. Why i agree is because print is still very successful. Just walking through a short path on campus to my clases i see many students with their eyes glued to The DM. ON the other hand, why i disagree is because we dont pay for The DM. So how is it profitable? Just think if we even charged just 50 cents for a copy. That would go a long way in helping to buy more paper and ink. My dad pays $33 for 13 weeks for The Daily Journal to be delivered to our house in tupelo. Do you think it would be delivered here for free? Heck no. It is necessary for people to help pay for the newspaper so we can keep it alive.

    #7 I agree with lesson seven because technology is moving fast and young people, such as myself, are always on top of the new gadgets and what they can or will do. We would much rather look fancy and have fancy equipment to get the information we crave rather than picking up a newspaper. We could get in touch with whatever it is we wanted to know about with the click of a button or just by typing in a key word in the search engine.

    #46 I strongly agree that print will be a part of this world and media for along time. A lot of people stay traditional when it comes to finding out whats going on in the world by keeping up with it by newspaper reading. Most people like the feel and smell of a newspaper. It brings a sense of refreshment and purity to media that it could possibly always stay the same in some sense. Print is a huge part of media today and i believe always will be. The bold letters on todays hottest topics on the front page will always catch my attention if I am walking past a newsstand.

    #48 I agree with lesson 48, being that i always put my customers needs and wants first. From working in retail for 5 years I understand that what the customer wants is most important. If we give them what they want, then they come back wanting more. If we do not exactly see what it is that our customers want then they are not going to pick our magazines over someone elses that seems more interesting to them. Why would they if we did not care enough to ask their opinion? We should listen to their ideas, their complaints, their needs and wants and mesh them all together to give them a completly new twist on the way media is shared with them.

    #12 I would have to disagree with lesson twelve. Paper is not the easiest way to read newspapers and magazines. As i mentioned in liking lesson seven, having the IPAD is complete 24-7 access to the all the buzz we would like to know about. If i am reading a paper and do not know the definition of a word or would like to know more can i right click on the page to get what i want? I can try with my hand, but i guarentee you nothing will happen other than maybe poking a hole through my paper.

    #28 I disagree with lesson 28 on the strategy being: print FIRST. The reason why is because young people are constantly on their phones using internet. Do you see every young person carrying a paper around or a cell phone? Most the time you see us on our cell phones. If we had an app such as the Mozine we could get our daily news, celebrity gossip, or whatever it is we desired with the click of a button. Its that east. Wheras if we were reading a paper and wanted to know more about the topic then we are basically out of luck because thats all that is there.

    #47 In lesson 47 it mentions that using four different kinds of paper in the same issue of your magazine creates a wow factor. I could see this, but not totally- that is why i must disagree. If we the journalists give our readers what they want then different kinds of paper wouldn’t matter. That “wow factor” would be what we give the readers- the information they want!

  30. Sally White says:

    5 Agreements:
    #29: By already targeting the youth of a country to read print for their age group’s latest news is a huge stride forward. Because today’s younger generation is growing up in a digitalized world, getting them to start young (such as 6 years old) reading magazines will instill in them the love of print that many of us have.
    #38: I like when magazines do a little something for their subscribers, such as how Harper’s Bizaar women’s magazine does a different cover for its subscriber’s verses its newsstand buyers. I know this does not make a significant impact on the companies income, but it does make their loyal customer feel thought of, which in turn makes them want to stick around.
    #46: I believe that print will always be around. Nothing that an iPad/Kindle can do will bring the feeling of reading an actual book, or filling bookshelves with the books that you have read.
    #13: Nothing compares to publication on paper. I stated reasons in the answer to #46 but to add to this, I find myself looking at articles on the Internet and printing them off in order to read them. I did this on this very blog. Looking at a screen just is not the same as reading something from paper; this is especially true with long articles. When reading something from print, it is way easier to mark one’s spot to come back to it later, this is much harder to do on the Internet.
    #19: Customers must always come first in every aspect of business. It is like the old saying goes, “If the customer isn’t happy, then nobody is happy.” Without the customer, there is no income. Industries need to go to their customers in order to see how to really improve their product. “The customer is ALWAYS right.”

    5 Disagreements:
    #7: Although younger crowds always want the newest and hottest trends, the iPad is too expensive for most parents to buy one for their youth. Although the iPad is alluring, print has a way larger impact than the digital world in the youth readers.
    #18: I do not think music is a background medium. Although music is not as informative as a magazine or newspaper is, one can look at music of a certain area and find out that area’s culture just like a magazine or newspaper. The music industry is bigger than ever in today’s society, and with that being said, maybe the magazine and newspaper industry should try and collaborate more.
    #28: Different strategies work for different companies. Just because one company does better in digital form, does not mean that one that does well in print should move to purely digital form. Strategies should be shifted around what the customer wants.
    #47: Using different types of paper in a magazine are no longer what I would call a “wow” factor in today’s world. I do not even think I would notice if the paper types were different.
    #32: I do not believe that there is a “fight” between the two industries; they just need to find their middle and be able to work together somehow. Both print and digital are here to stay; therefore, the two must find a way to both work.
    *Sally White

  31. Bradley Boleware says:

    AGREE

    17) The publishers could make money if they stood together and no one gave away content at “next to nothing” prices and in some cases for free. If they all agreed to charge a price for their content then they would all make money and the consumers would be forced to spend if they wanted the content.

    3) When 3rd parties use copyrighted articles without paying the journalist for them isn’t that stealing? Or better yet isn’t that plagarism? Either one is frowned upon and illegal. Why isn’t anyone standing up for their rights as journalists?

    6) People will always want print in my opinion. Its not necessary by any means now, with the web and cable television but instead its desired. A lot of people still love to read the newspaper/magazine while they have their coffee.(I’m one of them.)

    11) Reading is always a pleasure and the easiest, most comfortable, and cheapest way remains to be newspaper, magazines, and books. iPads, computers, and mobile phones are not as comfortable or as cheap, so not everyone can afford the technology needed for Mozines and similar online magazines.

    13) Paper is easy to carry and can fit into backpacks, purses, etc. and can be carried anywhere without losing signal or battery power. The same can’t be said for iPad and other similar devices. The smell of a newspaper for me is a sweet reminder of a time in my childhood when i would go to my grandparents house and read the newspaper with my grandfather (who still believes the newspaper is the only source that can be trusted). I now that there are people out there who have similar memories about the smell and feel of a newspaper.

    DISAGREE

    28) Print first may have been a good strategy in the past when there wasn’t a mobile/internet option for consumers. In the technologically advanced society that we live in now I think that the best strategy would be to focus on all platforms equally. Giving a feel of consistency to the print and the digital aspect of your product.

    31) The internet may not be the only cause for the troubles int he print business, but I don’t think the internet is altogether innocent. The internet provides consumers with news now and offers them the same content(usually) for free, leaving little reason for someone to pick up a newspaper of magazine. Coupled with cable television, the internet, in my opinion is print’s enemy. Even though the internet is print’s enemy, it can also be print’s savior. The publishers just need to adapt to the digital age and do it quickly.

    45)It’s never too late to follow someone else’s example in hopes of improving your own business. I’m not saying to copy him and his magazine exactly but a lot can be learned from his magazine and his success.

    7) Tablet devices like the iPad will never be mainstream (even though they are cool). They aren’t as portable and they are very expensive. I don’t believe most people would spend that much money to read magazines and have such a delicate device to carry around every where they go.

    39) Sure subcribers are important but newsstand “junkies” also play their part in supporting the print industry. They also deserve the attention of the printers. Furthermore, is it too much to ask for a little consistency among the prices of news stand magazines and the price you pay for a subscription.

  32. Anna Coulston says:

    AGREE:
    #32- I think this is the biggest chance that newspapers have to survive. The only thing that newspapers have over other forms of media dispersement is that fact that you can hold it in your hands and you can physically flip the pages. However, other media tools are quickly coming up with ways to make reading the paper on devices more like reading the actual newspaper. The novelty of holding a piece of paper will not sustain the newspaper business, but they should use it to supplement new business stratagies.

    #37- I think that this has a lot to do with why the newspaper business is failing. If the newspapers or magazine companies do not value their content enough to charge a premium for the subscription then why should I bother reading it? If I see a magazine they are practically giving away I am going to assum that there is a reason for that. And lets face it, there are thousands of magazines in production now, and the majority of them are pretty much a waste of paper. You have to charge a premium for magazines and also give you consumers something worth reading and worth spending their hard earned money on.

    #51- I think print is a “profitable business” and I think that it always will be if its handled correctly. Print will always be a novelty for people. There is just something about picking up a magazine or newspaper and reading it, but that novelty is more for older generations and as this new digital generation takes over paper news can’t depend on the novelty to support their business. However, if they adapt such as newspapers in other countries are doing they could make newspapers and magazines a novelty for this new digital generation and continue to make print a profitable business.

    #53- We live in a world now where everything if loud and in your face. Technology is exploding all over the place and your grandmothers print just can’t stand its ground anymore. Newspapers and magazines HAVE to adapt to survive. They have no choice. And in a post 9/11 society we are constantly bombarded with depressing news from home and around the world and we’ve become immune to caring most of the time. That’s why newspapers aren’t as popular as other forms of news delievery. We have to find a way to make people want to pick up a newspaper without thinking “why bother its always the same.” Being informed is important but lets face it, most americans just dont’ care. Its a journalists job to report the news but if you can’t sell the news then you’re job is worthless. We have to reinvent the way that the news appears. It has to grab you. Maybe that’s with adding different kinds of stories while still keeping the standard news stories.

    #54- Publishers cannot put all of their content on the internet. If you put it all on the internet you give away ANY incentive a person has to actually pick up your publication on the newsstands. Its like if someone has two puppies, they are identical, and one is free and one is $200. Why in the world would I pay $200 for the same puppy that I can get for free? Consumers, esepcially as times goes on, will not pay for any kind of news at all. Unless you change the business model. But part of staying in the game is embracing techonolgy. I think that print and digital have to go hand in hand. The majority of your stories and information should always be in print, but also give people something to get online as well so that you are still seen as keeping up with the digital age.

    DISAGREE-
    # 16- I agree that copyrights are an issue but I also believe that it will be nothing but an endless battle to try and keep people from using your content if you continue to put it all online. It think this goes back to #54, when you put everything online you have no control over what really happens with it, but if you keep the majority of your work in your publications then the copyright problems go way down.

    #11- There is a growing need for entertainment but it will not come from the newspapers and magazines as they are now. As of now they are digging a grave. We live in a generation controlled by amazing special effects and over the top stunts and this isn’t a world that grandma’s newspaper can survive in as is. It MUST adapt.
    – Sitting down to read the newspaper is a hobby for many, but this also goes back to the age group. This is the older generation who enjoys the novelty the most. This will not keep magazines alive.

    #12- While a-k is true, it doesn’t mean that’s its always the easiest and best option. If you are on the go, getting and carryign a newspaper can be a pain, and pretty much a-k can apply to digital devices as well (with a couple of exception). In my opinion you won’t find a physical reason that paper beats digital, you will have to create a content reason that paper beats digital.

    #30- I don’t know what paper you’re reading but the papers that I read are nothing like a magazine. Papers contain news and a few human interest stories, and the weather. They are broad and tend to be pretty uninteresting to look at. Magazines are made to catch your attention. To focus on a general topic and to give you information that you want, not that they feel you need. The newspapers are about informing us about what we should know. Magazines inform us about what we want to know.

    #39- I think that is just a pipe dream. With the way papers and magazines are now there is no guarantee that anyone will become a patriot of your brand. You would have to be a pretty amazing magazine (and lets face it most of them aren’t) in order to keep people attached to your brand when all the information you charge for is free somehwere else.

  33. Michael Prestwich says:

    AGREE:

    3. I agree with this because any time you use a musician’s work, you must pay a royalty. I believe there needs to be a system where any time you use a journalist’s work or excerpt of there work, you should have to pay a royalty of some sort. Intellectual property must be protected.

    19. I agree with the idea that costumers must come first. The way it is now in my opinion is not customer centric at all, the media lives almost solely for pleasing the advertiser. You will never see a magazine or newspaper give a critical review of a product produced by one of their advertiser, even if it is for the good of the customer.

    31. I agree with the observation that we cannot blame the Internet and other media for our shortcomings. The Internet has been more successful not because what it is but because what its not. It’s not the archaic device that many perceive print media to be, it is innovative where as print media is not. Many ideas the Internet uses would be successful regardless of the medium.

    38. I agree with this completely. I believe we should make internet publications exclusive by requiring a subscription to the print version in order to gain access to the website or including a code in individual copies that are required in order to read online content.

    39. I agree with this statement out of personal experience. I have long been a subscriber to Rolling Stone magazine, and any time a conversation arises about music I will usually reference the magazine. As I talk about the magazine, I become a walking billboard. If you create a good product, costumers will advertise for you and fight to keep you alive.

    DISAGREE:

    6. I disagree with this as far as the future is concerned. As more publications shift online, the paper publications will shrink. It is cheaper to publish content online as opposed to paying for paper, Ink, Etc… that the profit gap between the two will shrink until the internet finally over takes paper.

    15b. I disagree with this because the last thing I want to do when reading a newspaper or magazine is to wear a pair of ridiculous classes, I want to read it as is. This seems like some sort of gimmick used to draw in costumers but adds very little intellectually.

    17. I disagree with this because competition is and always will be the nature of the journalistic field. In a field where being the first to know about something is of utmost importance, I don’t see how there can ever be union. Competition breeds new ideas.

    30. I don’t agree with this because I believe reading a paper is a completely different experience. Magazines, in my opinion, generally feel sleek and stylish even ones based towards older audiences; whereas papers feel almost rustic or raw but exude a sense of high intellectual content.

    46. I disagree with this, while I hope it is around I believe that its days are numbered. With the innovations in the digital world, there will be fewer and fewer print publications that manage to stay in business, it will become far more profitable to move all content online and charge for it.

  34. Marlott Moore says:

    1. disagree- I disagree with the lesson number 1 because a lot of things that are being printed or wrote about has ba d taste. I firmly believe people geniunely dont care about how the material is wrote as long as they can read it or lesson to it. For example TMZ its raunchy not well thought out but when i looked at the ratings it was higher than any other news network on cable t.v. its not about how you write but what you write.
    4. agree- I agree that is very challenging tom try to make money off of your work when most people can go the internet and get for free. But at the sametime if you feel your work is something you hold too then you should wait it out and not give your work up for free cause nobody else would cause i definatley wouldnt.
    7. agree- I agree that technical innovations will improve the and make contributions. My opinion is with the ipad instead of going out and buying a New York post newspaper you can pay a fee and be able to have a sent to your ipad causing you to not have to go out and purchase anything making the material more readily avaible.
    8. disagree- Whether people believe this or not its not always about money so people genuinely want to get there message out to their audience so i dont believe having a cable network thats non-profit is worthless. Would call PBS worthless I dont think so.
    10. agree- I do believe publishers have to change the way they do certain things because with the changing times and the new generations that have come about it is good to adjust for to the different forms of geting information.
    11. agree- I agree that there is hope because if a person likes newspaper there going to buy it regardless. I feel like newspapers still have there customers no matter just like the morning coffee they have to have that newspaper so they’re going to continue to purchase the material. But i feel with just subtle changes it can be so much better.
    16. agree- I agree with that copyright situation because i was one the ones who benefited greatly from the music industry not having one by the files on my computer and my music library. In my opinion if your going to write something and try to sell it you better have it copyrighted or everybody is going to have it whether they like it or not. As people we love free stuff whether you use it or not.
    29. disagree- I disagree with that because I dont know of any kids who literally read the newspaper at those ages and im speaking from a personal point of view. When I was that age all i wanted to do was read the comics and sports section of the paper. So if they design the paper to where its main focus would be on that age group then it might work but if not i dont see it being successful.
    31. disagree- I disagree with that because I feel its the main problem. We discussed in class how when you use to receive the Oxford Eagle and all it had wrote in there was that its spring thats understandable the writers or editors are not putting out information thats interesting but the fact i dont have to purchase anything to find out whats going on in the world ust login to the internet and google and you have it.
    46. I believe as we continue to advance one day print will be non-existent not because there’s not anyone reading the newspaper or watching the news its just gone so much more convient to just pull it up on your ipad, or something on the sort. the way the world works everybody in ten years will have and ipad and they will invent something else that will give instant access to what you want thats why I believe it will be pointless to keep printing.

  35. Dana Mathews says:

    I don’t agree with lesson number seven. The innovations being made with the iPad are certainly very cutting edge and foreword thinking I think that there could be other ways to start connecting more to the younger demographic. I personally love picking up a magazine from the news stand and reading it in my hands and love being able to cut out stories I like and keep them and whole issues that I like.

    I disagree with number forty-two. Though print is still very present in news I don’t think that it is still the first way people look for news. I personally immediately Google whatever story I hear a little bit of to get the whole story right away for free.

    I don’t fully agree with number forty-six. Although there are still many die-hard newspaper fans out there, newspapers are being phased out even by the papers themselves. Having the ability to see a PDF and interactive version of the paper online, not for free, but for a small price you doing have to get the paper physically to be able to read the paper as it prints.

    I don’t believe that number six. I believe that news will always be a highly profitable and successful business. I don’t think that print will always be a top source of news.

    I don’t agree with number twelve at all. There couldn’t be anything easier then going on to the Internet and typing in the keyword of a news story you are looking for immediately from 120 different sources.

    I totally agree with number fifty-two. Newspapers made the biggest mistake they possibly could when they started giving news free online assuming people would still pay to have the real newspaper. They couldn’t have done this at a worse time, due to the recession, newspaper and magazine subscriptions were the first things to go.

    I agree with number nineteen. Customers are the most important thing when it comes to print. Although news stories must be printed factually and exactly, which news stories are covered must depend on what the people who are buying and reading the publication would be interested in. If you run a story about the long-term effects of wearing high heel shoes in “motorcycle magazine” no one who usually would be interested in that magazine would buy it.

    I agree with number thirty-eight. I feel that if a customer is subscribing to a product, not just going to get it every week at the news stand, they deserve a little something extra from the company in a good will gesture.

    I think that number forty-eight is a really good idea. In the current state of the media starting a new publication is very risky. If a company is going to take that risk extensive market research must be done if the publication wants to be successful.

    I agree with number ten. The publishing industry needs a makeover if it wants to continue to be profitable. All portals of publishing must make significant changes if they want to start making money in the changing state of the media.

  36. Torie Bobo says:

    Disagree
    1. I do not believe that magazine and newspaper publishers are about responsibility and protecting the heart of journalism. I believe that they are about getting the best lead story (whether it is true or just merely gossip) and putting the rumor quickly in newsstands just so they can sell the most copies. Whatever happened to the saying “the truth shall set you free?” We happen to live in a society, where the more dirt you can find about a person, the more papers and magazines will sell, because we as a whole LOVE gossip.

    6. I disagree that print will be a highly profitable and successful business in the future. I am a 90s baby and I grew up around computers all of my life, and the only people I see reading newspapers were my grandparents and my parents. My sister grew up in the 80s and she was around newspapers more than I. Until this very day, she rather get her news through the Internet free, rather than paying for a newspaper subscription. I on the other hand only read a newspaper “when I am made to.” I get my news off the internet as well. By 2020, the time my little nephew will be a teenager, I predict that all newspapers and magazines will be online, and that print magazines and papers will be in museums as artifacts showing the trend from print to digital.

    12. I disagree that paper is the easiest way to read newspapers and magazines. I am a huge fan of celebrity news especially this website, that my best friend has me addicited to, called mediatakeout.com. I find out all my news throught this website as well as other sources. They update their website daily. As with magazines, sometimes you have to wait a week to a month to find out news, but by the time you get the news it is officially called “old news.” It is very weird that I rather have my newspapers online but I want my textbooks in print. I hate that some of my classes have my textbook online, but I rather have it in front of me like the “old days.” Printed textbooks and novels may still be around in 2020, thanks to my generation, but newspapers and magazines will probably be gone.

    20. I disagree with the saying “do what you do best than link to the rest.” I believe one should do what they love to do, because that is their true passion. Sometimes what you do your best is something that you do not really care about. For example, I am very good at track, but basketball is my heart, even though my track career is more promising than my basketball career.

    46. I disagree that print will be with us for a long time. Print is slowly disappearing like CDs are compared to the iPod. Who would have ever thought that textbooks would be online instead of laying on a desk in front of us. By saying this, I believe we will have a couple more years with print, but after those years, print will be extinct.

    Agree
    3. I agree that it is wrong for the Internet to use other people’s content and publish it for free. I think that the writer deserves some sort of pay, because he/she did spend countless hours of their time researching a particular topic for a specific purpose. It is not right that the writer does not get paid anything, but the search engine gets paid because you used them.

    13. I do agree that a publication on paper is a cheap device, has the highest definition, suitable for long reading, mobile, 100% recyclable, and easy to browse. However, I do not like to really feel across a newspaper, because the ink gets on my hand and turns it black. The smell of a paper is very unique.

    18. I do agree that magazines and newspapers are not a background medium. They are front and center for the consumer and they require all of your attention.

    31. I do agree that the web and internet are not to be blamed for our troubles and problems in print. I believe that the publishers are the one to blame, because they should want to make their “work of art” so perfect that consumers would rather buy it on the newsstand than viewing it on a cyberscreen.

    38. I do agree that subscribers should feel like club members. They are buying the product, and the publishers should give them a reward. Publishers should know “that it is better to give than receive.” Once the subscribers feel appreciated, the more money they are willing to spend, which equals a bonus to the publishers.

  37. Lorraine York says:

    I agree with:

    53. It is so easy to get information these days. Journalists are no longer doing enough if they are just telling us what happened. They have to re-create the experience for us. Because we can obtain information so easily, journalists are having to compete for our attention. The only way they can do that is if they become “experience makers.”

    48. One usually does not make a magazine simply for his own enjoyment. Because he wants to share it with other people, he should make sure the people who are going to be purchasing and reading his product are going to enjoy it and want more. The best place to go when starting a magazine is to go straight to the source.

    35. Because of the way things are looking with the printing industry right now, it is obviously time to turn things completely around. Magazines and newspapers are lost in the change to digital and also in the economic situation. I think that things are looking up economically, and the print industry is going to have to now take on its biggest enemy, the digital age.

    17. Publishers cannot falter in such an unpredictable time. Each one must know what they and their magazines/newspapers believe in, and stick to it. They must unite together and agree that they are not going to be defeated by the changing media. Otherwise, they will be completely taken over by digital news.

    20. If one is thinking about starting up a paper, it would be a terrible idea for him to put it up online first if he has always been a newspaper editor and has no experience with the internet business. Instead of trying at first to keep up with the changing media, publishers should stick to what they are great with, and then possibly move on to other possibly profitable mediums.

    I disagree with:

    51. Because we live in a digital age, the profitability of the print is declining rapidly. It may still make a profit in some situations. Some magazines are having a rise in advertisement, but most magazines and newspapers are suffering, because nobody needs them any more. Although it is still possible to make a profit in the print, I would not call it a very profitable business.

    19. The media industry is obviously in the business of making money. Because of this, whatever will make the most money is the most important thing. If a magazine or newspaper is not profitable, it will fail. Although the magazine is about the customer and should appeal to the customer, the profitability comes before the customer.

    12. Paper is not the easiest way for everyone to read magazines and newspapers. Some people who cannot read small print have an easier time reading off of computers and things like iPads. With new touch screens, readers can easily make the print larger on stories, and even highlight text at ease, allowing them to read more easily.

    39. It is not always true that subscribers will become patriots to the brand. If the brand changes, they will not always respond positively to that. If economic times are hard for a person, it may be impossible for him to continue to subscribing to a specific newspaper or magazine. Although one may subscribe at first, there is no guarantee he will become a patriot for it.

    31. I think that the main problems that have come out of the digital age are due to the web and internet. Without the internet’s impact on our whole society, newspapers and magazines would still be doing well, not having to worry as much as they do now about how to do more than just get information across to people, because they are getting it from the web.

  38. Olivia Rearick says:

    Agree:

    4. I agree with this because obviously there is economic struggle with print journalism, and it is the problem we are trying to solve. Ultimately, journalism is a business and no business can survive without profit. No matter how necessary journalism is for daily life, if it cannot make enough money it will not survive because today money is what makes the world go round.

    6. I agree with this because as stated in number 4, change to a profitable business is necessary and it is possible. There need to be changes made to accomplish this, but it is not impossible because some magazines and other print are surviving without problem, showing it is possible.

    46. print started as one of the first forms of communication and journalism, and will always remain a source. It just need to accommodate for the ever-changing lifestyle of the current generation. It will never die as long as it keeps up with the world.

    48. you need to understand your customers because if they do not like what you are doing, they will not buy it. Print is killing itself if it does not make the effort to meet the needs and desires of the paying customer. If that means it need to reinvent itself and re-do its struggling areas, then so be it.

    53. I agree we can no longer be content providers. Instead we need to be experience makers in order to grab the attention of the customers. By becoming experience makers, journalist are grabbing the attention of their audience and ensuring a consistent return. I would rather by a newspaper that gave me the necessary information, but also made it seem like I was there in its accuracy, content, and engaging details. It gives print an advantage if they become experience makers.

    Disagree:

    5. I agree that publishing should re-invent the core, but I do not think it necessarily needs to do all three parts of the three-legged model. It may not be necessary for a decently successful newspaper to build a new core. That implies it needs to start over when in reality it just needs to re-invent and re-capture attention.

    7. I disagree because I believe the iPad is an overrated phase. Not everyone has an iPad and I doubt one day everyone will have one. I would agree with this statement if it just said “technology will make an important contribution of the world of media” because that implies that each technological phase could help media, but media does not need to rely on it. But, they should acknowledge the effect of technology in general.

    17. I do not agree that publishers need to stand unite because journalism is a competitive field just like every other money making business in America. Surviving this journalism decline becomes survival of the fittest and those who are willing to change certain aspects of their print will survive, but it has no affect of whether they stand unite with a competitor print.

    18. Similar to a lot of my classmates, I also agree that music is not a background media. There are a plethora of songs out there with a journalistic outlook. Some songs are written about current events, politics, or society similar to the topics of print journalism. And I see more people on the streets listening to their iPods and living music dependent lives than people reading the newspapers and living journalistically dependent lives.

    31. I agree that the web and internet are not necessarily the cause of problems in print, but they can still be blamed. They do in fact contribute to struggles in print, but they just may not be the leading factor. There are people today, who do rather get their news online than in a newspaper and therefore the internet can be partially to blame.

  39. Kyndall Cox says:

    AGREE:
    #3. I agree whole heart-idly with this statement. In most other entertainment outlets, if something is used of borrowed, the original creator is given some form of compensation for the use of their product. And the same standards should apply when it comes to print or journalistic creations. Copyright laws should and have to be updated.

    #6 Print can still be highly profitable in the future. If marketed correctly and reworked to draw the consumer in, it could be bigger than before. Print is most definitely not dead.

    #11. If we capitalize on these three things we can being to rebuild the print industry. If we give the people something to look forward to coming back to, they will spend their money, and take the time out read the item.

    #19. This should be the most important things to magazines and newspapers. Without them, the they would not be in business. To often the industry forgets about the customer. That is why the industry is in this current situation. They have to remember that CUSTOMERS COME FIRST!

    #31. No, they are not to be blamed. The decline of print started in the 1980’s. Long before the internet started to boom. However, if the print industry does not straighten out and get a cohesive game plan, the internet will make the decline of print even worse. The main way to fix this problem is to NOT give away their product for free on the internet.

    DISAGREE
    #12. While I am a big proponent of print. Print is no longer the easiest way to receive news. Manly because to read print, I have to PAY to read it. Why would I do that, when I can simply hop on my computer or pull out my cell-phone or iPod and read it for free.

    #16. Publishers do not have a commitment to copyright issues. They have to go in harder on people who violate these laws, to show them that the print industry is not playing around when it comes to using our products without giving credit.

    #28. While I believe that print should be in the forefront of the industry, times are changing and to capitalize and make the most money we can we should broaden our horizons to the internet. However, while doing that we have to remember we are in the business of making money, and we should charge for out content.

    #34. Even the newsstands had/need to rethink how they are going business. Because that is where you see the print. In order to get people to spend more at newsstands they have got to lower newsstand prices and raise subscription rates. Also, they have got to make things stand out more, draw the consumer into the newsstands, and make them want to spend their hard earned money on that magazine or newspaper.

    #42 Print is not a premium medium at the moment in my mind. However, it has the possibility to to be one. When the print industry decides to overhaul, it has the potential to become a major premium medium. Print has got to give the reader more than what they are expecting. It will keep them coming back, if there is a sense of mystery around the project.

    *All of these are great lessons, and I found it hard to find ones that I disagreed with. Everyone gave so many great tips.*

  40. Justin Gibson says:

    3- I agree with this because of the fact that it is not right for others to take someone else’s work to promote an item. The person that wrote the work, took a significant time to write the piece and then they give it away for free and someone else just takes it and uses it to be financially productive without sending royalties to the creator of the work that was used.

    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!

    8- This would seem obvious. If no one used the new form of media then what good would it be? If you are giving the information away for free then how can the medium stay alive, it will not have any financial support.

    18. Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer.

    18- I agree with this because of the fact that when you are reading it is the only thing that the mind can focus on. Music can help one to relax but sits as the background and reading has to be in front of the eyes, so the sense that the brain receives most of the information is focusing on one item.

    20. Do what you do best and than link to the rest.

    20- This is sensible because when you are originally a print medium then you should focus on what made you popular to begin with then use that bases to connect the others back to your print format.

    31. The web and the internet are not to be blamed for our troubles and problems in print

    31- I agree with this because the editors are the one putting the information on the internet for free and are then charging for the information on the paper. Of course the people are going to turn to the free alternative.

    12. Paper remains the easiest way to read newspapers and magazines.

    12- This is an opinion, someone who has been reading most of their life may find it annoying to have to deal with the paper when it is opened completely. They also may prefer to be able to use links on the screen in order to gather more information and not just be limited to what is on the page.

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.

    33- I disagree with this because I believe that publishers are just thinking of this as tough economic times and are not willing to change. They do not believe that since that giving the information away for free is what is hindering them.

    42. Print has become a more premium medium.

    42- How is this when the internet is more popular because of the free content?

    51. We live in a digital age, but Print is still a very profitable business.

    51- maybe, but only on one side of the industry newspapers have taken a huge plummet, like US Weekly being sold for only $1.

  41. Brian Baker says:

    Agree:

    1) Lesson #3: I definitely support copyright laws for publishers. Those who do the actual investigating and reporting should be the people who earn the profit. The journalists are doing the work, while third parties can simply copy and paste. To republish an article, the original writer/publisher deserves compensation for the effort that they put forth.

    2) Lesson #6: I can never see printed media every completely dying out. It is still a highly profitable business, just not as profitable as it once was, and that is what we fail to see. There is indeed a shift in media towards the convenience of the internet and mobile devices, but many prefer printed media. People like to be able to physically hold that newspaper or magazine while they read it, not stare into the screen of a computer or break out a magnifying glass to read news from their phones.

    3) Lesson #8: We can all agree that journalism is a business. Some people pursue journalism because they feel as if they are philanthropists, but if journalism didn’t pay then no one would do it. This lesson isn’t just relevant to media, but to any and every business. A business, or media channel, fails if it doesn’t make a profit, no matter how revolutionary the product may be.

    4) Lesson #19: This lesson goes hand in hand with lesson #8. The demands of the customer must always come first. You can’t stay in business if you don’t sell anything, and you can’t sell anything if people don’t want it. Offer the customer what they want, and they will gladly buy it.

    5)Lesson #52: We’ve discussed this lesson in class many times, but it is undeniably true. Some newspapers and magazines are not marketing their product to stay in business, and therefore must close down. The magazines that go out of business, do so because they are not appealing to the consumer, or because they sell their product for next to nothing. If you pay $10 for a year’s worth of magazines, that is a clear indicator that those magazines lack substance or anything worth paying a decent amount of money for.

    Disagree:

    1)Lesson #7: The vast majority of the population doesn’t own an iPad. New technology such as the iPad does appeal to the younger generation, but the high price constricts sales. Yes, people want new and trendy devices, but most aren’t willing to drop hundreds of dollars to buy one.

    2)Lesson #26: I would think that larger companies possess the advantage when it comes to reaction and marketing times. While smaller, middle-sized companies may not have as many customers to deal with, they lack the resources and marketing professionalism that larger companies can afford.

    3)Lesson #29: While I do think it is a good idea to target a specific audience, I think the French children’s newspaper “Le Petit Quotidien” is aiming at too small and unreliable of a crowd to produce much revenue. Also, I don’t think children will be faithful subscribers to this kind of newspaper.

    4)Lesson #34: In the last ten years, every industry has had to rethink the ways they are doing business, including newsstands. The printed media industry is struggling, and now more than ever you can see newsstands trying to diversify and evolve to keep sales up. I think this lesson should say, “especially newsstands,” rather than, “except newsstands.”

    5)Lesson #47: I honestly don’t see how using four different types of paper can be profitable. It may create a “wow” factor, but I don’t think that will stimulate sales at all. I could see this actually being more detrimental to a company, as they have to pay for multiple types of paper. Changing the layout of a newspaper would be more effective, in my opinion.

  42. Maridane Hewes says:

    Agree:
    6. I like this one because it reinforces the idea that print is not dying out. People will always want to have the option to read printed materials instead of always having to rely on the internet.
    11. This is a good statement that applies to every journalist. It gives us a reason to believe in the profession we have chosen. Reading has always been and will always be an important part of people’s lives.
    22. This is an easy to follow and accurate business strategy.
    46. I agree because so many people use and enjoy printed materials, that it will be around for awhile.
    47. This statement is right. People would be more interested in reading something if it has a “wow factor”.

    Disagree
    7. I don’t agree because, while the iPad is making important contributions to the media world, the only people I know who own one are much older than me.
    12. While paper is easy to carry around, I believe the internet is the easiest way to read papers and magazines, so I disagree with this statement.
    17. I don’t agree because I do not think publishers will be able to stand united because of all of the competition in this industry.
    25. It is hard to agree with this statement because it seems like there would be an extremely small chance of even launching in an economically difficult time.
    31. I disagree because I believe the web and internet are to be partly blamed. The information we get from printed materials can be easily found for free on the internet.

  43. Bracey Harris says:

    Lessons I like

    Lesson 12
    Paper is easy on the eyes for the outfit, not so much. The first benefit that comes to mind, when thinking of a device such as the Ipad is that it won’t stain my clothes or my hand. Plus it has that elitist factor too, however if I drop my paper at worse it might smudge. If I drop my Ipad I am out of luck. I don’t have to worry about anyone stealing my paper. I can be rough with my paper if there’s something I don’t like I can slam it down. Once again not with the Ipad.

    Lesson 49
    I agree with this although I enjoy reading The Bible aka Cosmopolitan I can’t say the magazine boasts my self-esteem afterwards. The issues it touches on are very relevant to age group i.e. is appropriate to kiss on the first date, and can I really wear white after Labor Day, but that’s where it depth ends. Its inability to touch on substantial problems women face does make me want to rethink the magazine.

    Lesson 38
    I agree with this statement, because people like to feel special. I have a subscription to a magazine so what? What makes me better than the guy that buys it off the stands, a cheap plastic looking tote (thanks, Glamour)? The motto should be Premium content for a premium price.
    Lesson 8
    Although debt allows some venues to exist and make a difference i.e. airlines, in the grand scheme of things if a new medium can only be hot i.e. trendy then fade away it has no purpose.

    Lesson 4
    Journalism without profit happens a lot. Journalism without quality and profit happens even more i.e. cable news networks. Money determines at the end of the day what can reach the masses. This is why grassroots campaigns fail to uproot the two-party system.

    Lessons I dislike
    .
    Lesson 1
    I do not agree that newspaper publishers are about responsibility. Also I don’t think it’s a personal business model to ensure diversity of opinion. The Clarion Ledger does not do a great job of showcasing conservative voices neither does the Jackson Free Press. Papers serve their own agenda, rather than being fair and balanced.

    Lesson 3
    Although artists deserve credit for their work. I believe that copyright hinders information from reaching the masses, especially when taken advantage of. The reason college textbooks are expensive especially anthropologies is because of the fees that are charged for republishing copyrighted works. Although artists should profit from their work, overcharging and having too high of premium often reserves intellectual material to the middle class and wealthy.

    Lesson 15
    It depends who are the customers. Are they conservative/liberal? Do they want to know is really going on in the War of Afghanistan or in the current administration? If shedding light on certain issues will alienate certain issues the customers cannot come first. Newspapers and newsmagazines cannot serve the entertainment model of giving the people of what they want like other venues such as tabloids.

    Lesson 31
    I disagree, in many aspects they are. They came up with a way to do what papers do better. They are more interactive and straight to the point. It’s rare that you find an online news story that divulges in as much detail as a newspaper does. Although the quantity of online material comes at the price of quality, it has still succeeded in derailing the success of the print medium.

    Lesson 52
    I believe that newspapers are trying their best. There have been re-workings of front pages, surveys amongst those that have unsubscribed, etc. yet they have not been able to save their paper. Reading is dying in this country. In such a fast past world, consumers no longer care to sit down and read. Sure we read The DM, but it’s free also most people just turn to the Sudoku. I say this not as criticism either. The DM has tried numerous times to rework it’s layout, content, etc. only to be put down by students. There is no way The DM would survive if students had to pay for it, especially when they could go on to The DM online for free.

  44. Joel Kight says:

    Joel Kight
    DISAGREE

    31. The web and the Internet are not to be blamed for our troubles and problems in print.
    • The web and Internet are the easiest sources for the younger generation to use in society today. With generations becoming lazier and lazier and technology advancing, adults, kids, and adolescents are more inclined to use the Internet instead of reading a paper or magazine.

    12. Paper remains the easiest way to read newspapers and magazines.
    • The Internet has become the easiest way to read newspapers and magazines. With the Internet there is no hassle of dealing with big blobs of paper spread. across your kitchen table just so you can read a story. Also using the Internet is easier for individuals with bad eyesight. These people are able to increase the font of the article for their viewing pleasure.

    10. The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.
    • The publishing industry must stand strong to their beliefs to presenting hard news each and everyday while still putting the interest of the customer at mind. Publishing companies are still making a lot of money and reinventing this industry may completely destroy publishing as a whole.

    28. Stay with your strategy: Our strategy is: Print FIRST.
    • Although writing and print will never completely fade away, as technology advances print will not have to be a priority in stories. Many customers are intrigued by new things, so presenting news in a different light other than print can revive print. Print should remain and option but does not have to be first.

    54. Publishers must sell their products at a premium and must use from digital and technology what enhances their print product and not destroy it.

    • Publishers must think about the customers first, and still find a way to make a profit. Selling products at a more reasonable price instead of the premium would gain publishers a profit while increasing clientele. Technology advances make this idea possible because companies do not have to use as much money in the selling of their products.

    Agree
    55. We are in the business of making money, any model invented, being invented or is soon to be invented, if it does not provide the publisher with sources of revenues it will not work.
    • Yes, individuals today are only worried about how they can make money. Businesses base their success on how much money a product makes. So publishers will publish things that will sell. Profits and revenues are the truth to what sells. If you are making money off of a product then you will continue to sell this product.

    52. Newspapers and magazines are not dying, however some are committing suicide.
    • Newspapers and magazines are not dying in no shape or form but they are loosing money. So in an attempt to regain this revenue companies are committing suicide by selling 25 magazines for a quarter. This is outrageous. Companies cannot survive doing this. Low wages for a plethora of information is not just in print. Newspapers and magazines must accept their profit and understand that they are still making good money.

    48. When launching a new magazine, go to the source: the customers. Ask them what they want, when they wanted and how they wanted.
    • The customer is always right. They are the people to buy your product so their opinion must matter when starting a new magazine. Write on things that customers like to read and talk about. This will gain you a large clientele and earn you a better profit.

    46. Print will be with us for a long long time.
    • The human race today is very nosey and curious. People want to read about what’s going on in the world. This has been proven in the past, the present, and will be the same in the future. As long as people in society remain this way print will always be a service to individuals.

    19. Customers must come first.
    • Yes because without customers there would be no business. Customers provide companies with power so stories must be geared toward customer interest. This will earn companies most profit.

  45. Samuel B. Whitehead says:

    AGREE*
    4. I agree with number four because profit draws talent. I think that if publishers can find a way to make quality journalism a profitable business it will encourage talented individuals to produce attractive and interesting articles. I feel like the more money a person receives for an article, the more appreciated they feel.

    7. The ipad is the wave of the future and i think that if media rides that wave they will in turn draw a much more diverse crowd. Digital media is going to be a large majority of the media market in the not too distant future.

    10. The ways of the old are dying right along with the old (if that makes sense). The Publishing industry needs to reinvent itself in order to refresh its audience.

    12. Paper is awesome. Just holding a paper, the feel, the texture, the smell, the ink left on your finger tips, all of these things make paper a viable print media. Paper will be around as long as print exists. Its simple and simple sells.

    39. If you can keep subscribers hooked on your media, they will become brand loyal. A loyal subscriber is proud and will be happy to inform his friends how great his magazines are, this in turn is extremely beneficial to the magazine.

    DISAGREE.
    6. I think that Print will decline in popularity in the near future. It may not disappear completely but i think the digital devices of the media future will hamper paper mediums in general.

    8. Profit is not the only thing to be concerned with in media. I think the spread of knowledge is way more valuable than paper money. There is still a chance for nonprofit media, especially if it is innovative and exciting.

    42. Print is cheap. I don’t think that print has become a more premium medium. I think that it is expected for media to come on paper. We shouldn’t put paper on a pedestal.

    46. Print is dying. The life expectance of print is declining. I think that print will always be around but the days of print being the most viable source for information are over.

    51. Print will never be as profitable at it used to be. If anything i think that the gross income of print media will continue to fall until it weeds out all of the stragglers. Once that happens i think print will find a happy medium and a stable place in the economy.

  46. Houston Brock says:

    Agree
    1)#7- Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.

    It’s no secret that the ipad and like items are becoming extremely popular. If what Dr. Husni said about the prices of ipads dropping to one hundred dollars around christmas will mean a huge explosion to this “digital” media. Why not? The main group this appeals to is the digital agers so I find it completely smart to market your product to fit the needs to your audience.

    2)#25- Launching in economically difficult times can possibly create positive expectations and as a consequence strong support from your market and business.

    Desperate times call for desperate measures. Since the numbers are dropping for newspapers and magazines, drastic changes and new innovations need to be made. With such a high need for innovation, big breakthroughs in the media industry can follow. It’s a matter of time before a company strikes gold in todays struggling media.

    3)#29- There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14.

    This magazine is absolutely freaking genius. Besides women, little kids are the biggest group of people that get what they want. I don’t know the numbers on how magazines sell at markets or grocery stores but there are always magazines up front and that’s usually a good time for a kid to get giddy. Granted it’s usually candy bars or toys, but if you give a little kid something that can make him look more adult or older they bite the bait. Keep it simple with simple content pictures etc. and it’s a good chance that a childrens’ magazine has a future in print. I usually do not see 5-9 year olds with ipads and what not.

    4)#38- Make your subscribers feel like they are club members. Give them some evidence of that membership to showoff and identify with other members

    This point pretty much is self-evident just when someone buys a magazine. Someone that buys the people magazine wants the inside on their favorite stars. Sports Illustrated subscribers want to know athletes on a more personal level. The one things magazines need to do is really dig on stories. Do not tell me a story that another magazine like ESPN could tell me. (just an example) Magazines have some things that qualify as a membership type of inside info: email updates on breaking news, special offers, discounts. As a consumer, I myself do not really feel these are compelling enough to make me feel “in the club.” The more personal you can make it to the customer equals more security down the road.

    5)#47- The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.

    This is one of those little things I believe really can make a difference. The only two magazines I am subscribed to are ESPN and SI. I always find it a refresher when I switch from one to another, just because it’s a new feel. I never thought about a complete mixup of paper types until I read this tip. It’s not the type of idea that’s gonna hit one out of the park, but it’s at least a base hit.

    Disagree

    1)#13- A Publication on paper:
    a. Is the cheapest device
    b. Has the highest definition
    c. Is suitable for long reading hours
    d. Is mobile, easy to pocket and carry anywhere
    e. Allows immediate access, no need to connect and reload
    f. Is quick to browse, with immediate response time
    g. Has an excellent touch and feel
    h. With a special smell
    k. Is 100% recyclable

    I do not completely disagree with all of this one. Point d- It’s not like the ipad or other reading tablets are inconvenient to carry around. Every person with an ipad seems to have no problem toting it around. Newspapers actually can be awkward. You have to fold them up really to carry it around then its crinkled so it’s not completely ideal when ipadscan pull the same article in pristine condition… every time. Point g- I do not have much to say other than the fact I actually hate the feel of newspaper it really makes me cringe when I touch them. So I do not look forward to my mornin DM article reads. Point h- Smell? Really? Enough Said. Point k- It’s funny that you mention that papers as 100% recyclable, because it’s not like going digital means going green. This point sort of contradicts itself. On a side note there were like two letters skipped from h to k, just throwin that out there.

    2)#27- Successful international concepts and licensed models can succeed, even
    in saturated markets.

    I’m not completely convinced that everything that works overseas or in other countries is the best thing for us. I like the ideas of the 3d newspaper but I really do not envision hundreds of thousands of people wearing 3d glasses and reading the paper every day. I think newspaper, I think business suits and execs. I think of the older generation of Americans today. While I think of them, I do not imagine them wearing their corny 3d paper glasses around.

    3)#28- Stay with your strategy: Our strategy is: Print FIRST.

    Stay with the strategy? Every day you talk about how the print media is falling and committing suicide. You call us the Digital Agers. You show us videos on how so many companies are going digital. I personally see the new media age coming and accept it completely. I know print might pull in the most money but the demand has to be fed for technology lovers.

    4)#31 The web and the internet are not to be blamed for our troubles and problems in print.

    The problem is the lack of creativity. I loved Dr. Husni’s point about a paper from today and a paper from years ago and how you could not tell the difference. Teens do not want to pick up a newspaper cause they looking boring as hell. seriously put a magazine next to a magazine with the same info. What would you grab? I would grab the magazine. Maybe I like a little more spice when I am reading news, but the newspaper of today are the epitome of what I would not want in reading the news: bland colors, boring pictures, smaller words. Little things like that make the difference to me.

    5)#35- It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer.

    I am not a huge fan of the 3d glasses but I think it would sell papers, which is the idea. I loved the overhaul that the european guy did in the video in class. Talk about compelling, he made it to where I could not wait to open and read what was in that paper. That’s what it is about. Why would you continue to make boring paper’s and stand back perplexed at why sales are going down. OVERHAUL. The magazines and news sources that are successfully converting to digital are ahead of the game. They will have it ready before other companies and already start the evaluaion process on how to maximize profits on digital.

  47. Andrew Dunham says:

    Agree:

    12) I totally agree that print is still the easiest way to read newspapers and magazines. Such devices such as the ipad are an interesting but I believe the technology is still too young and it is too expensive and to much of a hassle to use the readers for such common practices. This may change in the years to come up print is still the easiest way to consume newspapers and magazines.

    19) The consumer must come first no matter what. Without a consumer the industry is doomed to fail. Journalists, magazine publishers, newspapers, all must give consumers what they want or consumers will stop buying the product if they do not enjoy it. I know this from personal experience.

    16) I agree that yes, print media can not make the same mistake that music did. If the copyright law is not firmly used I believe that print media will fail. Though I believe it can be fixed another way. I do not think that publishers should put there media on the internet. They should only put supplemental media on the internet, thus forcing consumers to buy their product.

    48) Again I believe that the source of success in the print media industry is to give the consumers what they want. Find out want consumers want to here about and create it. I many people who have canceled their subscriptions and stopped purchasing magazines solely on the fact that the magazine stop producing what they wanted. If publishers found out exactly what consumers wanted when creating a new magazine then that magazine would be very popular and profitable.

    46) I totally agree that print will be here for a very, very long time. I will go one step further and say it will never disappear. I feel this way because not matter how advanced our technology gets, it will always be unreliable. Home computers have been around for 20 years and computers even longer and yet they still crash. They are easily broken and just over all unreliable. Just look at how much emphasis is put on backing up your information. Print and paper on the other hand are concrete and will always be reliable.

    Disagree:

    36) I do not believe the answer to American problems is to look across the world at other countries. What works for a certain country does not always work for another. Each country has its own diverse culture and each culture is looking for a certain thing. What works in Japan and South Korea will probably not work the same in America because it is a different audience and culture.

    25) I do not believe that launching a new product in a financially hard time to is a good idea. Once again I a bring up the importance of the consumer. When money is tight the last thing consumers are going to buy is a brand new magazine, on the contrary they will probably drop their current subscriptions if they have any. To me forms of media such as magazines are a luxury that nobody really needs and can due without. launching a new product in the midst of a financial down turn is just asking for failure.

    47) I do not believe that the use for four different types of paper will cause much of a difference. The real reason consumers buy magazines is not because of how they look, what they feel like, or how “fancy” they are. Consumers buy magazines for the content. If a consumers are interested and loves the content they are receiving then they will continue purchasing regardless of what the magazine looks like. If the content is not there and a publisher adds four differnet types of paper, it is like covering up a land fill with a flower bed. Yes, it may look good, but the junk is still there.

    40) Delivering one story across the word does not sound like a good idea because the whole world does not care about the same things. The globe does not care about one story, the globe cares about what effects them and only them. Consumers are selfish and pay for publications that they care about and what gives them the content that they want. In my opinion media should be aim for specific audiences and avoid generalization.

    7) I do not believe that technological innovations will play a huge part in attracting newer audiences. I personally believe the only way I will ever consume media is through the traditional ways, such as newspapers, magazines, radio, and television. Yes, I may get a little information off of Google now and again, but the internet is not always the most trust worthy place. ipads and other e-readers are way to young of a technology to really grasp hold of the younger generation.

  48. Gloria Briggs says:

    #4- I agree with this statement. From what we have discussed in class one of the biggest issues magazines have faced is being able to find a balance where they are actually making a profit and not handing out their magazines basically for free. Some have got a method down, but it is something that other magazines need to figure out.
    #6- I disagree because only a few of the magazines are still able to be successfully profitable. In the future yea maybe ALL print can be, but now right now.
    #7- I agree because the younger generation is more intrigued and attracted to something like the iPad rather then picking up a newspaper. We just don’t have time to sit and read the papers.
    #12- I disagree, it is way easier to get a breaking news update via text message then to go out your way to news in print. Text messages and apps are at the palm of your hand.
    #19- I strongly agree. Customers don’t want to deal with non-sense. They are much more likely to be pleased when their product is made just for them.
    #31- I disagree. The web is a whole other way to get information. Of course people are going to use it if it is there. If the internet never came about then print would still be in high demand.
    #35- I agree because the business really does need to find a new way to make print more interesting. Giving away a candy bar is just tacky and screams that you are desperate. Customers WANT to buy things that they are interested in and that is what the industry needs to understand.
    #38- I agree, status is everything. People want other people to know that they belong to something like a club.
    #46- I disagree. If technology keeps advancing the way it has been then the future of magazine and newspapers is a little shady.

  49. Gloria Briggs says:

    #51- I disagree print has not lately been profitable. Technology is making more money and unless print finds a new strategy print will most likely not become more profitable.

  50. Toby Graves says:

    Agree:
    # 7 – technical innovations such as the ipad, kindle, and smart phones will and have already changed the way things are done. For the most part they are intended to make things easier and more efficient in all aspects. The reason they are helping to win over young audiences is their advertising in my opinion. After seeing apple’s commercials on tv, who doesnt want an ipad? They use games and entertaining apps to lure in young people, and its working.

    # 10 – The publishing industry needs to find a way to reinvent themselves to compete with new technology that has recently changed the way news and information is looked at. Although it may seem impossible to beat what is available now in terms of technology, the publishing industry must find a way to improve the way that information is delivered if they want to stay in business.

    # 12 – In my opinion paper is and will always be the easiest way to read newspapers and magazines. my experiences with reading news and magazine articles online or on iphone apps has been very difficult because of the way most of the websites are set up. I think its much easier to have a physical copy of what your reading in front of you. Internet websites can be glitchy, and i would much rather pay to have something i can carry around physically then to give my information out online and have a much more difficult time navigating these various news and magazine websites.

    #51 – Although we live in a digital age, print is still important and a profitable business because a lot of people like to get their news the old fashion way, right in front of them. I think there will always be print, even if this new wave of technology takes over the way news is accessed. There should always be an alternative way to get your news and print will continue to profit if they listen to the customer and find a way to enhance their advertisement.

    # 19 – Customers must come first because they are the ones paying and reading. Unhappy customers will just lead to less profit for the various news businesses and the only way to improve is to listen to the customers and adapt, because at the end of the day they are the ones who matter the most.

    Disagree:

    #4 – Despite the importance of accessing news in our world today, it is not the greatest challenge of our time to set up an economic base that allows publishers to run quality journalism. There are much bigger issues on hand in our country today. There are bigger problems in our economy that needs to be dealt with over publishing and journalism. However I do think that publishing and print and press is something that is under-looked, and that is where journalists like us come in.

    # 14 – I don’t think that that our challenge is to address the “ready-to-move-to-the-web and mobile population. This is something that should definitely be looked at as an alternative for accessing news and making news “easier” but we should be more concerned about print, because in the long run it is the most efficient way of looking at things, in my opinion.

    #34 – I don’t believe that every industry except for the news stand business has to rethink the way they are doing business, because the news stand needs to change as well. every industry needs to rethink they way they are doing business because business is being done a lot different then it was 15 years ago. Technology has changed everything and the news stand could benefit off trying out new ways to get their business across .

    #31 – The web and internet should partly be blamed for our troubles and problems in print. The web and internet are reasons that many people have stopped buying news papers and magazines because some people see it as a better way of viewing news. The print has to realize this and find away to improve their business or they will be severely hurt, because there is no telling what the future holds in accessing news.

    # 16 – Publishers need to focus on their own problems rather than looking at the music industry and their flaws. They must have a customer first mentality and work off that, rather then looking at what other businesses are doing to succeed, or not succeed.

  51. AGREE:

    12 and 13
    These two are pretty simple, it’s everything we’ve been taught to think since the beginning of the semester. Well, I really shouldn’t say we were taught to think this way, but we were made aware of our feelings. Most people assume print is dead or dying, but if you point out all the things they love about print you can instill hope in them, much like Husni has done for the class. Just remind people why they liked it in the first place.

    16
    I assume this is alluding to services like Napster and Limewire which I wouldn’t say has ruined the music industry, but they have in some ways hurt artists trying to make a wage. With print I feel there is a way to control distribution, but without eliminating a way for everyone to have access to the news. Journalists work for there sources and stories so they should make money for their services, just like artists and musicians.

    42
    Print is a premium because people view it as a waste to pay for news they can get online. People who read the news or magazines are seen as those with time for leisure. The premium should be print first, and then web. People buy a subscription and should expect to receive a great deal. Not a low price for 24 issues, but people should receive their print copy and access to something non-subscribers cannot get.

    51
    Duh. It’s been implanted into our heads since day one.

    DISAGREE:

    31
    I don’t completely agree with this claim because I know my generation. Currently we are one of the dumbest yet. While we may have our geniuses in midst, there is still no excuse for those who grow up in front of a screen. Never being challenged to read, or think for themselves. In school they’re taught to memorize, not create or learn. I do believe that newspapers and print will survive, but not with the same gusto as that of generations before.

    53
    I’m not sure if I agree with Husni’s theory of experience makers. As journalist I think we are experience amplifiers. We don’t make the news, we are not the starlets featured in articles- we’re the ones who write, report, photograph, and make it seem important. The experience is there, we just have to show the people.

    32
    What is the publishing industry fighting? Itself? I don’t really think anyone is standing on the other side of this issue. It’s like yelling at people to support cleanup in the gulf- there’s no need to, everyone wants it done.

    7
    The iPad is a revolutionary device, but I don’t believe it will shape the industry in any way. It’s a giant iTouch. Industries can make a lot of great concepts to boost sales in that market, but in the end it’s like a 3D movie- they’re cool, but not worth the cost for what is mostly just a visually striking movie and nothing more.

    33
    I don’t think we lack leadership. We lack good leadership. We obviously don’t lack courage, because these horrible leaders have the courage to continue running their media the same way despite drops in sales. Vision and talk is all we seem to have going for us right now. The news is determined by who runs the paper and until there are changes made the paper will not be picked up.

  52. Eric Levine says:

    Agree:

    #3 & 16. The internet problems dealing with print is like the illegal downloading issues with music. Valuable works are being read, used, and viewed for free which is sacrificing privacy. According to Ole Miss Conduct rules, the Internet gained up its two strikes on journalism (1. Economic loss & 2. Threat to press diversity) so copyright protections/laws need to improve.

    #11. A growing need for entertainment and media corresponds with a growing demand for print and news. A growing demand for print, entitles a growing number of supplies which means more sales, more profit. If reading remains as an enjoyable experience then newspapers and magazines will be successful in providing a service so money will be made. Soon or later, technology is going to have a grasp on everyone. Technology is making things too simple and easy that people of all ages are going to have to give in and become digital. A growing need, reading as a hobby, and having people of all ages adjust to how to find and read news through technology or whatever provide hope for journalism.

    #15. If we don’t venture into mixed offers paper/digital to premium content on devices on top of paper press with differentiated contents then everyone in the journalism department will continue to go through tough economic times. Premium content meaning strictly paid information with good copyright rules supporting it. 3D content is necessary, if print wants to keep up with movie then the 3D upgrade is necessary. 3D is awesome and just looks cool, not saying everything should be 3D but a good balance between 3D and regular would be innovative and provocative. 3D is just the spark print needs to survive. There only needs to be a simple adjustment like making at least half the pictures in a newspaper or magazine 3D. 3D movies are insane and allow people to jack up the price/expense of something. I read a Maxim magazine earlier and the 3D pictures of Marissa Miller where incredible.

    #19. Business simply revolves around the customer/consumer. Business 101, the customer comes first. Everything begins with the customer, businesses sell to the customer; deal to and with the customer so it’s necessary to put the customer above anything else. Without a customer, there is no business. One must appeal to the customer, help the customer, and bring something to the table that interests the customer in any way to make money or a business. If a newspaper attracts primary democratic views

    #20. “Do what you do best and then link to the rest” are words of wisdom. It means share with others after your done creating what you specialize or most excellent at. Once your done carrying out your best work/attributes/abilities are, you get paid when others view/use it. So when it comes to journalism, it means write, photograph, express, design, etc. to the most of your capabilities and get money when others publish or use it. This quote is a life lesson.

    Disagree:

    #7. The iPad is a good product but I don’t see it making a huge impact on the youth. Many companies/organizations are adapting and supporting the iPad with various apps and products so it’s already a world media device but the iPad is entering a market where Zune and iPods have been dominating for a while. The iPad catching up fast but it’s not too much of an upgrade or improvement. Technology is quickly changing, Microsoft’s Zune is supposed to be launching a new device soon so it’s too early to decide what will become the next great world media product. I have many iPods and Apple products but I don’t own an iPad and don’t plan to purchase one soon.

    #12. Print is my favorite way to read newspapers or magazines but digital technology like the Internet provide the easiest ways to read the newspapers or magazines. With the simple click of a button, I can access hundreds of stories, articles, pictures, and pages. The Internet, Kindle, iBooks or Adobe reader makes reading as easy as stealing candy from a baby. Instead of physically turning pages, I can swipe the screen to turn a page or scroll a sidebar down to view an article. I love to read the Daily Mississippian and other papers but I find most of my entertainment news through digital apps or the internet.

    #31. The Internet is a major economic problem for the journalism industry. The online newspaper sites created a lot of trouble for poorly managed companies. It reminded newspapers and magazines to reach out to customers who count rather than counting customers. Its altering functions of papers had to become 48-hour bridge connecting news. A new message is the solution to the Internet troubles.

    #39. Subscribers are the pioneers of reading journalistic material. The reason they are pioneers is because they know subscriptions to magazines or newspapers save consumers loads of money. It costs a lot more to frequently buy a paper or magazine at a newsstand than pay a 6-month subscription. This makes them starters or founder, better yet pioneers, of smart investments.

    #52. Some magazines and magazines have fell fall from the apple. Newsweek magazine is sold out for only a dollar. It’s a depression type of economy for the papers now a days but some companies are gonna be able to tough it out with proper journalism. The ever changing technology is changing rapidly and so are the works of print.

  53. Sidney Bayles says:

    Agree:
    #6- I do agree that print is successful and profitible. Even though the number of people that do read print has changed over the years, there are still many who believe in print and want it to succeed.
    #10- The publishing industry does need to reinvent itself. Just as John Seigenthaler said, the industry needs to market and make their stuff look like bloggers do to draw in more readers.
    #46- I believe print will be with us for a long time. As long as there are readers out there who have an interest in print and what goes into it, I think that print will live on.
    #49- I definitely think it is a good idea to think different. There are many diverse people in this world an dnot everyone believes in just simply outer appearances and “looking good”. It is all about reaching the customers wants and that means every diverse customer.
    #48- Who else would you go to? The customers are what the magazine should be all about. You have to reach the customers if your magazine is going to be successful.

    Disagree:
    #12- Along with other internet users, I have to disagree with this. As traditional as reading the newspaper is, having internet on a cell phone can be more convenient. If I have forgotten to pick up a paper, I simply get on my phone and find the news just as quickly and easily.
    #31- The internet is one of the main reasons for problems in print. Just as I said above, everyone finds it just as convenient to find their news on the internet, therefore lowering numbers of readers of print.
    #30- The newspaper does not always feel and read like a magazine. Magazines have many more visual effects which pull the reader in.
    #47- I don’t believe using four types of paper in a magazine would even catch my attention. I believe that magazine unustries could come up with better visuals than that.
    #35- I believe print on demand IS the answer. I think that is what customers are looking for: a way to get their news when they want and wherever they are.

  54. Rachel Jordan says:

    Agree:

    3. I agree with this because journalism is a job, these people are paid to write. When other people, who are not journalists, take the stories that journalists are paid to write and place them on their websites or wherever then it is stealing. I do believe that the journalists should be compensated for their work.

    10. The publishing industry, I believe, is going to have to reinvent itself; because people are not as interested in getting their news from print as they are in getting it from an electronic device. In today’s society electronics are growing more and more rapidly. People in the print business are going to have to “rework” their printed products and make them more hip and up and coming.

    11. These three reasons for hope are very true; I definitely agree with them. People are always looking for ways to entertain themselves. People in this day in age hate to be bored, and they are willing to pay for almost any form of entertainment. I still enjoy sitting down and opening a paperback and reading before I go to bed. It almost has a feeling and sense of warmth about it; it is an old tradition that goes back to bedtime stories. I do believe that people will continue to sit down and read their morning paper because it is the same concept as the reading a book it’s a tradition.

    19. The costumer’s needs should always be the main concern, because if your costumers are not satisfied then they aren’t going to spend the time or the money to buy your products. Which in turn your business will not be making any money and succeed.

    20. I agree with number 20 because if you are really good at something then do it, and with the rest of the things that you have to show don’t fake being good at them because you could get caught. All you have to do is “link” and you are good to go as long as you give that person that you got the link from credit.

    Disagree:

    6. I do not totally agree with this lesson because the electronic world is growing so rapidly. Also the world of electronic media is becoming more and more popular with each new product that they create. I would like to say that I think that print will be around forever but at the rate that the electronic media is growing I don’t believe that print will be as successful in the near future.

    12. I only agree partially with this lesson. It is an easy way to carry things but if you want more than one that can become a hassle, carrying around more than one paper. With the new products in the electronic media you can carry multiple papers in one device.

    25. Starting a magazine or any type of print publication during an economic downfall in my opinion is not a very smart move. I don’t see how it can “possibly create positive expectations” if it could possibly be a huge loss of money.

    29. I do not understand why a six year old would need a magazine if they are not able to read yet. The fourteen year old having a magazine makes more sense because they are able to read and comprehend what is being said and is going on in the magazine.

    46. I disagree with this lesson in most ways because I do not believe that all forms of print publication will be around for a long long time. I believe that books and certain magazines will be around for quite some time. I do not believe that newspapers and certain magazines will be around for forever.

  55. Samantha Foster says:

    Agree:
    19: I highly agree with this statement that the customers come first. If the customers are not satisfied with a company’s product then they will not spend the time and money on that particular business.
    46: I agree with this statement because many people only get their news from newspapers and print products. Even though the electronic media is constantly growing people still rely on print and will for a long time.
    39: I agree with number 39 in that subscribers will become patriots of the brand. If they appreciate and like the product at hand they will continue to purchase from that particular company.
    31: I agree in a way with number 31 in that the web and the Internet are not to be blamed for our troubles and problems in print. I do not think that the web is at fault because technology is moving so fast and people are following electronic media.
    33: I agree with this statement because for years magazines and newspapers have been following the same path and have not strayed to make things more interesting. A lack of vision, a lack of leadership, and a lack of courage is part of the reason that many people prefer news online.

    Disagree:
    12: I disagree with number 12 in that paper remains the easiest way to read newspapers and magazines. I think that it is much easier to find an article and read the news online.
    6: I disagree with this statement because print with not always be a highly profitable and successful business. The electronic media is rapidly growing in popularity and it will cause the number of print readers to decrease over time.
    28. I disagree with number 28 to stay with your strategy: Our strategy is: Print First. I think that many companies in the near future will be forced to use electronic media and will not be able to rely on print.
    51. I disagree with parts of number 51 because now print is still a very profitable business but it will change. In the future print will not be as profitable of a business as it is now and media online will take over.
    50. I disagree with this statement that print is still the best platform for Time for ME. I has become much easier to read things online because you can still have personal time sitting down at a computer opposed to reading a newspaper or magazine.

  56. Stevie Farrar says:

    Agree:

    #4 – This truly is the greatest challenge facing the journalism community. We recently discussed this in my political science class: would the media be more reliable, unbiased, etc. if the corporate aspect were taken out of it? This should not have to be done in my opinion. Journalism is not only a passion but also an occupation. Getting ahead should not mean cutting corners of journalistic integrity. I believe people will respect and purchase a news source that gets the facts right and presents them to the public in a clear, unbiased fashion.

    #12 – This is so true. As petty as it may sound, staring at the computer screen hurts my eye too much for me to read an entire newspaper article on it. My Blackberry screen is too small to see any words. More than anything, though, being able to have that magazine or newspaper on display gives me a sense that online sources cannot. When my professor sees me reading the Times, I’m pretty sure he considers me to be a student who is concerned with the current events of the world. This ties in closely with point #11 – the kinds of magazines and newspapers we read give people an idea about who we are…. or at least want to appear to be.

    #20 – A theme of life. We each have different talents and abilities that enable us to be unique and successful in our own way. If newspapers focus on excelling in print, they will stand out. When they take their success and link it with the success of the online world, they will create a media force unlike any other. This complementing design of the best of both worlds is so simple. We have to stop competing and start connecting.

    #22 – This is a convincing and obtainable business strategy that combines many of the points made in this blog into one focus, a collaborative effort. Collaborating and complementing should be the theme of the media industry. Be the best at what you do, collaborate with the best in other fields, and then use information you learn from one another to complement your media sources with various alternative ones.

    #49 – This is so simple yet revolutionarily true. Thinking outside the box is what distinguished the master from the artist. No great individual became so by simply thinking like everyone else. They decided to think ahead and think differently. Not everyone has the same definition of happiness, and this is where it ties into knowing your consumers. An example: As young women are constantly bombarded with magazines telling them that the only way to be happy is to look like this anorexic movie star, more and more parents are troubled by the impact media is having on their children. This does NOT make them happy…. So find out what does.

    Disagree:

    #7 – While it is true that my generation and future ones revolve around technology, we are losing many valuable communication skills by accommodating this. Instead of completely shifting towards media via technology, we should reinforce an appreciation of older media in future generations. Studies have shown that because of texting, instant messaging, etc., young adults are incapable of having face-to-face conversations. They have become too reliant on abbreviations and hiding behind their illuminated screen. It’s not so much a matter of resisting the change in demand, but teaching our market to diversify their demand.

    #19 – After my political science discussion, this idea of pleasing the consumer makes me question the role of the media in society. Is the media responsible to give the public what they want or what they need? Americans want to hear about the latest political scandal, but they need to hear about the latest stand a politician has taken on a controversial topic. I truly believe a happy medium can be found in which the public gets their fill of desired information yet still receives clear, unbiased information that enables them to fulfill their role as informed, active members of society.

    #29 – Children under the age of 12 need to focus on reading literature, not concise news. This is where I feel the media is committing suicide – by allowing our youth to become accustomed to quick, concise information. If we instill an appreciation for print news and literature at an early age, they will carry it with them into their adulthood. This is not just vital to the success of media, but to the quality of our children’s education.

    #35 – I’m not so sure it’s overhaul that is needed as much as a reassessment and revision. Overhaul scares people. It’s too complete, too drastic. People like change but in gradual amounts. Print has to re-think and revise. No, a candy bar with your newspaper won’t do the trick, but a layout as tempting as a candy bar will. Connect with your audience and hear what would attract them, and then takes steps toward making those alterations, one by one. You can gauge public reaction and respond as necessary, pressing forward with changes if the response is positive or retracting new additions if they prove to be unsuccessful – one step at a time.

    #37 & #38 – I disagree with these two yet put them as one because I don’t believe they can co-exist. You aim not to give your publication away through low subscription prices yet you talk about making subscribers feel elite and special. People don’t subscribe to magazines to get a free purse or a newsletter; they subscribe to save money and spare themselves a drive to Wal-Mart or the newsstand to pick up the latest edition. I cannot see the logic behind these two ideas co-existing.

  57. Matt Daniels says:

    Disagree:
    4. The greatest challenge of our time is not to put the most emphasis on the most efficient business model or the most probable economic forecast. The greatest challenge is to produce a product that customers want to buy because they feel it was made just for them. After the emphasis is placed on how to sell the product, then focus can be shifted toward how to make money from it.
    8. If one views worth from strictly a financial prospective, then no profit equals no worth. However, if one views worth in terms of the contribution and impact made to overall society and the potential future technology and media that may derive from it, then a newly developed media channel is worth a great deal.
    12. The easiest way to read newspapers and magazines varies from person to person. For a retired senior citizen who doesn’t know how to operate the internet, paper probably is the easiest way. However, for a busy high school or college student who bases their lifestyle on being trendy and doing what’s most convenient, technology is probably the easiest way.
    21. Endless customer choices do not lead to unlimited demand. Once someone fully comprehends a piece of information through one medium, they have no need (and rarely time) to consume that information through additional mediums. The one medium that someone chooses to consume information is usually based on convenience or preference.
    31. The web and internet are the cause of the current problems in print. One must think back to before the web and internet were mainstream media vehicles. Demand and profit of print was high until the web and internet introduced a more creative, energetic and personalized way to convey information. The print industry now must respond by creating a higher quality product catered to its individual consumers.
    Agree:
    7. Teenagers and college students want to have the latest and most trendy. Right now, that is technology. Products like the iPad consolidate different messages from different mediums into one experience. An experience that is quick and easy, but still exclusive and mainstream.
    19 A media vehicle will not succeed unless its product places the customer first. The product needs to offer the consumer the incentive of complete ownership and association. Without establishing consumer demand through an exclusively designed product, nothing will be sold and bankruptcy will result.
    31. The trouble with print in the U.S. is that it is complacent and boring. Its old fashioned and out of style. Print does not offer a unique enticement for one to desire. The web and internet adapt to changing needs and tastes continually.
    33. Print has been doing the same thing the same way for so long that it is too afraid and ill-equipped to try anything new. Print offers customers a static product and is now being out-maneuvered by younger, more sensitive, more audacious technological based mediums. The print industry needs to base its product around ever-changing consumer interests and demands.
    38. Subscribers need confidence from the assurance that their personal experience with a product was created specifically for them. They need to feel that they possess exclusive rights to a product that can only fulfill the needs of unique customers such as themselves. Subscribers need explicit, tangible confirmation of specific benefits that allow them to relate with associated members.

  58. Candace Coleman says:

    -AGREE-
    7.) Dr. Husni proved that more students pick up a copy of the DM than own an iPad. However, the younger generation lacks the funds to be the primary owners of iPads. With evolving economics, technologies like the iPad will become more affordable and will dominate as the main source for news in the future.

    19.) Without the appeal of the customer, the medium would have no audience and therefore no profit. The problem that some publishers have not recognized is that they must give the customer a chance to give feedback. In order to improve the publication, the customer must share their opinions. “Letter to the editor” segments are not enough. Time magazine has recognized the importance of the customer and with the incorporation of “The User” strategy has begun moving towards the focus on the customer.

    20.) Journalists are creating mediocre reporting due to the “backpacking” trend. By focusing on a primary medium, the blur between media will be clearer and branches will benefit from the full attention of journalists. Once the peek is reached, slight incorporation of other media won’t hurt.

    52.) With free online accessibility, print is killing itself. If all print companies would convert to electronic, the battle between print and online would be obsolete and publishers would not go belly up from trying to stick to tradition.

    53.) Audiences no longer need journalists to tell them what happened. They have social networks and mobile applications for that. It is the role of the media now to tell them what to do with the information and how they can use it in the future.

    -DISAGREE-
    1.) The role of magazine and newspapers is to give the audience what they want. The focus is on the customer. Diversity of opinion should not be a priority because readers read the type of print that interests them. If I’m a democrat and I’m not going to subscribe to a republican magazine.

    3.) The internet is the most influential change towards a technologically advanced society. It will help improve the waste produced by un-used prints. If all print material transfers to electronic viewing, online subscriptions would be the only option. This will keep many companies from folding and squash the competition between electronic and print.

    12.) A few weeks ago, while doing homework, I found it easier to read the article assigned to read on the internet by Dr. Husni than reading the chapter in my book. Yes, paper offers the option to highlight and scribble notes directly on the pages, but the bright background on the computer screen made it easier to concentrate my eyes and focus my brain. The fact that we are “screen-agers” and have grown up with digital devices is why we don’t find a problem with sitting in front of a computer or reading texts messages for hours at a time.

    18.) Music has just as much influence on society right now than it ever has. The songs themselves haven’t had as much influence as the artist, but whichever way you look at it, music is right up there with magazines. Just look at how many artists have graced the covers of magazines.

    25.) If the economy is bad, little hope is around. Americans especially form their way of thinking around to status of the economy. Though some may succeed during hard times, it is a rare occasion.

  59. Quanterrius Ward says:

    AGREE
    12. Paper is definitely the easiest way to read newspapers and magazines. For that matter it is the easiest way to read written information in just about every type of media. We all grow up learning to read from paper, so our eyes are more responsive to it than screens. My eyes are exhausted from looking at my monitor as I type this response. There is a reason teleprompter reading is a skill that only a few people master.

    16. The Internet has certainly proven to be somewhat a nuisance for those trying to protect their content from free distribution. As seen in the music industry, consumers had no problem downloading low quality content simply because it was free. It took the music industry a few years, but they finally realized that rather than combat the pirates, who will break the law regardless of any penalties, they could simply offer the same content online at a little cost but with higher quality while reminding readers that the best content is on the tangible album itself. As evidenced by mozines, magazines are seemingly learning from the mistakes of the music industry. No industry can survive if it does not turn a profit.

    27. A common misconception about people is that they eventually get sick of a certain product. In actuality, people generally always want more of the same. Just look at all the soap opera magazines and the soap operas themselves. They are all essentially the same with only the slightest aesthetic differences. That being said, publishers should still strive to offer consumers the highest quality content they can provide.

    29. As far as the child market goes for newspapers and magazines, it is relatively untapped. I’ve always believed the best time for indoctrination is during childhood. An even better idea would be to create a baby magazine with colorful images and original fairy tales that mothers could read to their little spawn. We would have a generation completely addicted to newspapers and magazines. I know the concept sounds a little to much like something out of Brave New World, but whatever works works.

    46. Print did not die when radio, cinema, and television, became staples of modern life. I’m sure it will survive the new digital age. I stated before that people grow up learning to read from printed sources. I simply cannot see little children reading Dr. Seuss from a monitor, especially with how delicate a youngster’s eyes are.

    DISAGREE
    1. The role of journalism is not changing. Journalism has always been about keeping a eye on the people in charge. There are simply some, however, who have lost their way. The ones who have stayed true to their principles need to ferret out these journalists in name only and purge them.

    7. Most young people do not own devices like iPads because one, they are too expensive, and two, most parents know that a regular cellphone is just as useful and less of a toy. Publishers should not completely ignore what such devices can do for business, but it is silly to think that they will be a major factor in the future of magazines. At the end of the day print is cheaper (you must pay for the iPad, the Internet connection, and the content) and more readily available.

    9. The publishing industry does not have to reinvent itself. It simply has to remind consumers why they should invest. Publishers need to remember that it is quality content and relevant information that people really want. Also, I’m always amused by projections such as the one in this lesson. I’d like to take this time to point out that Back to the Future II is only fives years away from being proven wrong. There is no way the Internet connections will improve so much in ten years that it can support such heavy use by so many millions of people. The wireless connection on Ole Miss is mind numbingly slow, and the school only houses a little over 20,000 people. If these people wish to make such predictions, they should do it when most of the people around to hear it will be dead. That way their opinion cannot be heavily debated.

    15. (a.) As I said before, devices like the iPad are not ubiquitous. The amount of people who will pay for premium content on those devices will not support the cost.

    (b). 3D will never be a viable concept for mainstream distribution in newspapers and magazines, for the same reason 3D will never overtake 2D in theaters. That reason is the glasses, a technical flaw that excludes a sizable portion of potential consumers. Creators of a 3D product make the assumption that all people who are not blind have two functioning eyes. Also, many people have been known to get sick when looking through 3D glasses. Such people might like the content a 3D magazine offers but are unable to read it.

    17. All businesses thrive on competition, even among co employees. Humans have a natural tendency to want to prove their superiority. An unexpected challenge to one who was previously complacent forces that person to attempt to outdo the opposition and make what he/she offers even better and so on and so on. At the end of it all, it is the consumer who is the real winner.

  60. Elizabeth Beaver says:

    5 that I agree with:
    3. “The Internet has given us a lot of freedom and journalistic opportunities. But it is not acceptable that third parties use our expensively produced content for their business without any compensation. The economic loss to the publishers is not only massive – it is a threat to press diversity. Therefore it is important to improve the copyright protection and to establish copyright laws for publishers.”
    If publishers keep going out of business because competitors are selling “stolen” material, then the diversity of journalism that keeps it from being completely biased would be destroyed. Diversity is extremely crucial. Thus we have CNN and we have Fox News. They may be biased but at least we have both sides of the political spectrum and not just one. I want what I have to say or take a photo of to be protected. Copyright laws need to be improved against bloggers.

    11. “There are three reasons for hope: A growing need for entertainment and media; Reading remains a pleasure and a noble hobby among the population; and reading newspapers and magazines represent an aspirational trend and a new lifestyle among the middle-class population in new countries.”
    I love a reason for hope. This is pretty much the exact same thought I keep telling myself everyday when I go out to do photojournalism. People still want to pick up that magazine/newspaper and read it, touch it, feel it. I love magazines and I love holding them. I don’t think society will ever get to a point where EVERYONE wants to look at their computer that they’ve already been starring at all day and read some more. People want to escape from the constant glare of their PC. People want their print media!!

    15. “We must venture into mixed offers paper / digital:
    a. premium content on portable devices on top of existing paper press with differentiated contents.
    b. 3D in printed press both newspapers and magazines.”
    OF COURSE I AGREE WITH THIS! American publishers need to venture out of their “safe” zone and do something risky that will be profitable! Who doesn’t want to have the most tech savy and futuristic magazine out there!? Hello this is America! Where we’ll pay way too much money for the latest smart phone and iPad, even though we know a new version will be out in less than a year. Americans HAVE to have the most up to date product. Give them the most up to date magazine!!

    42. “Print has become a more premium medium.”
    Anyone can look up some nonsense on the web and get 50,000+ different versions of one story. People want to go to a trusted source. Magazine loyalty provides that trust. Magazines are the premium medium because you can hold the “truth” in your hands.

    50. “Print is still the best platform for Time for ME.”
    Like I said before, people want to escape from their computers! Magazines are that outlet. It doesn’t hurt your eyes, it’s a vacation from your boss yelling at you via email. When you need to do your “business” in the restroom, you’re not going to take your laptop with you, you’re going to take your magazine with you!

    5 I do not agree with
    12. “Paper remains the easiest way to read newspapers and magazines.”
    FALSE. Unless you live in a supermarket. People ALWAYS have their smart phone on them (me included). I have news apps on my iPhone and that’s the easiest way to get my news. Not my favorite way but certainly the easiest way.

    37. “Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.”
    Being a member means you get a deal. I’m not saying sell your publication to me for dirt cheap, cause then anyone can be a member. But c’mon! Give a girl a deal! I’m a bargain shopper and I love my subscriptions cause they save me money and they’re convient. Overcharge me and I’ll just pick up your magazine maybe every other issue at the Kroger.

    4 9. “Think different: feeling good does not necessary means losing weight or looking beautiful.”
    I don’t think this is necessarily different. And I also want to look beautiful. Give me a food magazine that has awesome, delicious, covered in fat recipes and I’ll love it. But I also love my Cosmo! Fashion magazines are huge, they’re surviving, that’s where I want to be.

    1. “The role of magazine and newspaper publishers is changing. It is about protecting the heart of journalism and about responsibility. It is the duty of any publisher all over the world to ensure the diversity of opinion and to control competing powers in a democracy.”
    I don’t think this is the only role of journalism. Magazines and newspapers have always had a responsibility.

    21. “Endless customers choices is leading to unlimited demand.”
    I think the “one community” idea that publishers have about the muli-country industry of print media is overwhelming. Cultures are different but public interests are about the same. Unlimited demand? You can get that in just one country. You gotta take it day by day. Don’t try to capture the whole century at once.

  61. Brittany Rose says:

    Lessons I Agree With…
    6. Print can and is still a highly profitable and successful business – today and in the future.
    • I agree with this lesson because print came way before technology and the internet, as well as the older generations. The older generations do not know much about the internet or how to use all the newly invented gadgets of today, so they will basically continue to buy newspapers and magazines to keep up with the daily news, in their surrounding areas at least. The only technology they are experts at is the television and that is even becoming more high tech. The older generations get frustrated with trying to figure out how to use this and how to use that, so most will take the easy route and say forget it and go to the store for a physical newspaper or magazine of their choice. Personally, I do not think print will go completely out one day, unless all the non-tech saavy humans die out all at once.
    13. A Publication on paper:
    a. Is the cheapest device
    b. Has the highest definition
    c. Is suitable for long reading hours
    d. Is mobile, easy to pocket and carry anywhere
    e. Allows immediate access, no need to connect and reload
    f. Is quick to browse, with immediate response time
    g. Has an excellent touch and feel
    h. With a special smell
    k. Is 100% recyclable
    • I agree with this lesson for the same reasons as I explained in lesson six. Publications on paper will always be better and hold a special place on some people’s minds if not their hearts. People like to save money, the definition is visible and can be saved for years without ever being lost due to low connectivity. They are light weight, can be picked up, scanned, and put down within minutes, and there is no need to enter what you want to read about in a search engine, just to receive a million results on one topic, which all read something different.

    19. Customers must come first.
    • Being Marketing major, I hold this lesson to be very true. From my 3 and a half years of studying marketing, I have learned, that without customers, sales, advertising, and media are nothing. Without customers, marketers and journalists among other professions would be no more. So we must do our best to keep our customers satisfied so that they will be loyal to our products and bring in more customers to us by positive WOM and also help maximize our profits like our business plans and models are laid out to do.
    21. Endless customers choices is leading to unlimited demand.
    • I agree with this lesson because people of today look for variety in all things, not just gadgets. If a person could get a form of print that has things ranging from general reading to 3 dimensional type ads, etc., customers would be way more happier and purchase more of these prints. This may even bring in customers of a variety of generations and lifestyles as well.
    22. Consider a business strategy like this one:
    a. Determine your customer‘s needs.
    b. Focus on the value added you provide best.
    c. Make use of technology and platforms.
    d. Collect and organize data.
    e. Engage your customers – your community.
    f. Act authentic.
    g. Listen to digital natives and engage them.
    • This is agreeable because if all of these customers needs are met, what is left for the customer to want? Customers are picky and spoiled but with all of the above criteria met, they have nothing left to complain about.
    Lessons I Disagree With…
    12. Paper remains the easiest way to read newspapers and magazines.
    • I disagree with this lesson because it is not easier to read in my opinion. Online newspapers and magazines are easier to read online and cheaper, simply because an individual does not have to leave the comfort of his or her home if he or she has a computer and internet access. It’s easy to just type in a website, and click on what you want to read about or take a quiz on, than to go to the store, spend some hard earned money on paper that will be trashed the next day or so. Unless the individual is a pack rat and keeps everything.
    14. Our challenge is to address the “ready-to-move-to-the-web” and increasingly mobile population in a more individualized & differentiated way per age, habits
    • I disagree with this because not everyone owns or wants a phone with all types of confusing apps on it that take up space and on the mobile phone and never really gets used by the owner of the phone anyway. People like me would be wasting money. I say this because when I download an app, I use it for a few days then almost forget it is on my phone and move on to the next thing. My blackberry can do so many things, but after a while, it all becomes boring and then I am ready to switch phones.
    31. The web and the internet are not to be blamed for our troubles and problems in print.
    • I partially disagree with this because I believe the internet is half of the reason there are so many problems in print. I believe this because college students and people in my generation are struggling to save every dime while trying to maintain a descent GPA, and most are lazy. How many struggling college students do you think will actually get up from watching tv with a cold beer in their hands, and go to the store to purchase a magazine or a newspaper, when they have a laptop and internet access sitting right beside them? Slim to none, unless it was a project for a class.
    47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.
    • I disagree with this because, yes the colors and different kinds of paper may be interesting, but they will cost more to use and then the magazine prices will increase and people will just read the magazine while in line at the store and put it back on the shelf. Different types of paper would not be a good WOW factor as longs a people are able to read a magazine in stores. Maybe if all magazine companies started using plastic covers or sealing the magazines so this could not happen, then the paper idea may work.
    39. Subscribers will become patriots of the brand.
    • I disagree with this because some people only subscribe because their parents were subscribers or just to get the free gift, then after they receive the gift they probably do not even pick up the rest of the subscriptions accept for to get them out of the mailbox. I am speaking from experience. LOL I subscribed to Glamour magazine to get a free purse and I really do not even know if they still come in the mail, because I only check my mail around the time when bills are mailed out.

  62. Laura Kate Tutton says:

    agree

    3) If you type anything into google, you can end up with over thousands of results. I’ve never thought about how the websites share someone’s personal words and their personal work. Copyright laws were made for a reason and the internet needs to learn how to obey them. I know that some websites do cite their sources, but the majority of them do not.
    6) Even though print is declining, I believe that we will always have newspaper and magazine. I have never been a big newspaper reader, but since I have been at Ole Miss, I read the DM daily and I rely on it as one of my news sources. I may be biased towards magazines, but I would so much rather flip through gossip magazines to see “who wore it better” than stare at a computer screen to get the results on the magazines website.
    20) This statement just sums up the whole aspect of love what you do. However, being successful is important I do believe you should first be happy with what you are doing. If you love what you do and start becoming successful then branch out and see what happens.
    29) I personally think this is a great idea! As a child I would always scan the classified ads for puppies, but other than that I was not interested in the paper. To keep paper a part of our future, we need to reach out to the children so they can learn to love the paper from an early age.
    35) Of course, I think it is ridiculous to receive a candy bar with a magazine, but if there are two magazines that are typically about the same thing and they are the same price and one of them have a free gift, I will spring towards the one with the gift.

    disagree

    7) I’m not saying that I don’t think the iPad is a wonderful invention or that I would not mind having one, but there are many difficult problems that can come along with any kind of technology. Bad battery life or the loss of internet connection are just a few of the problems you could come across with iPad or other products like it.
    8)If you tried to invent something then you succeeded to some extent. If you tried and it did not become a popular product, at least you tried, that’s more than most people can say. I do not believe that there are any “worthless” ideas. Everything is worth a try.
    31)I do not think the web or internet is to blame. One of the main reasons print companies are having problems are because they are giving out information for free on the internet. The print industry needs to come up with a new profit making business for their online websites.
    33)Although, the print industry is having a difficult time, it is still one of the biggest grossing businesses in America. The people of the print business are doing many things to make sure their business is staying up to date with the ever changing digital world we live in. They are trying to have a vision for the future with apps and other products they are developing for their business.
    34) Everyone has to come up with a new business plan daily, not just every couple of years. To survive in this day and time, the business has to be exciting and new, including newsstands.

  63. Joshua Bryant says:

    AGREE:
    1.) There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14.
    -There is a GREAT opportunity to strike an untapped market like this in the United States. Besides that one little part of the Sunday paper that has cartoons, there is very little print tailored directly towards children.

    2.)The web and the internet are not to be blamed for our troubles and problems in print.
    – I believe this wholeheartedly. Adapting is a critical aspect of any business. If journalism and print cannot adapt then it’s not to be blamed on something or someone else. Look how well Apple has developed in so many ways! Not only do they create computers but Mp3s and Mp3 files sales as well. As Darwin said, evolve or die.

    3.)The publishing industry needs to fight back with the tactile nature of its product.
    – The journalism field needs to sell the great aspects of itself to its readers. Journalists going out into the field, the feel of magazines and books in your hands, etc. There is a classic appreciation for journalism in America- from the muckrakers to Watergate- that needs to be played up. Remind America of the power of journalism.

    4.)Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.
    – America has a major issue with change- with trying the “new” and “cutting-edge”. We much prefer the warm soft feel of doing the same thing that has been done for a hundred or so years. While Europe and East Asia zoom past us with newer, brighter, and bigger ideas.

    5.) Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.
    – Totally true. Look at how evolved electronics has become. Even advertising transformed when the digital revolution took over- pop~ups, anyone? Even literature became digital! Newsstands stayed stagnate.

    DISAGREE:
    1.)Essentially, the role of journalism is NOT changing. Journalism is still informing people. News is still being delivered door to door, computer screen to computer screen. No matter what format communication is taking place in- it’s still the same.

    2.)Launching in economically difficult times can possibly create positive expectations and as a consequence strong support from your market and business.
    — DOA. I can see how beginning a business in the middle of an economic downturn could garner strong support, however, how many businesses are actually able to pull this off? This is too risky of a venture especially in such an oversaturated market as newstand print is.

    3.)The publishing industry needs to fight back with the tactile nature of its product.
    –Yes, selling the classic love of having a book in your hand is nice, but more is needed. Reading needs to be made, and I hate myself for saying this, “in-style” again. Reading used to be the thing to do, however, video games and facebook have taken its place and it needs to be won back in someway.

    4.). Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.
    — The Ipad is great but I don’t really see the Ipad as convincing someone to digitally subscribe to anything they didn’t already subscribe to in print form. The emphasis of the Ipad in this new media idea is waaaay overblown. I don’t see it as garnering anything new for journalism. It’s like the Gameboy. Did the Gameboy revolutionize video games? Not really. It just allowed a different platform.

    5.)4. The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business.
    –Slightly disagree, I believe an equal challenge is creating news that people believe to be unbiased and, in general, want to read. The business is filled with openly politically-biased news and stories. Also, bring a variety of news- some people want happy, some people want brutal honesty about the wars- both need to be offered.

  64. Jacob Greenway says:

    AGREE
    7.) I agree that IPADs and other technology help attract younger people because it is more interesting to sit there and play with a big touch screen then it is to sit and read a book. So technology does win younger audiences.
    8.) This is true I believe because we are already as Americans in debt so if we keep making useless stuff like channels no one is interested in that just hurts the company in the long run.
    19.) Before college I worked atBuffalo Wild Wings as a waiter and the customer always came first. The same in magazines, if one type of magazine is selling why stop publishing it. The customer is paying so he or she should get what they want.
    39.) When subscribers subscribe to magazines that must mean they really like and enjoy looking and reading the product. So when people stop buying or subscribing to a magazine that must mean they are not satisfied with it anymore or it is providing useless material. Soon after that it may fail.
    48.) Whenever you want to create something new like a magazine its always better if you ask the customer what they want. In the long run you are making it for them and if they are not happy then they wont purchase it.

    DISAGREE
    12.) Although if you have a paper right in front of you it may be easier, but if not you have to run to a store and get one. So I believe that if you just look on the internet for newspapers it saves alot of time and it is more fun.
    18.) I believe magazines and newspapers in our day and time are less loved than music. However the older generation still look at newspapers and dont listen to music much but we are are the future and most people enjoy music more.
    31.) The internet has, in my opinion, has everything to do with why the magazine and newspaper sales are down. People love the internet and would rather look on there for news rather than go out to get a magazine and have to pay for it
    46.) The way the internet and technology are starting to advance and get better I feel that they will soon, in the near future, destroy printed items all together. Like I said before, people would rather get it for free than have to pay.
    52.) Newspapers and magazines will never completely die but i do feel that some are. They were once the best form of information but now that IPADs and Smart-phones are out people dont look at newspapers and magazines as the future.

  65. Robert Pirani says:

    Agree:

    #6) Print, at no matter what time, will always be here. There will be no one object to make that disappear. Yes, there will be competitors, but the ability to hold and feel paper and print is what sells.

    #7) The iPad and technology like it is revolutionary; in today’s age that’s what most of the young generation want. It is going to make changes in our world, but at the same time it will bring our generation into reading.

    #19) THE essential item. You cannot have customers if you just do want you want to do. Not everyone is like you, that is why the customer is always right.

    #28) You do not need to go from point A to point F to point S. You need a strategy to keep in line. If you go all over the place, it will not sell. A good strategy is on that is followed every time.

    #31) You can not blame on something you brought on yourselves. When you started to publish all the information for free online, that’s when the troubles started. You can’t reverse that. No need to look behind you, just look forward and keep going.

    Disagree:

    #12) I do not believe it’s THE easiest way. I prefer to be able to look at the screen, define a word if I don’t know it and then delete it without moving anywhere.

    #16) Although it seems to be a valid point, people will always find a way around paying. The companies can and will do everything they can, but in the end the public will find a way around it.

    #47) Paper does not create a wow factor, in fact in can be quite annoying. Content is the wow factor.

    #4) I believe that if you have quality journalism, then it will sell itself and then become a profitable business. You don’t need an economic base; all you need is a pen, paper, and a heart.

    #39) People change their mind all the time. Just because someone has subscription doesn’t mean they will always love it, they might have just gotten it for a great deal from their nephew whose selling magazines for their school. They will cancel it once the subscription is up. People change and so do their ideas and beliefs.

  66. Anna Kate Craig says:

    Agree:

    12. I agree, I would rather have a magazine to flip through than an online, virtual magazine. I find it troublesome to read magazines online.

    20. I completely agree. So many companies are trying to do everything instead of sticking with the thing they specialize in and do the best.

    28. I can agree with this. What is the point in moving your product to online when you are looking to sell something. Companies don’t want to give their product away. If you are a print industry, then stick with what you know.

    55. This is kind of a given agreement. What’s the point if you are going to fail? You have to make money for your model to succeed.

    46. Print was what shaped media. Now that it has been around so long, it is part of society; it’s not going away.

    Disagree:

    7. I disagree in a way because I think that I am more likely to pick up a paper or magazine to look at news than use an app for such news. I see it in other teens as well. Sometimes I feel like, since we have grown up around these new electronic devices, we aren’t as impressed as older generations. I find them as being the ones that invest in the newest and best of technology.

    25. I disagree, I think with this economy, it is a poor decision to launch you own magazine. Consumers are hardly buying what is available to them now. I understand that it could potentially give jobs to people, but the product would have a hard time getting off the ground.

    32. I don’t think fighting back with its product will get people to start using it. people will use the product they are already accustomed to using.

    33. I think there are plentoy of people with vision, leadership, and courage. Sure there are some “staying safe” with what they say, but I don’t think that’s where our problem is.

    35. I don’t want junk with my magazine. That’ s not something that draws me towards a product. It’s unnecessary to include such things to draw consumers to your product.

  67. Davis Abraham says:

    Agree

    #3 Third party use of expensively created content is completely unacceptable. The third parties profit from others’ work without their permission, while the creator of the work doesn’t profit. Without more strict copyright laws, third parties will continue their abuse of stolen content, causing journalist to lose motivation for work, ultimately leading to a poor product.

    #16 Publishers need to learn from the music industry being pillaged by illegal downloads, and people all over the internet running roughshod with their product. This stealing can be stopped if heavier penalties are involved and there can be no wrong if copyright laws were beefed up for internet content.

    #19 Of course customers have to come first, it’s a business. In any sort of profitable endeavor, a businessman (or woman) must look for the customers feedback to improve the product and profitably of anything they’re producing. The newspaper industry needs to listen to customers who count rather than counting customers. The people who count provide the most support for their business, and ignoring the customer is absurd.

    #52 Newspapers are committing suicide, not dying. Newspapers depend far too heavily on advertising to support them, rather than charging a premium for daily distribution or high prices on newsstands. Another flaw in the business model of most American newspapers is their giving away of online content. Some articles online are verbatim with the newspaper, yet it’s free for anybody to access them, which is a silly business model. If you’re going to charge for print, charge for online content as well.

    #54 This point summarizes everything Dr. Husni has said over the last few weeks in class. Publishers need to end their “welfare information society” and begin to start charging more for content rather than cutting jobs. Print can be magnified if editors and publishers use new technologies and the internet correctly, but more often than not, publishers try and magnify new technology using print. Publishers need to be more opened minded with new ideas and how technology can enhance their business, not destroy by waiting for the industry to change right before their eyes.

    Disagree

    #5 Being opened minded and innovative is key to surviving in journalism today, and this three-legged model is far from innovative. While it may look good on paper, thinking outside of the box could be a better solution for the future of journalism.

    #18 Music is not a background medium, and it is front and center for the consumer. Music, much like print media, has begun transitioning to the “digital age.” Although the transition hasn’t been flawless, publishers could learn a thing or two observing the changes that have come with music going digital. The growth of Itunes is a prime example of music’s transition into a digital industry and using technology to assist in the transition while reaping the benefits of new technology.

    #21 As media becomes more specialized and fragmented, readers are spoiled with the number of choices they have. Despite having all of these choices, some readers want more in depth coverage and knowledge of things they enjoy. But to say that the rise in fragmented journalism is leading to “unlimited demand” is ludicrous. Since most magazines have their own niche, there is only so far one can go into specialization; so choices in magazines are more limited than they appear.

    #33 The obstacles and problems of journalism surviving in today’s rough economy and changing landscape cannot be summarized in one sentence. A large “problem” is the rise of the internet and the instantaneous flow of news. Unfortunately, many publishers lack vision, but it’s outlandish to claim that the courage and leadership are lacking in an industry so volatile in today’s economic climate.

    #47 While using four different kinds of paper may seem like a good idea to change things up and make a magazine more exciting for readers, it’s far from one. This idea seems like a great way to up the cost of printing while not improving your product. Sure, young children may find it fascinating four different types of paper are in one magazine, but these same children also find coloring books and Spongebob fascinating.

  68. Jade Genga says:

    Journalism 101
    10.11.10

    Blog Test

    AGREE WITH

    2, 13, 33, 51, 55

    2. I love this lesson, because it is a real life domino effect. In order to improve this business that we as journalists have chosen to enter, we need to uphold our responsibilities. First of all, this business would not exist without profit. We work, and we need to be compensated. However, the challenge is ours to take. If we are giving out boring, redundant information that is already available, then we don’t deserve the payment. Our job is to inform and entertain. We need our independence, but to gain this independence as journalists, we must fulfill our responsibility to create quality work.

    13. Paper will never die. This lesson is so truthful. This lesson speaks to me, not only as a journalist but as a human being. I treasure the experience of holding that magazine or that newspaper and becoming completely consumed by it. Every one of these reasons listed, no matter how humorous, are true. All that we need to do as journalists is help the general population remember these reasons. We need to give people something that they want to hold on to.

    33. I don’t think I can add much to this statement. People lack the vision, leadership, and courage to advance in journalism. This generation is one of instant gratification. It becomes more and more difficult to find people willing to create a unique and different vision for media who are also unafraid to stand out from the pack. People are stuck in the fallacy that journalism and media are not broken. They are, and they need to be fixed! Take some initiative people!

    51. Digital is great. I am addicted to the digital world and the mobile world. Regardless of the fact that it is the digital age, print will always be profitable. Even now while the print journalism market is crashing, it is still a multi-million and multi-billion dollar business. Refer back to lesson thirteen. Paper will not die.

    55. Even though journalism may become more “artsy” and creative, that does not mean it is not a business. Yes, journalists as a whole need to revive and recapture audiences in new and different ways, but they must also make these solutions profitable. We cannot be a welfare journalism society. Once we have no profit, we will have no workers and no work ethic. It may but sad, but it is true.

    DISAGREE WITH

    22, 24, 31, 47, 49

    22. Everything about this plan sounds great, except for “Act Authentic.” Yes, you need to study your audience. Yes, you need to play your strengths. Yes, you need to engage the “digital natives.” But you cannot “act authentic.” In my opinion, to succeed, one must BE authentic. Playing the role of the authentic, honest journalist is not enough. To succeed in anything in life, I believe that you must work to be you, honest and authentic and uniquely you.

    24. I agree with the first half of this statement. The second phrase, however, states, “sometimes luck is with the bold and active ones.” I don’t think luck should be part of any business model. I believe that opportunity is always with the bold and actives ones. If one works hard enough toward change, opportunity is available. Sure, luck may play into your game sometimes, but opportunity is always available to those who seek it.

    31. I understand that web and the internet are not solely the obstacle of journalism. I believe, however, that they are indirectly a huge problem. People stopped being innovative, because the internet could give the consumer anything that they wanted. This made journalists believe that they could simply do what they have been doing, and people would get what they wanted. NO. Our job is to give them what they need, and from that they can pull what they want.

    47. Ok. This might just be my personal opinion, but four different kinds of paper would trigger my Type A personality traits. This is a great tactile approach, but this would just bother me. I like consistency. Different sections made of different materials on the pages would be great. Different materials for different pages would just make me frustrated.

    49. When it comes to aesthetics, I disagree with this statement. When it comes to content, I agree. If referring to content of magazines like Vogue, Seventeen, and InStyle, then yes, beauty is about feeling good not looking the part. When referring to the construct of a magazine or newspaper, I think they should “lose weight” and be “beautiful.” By this I mean that paper media, with this upcoming generation, needs to be more concise and more meaningful. Save the flowery language for the books. Trim off some pages and make paper media some content worth reading. And also make it worth seeing! Make it beautiful and make it aesthetically pleasing. No one wants to read size ten non-foot font on a gray page.

  69. Drew Moak says:

    Agree
    #1 The integrity of journalism should be the number 1 priority for journalists and to make sure everybody’s opinion is heard and not left out. Diversity is very important to journalism.
    #3 It is unfair to the people who spend numerous hours and money to have their work copied by third parties who share that information for free. I am surprised there has been very little arrests made with these situations because it is a crime.
    #17 If publishers dont stand together to keep print alive, no one will. It is of the utmost importance that they stick together and not let the internet and mobile apps take over print journalism.
    #33 Leadership, vision, and courage can solve a lot of problems to whatever the business is. It all starts with the people who run the newspapers who should have a combination of all three of these to run the newspaper successfully.
    #46 Print will be with us as long as there are people willing to buy magazines and newspapers, which I think there always will be. There are certain things newspapers and magazines bring to the table that the internet does not.

    Disagree
    #12 I do not think paper is the easiest way to read publications. with phones and computers you can make a few clicks to get the information you are looking for instead of having to go somewhere and buy the publication.
    #13 A publication on paper is not always the easiest to carry around, people with iphones and blackberrys will always be able to read something they want to with their phone instead of having to go buy a newspaper and have to carry it around
    #18 I do no think that in today’s age, newspapers and magazines are a front and center medium. Music is much more front and center in my opinion.
    #31 I believe that the web is the number 1 reason for the problems in print. If you take newspapers for example, the print editions are available for a charge everyday or a subscription fee. But almost every newspaper in the country has a website where you can access the same information for free.
    #48 The customers are only a part of the equation when starting up a new magazine. Advertisers also play a mjor role in the success of the magazine. The customers should be kept in mind but it should be known there is more to it than just them.

  70. Nelson Duke says:

    Agree:

    19. Customers come first. This is very true because if you do not care about the customers buying your product, then they will not continue to buy what you are trying to sell to them.

    46. Print will be with us for a very long time. I also agree with this one. Print has gone through centuries providing news and information to the people. It is in a decline as of now, but I do believe we will still have print in 200 hundred years and even more. Unless all the trees are gone, then we will be a little worried.

    12. Papers are the easiest way to read newspapers and magazines. People will always subscribe and read newspapers and magazines. It’s gonna be like that for awhile because millions and millions of people still love to read newspapers and magazines and love to get their news from it.

    6. Like I said before, print will always be here. Video news and internet news have been on the rise the past decade and in the future. Print news like newspapers and magazines still exist in a bad economy that we have and will still exist after the economy gets better.

    38. You should treat the subscribers of your newspaper or magazine with gratitude and respect. They are your followers of your newspaper and magazine and they pay extra for getting your news.

    Disagree:

    7. I do think people use the iPad for news but not the most time. Many people use the iPad for gaming and listening to music and browsing the internet, not always getting newsfeeds.

    18. Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer
    I don’t believe music is a background media, it is just as influential as magazines and newspapers and surrounds us everyday and everyone listens to it just as much as people read newspapers and magazines.

    55. I know people are in it for the money but the main reason is to provide the community with the latest news and tell them what they are going on.

    32. The printing industries do NOT need to fight back to survive in the news business. They do not seem to be fighting now and are still surviving in the world that we are living in today.

    40. You don’t have to just trust on one story to spread the to the world. One news will not go a long way through the world and you need to have more than one to go throughout the world.

  71. Carly Grisham says:

    AGREE:

    #3- I agree that copyright laws need to be enforced. Journalism is a job and way of life for many people, and in order to make money, third parties need to be paying to view the website content. It’s crazy what we can view online for free, but no one realizes that it’s actually costing someone a lot of money!

    #7- I do believe that technical innovations such as the iPhone and iPad will attract the young audience to media. Yes, these products are slightly expensive, but the reality is that more and more people are getting them every day, and they are CONVENIENT! Why go somewhere and purchase something when you can pull it right out of your pocket and get all the news and information you need!

    #19- Of course the customers always come first! To sell the product, you much draw the attention of the customers or they aren’t going to care a thing about it! It works just like a restaurant…if you want to have business, then you will provide foods that please the consumers!

    #37- Giving away your publication and not charging for it is basically saying that your product isn’t worth anymore than what it costs. And to me, something that cost 5 or 6 dollars should have better and more exciting content than something that cost 2 or 3 dollars. Bottom line: products worth a lot cost a lot! So of course we shouldn’t give away our publications for practically nothing!

    #51- Yes, we live in a digital age, but print is still profitable. No matter how digital we get, there are still dedicated print users and readers! Print is used in many other aspects aside from Journalism, and I do think that it will always appeal to certain customers. They will be the ones always making print profitable for the publishers!

    DISAGREE:

    #12- I do not think that paper is the easiest way to read papers and magazines! I have a lap top and an Iphone, and I use them for everything! Anywhere I go, I can just pull out my phone and look up whatever kind of news I think I need and its right there in the palm of my hand! To me, that is as EASY as it gets!!!

    #13- While I do agree with some points from number 13, I disagree with the facts that paper is suitable for reading for long periods of time. Me personally, I can’t read anything for long periods of time because it hurts my eyes and reading is just not something that I’m interested in enough to do for hours at a time. Also, I do not like the way papers feel. I cant stand for my hands to be black and chalky when I finish reading a paper; however, with magazines I do not have that problem.

    #18- I do not think that music is background medium anymore. Today, music is probably getting bigger than ever. For many people music is a way to express life and feelings in general. Cultures everywhere have types of music that are important to them, and I think that music gains the attention of more audience than papers or magazines. News broadcasts with music draw me in more than broadcasts without them. Just like in scary movies, it’s always the music before the bad thing happens that gets me excited and interested!

    #40- I don’t think that publishers should deliver one message across the globe. Love was the topic used in the example, and not everyone has the same interests. So to attract more readers, you should change it up and appeal to a broader spectrum of customers.

    #46- I don’t really think print as a whole with be with us for a long time if new technology keeps coming out. We, as a younger generation, are the ones in control of continuing print or letting it fade out. With the trends of new technologies today, I think it is only a matter of time before they take the top!

  72. Jeff Seale says:

    Agree:
    1.I believe that no matter what your medium, responsibility is job number 1 for any journalist.
    2.The point I took from this lesson is that there can be no relevant information in any medium without economic independence. This means that Editorial should always be more important than marketing, and should wield the final say in any editorial matter.
    9.In ten years, all journalists target audience will be internet-native. At this time, people still associate the internet with free content. Journalists will need to change the way they make their profits or change the mindset people have about the internet to succeed.
    19.In any customer service industry this is true, and whether you agree with it or not, journalism is a customer service industry.
    25.This has been shown with several publications (such as Fortune) to be true.

    Disagree:
    6.I disagree that print will be highly profitable in the future. It may be profitable, but not near as much as it has been in years past. I believe print will be all but gone in the next twenty, if not ten, years.
    8.I don’t think a newly developed media channel is worthless if you don’t profit from it. That’s the kind of attitude that people take when all they care about is the bottom line, and that doesn’t fit with lesson number 1, being responsible not only to your wallet but to the world.
    15.3D is a gimmick, and if print media wants to continue to be taken seriously it can’t stoop to using cheap tricks to get readers.
    52.Every print medium that “commits suicide” kills another small part of the whole that is print media. You can’t just say, “Those guys are killing themselves, but it doesn’t affect us.”
    55.This is true for people trying to live off of their work, but there are those in the enthusiast press that report news and write editorials for free, because they love doing it. To say that it “will not work” is a slap in the face to these people.

  73. Abby Abide says:

    Agree:
    3. I agree that something needs to be done to protect online journalists.  Eventually there needs to be a way so that their content won’t be stolen, and they can make a profit when one is due!
    19. I agree that the customers must come first.  This is true for any business.  If you want a profitable business, you pay attention to what the people who are the reason you are making any sort of profit.
    21. I agree with this because economically, it makes sense. The more choices that someone has, the more likely that multiple of the magazines will appeal to him. When that happens, the customer is more likely to buy more than they would if there had been extremely limited choices.
    54. Like we’ve talking about in class, newspapers and magazines are committing suicide through their unwillingness to change and innovate. Also, the fact that many of them are giving away their content also leads to their demise.
    34. I totally agree with this.  As we’ve discussed in class, newspapers that you see on the stands today are almost exactly the same as those twenty or thirty years ago.  Major changes by the majority of the newspapers just haven’t happened.

    Disagree:
    4. I think that the even greater challenge is making the media exciting again, something that everyone wants to read.  Right now most of the media seems to be pretty predictable. Breaking away from that comfort zone is an even bigger challenge.
    12. I think that magazines are best read as print, but I think that newspapers are not the most convenient when they aren’t online. For example, if I’m in my dorm and I want to know what’s going on in the world, it’s a lot easier for me to just get on my laptop to read the news than it is to venture out of my room to look for a newspaper.
    31. I don’t think that the web and internet are entirely to blame for the decline of print, but I do think that they do play a role in how much easier it is to get media on a computer. Most people will choice the easier option over something that could make them go out of their way to get.
    38. I understand that people like to feel a part of something and how that could be appealing, but I can’t imagine having something that I would want to show off just because I’m subscribed to a certain magazine or newspaper.
    39. I think this statement is a lot of wishful thinking. If the magazine is amazing, then yes it’s possible that the subscribers will become the patriots of that brand, but sometimes magazines/newspapers don’t meet our expectations or we grow out of liking them.

  74. Jory Tally says:

    Agree:

    (1) Lesson #3. I agree with this hundred percent. It is not fair to take the time and work extremely hard on writing something and posting or publishing it for someone else’s just to take and say he/she did it. For one, the main reason they would want to take someone’s else work is to make profit. Doing this contradicts everything we have been taught in school. You cannot cheat or plagiarize with your schoolwork, so an adult should know that it still is not right to do so in the work field and that is illegal. Journalists need more credit for their hard work and laws need to be enforced more to prevent copywriting because it is just like stealing.

    (2) Lesson #13. I agree with this statement because publication on paper is easy for anyone to read. It is not hard to work, you don’t have to take time to download it, and you can carry it anywhere without having to worry about it breaking and paying even more money to fix it. The statements listed a through k could not have made it anymore clearer as to why publication on paper is better and more convenient. Also it is something everyone can afford.

    (3) Lesson #19. I agree with this statement because if you are not pleasing your customers, you will not have good business. A customer is not going to want to buy something that does not appeal to them. It needs to be all about what attracts customers to your company and the publications published and what appeals to the buyers.

    (4) Lesson #46. I agree with this because I believe print is the base root to journalism. Print was the first way for everyone to get their news. It has been around for years and even though the internet and digital world is progressing as fast as it is with news, some people do not like using a computer or a digital device to find out what is going around the country or the world. We are an economic crisis and majority of people cannot just go out and buy an iPad. Also there are people who do not even enjoying reading off of a computer or iPad because it hurts their eyes or they do not trust how the internet or downloads are going to work. I think it is very traditional to drink coffee and read the newspaper in the morning and some people can’t break traditions or stop doing something they have been doing throughout their lives.

    (5) Lesson #52. I agree with this because like I agreed with in the comment above, print is going to be around for a long time. Magazines and newspapers are not dying, but I do agree some are committing suicide. I believe this because I think some companies are giving up because of how the internet is taking over and from the downfall of the economy. The magazine and newspapers industries need to take it up a notch. They could improve by adding new, catchy things to their publications, giving great subscription deals, and reaching out to the customers more.

    Disagree:

    (1)Lesson #12. I disagree with this because some parents are not going to buy an iPad or a digital device for a younger child. One reason they will not is because a younger child is not going to know how to work a digital device very quickly. Another reason parents will not is because they do not want to spend the amount of money on it for their younger child who does not know to take care of things that well yet. Also I would be worried that my child would get too caught up in a high tec-device and would be living in an isolated world. However, I do not think iPads and digital devices are bad for the media world at all, I just do not agree that they should start winning over younger audiences.

    (2)Lesson #20. I disagree with this because in the media world it is all about wanting to please your customers to attract more business. Your best may not always link to the rest because the customers do not know what is and what is not your best. If you relate to your consumers and try your best you will have much easier way and better chance of reaching out to your readers and viewers.

    (3)Lesson #33. I disagree with this because you can not blame the lack of an industry on the three things stated in the statement. They may have some involvement of the failure but it all comes down to the writer’s lack of writing, the lack of appealing to the consumers, and the lack of doing whatever you can do to be the best.

    (4)Lesson #39: I disagree with this statement because you cannot depend on a subscriber to always subscribe to your magazine. New magazines are always coming out and many subscribers get tired of reading the same magazine every month and may get sick of what the writers are writing in the magazine. The prices of the subscription might also change and it may be higher than what the subscriber is use to paying for. Trends and opinions of the time may effect the subscribers from becoming patriots of the brand as well.

    (5) Lesson #55: I disagree with this statement because journalism is not all about making money. Majority of people go into journalism because they love writing, love getting the news out to people, and enjoy seeing their publications become popular. However, it is not bad to want to make money but making money should not be the only reason for journalism. It is journalists’ duty to help people find out what is going on in the country and world and to report that.

  75. Lauren McMillin says:

    AGREE:

    10. As the world continues to move faster and as technology continues to grow, it is necessary for the publishing industry to keep up and to reconsider some of the ways that they function. Of course, there is the desire to move forward along with technology and to switch completely to digital, but there is also the side of the industry that longs to remain in print. With this in mind, publishers and distributors need to find a midpoint that satisfies both the need to advance technologically and keep the print that has been with them from the beginning. This does not mean that companies must completely redo the ways that they work, but it has become necessary for them to make at least a few changes to help keep them in the game, if not ahead of it.

    13. This description of publications on paper fully captures the quality of print and the reasons why many people prefer print to digital. Given these reasons, it only makes sense to continue publishing news in print. I agree with each of the points made, especially with the fact that newspapers have a distinct feel, allowing the customer to be in control of what they are reading and to trust that it will not unexpectedly shut down or disappear due to a low battery.

    19. This statement is completely true and applies to not only publishing companies but to business everywhere. In order for companies to be successful, they must put their customers first and cater to their needs. Otherwise, the customers will be left unsatisfied and the companies’ products will be left unsold.

    22. If businesses were to follow a strategy similar to, if not exactly like this one, then they would easily meet the needs of not only the companies themselves, but also, and more importantly, the needs of the customers. Publishing companies across the nation need to reconsider the ways that they work. By using their strengths and incorporating modern technology with their traditional print, they will be able to find a medium that will help them to both succeed and grow with what the future holds.

    52. The publishing companies that are aware of the need for change have set themselves on the right track toward continued success in a world that is shrinking in terms of print. There are others, however, that believe that they have no future and are therefore giving up. They might not be quitting right away, but there are signs that reveal their decline. Some are printing fewer articles and stories, others are making the size of their newspapers literally smaller, and all the while they are avoiding the concept that, with the right tools and creativity, they could still save themselves from self-destruction.

    DISAGREE:

    17. It may seem that publishers that do not stand united and firm will lead to disastrous results, but I believe that it provides an opportunity for creativity and rethinking about different aspects regarding the industry. Having different viewpoints allows publishers so see through a new perspective and to consider what will and will not work for their companies. Even if the companies do fall apart, it could still be a great opportunity for those publishers to branch off and to begin new publications based on their thoughts and opinions.

    18. Music is just as front and center for consumers as magazines and newspapers. Especially these days with music shaping both our culture and the different ways that people view society, how music is presented has become a crucial deciding factor in how it is received. Ultimately, music and print work to help balance one another. There is a large part of the music industry that relies on print advertisement, whether through posters and CD covers or through stories and articles promoting various artists. In a similar manner, publishers often turn to print. They look for music that will enhance and support their works, hoping that it will draw in customers and essentially make their work more appealing to the public. Both print and music, therefore, face the world front and center, whether through each other or on their own.

    31. If it were not for the web and the internet, there would have never been a decline in print and publishers would not have to worry about the future of their companies. Before the creation of digital media, people had almost no news source other than what came from printed newspapers and magazines. If the internet did not exist today, publishing companies would not have any problems regarding the lives of their newspapers and people would be satisfied with received their news from print.

    34. Over the past decade, every industry had to rethink the ways that they do business, including the newsstand business. Newsstands in particular have had some of the toughest competition over the past decade, with the growing world of the web and the shrinking amount of print publications. They have needed, and still need, to come up with new ideas for promoting their businesses and making their stands popular once again. If they sit back and do nothing, however, people will merely pass them by and pay attention to what is flashing on the screens of their iPads instead.

    55. This statement goes against almost everything that publishers stand for. If the main goal of publishers is to make money, then they are ultimately setting themselves up for disaster. They are falling into the area of “counting customers” rather than focusing on “customers that count”, causing both the value and quality of their products to disappear. In addition, companies that would move to drastic measures to ensure that they are receiving a steady and profitable revenue are ridding both themselves and the customers of the work that brought them to where they are today. This would especially hurt those customers who are dedicated and loyal to the companies, providing them with whatever pays the bills rather than giving them what they truly desire.

  76. Jackson Boyd says:

    Jackson Boyd, Blog Test:

    Agree with: 11, 19, 22, 48, 52

    11. Reading a newspaper or magazine is somewhat of a world-wide pastime. It is very pleasurable to most as it provides a way to escape into your own world as you take time to find out what is going on around us. This principle alone is what makes me believe that yes, the sales and distribution of magazines and newspapers are on the decline, however due to what has been the norm for so long, I feel as if people want to still actually want to read a hard copy of the news, rather than finding it on an electronic device.

    19. Customers must definitely come first…especially when trying to bring the popularity of print back to the forefront. It is up to those in charge of publishing magazines and newspapers to find out what their customer’s wants and needs are. What would draw them to the text? How can we as journalists catch the eye of the reader and make them want to buy the product off of the news stands, rather than receiving their information online.

    22. The business strategy listed here seems like it hits all the essential points when trying to sell a certain product to the masses. As previously stated, determining your customers needs is a must. Engaging your customers and your community could make them feel as if they are apart of something, which would them draw them into buying or subscribing to what is being published. Authenticity is a must. Coming up with something original is always a plus when trying to woo readers.

    48. Again, the customers. They are what is important. Their needs are the ones that the journalists are trying to fulfill. So when launching a new magazine it is imperative to know what the customer wants, when they want it, and how they want it done.

    52. I definitely agree with this statement. Those newspapers that are “committing suicide” are those that sell their product for a ridiculously low price. When a subscription containing 24 editions of a certain magazine is sold at the price of $9.99 then how could anyone make a profit off of that?

    Disagree: 6, 7, 12, 31, 33

    6. I disagree with this statement solely based off of the facts. Print is somewhat profitable at the moment but with technology on the rise, it just makes people wonder how long until the world of print actually dies off. Profits are still rolling in when it comes to present day print, however if a new business model and a new way of doing things does not come to fruition soon then what the future hold does not look promising.

    7. Technological advances like the iPad and the SONY reader are somewhat important to the advancement of media products, however I do not think that they are the key to winning the younger audiences. Like I said in almost all the comments that I agreed with…It is about the customers. The younger audiences should be confronted about what would interest them and catch their eye. Then the writers and publishers could submit to those needs, making the act of reading a hard copy of something more interesting and enjoyable.

    12. I disagree with this comment because paper simply is not the easiest way to read magazines and newspapers. From personal experience, I will always go to ESPN.com to see the latest highlights, scores, news stories, etc. It gives me more options rather than reading it in the sports page of the newspaper. Not only can I read about what is going on, but I can also get video highlights of any game I want.

    31. It is not the Web and the Internet that should be at fault for the problems and troubles in print. The blame should be placed on the shoulders of publishers who sell their magazines for such low prices to customers who really do not seem interested. This goes back to the comment of certain magazines and newspapers committing suicide. It is not the fault of the Web. It is time for the magazine and newspaper world to step up and find out a way to enhance their material so that they can bring in more revenue, thus keeping their trade alive.

    33. There may be a lack of vision that is contributing to the problems in the world of print. The leadership is there. The print world seems to be at a stand-still as they are scrambling to find out a way to turn their product around in a way that will change the views and opinions of the readers. A lack of courage could also be a contributing factor to what is going on in the world of print. The old saying goes, “No risk, no reward.” I truly believe that it will come to the point where newspapers and magazines have to being to scramble and panic due to the downfall of their product.

  77. Elizabeth Burgreen says:

    AGREE:
    6. Think about how many Daily Mississippians are put out every weekday, and how many people are picking them up. Print is still very successful.

    7. iPads will attract the younger customers to more magazines, news apps, etc. I have an iPad and I love to scroll through the top news headlines of the day and read the latest celebrity gossip.

    19. Obvious. Customers are the ones who keep the newspapers, magazines, etc. running, so we must put them first.

    29. I think this is one of the most genius children’s magazines that has been published. I would have never thought that a child could read a magazine like that, but it is very age appropriate.

    46. No questions asked. Print has been with us for many decades, and I believe it will be with us for many more to come.

    DISAGREE:
    1. Journalism has not changed and is not changing anytime soon. The whole point of journalism is to provide the audience with information. Journalists will always provide the audience with information..it might just not be in the same format (newspapers, magazines, blogs, etc…).

    12. If you just want to browse an article, it is much easier to do it through a mobile application or the online magazine. I personally enjoy reading the print version if I want to read the whole magazine, but I believe the easiest way to read something is online especially with our generation.

    17. Publishers will not come together in unity because of the large competitions in the world today. They are too busy trying to out-do the other companies instead of giving the people the information that they need.

    18. I completely disagree. As much as I love to read newspapers and magazines, I think they are starting to become faint in the background. Sometimes when I am skimming a magazine, all I like to do it look at the pictures, and that is not the main point that the magazines are portraying.

    31. I believe that as our generation is getting lazy, they have the world at their fingertips. All they have to do to access media is go click on the internet icon and they can read whatever article from whatever news source 24/7.

  78. Ariel Ladner says:

    Agree:

    #1, 19, 27, 33, 49

    #1. I believe the journalism business is very much about giving people diverse outlooks about topics going on in our society as well as around the globe, but it’s also about keeping the journalism tactic alive and revealing what journalism means and what its importance is to us.

    #19. Customers definitely come first. The customers consumes the product and without the customer there would be no money made in the business. We must first tend to the customer’s needs and wants before making any decisions and far as journalistic features go in media.

    #27. Successful international concepts and licensed models can definitely succeed as long as there is persistence behind the concepts. If the ideas have someone to support them with enthusiasm and embrace the saturated market and fight back, I believe any idea is possible for success.

    #33. Lack of vision, lack of leadership, and lack of courage are all key points as to why our business is lacking. We must have journalists and editors who think outside the box, who take ownership of their ideas, who put their ideas into play, and who have the courage and audacity yo strive for success.

    #49. I think this is such a beautiful and conveying statement.
I believe that feeling good comes from within and no amount of weight lost or plastic surgery performed can make you feel different. There is a quote that came to mind when I read that statement. “No one can make you feel inferior without your consent.” -Eleanor Roosevelt
Look in the mirror every day and say, “I love myself” and that will make you feel better. I believe there is a capability of a magazine being made to convey that message

    Disagree:
    #10, 12, 31, 40, 55

    #10. I do not believe the publishing industry needs to reinvent itself as a whole I think it needs to get back to the basics and really “vintage” it’s concepts. When the media had more simplicity, consumers enjoyed it. I believe we need to get back to the basics of journalism and media.

    #12. Paper in magazines is NO longer the easiest way to get news or information. More citizens today have fast pace lives and don’t have time to stop what they are doing and go buy a newspaper. Internet is now more of an easy access for news information especially for young people today. We are the “digital age.”

    #31. I think the internet and web are a huge reason why print is suffering to the extent that it is. Before internet and television, print was the main way people retrieved information and now that there are multi-media ways to get news, print has been put on the back burner.

    #40. Delivering one story across the globe isn’t the smartest idea in my eyes. I honestly don’t necessarily care whats going on in other parts of the globe. What I yearn to know pertains to my community and state and something that directly affects me. If it doesn’t directly affect me, I rather not know.

    #55. We ARE NOT in the business to make money. We are in the business the create a world for consumers to enjoy what we write. If they enjoy what we write and get what they need out of it the money will eventually come. It should not be based on the money.

  79. William Stokes says:

    Agree:
    #10: It’s the same with the entire business world. When competition arises, you have to constantly tweak your product. If you don’t, you’re dead in the water.
    #19: It’s the number one rule of any business. Without the customer, you cease to exist.
    #20: Specializing in several areas offers diversity, albeit watered down diversity. Quality is lost, and experience will suffer therein.
    #39: If you enjoy something enough to pay hard-earned money for it, you will be willing to defend it and, even more, continue to pay into it.
    #46: Print has already been in existence for centuries. There is no reason to think it will become extinct any time soon.

    Disagree:
    #6: As innovations in other markets have rendered certain factions obsolete, so print will continually be rendered as such. It will still be profitable, but not as much as in the past. Papers were the only source in the past. Now, the sources are expanding, and simple logic would tell you when sources expand, devotion to a particular one decreases.
    #12: Paper is not the easiest way to read news. It’s much faster and convenient to access and read news stories from one of millions of available websites.
    #17: This statement subconsciously makes an assumption that all publishers have been united in the past. They haven’t, and print is still around.
    #21: The more choices and options a customer has, the more likely his demand is to be met.
    #53: I disagree because print needs to find something even beyond answering the question “What’s in it for me?” Breaking news headlines are already monopolized by television and internet, and pondering what it means for the future is making a huge splash on them as well.

  80. Emily Crawford says:

    AGREE:

    5. Society and trends are constantly changing, as well as opinions. America as a whole has such a small attention span at times, it seems only right to continuously make new and better products. Publishing companies want to intrigue the readers and consumers and to do that, they must have enlightening and fresh new ideas.

    6. Yes, so much is electronic these days, and yes, we are only advancing more and m0re every day, but print is something that still has so much life to it. Not only previous generations, but I feel like my generation too enjoys print. I’m a subscriber to Teen Vogue and I also read issues online, but I go out of my way to get my issue every month. I want to hold it in my hand. I want to cut out the pictures if I please. I want to call it mine. As Americans, we like to possess so many things. Print gives us that. Something to hold on to. That can’t and will not get old.

    12. Absolutely. I would much rather carry around the DM instead of my laptop or iPad every morning to get information. It’s simple and it’s there with me forever without the fear of it crashing or running out of battery.

    19. Of course, customers must come first. Without the customers, why else have a magazine or newspaper? Isn’t that way, we want to become journalists? To kept society informed, enlightened, and even at times entertained? If they are not being stimulated and enjoying the material why would they buy into the product? To keep our jobs, we must keep them happy. Simple enough.

    38. As Americans, we love being the best. Hence why we have like 6 types of membership plans when it comes to credit cards and wholesale stores. Everyone wants to be a Platinum cardholder or a Gold Member. It’s always about being and having the best. We want to be set apart from the average and apart of the elite. I think that by distinguishing subscribers would make them feel like an elite class.

    DISAGREE:

    7. As much as I hear the iPad being talked about, I rarely ever see people with them. Yes, I did go to the Apple Store to see what the hype was about and I found it extremely overrated. I feel that attracting a younger audience is going to take a lot more than a flashy machine that will loose our attention after the “wow” or the touch screen wears off.

    21. Yes, we are used to acquiring the impossible, especially nowadays, but to say that we are heading toward unlimited demands is far fetched. Every subscriber enjoys their magazine, and yes, we always want more. But just as society is changing their will always be more to give. I don’t see readers as in being pushy or too demanding at all.

    25. Realistically, I feel like launching with the economy picking itself up right now, might not be the wisest choice. A possibly amazing new magazine could launch with much interest, but not enough interest from consumers to pay for the product. Not many people are thinking about spending big bucks on magazines and newspapers right now, especially with so many free mediums out there.

    35. Actually, a candy bar might be the answer. Like we discussed in class, Americans love free stuff. People can be so easily tricked into buying something if they are under the illusion that they are saving money or getting something for free. Maybe, getting a candy bar or a bag with a subscription will give buyers that little “it’s okay to splurge on this magazine because I’m getting something extra.”

    42. As much as I love print, no, it has not become a more premium medium. The internet has slowly but surely surpassed it. Everyone, including the older generations use the internet for some source of information daily. It has become second nature to us and yes, I feel like print will soon make it’s comeback and be the internet’s equal, but right now, it’s in second place.

  81. Sarah Harden says:

    AGREE:

    1.Journalists and publishers are responsible for presenting all opinions and/or arguments and keeping the government in check because we live in a democracy where freedom of speech is not and should not be regulated. We should know what our government is doing, even if they are wrong or even if they don’t want us to know. We elect them, therefore we have that right.
    3.If we allow Google, Yahoo!, blogs, etc. to use our material without paying, or if we allow customers to view the same things in our papers for free online, what is the point in having newspapers in the first place? We NEED newspapers because we need professional, educated journalists who we can be assured will deliver our news in a professional, politically correct, unbiased way.
    19.Customers must always come first. They are the ones paying for the material and the ones the material is written and published for in the first place. We must stop focusing on advertising and making more money, and start focusing on customers and what they want. When we do that, money will follow because customers will be more willing to pay for something created specifically for them versus something created specifically for profit.
    31.The Internet is not to be blamed for the problems in print because newspaper and magazine consumption was already declining even before the Internet was as widely used as it is today. The problem with print is that they aren’t creating what they’re most loyal and valuable customers want.
    48.Asking your customers what they want obviously makes sense because you should be creating a product based on what THEY want anyway. If you create what they want, when they want it, and how they want it, they will buy it.

    DISAGREE:

    7.The Ipad and other technological innovations are not going to solve our problems. If someone is not willing to pick up a newspaper and read it, why would they pick up and Ipad and read the news? If anything, the Ipad is going to hurt us because people are going to lean towards technology and entertainment and away from traditional print and news.
    8.Just because something does not initially make a profit does not mean it will be a failure. For example, Facebook started out offering customers a free service, and close to nothing on advertising. Today, Facebook is a multi-billion dollar business that can still offer customers a free service while providing a news outlet and advertising and word-of-mouth opportunities for print.
    25.Launching in difficult times is not necessarily good for a company, because during these times, customers will be less willing to spend money on things other than food, utilities, etc. However, if a product becomes available that combines quality with an inexpensive price tag, difficult times can be the perfect opportunity.
    28.While I agree that every company should focus on what they do best and later spread to different outlets, print is not always the most successful or profitable outlet for every company.
    33.We have more vision and courage than ever before. We have journalists traveling alongside soldiers in countries of war, just to help readers understand what they go through every day. We have journalists all over the world writing stories that are full of vision every single day. The problem isn’t that we don’t have those things. The problem is, sadly, our society would rather read a story in Vogue on Fashion Week than a story in Time about soldiers in Afghanistan.

  82. K. Nicole Miller says:

    AGREE:
    #1: I agree with number one because I believe that publishers roles are changing because they need to be very responsible that the information they are offering to the public is truthful and accurate. With newspapers and magazine sales going down over time, publishers have to be on their top game.
    #3: I agree with number three because I believe it is not fair for certain search engines and other internet sites to take information from other sources and post it for free. I think there should by copyright laws for publishers to protect this from happening.
    #6: I believe that print is and always will be successful. I think there is something special about actually holding a magazine, book, or newspaper in ones hands. The internet and digital devices could never capture that feeling.
    #7: Even though I do not like technical devices like the ipad, I do think that they will attract younger audiences because societies technology is constantly changing and draws young peoples attention.
    #19: I believe that customers should always come first because this is key to a companies success. Customers is where the wealth is and they should always be happy so they remain loyal to the company.

    DISAGREE:
    #8 I don’t think that if something isn’t profitable it is not successful. Something can be successful in other ways by opening doors and creating new opportunities.
    #31 I disagree that internet shouldn’t be blamed for prints downfall because before the internet print was soaring and making lots of money. Now that the internet is available, customers find it quicker, easier and more convenient. Also, internet offers search engines with the same information print is offering except it is free.
    #25 I know that sometimes businesses do well in economic hardships, but I don’t think that prints like newspapers and magazines will be people’s priorities when they are not doing well financially. However if companies use sales promotions and offer coupons and deals to customers that this could help print do better during a recession.
    #10 I don’t believe that publishers need to reinvent themselves. I think that print will always be successful, but just maybe not as popular. Publishers should just re think and re build their revolutions by keeping up with society and changing technology.
    #30 I disagree that a paper feels and acts as a magazine and grows with its customers because I think that newspapers sales are declining more than magazines and are not as popular. There will always be loyal customers to newspapers but time has changed and many can prescribe online now.

  83. Alexa Evans says:

    Agree
    3. I agree that the internet has given us tons of journalistic opportunities and opened doors for people who without it would never experience journalism. I also agree with the second part of the statement, there needs to more protection and more copyright laws. It is unacceptable that people can go on the internet and pull information for free that someone such as a journalist worked so hard on. For a journalist the internet is the is his or her best friend and worst enemy. The government should also be working hard to get better place for these hard working people.

    4. I agree, I think that all the resources are there, just running the business and making the business work is the hard part. The people, the talent, the drive is there but putting it all together and making it work while earning money is the challenge.

    46.I think that print will be around for a long time, how many teenage girls wait by the mailbox each month for their favorite magazine? and how many of our grandparents still read the paper everyday? Just like we will probably be reading the paper everyday at that age. We wont be reading the daily news on our ipads at 85, personally im not reading my daily news on my ipad now because I dont have an ipad and neither does anyone I know. Print is not going to disappear completely it just might decline.

    49. Not every “feel good” feeling comes from losing weight or having the best hair or how to be the hottest girl at the party. Magazines need to stray away a little from these ideas, just about every women’s magazine has something to this effect on the front of it and we need a breath of fresh air. There are other things in the world that women like besides losing weight and the need to constantly be “beautiful” all the time. Maybe some of us dont need to lose weight and most likely a lot of us already are beautiful and if we are not we dont need a magazine to help improve that, that comes from somewhere else. throw other ideas out there, make them diverse we are diverse and different human beings.

    51. While something new and digital comes out just about everyday, that does not mean there is not room for print. Print is and will continue to make money. And if good change comes in print, I think profits will sky rocket. Everyone loves reading a great magazine or the newspaper on sunday morning at the kitchen table while drinking coffee. tradition will keep print alive and well until the business can come up with something new on its own. The business is declining but it is still making really good money, it has not crashed and burned yet and thats saying something.

    Disagree
    7.I think the ipad and similar toys are simply that toys and while companies are putting their magazines into apps, there are more people buying/subscribing to magazines then people who have ipads. When i start seeing everyone on campus have an ipad, nine year olds getting the ipads instead of a cellphone then I will agree with this statement but until then, people are still watching the 10 pm news, reading the morning paper and media is changing but not because of toys.

    8. I think the world of media should be doing trial and error right now and trying new things and if you dont make long term profit then you move on to the next thing. If everyone in the media world is as hysterical as they seem to be they should be worried about the here and now not the long term.

    33.Vision leadership and courage, three things I know the media world has just by meeting older journalism students, and they arent the only ones in the world. People in business today have those three qualities and many more meaning thats not the problem. I think a big problem is change, we have not changed anything in years, if someone would take that step everyone would soon follow. Today’s young journalist have vision,leadership, and courage and even so do the old.

    38. Make you subscribers feel like club members? this is not the country club and I dont think you need that .75 cent china bag to prove to the world you are a member to a magazine. Magazines should be focused more on their content and less on the goodies they are giving away.

    47. I have never read a magazine with four different kinds of paper, but I dont need too. No one needs to, that seems like a waste of paper and if what you are reading is really interesting you arent paying attention to how the paper feels. Sure presentation is part of a magazine but that is where really great photography comes in to place. Read a magazine with great photography and great stories and you wont pay attention to how the paper feels.

  84. Sealy Smith says:

    AGREE
    #12) I agree that paper is the easiest way to read newspapers and magazines. As I walk to class in the mornings I easily grab a newspaper and read it on the way or in class. My phone is not always working properly and the internet is definately not always reliable, but the physical newspaper will never let you down.

    #19) I definately agree that customers must come first. This has always been a definate in my book ,whether it is reguarding merchandise, resturants, or anything in between. If the consumer is not happy, then the product will not be bought, and if the product is not bought, then there is no profit.

    #20) Do what you do best and then link to the rest is another good point to live by. It is impossible to master a trade if you don’t give it 100 percent of your attention. Therefore, I believe that one should concentrate on what they do best and are passionate about and then blend in the other aspects of a person’s career, life, or anything else.

    #41) I believe that the printing world should do in print what National Public Radio in the United States did to radio. I think that since the radio talk shows were losing popularity because of the televisions and gained back their power by reinventing the radio by playing more music, that print should do the same. I believe that the printing world should be reinvented and take a new approach.

    #52) I also agree that newspapers and magazines are not dying but some are committing suicide because they are refusing to take a new approach that is extreme enough and appealing to the majority of people. Some newspapers are not changing and the product is not appealing to readers.

    DISAGREE
    #6) I do not fully agree that print is still a highly profitable and successful business-today and in the future. I agree that print can be profitable but I do not think that it is hurting financially because otherwise we would not even discuse whether print is dying out.

    #8) Although I am all about making a profit, I have to disagree with this statement. I do not think that a media channel is completely worthless if it does not make a long term profit. I believe that the media channel, if it is not doing very well financially, may just not be marketed or advertised appropriately or in a way that sells the product. The ideas of the media channel, if nothing else, may still be worth something.

    #31) While I do think that print needs to fix their own problems, I can not deny the fact that if it was not for the web and the internet, print, especially regarding journalism and getting the news out , would not have a lot of other competition. I am not one to blame others for my own problems, but the internet IS one of prints biggest competition.

    #35) I do not agree with this statement because although I do think that it is time for a complete overhaul, print on demand is a step in the right direction and offering things that internet news providers can not is definately a must.

    #49) I have to disagree with this statement but not because I think that physical appearence is the most important thing in life. I believe that if you think you are beautiful then you will feel good and if you feel good about yourself you will come across to others as beautiful.

  85. Jamey Sharman says:

    AGREE:
    49. This was the first one to catch my eye that i definitely concurred with. My dream journalism job would be to work for a food, travel and fashion magazine much like Food and Wine. This being said I admire people who look more towards a healthy life style and indulgent recipes from the world’s best kept locations over fad diets and thin models.
    6. I agree with this statement because though many would disagree America will never turn into a 100% electronic reliant nation. Though the call for better and brighter technology is always high there will always be a need for journalist to an extent in my opinion. Though it may not always remain as profitable much like many other business ventures it will always be needed.
    3. Indeed the Internet does give an entirely new spectrum of opportunity and I also agree that there needs to be either more enforcement of the copyright laws or new ones to be made all together. It is not fair to the writers of these insightful works to be either copy and pasted onto bootleg Google searches or advertised onto sites such as Wikipedia. It is not fair to the specification of the journalist work.
    38. People like to feel special, unique and especially needed. Just as many music artist and movie stars rely on their fans for money, support, and fame journalist rely on their readers. So as a thanks the reader should always be treated. I think the country club analogy mentioned of making the patron feel like they own a membership hit the nail on the head. One of the constant struggles of many magazines is keeping the numbers up, making the readers feel appreciated is a traditional but timeless idea.
    47. I would love to know whose magazine this post is mentioning because i find this very intriguing. Though some may find it frivolous or maybe even not needed I see the inventiveness and the effort to stand apart in a sea of diverse publications. You have to make these small efforts to catch the readers eye and stand apart.
    DISAGREE:
    28. Though the speaker did say to stay with your won strategy he/she did also say to always print first. I don’t know if I agree with this. Though I do not always agree with the subjectiveness CNN online news circuit is impressive. Being a student i love being up to date down to the hour with current news. CNN does a great job of this by way of their constant news feed. So, in that sense I do not agree.
    31. Though I am not the type of person to give up a fight easily I do have to say that the Internet and technology has led to less profit in the print world. It is however the journalist responsibility to try and be almost one step ahead of the fast acting technological world.
    35. Though some may say this is a naive attempt to sell magazines I say to each their own. If your circulation I do not think that experimentation is a bad idea. That is what sometimes makes history.
    4. I do see the lack of funding and the need for an economic base, but I feel people should worry more about making the “bigger and better”. Beating out technology and keeping interest in the common and physical is a task in itself but not impossible. Drawing people’s attention is not as hard as it seems and believe it or not I think there still is an interest.
    39. I agree that if the right steps are taken you will have many patrons of the work. But to just simply state they will be there is not by any means logical. They will be there if hard work is put forth and duties completed.

  86. Hayden Sowers says:

    Agree:
    3) Of course it is wrong for third party to come in and profit from something that they really have no input on. I think that if they pay for your information before selling it than yes it is alright because than you are profiting. Does Subway have to pay for their bread? Does McDonalds have to pay for their cheese? Does Burger King have to pay for their sodas? None of those business get their stuff for free before selling them and the in the world of journalism should be no different.
    6) I think that print is profitable today and always will have a profitable future. There will always be the crowd of people that reads the paper in the morning with a cup of coffee in the morning. There is only so much that you can put online and print offers a whole lot more. Eventually online will start charging for their content and more and more people will buy the $1.25 newspaper daily. Plus print can offer all aspects in one paper with local, national, sports, classified, etc. sections right there for you.
    19) Customers definitely have to come first. It’s obvious that they have to. I mean they are the people that buy your product. They are how you make a successful product because they are the ones that buy it. Without customers to buy your product your product essentially becomes worthless.
    29) I think a children’s magazine is a great idea to reach a different audience. In my hometown we had just a section that came out in every Sunday paper that was a children’s section and I loved it. I now read the paper everyday and I can credit that to reading the children’s paper in my hometown. It is important when you are young to start reading the paper to develop it so that when you get older you can keep reading the paper daily.
    48) That is exactly what you should do when launching a new magazine. It is common sense to ask them that so that the producer can know what the customers want. If the customers get what they want they then will obviously keep buying the magazine.
    Disagree:
    7) As much as they want the iPad to help the media you don’t really see people with them. The price for these things are too high and a lot of them can’t afford them. They need to lower the price of them if they want them to make a important contribution. Especially for young audiences like us college students who definitely don’t have the money to blow on a iPad.
    12) Right now while some online newspapers and magazines offer their product for free it is easier to read online than have to pay to get a paper with the same stuff in it. You can just sit in your office behind your desk when you get to work and click around on the internet to get your news for free.
    49) A product has to look and feel good for someone to buy it. An ugly product is not going to sell at all in America. As much as we want to deny it we live in a very judgemental society and we often form quick opinions right after we just give something a quick glance. Kind of like we are told not to judge a book by a cover, but most people here do it anyways.
    28) Do not stay with your strategy if it is not working. Stubbornness has gotten a lot of people in trouble in America and it could definitely could start to affect the print business. If our strategy is not working then change, it is not that hard. Don’t be so stubborn that you drive your newspaper or magazine into bankruptcy and out of commission.
    31) The web and internet are to be blame for print’s problems. As long as a newspapers or magazines same information that is actually in the print addition is online for free then we will continue to fight this problem.

  87. Christy Greer says:

    Five Statements I Agree with:
    #6 “Print can and is still a highly profitable and successful business – today and in the future.” Print is always going to be successful. When we look back to the classic books and poetry such as the Iliad and Odyssey, Shakespeare, Jane Austen, people don’t want to read those books online. Most people enjoy the feel, and even the smell of a book. Finishing a chapter and turning a new page to discover more of the story is something you will never be able to accomplish online. Even the final page of book when you get to close the book and knowing you have finished, its the experience you are paying for, the tangible object in your hand. This goes for newspapers, magazines, and books. People don’t decorate their homes with computers, but almost every household has a bookshelf displaying what they enjoy to read and something that looks good with their decor.

    #19 “Customers must come first.” For a business to be successful, the product has to be about the customer. What the customer wants, needs, desires. You have to create a product that even if they customers doesn’t necessarily needs it, the person wants it, has to have it. If you are just creating a product for yourself and what you, doesn’t meant the rest of you target market wants that product. So the customer must come first for any successful business model, have to create a product that is desired and will benefit that customer.

    # 31 “The web and the internet are not the be blamed for our troubles and problems in print.” You can never blame something or someone for the problems you are experiencing and facing, you only can blame yourself, because everything else is an excuse for your failures. This holds true in the print industry as well. If a print company is having trouble, they should probably re-evaluate what they are selling and what the customers wants and needs. They should take a step forward into the future and out of their old ways to make a better product. If they have a great product, people will recognize it and want to buy it.

    # 37 “Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.” I like this idea that Monocle has created for you their business. When you buy something from a newsstand, it is at you convenience. You are walking down the street and you see a magazine or newspaper that catches your and you stop and buy it. Monocle didn’t deliver that to you, but you picked it up out of impulse shopping or it could be a routine. But I like the idea that you are paying more for the subscription, because the company is doing you are favor, by delivering to you house. It is a convenience, that should be paid for if the product is worth it. If you have a desirable product, don’t just give it away, if its worth it, people will pay for it.

    #38 “Make your subscribers feel like they are club members. Give them some evidence of that membership to showoff and identify with other members.” People today like to feel special, and when you feel special, your going to go back to that provider to feel that again. It is true with any store. Loyalty programs are over every kind of market. There are economic, hedonistic, functional rewards and so many more. When you set you customer apart and make them feel like they are the world and apart of a club that is exclusive, they want to keep paying to be apart of that, because its a privilege to be a part of.

    Five Statements I Disagree With:
    #7 “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.” I don’t think the iPad is really that much of an influential product. In reality, it is just a bigger version of the iPhone, so the so called “young audiences” already have an iPhone, and the majority of them aren’t about to go drop 500 dollars on a bigger version of what they already have. It has been a popular product, but a product that isn’t defining our society. The iPad isn’t the future, it may be a part of the future, but with its specific target market. It has its place in the business, but with young people it hasn’t really been that much of a contribution in their lives. I don’t even know one of my friends or younger people below, who own one.

    #8 “Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!” I don’t like this statement, because just because something doesn’t make a profit, doesn’t make that product “worthless”. There are plenty of organizations that give things away for free, they are trying to give away a message, not sell one. For example, this may not specifically be a “media channel”, but there were older mean giving away New Testament Bibles on campus, if they were asking for money for them no one would have taken them. The message of Jesus Christ was what was important to them, not the funds to pay for the Bibles and to gain a profit. They can still be influential without creating a profit for themselves. People may have the funds for creating a media channel as a hobby or merely to share an opinion, its the readers choice to read it and the person who has to funds to create it.

    #18 “Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer.” I don’t believe music is in the background. I have never bought a magazine or for that matter even bought a newspaper before, but I have invested in music, because to me, that is worth it. Something I can listen to over and over again, and not throw away. Music is appealing to all sorts of people, not just magazines and newspapers. Magazines and newspapers are a way to get information and for entertainment, but so is music, it is a different avenue in the entertainment business, not just a background, but a competitor.

    #26 “Medium sized companies may not be at any kind of disadvantage in difficult times as reaction time and therefore time to market is possibly faster.” In some cases this could be true, but in most I don’t think it is. In an economically challenged society, its the big business that usually survive. They have the funds to let go of people and continue on with their business, so they have wiggle room. I think medium sized companies would struggle in a economy that was struggling and they would face challenges. More than likely they would have to let go of people, just like everyone else and that medium could become a small company. I was watching ESPN the other day, Woody’s Chalkboard said, “Money can’t buy you everything, but then again, neither can no money.” I just believe medium sized companies would struggle with staff and funding, they wouldn’t have the financial abilities and the name as other big firms. They could survive if their product is good enough, but they could be at a huge disadvantage.

    #34 “Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.” I don’t believe the newsstand business should just stay the same, they may not change a lot, but they should not take for granted the changing society at hand. Every industry is changing, whether we like it or not, and that will influence the newsstand business. They need to reinvent themselves also, or something newer and better is going to come along and sweep them off their feet. They shouldn’t take this for granted, but always strive to be newer and better so people keep coming back.

  88. Kyle Ryan says:

    Agree

    53. We can’t afford to be just content providers anymore, we have to become experience makers. In the midst of everything digital we need to focus on the humans.

    I agree. We live in a time where it has never been more complicated in the ways you can make money. No longer is the consumer satisfied with mere goods and services, but is looking for memorable experience. I think the same is true in magazines. There is an overwhelming amount of media available, therefore, it is not enough to be content providers for there is far too much content to choose from. The focus has to be on the experience created for humans.

    37. Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.

    I agree with this approach. It rearranges the model for subscriptions as a service that should render a charge. It is this kind of rearranging of thinking that must be seen throughout the industry.

    46. Print will be with us for a long long time.

    Given that 95% of money is still from print (as it our DM), and the likes of Monocle and Tyler Brule have found success and are spurring innovation, I agree that print is here to stay for a long long time.

    38. Make your subscribers feel like they are club members. Give them some evidence of that membership to showoff and identify with other members.

    Again, giving customers a membership identity and exclusiveness is something that enhances their experience from the magazine. Subscribers that are not simply customers, but are club members accomplished two fold: premium pricing and loyal readership.

    39. Subscribers will become patriots of the brand.

    I agree that subscribers will become patriots of the brand if the experience they derive from the magazine is worthy to become a part of their identity.

    Disagree

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.

    I disagree. The devices themselves will not help win younger audiences. The message and the ability to offer content that they want to incorporate as part of their identity will be what helps media to win younger audiences.

    40. Deliver one story across the globe. Monocle aims to give the newsstands “love.”

    After checking out Monocle online, they are an innovative and cutting edge media company. I was impressed and expect many to follow their model. I disagree, however, that delivering a global story is a principal that everyone can adopt or learn to do. The ‘global village’ seems to be a niche of transnational elites, not the global masses.

    50. Print is still the best platform for Time for ME.

    We have been already been labeled a “screen generation” and rightfully so. As humans, we have this propensity to take good things (food, technology, sex) and abuse them to our own detriment. We have become addicted to our iPads, iPhones, iPod’s and to the point where they control our lives, not us controlling the devices. Given this trend, I think that screen devices are the best platform for “Time for ME”, (maybe not the best for our health) but nonetheless, the medium that we spend so much time on.

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.

    I disagree that the industry’s problems can be summed up in three phrases. Media players do have to take responsibility for a lack of vision, a lack of leadership and a lack of courage. It is not the sum total of print’s problems for the rapid evolution of technology has to be factored in, but neither can receive blame for all the problems.

    11. There are three reasons for hope: A growing need for entertainment and media; Reading remains a pleasure and a noble hobby among the population; and reading newspapers and magazines represent an aspirational trend and a new lifestyle among the middle-class population in new countries.

    The growing need for entertainment and media is not necessarily a reason for hope as it may become hard for publishers to gain customer’s attention to even get them to become subscribers. This is a short cultural observation by Mark Discroll that might support this position.

    Technology will continue to reshape people in such a way that their attention spans will be shorter and they will have difficulty distinguishing truth and lies, and the deluge of information will become so great that separating the useful from the trivial will be laborious. [Furthermore] the tsunami of information and services customized to please individual people will create a culture of self-absorbed, narcissistic people consumed with themselves and unconcerned about serving other people.”

    Gaining our attention will be challenging and even more challenging our money.

  89. Paige Boyer says:

    Agree:
    1) #6 – Print will always be a money-making business. Consumers will always need their magazines or newspapers. I could never imagine living without my favorite magazines. To remain successful in the print business, it’s just about finding what the consumers want…and consumers always want something…it’s just about finding what that something is.
    2) #8 – If a new media channel does not make a profit in the future then there is no point in creating it. It will only make a profit if consumers like what it has to offer. If it is making no money…then yes, it’s probably pretty worthless.
    3) #12 – Paper is definitely the easiest way to read print. I don’t like reading anything off the internet. It hurts my eyes…I’d rather be reading print that is tangible and that I can hold. Reading a magazine on an iPad may cool to try out but if I had to choose between reading on an iPad or having the actual magazine…I would choose the actual magazine. It’s just easier…and what I’m used to.
    4) #13 – I agree with everything listed in letters a-k. Publication on paper is the traditional device everyone loves. It’s compact, cheap, has that smell, recyclable, immediate access, etc. People love this about newspapers/magazines and always will.
    5) #19 – Without customers coming first, there would be no profit. You have to put the demands, wants, and needs of the consumers before anything else. If you can’t figure out what those demands are, your magazine/newspaper will not thrive. You have to be supplying something that people need.

    Disagree:
    1) #7 – I feel the iPad is not a huge consumer-owned product (yet). It hasn’t seemed to take off like the iPod or iPhone did…most likely because of the high price. I do not think the iPad will help win younger audiences. An average college student can’t even afford one and adults don’t seem very interested in them…maybe if the price dropped it would win younger audiences…but for right now it doesn’t.
    2) #31 – The web and the internet are somewhat to be blamed for the troubles/problems in print. It’s not because so many magazines or newspapers are online; it’s because my generation seems to read less…that’s why I think print problems have occurred. It’s because the new generation has other things to do than read a newspaper. I spend much more time on facebook or watching tv than I ever will reading a magazine/newspaper.
    3) #33 – I think the problems come mostly from a lack of knowing. It’s difficult to figure out and find things consumers will feed off of.
    4) #39 – Subscribers will not become patriots of the brand. A person’s interests could change or they could even get bored of the newspaper or magazine. Just because they subscribe does not mean they will love the brand forever.
    5) #47 – I don’t care if my magazine has four different kinds of paper. I’m not looking for texture I’m look for text…and what information is in that text. Different kinds of paper will not make print more intriguing. Content is more important.

  90. Ellie Turner says:

    Agree
    #6: I believe that print journalism will always be a profitable business. The key is
    that the media will have to constantly evolve and innovate their material to fit the
    current time.

    #7: The younger generation is growing up in a technological world more than we
    did. I mean my little brother had a cell phone when he was in 6th grade and I
    have heard of kids younger than that having a cell phone and facebook. Media
    will have to learn to adapt to their interests and their way of life.

    #9: Customers should be the first priority of the publisher/journalist. If the
    content is not something the customer wants, you don’t have a good product.
    Before a story is written and put in a publication, the editor should think, “Would
    someone be interested in reading this?” If they are interested, they will keep
    coming back and they will pay for it.

    #52: I believe magazines and newspapers will be around for a very long time, but
    some will die out if they don’t learn how to adapt to the needs and wants of the
    reader. As we have learned in class, we have got to deliver something that people
    want to pick up that has a message worth reading.

    #55: No matter how good the product is, if it doesn’t make a profit, it will not
    work. Money makes this world turn and people don’t work for free. Every
    successful business needs to make a revenue and there is no reason to give away a
    product worth paying for.

    Disagree:
    #5: I do not think you must re-invent the core. I think the core of journalism
    should always be the same. I believe you must change the ways you present and
    deliver the core, but the basics of journalism should include giving the customer
    what they want and reinvention should not occur.

    #18: Music is front and center as well. It is not journalism, but it is something
    that is current and plays a huge part in peoples lives. Actually, I don’t even
    understand the meaning of this lesson. I do not think, however, that music is a
    background form of entertainment.

    #21: The fact that there are so many choices for customers means the demand is
    bigger on each individual magazine. Each publication has to have a factor that is
    better than the other or it will be lost in the mass array of magazines in a store.

    #25: I wish that launching in a economically strained nation would create a more
    positive outlook on the product, but I don’t believe that is the case. I actually
    think that trying to launch a product when the nation is under financial distress
    would bring a negative attitude from the business and the market. I also think
    that the chances of a customer paying for a product that has not built is loyal
    reputation is unlikely.

    #47: Different kinds of paper do not appeal more than the same paper throughout
    the magazine. I think that is probably more expensive to produce and is not
    effective enough to bother with.

  91. Kayla Tynes says:

    DISAGREE-

    7-We do not need new tools such as the ipad to teach our children. Teach our children to use books and research and doing things hands on, teach them more valuable lessons.

    8-why not try a newly developed media? You would never know if it worked. It could make a big difference.

    28- Print will always be the easiest source but that doesn’t necessarily mean it has to come first. Whatever digital source suits that media is best.

    31- The web is the main source of the problems for print not being as successful. It was main gateway for a lot of different media problems.

    AGREE-

    12-Paper remains the easiest source. It’s easy to obtain. It will always be the easiest.

    19- Customers always have and always will remain first. The media world is based on public responses.

    29- I think it is educational and shows how valued education is in Europe. It’s something just for the children and that draws them in even more.

    46- Print will be with us forever. Print remains the easiest source. Newspapers are an easy way to catch up on the latest news. I like the way they feel and smell.

    48- The customers are the main source. Without knowing what they want, you will not sell your media.

  92. Sarah Coggins says:

    Agree:

    3. The Internet has given us a lot of freedom and journalistic opportunities. But it is not acceptable that third parties use our expensively produced content for their business without any compensation. The economic loss to the publishers is not only massive – it is a threat to press diversity. Therefore it is important to improve the copyright protection and to establish copyright laws for publishers.

    I agree with this because the publisher is the brain behind it and they loose credit when a third party business can use the publishers content that easily and the publisher gets noting in return.

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences

    I agree with this because I believe the iPadw will make a great contribution because it gives us more access to learn and read about things on a whole other level. Younger audiences are already won over by the iPad.

    10. The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.

    I agree with this because publishing industries should always look into reinventing itself to be current and appealing to their audiences.

    16. Publishers must have a solid commitment to the issue of copyright. They must learn from the mistakes of the music industry and adapt.

    I agree with this because copyrighting is very important and there is no excuse for anyone to not follow the copyrighting rules.

    31. The web and the internet are not to be blamed for our troubles and problems in print.

    I agree with this because although it can be disappointing that print isn’t as profitable as it used to be and the web and the internet are reasons behind that but they are not to blame for being successful.

    Disagree:

    5. Any strategy for the future of publishing must follow a three- legged model objective: Re-inventing the core, expanding the core and building a new core in the professional publishing segment.

    I disagree with this comment because I think the core should stay relatively the same because if you change the core it changes the primary and original focus of the publication.

    6. Print can and is still a highly profitable and successful business – today and in the future.

    I disagree with this because I wouldn’t say print is definitely going to be a HIGHLY profitable and successful business in the future it may be unsuccessful or moderately successful.

    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!

    I disagree, just because media channel isn’t profitable doesn’t mean it is worthless. It could have a lot of great aspects too it outside of profit.

    12. Paper remains the easiest way to read newspapers and magazines.

    I can see why this could be the easiest way but I generally disagree with this statement because the internet can narrow down what you want to read and what topic you want to read about.

    47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.

    I believe that this can be appealing but overall I disagree with this comment because different kinds of paper doesn’t make or break a magazine.

  93. Maggie Hurst says:

    Agree:
    49. Think different: feeling good does not necessary means losing weight or looking beautiful. I believe that attitude is everything, and if you love yourself, and have that self confidence the image in the mirror and number on the scale doesn’t matter.

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage. Magazines in todays world are lacking courage, most all of them are the same celebrity gossip, or the usual ‘how to…’ The world needs something new and out there

    29.There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14. I agree with this because if children are at that young age reading daily newspapers it starts them off with good habits in life. Plus reading is proven to help strength vocabulary skills etc.

    12. Paper remains the easiest way to read newspapers and magazines. I agree with this because honestly reading articles on the internet is way too distracting, I will start surfing the web or get on facebook. If I have a magazine in my hand I’m less likely to put it down.

    9. The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…) As sad as it is, I believe this is true. I think eventually everything will be on the internet and people will have less of a need for things on print.

    Disagree:
    31. The web and the internet are not to be blamed for our troubles and problems in print. I think the web and internet are to be blamed, not that it is a bad blame but it is just our culture today. The internet is a very powerful thing in our society.

    19. Customers must come first. I believe that the customers are very important, but I disagree that they come completely first. I also think the integrity of the work or journalist also plays a very big role.

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences. I think the iPad is just a little excessive. It is literally an oversized iPhone. Granted it can do many cool things but I think once younger people actually possess one they will be somewhat bored with it.

    6. Print can and is still a highly profitable and successful business – today and in the future. I think it is a successful business but I think the print industry is slowly dying and in the future most everything will be on the internet.

    51. We live in a digital age, but Print is still a very profitable business. I think that print is dying and our digital age is killing it.

  94. Matt Sigler says:

    Agree
    #6: Print can and is still a highly profitable and successful business- today and in the future.
    – I totally agree with this. Although media may be making a drastic shift into an online powerhouse, print still is and will be a successful business. Many people still prefer the good ol’ paper and ink way and refuse to let it go, while others find the tangibility of it to be more attractive.

    #20: Do what you do best and than link to the rest.
    – Like I stated earlier, media is making a big shift and the media world must be sure that they can accommodate to this shift. This then forces online publication to become a must for most. So, you have to put out your best effort but still link it to the online world.

    #21: Endless customers choices is leading to unlimited demand.
    – The freedom of the customer is forcing businesses to go wild. They have so many different things to pick from it is causing these different businesses to put out so many different variants of their product. The customers want something they can relate to personally thus causing the demand to become unlimited and businesses being driven to fill the customer wants.

    #31: The web and internet are not to be blamed for our troubles and problems in print.
    – There is one simple explanation for this, the message is no longer effective. People expect to get something out of print when they read it. When the message they expect to receive is no good, then what? They are forced to abandon it, thus causing the serious issues arising in print.

    #35: It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer.
    – I couldn’t have said it better myself. If you are forced to give handouts with your product to keep it going, then it is blatantly obvious that your product is a failure. These people must realize that if they are that desperate, then they need to find a new field of work. Your content must be good enough to keep the readers, if it isn’t then you must seriously reconsider what your doing.

    Disagree

    #4: The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business.
    – I disagree with this because I believe the greatest challenge of our time is to upgrade the quality of today’s journalism. I believe that if we were to improve upon this then the business aspect of it all wouldn’t be as much of a concern as it is today. With good content comes many readers.

    #8: Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!
    – I can see how this can be argued from the “agree” side, but I still am going to have to disagree with it. Even if a product doesn’t make money over a long period of time, it can be just what a company needs if they needed something small to put them over the hump. The product may have extreme success short term in giving the company a quick boost which may be exactly what they needed.

    #12: Paper remains the easiest way to read newspapers and magazines.
    – I know this is quite possibly the most debated topic around in the journalism world today so here is my spill. I believe that mobile media is the easiest way, only because of the convenience it allows and the on demand access it provides. Even though I personally prefer the ink and paper, I still believe that being able to access the information online or mobile is a quicker and more efficient way, thus making it easier.

    #17: Inability of publishers to stand united and firm will lead to disastrous results.
    – I believe that healthy competition is necessary for a business to become successful. Publishers should remain individual and allow for companies to “duke it out”. This ultimately would cause the companies to evaluate and take a closer look at their work and could in the end provide an upgrade in the quality of their product.

    #38: Make your subscribers feel like they are club members. Give them some evidence of that membership to showoff and identify with other members.
    – The message presented by the company should be enough for the subscribers. If they are subscribing simply because they want the label as part of the group then the message presented by the product really must not be that good. Readers have to want to read your material. The company would never be successful if they rely solely upon people just wanting to be part of a club, because that number is much less than that of the people who are looking for good content.

  95. Jason Pogge says:

    AGREE:
    19. I agree with this one because customers do come first. If it were not for the customers the newspapers and magazines would not have anyone to sell their product to. Customers come first because if they do not like the newspapers or magazines then no one will buy them.
    15. I agree with this one because we do need to venture out into mixed offers in paper and digital. When we venture it offers something new and interesting that catches the customers eyes and makes them buy the paper.
    48. I agree with this one because you need to go to the customer when making a new magazine. When u make a new magazine you need to go to the customer to see what interests them and what they like and do not like about the magazine and the design.
    52. I agree with this one because some magazines and newspapers are committing suicide by taking things too far. The newspapers and magazines that are committing suicide are trying too hard to be successful and are ultimately failing.
    7. I agree with this one because technical innovations like the iPad are the future just like the youth of the world being the future. The technical innovations like the iPad are an important contribution to the media products and will help with the younger audiences because the younger audiences are into technical innovations like the iPad and look at media on the these innovations.

    DISAGREE:
    21. I disagree with this one because there is endless customers choices but not leading to unlimited demand. There are endless choices but that is leading to magazines being cancelled since there is so much competition.
    46. I disagree with this one because print is starting to lose interest because of new media innovations. Print will be with us shorter than we think because of new innovations like the iPad. Also print is starting to lose income and if the lose continues the papers could go out of business or file bankruptcy.
    51. In disagree with this one because print is starting to lose income in some areas. Since we live in a digital age with iPad and other technical innovations, print is starting to lose interest in the customers.
    8. I disagree with this one because new media channels are becoming very profitable such as the iPad and other media channels. They are making a profit in the short term right now and will make a profit also in the long term. Satellite radio is a recently new media channel and has been very successful since it has started and will be also successful in the long term.
    12. I disagree with this one because you can get the news from your phone instead of going to go get the paper. Now you can get the news from an iPad, iTouch, smart phones, and computers. Since you can get it from these sources the paper has been losing income.

  96. Agree:
    3.) I agree, Journalists who take the time and effort should get all the credit that they deserve on what they have written on any topic. It should continue to remain a law the sake of all publishers and journalists to keep their writes safe.
    12.) I agree, because in my opinion, there is no other easier way to read newspapers and magazines. I feel as if people would not be use to the new way they would read magazines and newspapers if they changed it up.
    17.) It is of the utmost importance that publishers stand united and firm simply because there would not be anyone else to take over the publishing world if a disastrous ending were to actually happen but the odds of such an outcome are extremely low.
    18.) I agree, when people listen to music they can do many other things too. Music is something you hear, newspapers and magazines is something you have to see in order to read it. When you read something, you need your undivided attention to whatever you are reading, because multitasking is not an option.
    19.) I agree, without the customers, business people will not get any business. Therefore it is always important to treat the customers right and they should always come first. It is their money that their spending, but they will not spend if they are not satisfied. The first thing the boss is going to say when he hires somebody is always treat the customers right.

    Disagree:
    6.) I disagree, because print is going to gradually become obsolete over the years, because sooner or later, mostly everything in the world is going to become electronic.
    8.) I disagree, because if its something that you love making a profit from it should not be your main objective but informing your audience with the necessary information needed then making a profit should be the last of your worries.
    16.) I disagree, because if publishers want to learn from their mistakes from others, it shouldn’t be people in the music industry, it should be people who are other publishers that made the same mistake before and made it correct.
    26.) I disagree, because I feel that a larger company would be able to market faster than a medium sized company in time of crisis simply because a larger company would naturally have more resources and things to work with than a medium sized company just because of the size difference.

  97. James Borkey says:

    #3…AGREE

    Copyright laws do need to be much more tough on internet information. It is very expensive to produce to information that is put on the internet. That information is being stolen and there needs to be something done about the theft of expensive online information.

    #6…AGREE

    No matter what kind of innovation the digital world comes up with, the print business will always be relevant. Reading hard copy newspapers/magazines is a common hobby in our society. Technological advances will not change that.

    #12…AGREE

    From a personal preference, paper is much easier to read than that of an ipad or an electrical device of that nature. The brightness of the screens make it more difficult for me to read the information given.

    #19…AGREE

    The customers must come first. They are the ones that buy the content that is purchased. Ignoring the customers makes it useless trying to sell a product that doesn’t relate to the people spending money on their products.

    #31…AGREE

    The web and internet have not helped the print industry in any way. But, they are not the blame for the downfall of print. Prints stubborn inability to change and consider the customers are more relevant to the troubles.

    #7…DISAGREE

    This isn’t necessarily true. Just because a consumer is younger does not mean they are more drawn to technology like the ipad. I personally dislike the concept of reading print works on a digital device.

    #15…DISAGREE

    We do not need to venture over into 3 dimensional print works. That is just extra distractions that are not needed. 3D is making print become more of a digital work.

    #32…DISAGREE

    The publishing industry doesn’t need to fight anything back. It just needs to work and innovate their own works.

    #33…DISAGREE

    Lack of leadership isn’t always the problem. The problem could possibly be the leader themselves. Just because someone has a leader doesn’t mean they are a good leader.

    #34…DISAGREE

    The news stand hasn’t rethought the ways they are doing business, but that doesn’t mean they should not have rethought their ways. There are constant changes in society and no matter what line of business your in, change is usually necessary

  98. Justin Taylor says:

    Agree:
    #17: Anytime you are running any kind of business, you have to make sure that everyone is committed to the same idea. If you have people all pulling in different directions and not staying together, the business is eventually going to fail.

    #19: If you want your magazine or business to be successful, you always have to put the people you are trying to sell your product to first. You make them feel special, wanted, like you really care about their interest, and make them feel at home. As the saying goes: “The customer is ALWAYS right”.

    #33: The reason that there is no change in media these days is because of these three reasons. People are content with being average and it is sickening. Nobody has the courage or desire to stand up and say, “We need to change what we are doing so we can become more successful” probably for fear of being ridiculed.

    #38: People like to feel that they are a part of something special that nobody else is a part of. Humans like to show off what they have to other humans. If you give someone something that nobody else has then you are making them feel special, and they will keep coming back for more.

    #46: We all like to have something that we can physically touch and collect. The IPad and Kindle might hold a 400 page novel but you cannot physically touch the pages or see them all at once. Whether people want to admit it or not, they like to show off their possessions and how much that they have. With a Kindle you might have 1,000 novels in it but you can’t show them all off to everyone else when they come to your house.

    Disagree:
    #7: Just because your publication is on something such as the IPad, doesn’t mean that it is going to help you sell more of your product.

    #11: Just because there is a growing need for entertainment and media, doesn’t mean that people will want more magazines, newspaper articles, etc. Some might just get tired of reading and eventually switch on the television to get the summary of the story instead of reading it because it takes less time.

    #13 g: It really depends on who you ask. Someone may absolutely hate the feel of a newspaper and want to just read on their IPad instead. I know it sounds crazy but there are some people out there who are actually like that.

    #35: Sometimes giving away a cheap, free product with a magazine will give someone a reason to buy the magazine because they feel as if they are getting the better end of the deal. Giving away free stuff isn’t necessarily a bad thing.

    #36: Yes we should look towards them and take some ideas but we shouldn’t try to copy them because what works over there might not work over here in America. Their populations interest might be entirely different than ours.

  99. Betsy Lynch says:

    AGREE
    #4- I agree with this rule because since we live in the information welfare society, people think that they deserve to receive news and different forms of media for free. However, this is not the case. In order for strong, substantial, responsible journalism to continue, our society must accept that nothing in life is free- not even journalism. It is a challenge for journalists to establish this economic base for profit, when consumers do not feel the need to pay for what they receive.
    #6- Print will always be profitable because it holds a tradition of readership. There is nothing like being able to tangibly hold, and save, news articles, pictures, stories, etc. Though digitized media has a place in society today that in years past was not as relevant, print media will hold its own because of people’s desire to physically hold something in their hands and continue the tradition of generations past.
    #7- Technical creations like the iPad do in fact draw a young audience. Like a new toy, the younger generation jumps at the idea of the newest technology and the status the comes with owning it. In this way, digital media has a straight path to be consumed by the younger generation as it’s easily accessed from inventions such as the iPad. Though some from the older generation appreciate such steps in technology, the younger generation more readily accepts such changes, and readily learns how to function and maneuver the ever changing hardware.
    #19- I 100% agree with this statement. After spending time abroad, and realizing that the customer does not alway come first in international businesses, it’s amazing the difference this mindset makes. Because the customer is buying the product, then it is the role of the seller, the producer, to put the customer first. When the customer does come first, more often than not he will be happier with the product and more likely to buy more and more frequently. To have a successful business for an extended period of time, the customer must come first.
    #52- Though many newspapers and magazines are going out of business, it cannot be completely blamed on the rise of digital media. It is up to each individual form of media to be innovative with style, product, stories, value, presentation, etc. Newspapers and magazines will continue to commit suicide if they do not think of new ways to reach their target audiences. Like every successful business, new ideas and creative marketing techniques can increase profit and strike curiosity in consumers.

    DISAGREE
    #8 Though it is very necessary to make a profit, it is possible to have a successful form of media that is profitless in a monetary way, but profitable in the means of social change, thought provocation, and informative value. While not all media can survive without money, for a publisher to solely desire to provoke change in a community, regardless of profit for the media, the long term results will determine if the publication served its purpose- with money or without.
    #12- Just as print media has its place in society, digital media is very relevant as well. It is important to realize the necessity for all types of media, and to understand the diversity of usefulness they have on consumers. While some may find it easiest to read the newspaper in bed in the mornings, others may find it easier to scroll through headlines on their smartphone in the car on the way to work. Depending upon the consumer, different forms of media are more appropriate. Print media is alive, however, for everyone, it is not always the easiest manner of reading magazines and newspapers.
    #31- While the web and the internet are not the ONLY reason for the trouble with print media, they have been a huge factor in the decline of newspapers and magazines. Without the rising popularity of the internet and smart technology, focus would never have been distracted from print media. Though it is the responsibility of print media to improve its tactics and product, without the domination of digital media and internet, print media would have never been challenged.
    #55- Though I do understand that making a profit from a product is a main goal, I still have faith in people that money does not run all. I believe that the possibility of social change and community growth, as a result of passionate, informative, heartfelt journalism, is enough inspiration for some journalists and publishers to stay in the business. Money is important, but the desire to affect the world with words has the ability to drive business as well.
    #21 – Endless customer choices are leading to unlimited demand yes, but also leading to lazy products solely striving for a sense of diversity and creativity where it is not valid or appropriate. Publishers striving to establish a never ending customer choice is encouraging journalists not do what they do best then link the rest, but rather encouraging them to be something they are not and publish something they cannot back up.

  100. Lindsey Boudreau says:

    Agree:
    6. Print can and is still a highly profitable and successful business – today and in the future.
    6. Everyday people read magazines, newspapers, and books. These products are still being produced in huge quantities. Publishers are making enormous amounts of money, just not as much as they used to make. People demand print and it will not just disappear because of new technology such as the iPad.

    12. Paper remains the easiest way to read newspapers and magazines.
    12. Since the invention of the printing press people have been reading published works off of paper. Paper is not only the easiest way to read newspapers and magazines, it is also the cheapest. When a person wants to read the news, they are going to pay a few dollars for the newspaper. If someone wanted to read the news off an iPad they would not only have to have purchased an iPad, they would have to pay for the newspaper app. Reading off paper is also easier because you do not have to worry about breaking it or ruining it while you were trying to read.

    20. Do what you do best and than link to the rest.
    20. When a person is really good at one specific thing but tries to be good at many things all at once, the quality of their work will drop. Instead of trying to be the best at everything, a company should focus on what they do best and use that to find customers that are interested in their specific medium.

    31. The web and the internet are not to be blamed for our troubles and problems in print.
    31. The problems and troubles in print come from people that do not want to change their medium to better suit their customers. Newspapers as a whole look exactly the same as 50 years ago. The web and internet might get customers that like reading on their computer because it can seem new and exciting rather than physically in print, but the internet did not “steal” customers from print. People get bored easily and when the stories don’t focus on what they care about they will stop reading the paper. The web and internet didn’t steal customers, stubbornness towards change did.

    37. Do not give away your publication. Monocle charges more for a subscription than buying it from the newsstands.
    37. Many magazines make a person pay a few dollars per copy but if you want to subscribe for a year it is only a few dollars more. Publishing companies need to increase their subscription prices to at least what each magazine costs so that they are not giving away their publication for free and losing money. Monocle has figured this out by charging more for their subscription than buying it in newsstands because in their opinion they are doing you a favor to deliver it to your home. A publishing company cannot be successful if they are literally giving away their magazine for little or no charge.

    Disagree:

    40. Deliver one story across the globe. Monocle aims to give the newsstands “love.”
    40. There might be a lot of people that like to know what is going on everywhere in the world but in my opinion the majority of people want to know what is happening where they live. If something is published with only one story, that story will interest mainly those who are affected by it but if a publication is specialized to certain news for a certain area people will have an easier time relating to it. People like to be informed with information that they will need in their everyday lives and not just by something that is happening halfway across the world.

    28. Stay with your strategy: Our strategy is: Print FIRST.
    28. With new technology and ways to read information online many people will not go to print first. When someone wakes up in the morning and wants to look at the news they will probably look it up on the internet before deciding they want to walk to the end of the driveway to retrieve the paper. Print is a strategy but with new technology it might not always come first.

    35. It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer.
    35. If a newspaper is selling a candy bar with their paper and customers are happy then I don’t see any reason why they can’t continue doing this. It is the same thing as a magazine giving a subscriber a tote bag with their purchase. People feel as though they are getting rewarded and they like receiving things that aren’t fully connected to what they are purchasing. If people are willing to pay and continue reading you will have a successful business.

    47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.
    47. Many people read magazines instead of newspapers because they like how the paper feels more. In my opinion newspapers are distinguishable from other publications because of what they are printed on and so are magazines. I would like to see multiple kinds of paper in say a design magazine or something but I would be confused and unimpressed if my everyday magazine was printed on odd paper. I would be left wondering why a publishing company would even bother with and want to use different kinds of paper.

    17. Inability of publishers to stand united and firm will lead to disastrous results.
    Publishers do not have to stand united and firm together they just need to be more creative. As long as they are all on the “same page” and know how to function together they will get positive results. They do not have to stand united beacuse they will always be competing they just need to change and make advances together.

  101. William Love says:

    Agree: #7- Since technology like the iPad came into the picture, reaching out to the younger audience will in fact be easier. It is rather easy to display an entire newspaper with the touch of a button. The Younger generation is not going to walk to a news stand and pickup a newspaper when they have all the information for free right in their lap. With this being said, this will add to the amount of viewers to many magazines and to newspapers, thus helping catapult the news media forward.
    #3- When people are able to use information written by a journalist while not having to cite them as a source, there is a problem. One, a journalist, should not have to worry about information being used by another magazine source and that source using it to make a profit. This takes news and sales away from the original source, leading to sales away from the original source.
    #19- “Customers must come first” is a great way for a journalist to write. It is imperative to give information to the audience in the way they want it given to them. The customer is the one paying for the source, they are the source of income, as a result of this, it is important to cater information to the customer.
    #46- “Print will be with us for a long time” is a great statement, because people will constantly need information and a source to fill that need. Whether the print be in a media form, newspaper or magazine, the information is still desired by the customer and as a result, print will be around for decades to come.
    #52- When some sources are committing suicide, they are not managing their business properly. There are plenty of opportunities out there for people to make a dollar off of their magazines or newspapers but they are not looking in the correct places. Many sources today are thriving in this economy; companies who are considering “committing suicide” should take a good look at how the others are thriving, and learn from them. It should not be a consideration of discontinuing a source because of the economy or lack of income, history repeats itself, so the time will come when revenue is increased again.

    Disagree: #12- Paper is not necessarily the easiest way to view newspapers and magazines in this time period. Since technology is a major part of our lives, one can simply touch an app on their phone and have the entire New York Times paper on their phone. All of the headline stories for major newspapers are a simple click of an app away. When pressed for time and the inability to stop by a news stand, one can simply pull up the newspaper on their computer once they get to their office, for free. Rather than paying for news and magazine sources in this period, it is more easily accessed online. Magazines have all of their issues online, maybe for a small charge, but they are available there. As a result of this, paper is no longer the easiest way to view magazines or newspapers.
    #39- “Subscribers will become patriots to the brand” is not necessarily a statement i agree with because i do not understand how someone can become a patriot to a brand of a magazine. The definition of a patriot is one who feels or voices expressions of support for their country. A magazine is simply a source, not a country that has a patriots. Maybe i do not understand this statement, but i do not agree with this statement.
    #47- I do not agree with the statement of saying using different types of paper within a magazine creates a wow factor. Maybe some girls will find it attractive, but as a guy, i do not see the significance of this addition to the magazine. Talking about this in class did bring up a question to myself with whether or not I agree with the statement, but i cannot fathom the fact that it creates a “wow factor” and will be attractive to someone who would not buy this magazine without the addition of this wowing paper addition.
    #49- I do not comprehend how this statement has any relation to magazines or sources at all. On the other hand, one generally feels better if they lose unwanted weight on their body. When a girl goes out on the weekend and gets the compliment that they look beautiful, they feel good about themselves. This is a very controversial statement, not necessarily an agreeable one. I do believe both of these instances bring good feelings to someone, but on the other hand i may not fully understand this statement or the context for which it is to be used. At the end, i do not agree with this statement at all.
    #55- I disagree with this statement because revenue should not be everything to someone or to their company. If these sources would bring something out and introduce it to the public with an idea behind it that the model will be used to aid the public in some way; not to bring straight profit to the company and inventor. Everything in America does not have to be about money and i have a feeling many magazine companies are folding because they are “not making as much money” as they were before this recession hit. There are many things that can be used to help the public in general and would benefit the public, but companies are not putting these models out on the market because they know their revenue would not be as high on this product. As a result they turn to some different idea that they think will bring more money to the company. Businesses should not be geared mainly towards revenue, they should be in the people aiding business, and that will make the company thrive off of the public and the public thrive off of them.

  102. Terace Davis says:

    Agree:
    19. “Customers must come first.” I fully agree with this because this is the truth for any business. If the product does not appeal to the customer how do make any money? The most successful business’s make sure that their customers are always satisfied and strive not to let them down by reinventing themselves in new ways that benefit the customer. Putting the customer first is a must to keep a business strong.
    20. “Do what you do best and than link to the rest.” I agree with this statement because the key to being successful in any field or activity is to go do what we excel at completely master it and link to the rest. Whether the “rest” be a weakness of ours or something else we have an interest in.
    32. “The publishing industry needs to fight back with the tactile nature of its product.” The reason I agree with this is because in this day and age people can get away with not reading print and be well informed. If the publishing industry doesn’t want to be buried it needs to take a tactical approach to counter the other products.
    39. “Subscribers will become patriots of the brand.” This is true because subscribers are in most cases loyal customers. With subscribers theirs always someone using your product, and also they can help spread your product usually by word of mouth. A brand or product strives off of subscribers because of the loyalty but to keep subscribers brands have to keep their interest.
    46.”Print will be with us for a long long time.” I believe print will be around for awhile. Some magazines will most definitely die out because the internet will become even stronger in the years to come. But I believe the ones with loyal supporters and a strong base will prosper on.
    Disagree:
    8. “Any newly developed media channel is worthless if we do not succeed in making a profit from it in the long term.” I disagree with this because I believe as long as the channel is getting real, truthful information out then it is useful. Because most information spread around on the internet is not reliable.
    12.”Paper remains the easiest way to read newspapers and magazines.” Most phones have newspaper Apps that I believe are much easier to gain access too than papers. I also believe that the internet is a much more easier way to access information from newspapers and magazines mostly because we don’t have to leave our homes or even subscribe to anything.
    31.”The web and the internet are not to be blamed for our troubles and problems in print.” I disagree because they are to blame. People tend to take the easier route when it comes to doing anything. And since most people would rather hop on the computer, watch it or look at their phone rather than get a newspaper print will continue to have problems. Because the world is moving towards internet more and more. And it’s hard for print to keep up.
    34.”Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.” I believe that the newsstands are the ones who seriously need to rethink their the way they are doing business. The newsstands are taking a beating from the other industries and to stop the bleeding they need to reinvent themselves more than anyone.
    51. “We live in a digital age but print is still a very profitable business.” I don’t think print is very profitable at the moment. It can be again but, it’ll have to push its limits. The more technological we get the more we are moving away from print itself, so i disagree with it being profitable right now.

  103. Taylor McClenahan says:

    AGREE
    1. The role of magazine and newspaper publishers is changing. It is about protecting the heart of journalism and about responsibility. It is the duty of any publisher all over the world to ensure the diversity of opinion and to control competing powers in a democracy.
    – It is up to the writers to show many opinions and in turn try to remain objective in order to keep the balance.

    6. Print can and is still a highly profitable and successful business – today and in the future.
    -Hey if you can make it, you can make money off of it. It may go down A LOT, but somebody is going to make money off of it.

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.
    -If integrated right, yes. People are always online, even away from their computers, so if news and media find a way to put themselves in front of people on their iPads and iPhones, then yes of course it will help you win the kids who grow up with these devices.

    9. The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…)
    -Definitely. Convergence is going to force all mediums to reinvent the way they do things. The internet will connect everyone to everything, and people will find ways to make money off that.

    10. The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.
    -The publishing industry can no longer expect that it’s content won’t be plucked up from a website and distributed to the masses freely. Even music, movies, books and video games aren’t safe from this free-craze the world is going through, so much less news.

    DISAGREE
    3. The Internet has given us a lot of freedom and journalistic opportunities. But it is not acceptable that third parties use our expensively produced content for their business without any compensation. The economic loss to the publishers is not only massive – it is a threat to press diversity. Therefore it is important to improve the copyright protection and to establish copyright laws for publishers.
    -Freedom of information is the future. The people will ALWAYS want free everything, so there is nothing that can be done about it. If you want to succeed, find a way to show everyone what you have written for free, and still get paid. Press is as diverse as the reader makes it (we like stories about certain political parties, we look for them).

    4. The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business.
    -The real challenge is stopping money’s influence on journalism all together. Where there is money, there will always be someone behind it telling it what to do. If we cut money out of the equation, and made journalism non-profit, we would not have to worry about the future of it.

    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!
    -Nothing that is created has no worth. Profit is only a trivial concern if the new media channel is TRULY new.

    12. Paper remains the easiest way to read newspapers and magazines.
    -Anytime someone can watch a video or be linked to 10 bazillion related stories and sites to the topic they’re interested in, the choice obvious. The “curl up with” sentiment is on the verge of death.

    16. Publishers must have a solid commitment to the issue of copyright. They must learn from the mistakes of the music industry and adapt.
    -Better yet, they can embrace the fact that all their stories will become free and find a way to make money off of it. Copyright has been walked all over for a while now, and it’s only going to get worse with convergence. Publishers either get on board, or get run over.

  104. Katura Finn says:

    AGREE
    12- Paper does remain the easiest way to read newspapers and magazines. The feeling of being able to carry around a magazine or newspaper and pull it out whenever I feel like reading it is a comforting feeling. Called me old- fashioned, but I hate reading long articles online. My eyes begin to hurt and I feel the need to read the entire article in one sitting, as opposed to where I can read a newspaper or magazine whenever and where ever.
    13- Everything mentioned in number thirteen is true. Paper indeed is cheap, has high definition, suitable for long reading hours, easy to carry around, available for immediate access, has excellent touch and feel, comes with its own special smell, and is 100% recyclable. All of these things may be minor details when purchasing the product, but truly do make all the difference.
    19- Out of all 55 responses, I find this one to be the truest. Customers do and will always come first. The goal of newspapers and magazines is to make a profit. And a profit won’t come unless you have customers.
    22- In the points of the business strategy, it is mentioned that as journalists we must determine our customers’ needs. I believe that this is the most important point in the business plan. By seeing what the people want we can figure out what to produce. However, we have to work with what we are given and work around the technology that our society is consumed with.
    38- I personally love the feeling of “being a club member.” Every time my new issue of Rolling Stones comes in the mail it feels like Christmas morning. Even though every other teen in America is getting the same issue on the same day as me, I still feel special because a copy came to my door.
    DISAGREE
    7- I don’t think making contributions to the iPad will help the industry at all. The iPad is a phase. We want the newest and latest technology and our society changes technology so much that the next new thing is just around the corner. But print has always been the same, it has always been reliable. So we cannot change because of the technology fads that plague our society.
    14- Again, this whole idea of print needing to change with the demands of the internet is just not true. Yes, the internet is here to stay, but so is print media. And if print media gives into the web we will lose the tradition instilled in newspapers and magazines.
    18- I think what bothers me the most about this post is the fact that the author of it thinks magazines and newspapers are the only thing that we should concentrate on when we read it. I like to read the print media to pass the time away and to entertain myself if I’m bored. I don’t make it my one and only priority.
    21- What came first, the chicken or the egg? To blame unlimited demand on the customers is untrue. I think unlimited demand is because of all the choices. We never had or needed a magazine solely on chickens, but now that we have it available, we want it.
    33. I don’t think that these three things (lack of vision, leadership, and courage) necessarily are the causes of the problem. I think the people involved in print media still have vision and know where they want to go with it, but maybe lack of innovation contributes to some of the problem. Basically I believe that there are many deciding factors to the problems that the print media have been having and blaming those in charge is not the right answer.

  105. Katie Bieger says:

    AGREE

    #19-The most important aspect of a company being successful is putting the customers first. The company needs to go to the source, find out what they want, and then deliver a product for the customers. Then in return the customers will become loyal and keep purchasing the product.

    #38-If a company makes the customer feel like a club member then customers will return because they have a feeling of being a part of something and feel important. Then in return the customer will be loyal to the company and will probably do anything or pay anything to still be a part of that “club

    #46-It is a fact because print has been with us for a long long time, so it will stay with us for a long long time; there is really no way to get rid of it. Even though people claim that due to the internet and the new digital age that print will slowly disappear, there is no way because it will always be needed.

    #48-As stated before, the customers come first. If you’re not delivering what your customers want, then there is really no way to be successful because they are the ones buying your product. It’s not about counting customers; it’s about customers that count.

    #52-This goes back to the statement about creating a product the customers want. Newspapers and magazines aren’t dying, they are just not creating a product that customers want, and so in return they are basically killing themselves.

    DISAGREE

    #7-Yes, they might seem like they make an important contribution, but in my opinion, I don’t think many people have them. More people are likely to pick up a newspaper then to go out and buy an iPad because it is just faster and easier.

    #31-The web and internet are to be blamed for the troubles in print, not completely, but a large portion. That is due to the fact that most people don’t want to have to spend money to read news and such. The internet you get it for free so people don’t see the reason in going out and purchasing the newspaper when they can get it for free.

    #6-Print will be around for a long time, but it might not always be profitable and successful. At times it will be but due to the new infatuation with the internet, iPads, and such print will lose profit and success over them.

    #11-Yes, there is always a need for entertainment and media, people probably wouldn’t be able to survive without it. The part that I disagree with is: Reading remains a pleasure and a noble hobby among the population. There is a small amount of people, I believe, that still read for pleasure. It is due to the internet, movies, and such. People dont see the need to read something if they can just find it out what happens on the internet, or watch the movie because it doesnt consume as much time.

    #40-It sounds like it would be a good idea, but in actuality it is not the best. It is not such a great idea because yes a story might be popular in one country or culture, but it might not be popular with another culture. The customers need to come first, so you need to deliver what the customers want. One story might not be popular with all the customers of that company, so its important to cater to the needs of all your customers.

  106. Will Tyner says:

    Agree

    7. Things like the IPAD are the future of media. Technology is moving at a fast pace and today’s youth want to keep up to date and have the best all the time.

    11. To me, these three reasons is why print is still around and will stay around for a while.

    15. This describes the media world perfectly right now. you have the young people that want the best and latest in technology. you also have the older generation and the people who like to grab a cup of coffee and spend their morning fingering through the pages of the day’s newspaper.

    19. Without customers this business would not be around. our job is for the customers, to give customers what they want to read, watch, or listen to.

    39. When a customer reads one newspaper or one magazine on a regular basis, this is his reference point, this is what he talks about.

    Disagree

    6. I do believe that print is still making money,but will it keep making money? i think we are the future and technology is what our generation is using and wants to work with.

    8. Our job is to explore and be “experience makers” and give our customers news. we should try new media channels and can still benefit from it even without a profit in the long run.

    10. I dont think it HAS to REINVENT itself. there are still loyal readers of newspapers and magazines to keep it going. a business should have multiple channels of media.

    33. This is NOT TRUE. we have people such as Dr. Husni with true vision, Mr. John Segenthaler with true leadership and everyone in the journalism field has the courage to interview everyday, to put pen to paper and report the news everyday and reporters risk their lives everyday to report the news to the people.

    51. As we said in class, I beleive that that print still makes some profit, but not what its used to.

  107. Jonece Dunigan says:

    Here are my five that I agree with the most:
    1) #1- The competition the journalism industry has caused publishers to believe that it is not about the customer, but about the profit they have invested within that medium. With this belief, they took the original mission of this profession to become the voice of the people and eroded it with greed. In the process of this development, the “Robin Hood” mentality to take from the rich (People who are affluent with information) and give to the needy (People who need to be informed of this information) has become diluted as well. Now it is take from the needy (Their sense of being informed some believe that print is biased and that we tell the information that they already know.) and give to the rich (Advertisers by filling up our pages with ads or using editorials to disguise the ads.) If the future generation of journalist can regenerate the mission to give them what they want and inform them, we can prove to this world that industry is not dead, but “under construction.”

    2) 25- If someone launches a new magazine in a time when no one has money, it can birth hope in other people who touch that magazine that they can do things too during hard economic times and it will work. I believe the story of Fortune is an example of this.

    3) 31-Fact: People want information and they want it NOW. The fast track ways of the internet suffices the customers hunger for that information. I can click in recipes for Google right now and get it in under five minutes for free, whereas I can go to the Ole Miss Bookstore and not only have to pay for the magazine, but I have to spend my time looking for the right recipe also. Pointing fingers at Google however is not going to stop it from doing what it is doing. We can, however, take these lemons and make lemonade by taking the web, and using it to enhance print.

    4) 33-This is my favorite rule. When the birth of journalism began it was used to spark a revolution and freedom. They inspired people that life was better than being controlled by a ruler who did not care for their ideals. The Federalist Papers that we study so much about are not just words on paper, but the foundation that made America what it is today. Who did that? Journalist who were not afraid to but their family, income, and lives on the line to spread this truth across the colonies. They had vision, they had leadership, and they must certainly had the courage. Today, you don’t feel that same passion. If that passion could be felt then people would be picking up papers left and right and the whole notion that print is dying would not even touch people’s mind. We lack vision because publishers are doing the same mistake over and over again. We lack leadership because not a lot of people are changing the problem. We lack courage because maybe publishers do know another way to present their product to the masses. Yet, the old model of business has been done for so long that they do not have enough belief within themselves that their idea can work.

    5) 20- I have a very unorganized mind. If I had to rely solely on my voice, no one would understand what I am saying. In order to get people to understand the thesis of my messages, I have to write it down. Writing is what I do best. I can conquer the multimedia world later because if I write and practice my multimedia skills at the same time then my writing skills might get weakened

    The five I disagree with:
    1) 12-This depends on what generation you were raised in. My parents do not completely understand the technology that we use today, thus they still read newspaper and magazines on paper. I, who is very familiar with the technology, might prefer my news delivered to me through some sleek device.

    2) 32-I agree to keep print in its original form. However, if we would like to catch the digital generation, digital enhancements must be made. That way, journalist can catch both sides of the audience. The side that wants paper, and the side that wants digitized media.

    3) 13-Some of the points like a, e, f, h and k I understand. Some points depend on the generation you grew up in. b) The high definition does not stay forever. Ink does spread and colors fade. It won’t do that on a screen. c) I have witnessed someone stay on Facebook for hours, and I have read/written materials (This comment included) for hours. We are use to staring at a screen and giving our comments or reading our material. d) I can get news on my phone, and that is way more easier to pocket than folding a paper fifty times to get it in my pocket. Laptops and iPads can’t but they can carry MULTIPLE newspapers for just a little more weight. g) Give a student a free textbook for free. They will be very grateful that they got the book for free. Give them a new phone or an iPad watch the smiles widen and their eyes glimmer. To us the sleekness of a new device we cannot get enough of.

    4) 46- I know that print will never lose its place in history. Print on paper will always be in existence, but it will be used less and less. It is just like what with radio. When the ipod came along and allowed people to choose what they want to hear, radios began to disappear. It is the same with technology and print. Print will become less and less popular.

    5) 6-Due to what I stated in the statement above I believe that in the future print will not be as profitable in the future as it is now. As the digital natives begin to get older and the analog generation begins to disappear, then the print industry will appeal more to the digital masses and print will not be as profitable anymore.

  108. Danielle McHugh says:

    Agree:
    #6. “Print can and is still a highly profitable and successful business – today and in the future.” I agree with this statement from personal experience. I buy more books than I really should. Everyone tells me to get the Kindle but I refuse because there is something I like about being able to see how far I have read physically not through a computer screen. Print will still be profitable because more people will see the simplicity and ease in print. If I had to choose between putting a Kindle and a book in my bag I would choose a book because let’s face it, what are the chances that someone will try and steal my book over a more expensive Kindle? No one. They are safe and reliable therefore they will always produce a profit.
    #19. “Customers must come first.” No matter what you do, the customer must come first. Whether you are just a hostess (personal experience) or a magazine editor, you must make sure that you are serving the customer, otherwise you will make no profit. If the customer is not satisfied you should not be satisfied. Revenue will only come from happiness. Happiness that the customer gets from using your service.
    #20. “Do what you do best and than link to the rest.” I agree with the statement because I truly believe that if you are good at something use it. If people like something about your service or product, build on that. You are more likely to get happy customers by doing what you are good at then trying to force something that you really don’t have the knack for.
    #33. “Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.” I agree with this statement because if you don’t have a vision you will not have a product to produce and sell to consumers. If you lack leadership your product will never exist due to the fact you can not lead people and show them how to create your product perfectly. Lastly, without courage to put the product on the market and believe in the product, you will never earn a penny. Courage is required to make your product the best it can be.
    #46. “Print will be with us for a long long time.” As long as there are writers and people with things to say there will be print. People like to hold tangible objects. Therefore if writers stop writing, only then will print fade into nonexistence.
    Disagree:
    #21. “Endless customers choices is leading to unlimited demand.” I disagree with this statement because I do not believe that with endless customer choices there wll be unlimited demand. Take Tivo. How often are you sitting there browsing through enless choices but then finding nothing you want to watch. However if there was less options you would find it easier to pick a choice. Too many options bore the mind. I am not saying coming up with new ideas is bad, I am just saying that too much at one time will not make demand increase. It might make it decline.
    #39. “Subscribers will become patriots of the brand.” I disagree because not everyone is willing to go out and support their beliefs. Some are fine with just having their subscriptions but never becoming a “patriot” for the brand. There are magazines that I am subscribed to, which I don’t know if I would call myself a patriot of. I believe that whether or not a person is a patriot due to subscription lies within the person. It is not an absolute.
    #47. “The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.” I disagree because I would get annoyed with the different types of paper. Some people, like myself, enjoy consistency. Any change in texture would just aggravate me and cause me to not want to read that magazine or book.
    #7. “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.” I disagree with the statement for the plain and simple fact that children don’t really have the income to buy the iPad and I don’t know many parents who are willing to spend that type of money for a child who will most likely break it. It is probably due to my background of being one of nine kids that makes me disagree. Neither of my parents would buy an iPad for the reason that it is not cheap, kids break things, and also kids will get bored with the iPad like they do all gadgets.
    #18.”Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer.” I disagree with this statement because music is NOT a background medium. Music is something that people listen to and use to describe their emotions. I know that I’m happy and enjoying a nice day with my friends, my music is upbeat and blasted. There is almost always music on in my life and I disagree with the statement that it is a background medium.

  109. Brittany M. Robbins says:

    AGREE:
    12.) Paper remains the easiest way to read newspapers and magazines.
    Paper is easier and you can grab a mag or newspaper on the way to work or ina grocery store, not all Americans have access to the web.

    13.) A Publication on paper
    It is indeed simple to carry and yu can get it anywhere and is also very mobile.

    19.) Customers must come first
    Customers absoluty comes first with any job industry that you are in and you have to maket your products around them.

    49.) Think different: feeling good does not necessary means losing weight or looking beautiful.
    Just beacuse you see models in mags, doesn’t necessarily means you have to be skinny and small like them Be happy with who you are.

    21.) Endless customers choices is leading to unlimited demand.
    I feel like in this day in age that you have to adapt to what everyone likes, from children to elderly adults.

    DISAGREE:

    15.) We must venture into mixed offers paper / digital:
    Wow 3D!! um not, why pay extra for that and yu can have a regular newspaper or mag. They will probaby have special 3d glasses to purchase with as well.

    7. )Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.
    I disagree because parents are going to buy the ipad manly fo the cost and they will not bridge that gap.

    46. Print will be with us for a long long time.
    Technology will advance and one day you will recieve your newspaper through email or evan a digital screen on your t.v.

    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!
    No it is not worthless but also give you more imformation about news, maybe news other news channels that are not covering.

    6. Print can and is still a highly profitable and successful business – today and in the future.
    True, but Print will eventually die out and digital technology will advance as I mentioned above.

  110. Elizabeth Sales says:

    AGREE
    1) #12- Paper news keeps you from getting distracted from surfing the web (when you intended to get your news online). The smell of a newspaper and the vibrant pages of a magazine catch readers attention. Getting news online just isn’t the same. In a recent studies people will only read the first 2 of the 8 pages required of an article that is posted online.

    2) #19- Remember, “customers who count, not counting customers.” Newspapers and magazines have to give people what they want and have to make their news a necessity. If newspapers and magazines want readers, the customers must come first.

    3) #33- Completely true! In society, people are lazy. In order to create something great, wanted, and valued, we must have the drive to do it. We must commit to it, not just give 50% of our effort. We have to envision what people want to read and give them that. To be in the journalism industry, you must have courage and a backbone. You must believe in yourself. If you don’t, no one else will.

    4) #48- Asking the customers what they want shows that you will most likely give them that. If you put the customers first, instead of money, or being egotistical, the work as a whole will reflect the good intentions of the magazine. Customers like to feel important. By asking them what they want, you can win their loyalty. Making the people feel exclusive will be recognized.

    5) #49- To attract readers you have to think for yourself. So many magazines and newspapers offer the same stuff. Readers want a newspaper or a magazine that has set itself apart from the others. Whether it is the content of it, or if it is just the layout/design of the newspaper or magazine. If it is different it is valued. Readers want something worth reading, something that has a status for always, always being captivating.

    DISAGREE
    6) #7- Not necessarily. Just because technology such as the iPad becomes available, it doesn’t mean it will completely change the media as a whole. An iPad is just a super portable computer, and how can the industry change more than it already has? Just because the iPad is available, doesn’t mean everyone has access to this kind of technology…

    7) #18- Music isn’t a background medium. Music is just as “front and center for the consumer” as newspapers and magazines are. If anything, magazines and newspapers are falling behind the music industry, so much because they are “committing suicide”…

    8) #28- Correction: Our strategy should be putting customers first. Secondly, print comes. However, the print should be tailored to be attractive for online news-getters. Sometimes, you can’t have a strategy, you just have to go with your gut. Things don’t always go as planned, therefore, instinct must takeover.

    9) #42- Print has not become more exclusive. It has become less exclusive. It is not in as big of a demand anymore because online news is free. Is it worth paying for something that can be found for free online? A premium medium is something that everyone wants (that costs $) and not everyone wants to pay for it anymore.

    10) #46- Print is slowing going away and it will continue to move online or to apps. Although, just because print is disappearing it doesn’t mean it won’t cost us. It is still with us but is fading in the background.

  111. Alexandria Joy Gryder says:

    Agree with:
    1) #3. Seeing as I am a writer myself, it would be unimaginable to not agree with number three. I’ve sent copies of my manuscript through the internet to certain publishers and I would be absolutely devastated if I found out one day my material had been published online for people to gaze at for free. I could bias but I do believe my work is worth at least a “pretty penny”. Let’s say one day my books are on the Barnes and Noble bookshelf, I know this is a very vast dream I have but it will happen. Back to the point, I would still not be okay with people viewing my creative mind for free. I put and I’m still putting years into the books I am writing and unless I approve then no one should be able to touch MY mind without a twenty dollar bill in their hand. A small price to pay I believe for seeing into the wonderful mind of Alexandria Joy Gryder. So to wrap up this comment, publishers need to start thinking of ways to improve the copyright laws themselves so they can protect their creative minds also.

    2) #11. I definitely agree with number eleven seeing as I am an avid reader and will keep bringing this up throughout this test. Most of the people in my class also enjoy some sort of outside reading, whether it be the news or Harry Potter. Reading is an escape from reality and that’s why it’s so popular. Every one wants more news and will keep searching for the top story. People also love living in the past. Why is it so hard for us to move forward? Why must we read in the paper on Monday how we lost a game on Saturday? We already knew this and most were there to watch it happen. But we only know how WE saw the game. Newspapers offer us a different stand point on how something happened or why is happened. I agree with the fact that people are always looking for news entertainment and will always find it in their local papers. It’s a way for them to stay “frozen in time”.

    3) #12. This weekend I successfully read a book and started reading another, thank goodness. I haven’t read much of anything except my textbooks since I have started school. My parents bought me an Amazon Kindle for graduation and I have yet to use it (don’t tell them). But I do have two books on my wish list and plan on buying those when I finish the book I am currently reading. My point? I choose paper over plastic. I haven’t been able to “cross over” into the digital reading world. I love holding a book in my hand and I believe I always will love that feeling of buying a new book. But I can’t shake off the easiness and convenience of the Kindle. I can bring multiple books with me everywhere instead of a huge bag full. Although, I can’t imagine ever reading a newspaper that is not on… paper. I mean really? We coined the name for a reason. What would we call them? Digital news? Pixel news? It makes no sense to change newspapers when half the other people in my class would agree that paper is comfortable and we can even recycle it. So what I am saying is that as long as there are people like me in the world who do NOT like change and like smelling books and like holding the news in their hands on paper then I do not think we have to worry about print, “going out of style”.

    4) #22. Newspapers and magazines to me seem like they are trying too hard to be the “best all around”. Nicholas Sparks doesn’t write mystery novels for a reason. He is best at the wonderful love he creates in his novels. Stick to what you are good at. If newspapers and magazines followed a strategy like this they could profit far more than they are now. When you determine what your costumers needs are and follow through with that then you will already have an audience. Back to Nicholas Sparks, do what you do best obviously. I wouldn’t expect or read an Agatha Christi novel that wasn’t a mystery. Well it is Agatha Christi so maybe I would (Bad example, sorry). You know what I mean. I definitely agree on organization since I am the queen of lists and planners. If articles aren’t organized then people get lost. People are lazy and they want to understand easily so get to the point as quickly as possible and make sure it is easy to follow. Being interactive in the community is a great way to make people want to read the news since they might be a small town celebrity. I don’t want to read about current events that occur three towns over since it doesn’t affect me. I believe most newspapers and magazines already follow this structure and if not they need to get on it and make their own profit making strategies.
    5) #28. Okay I am going to talk about my Kindle again. But why not? Number 28 states to stick to your strategy and ours is print. On Amazon.com I usually never see a book on the Kindle come out before or even on the same date the actual hardback or paperback edition comes out. This is slightly annoying but mostly fantastic! Print does come first and only after can digital follow. Why not give print a shot before we just throw articles online for being to view for free? Amazon doesn’t give up and why would they? By buying a book online for your e-reader the company makes less money since the book is usually cheaper. Print comes first, always. If I buy a book for my Kindle and I enjoy it I will go buy the hardback in a heartbeat so I can put the story on my bookshelf for myself to look at and enjoy. Because I am a reliable costumer and the magazine and newspaper companies should see this and not just throw out information for free like the writers creativity means nothing. Nothing valuable is ever free and when we start handing out information for free it becomes less valuable. By putting things on the internet for free what they are saying is that they have no faith in their writers’ creative minds and that it’s not worth money. Print comes first and when the magazine and newspaper companies realize this they will begin to profit steadily again.
    6) #38. I know I have already done five that I agree with but I really agree with this one too. By making someone feel like they are in a club it makes them feel special. Not a lot of magazines and newspapers make us feel this way, like we are special. We need to come up with a way to make people feel like they are in an exclusive group of people and they will want to come back for more. They want to feel like what you are saying is directed straight to them. I don’t know a good way to do this but when I come up with one I’ll blog about it.

    Disagree with:
    1) #7. Yes, the iPad is extremely nifty and shiny. But to me it is just a really big iPod and does no more than my iPod touch except making it easier to see the font. The Apple Company is extremely intelligent. Why? How did they know that we as people love shiny things that are overly priced and completely pointless? But see they have to keep competing and making the best new thing and they will probably always excel in this business. But I do not agree with number seven because even though we have all these new inventions like the iPad and the Kindle and the Sony e-reader I don’t find it compels me to buy magazines and news articles over music. I’m sorry! This is only because I would rather grab a local paper from the corner or buy a magazine at the grocery store. I feel like I am actually getting what I pay for when I have the real copy in my hands. People my age do love technology and yes we have iPods and for what reason? For music! We have computers for the internet. We have cell phones for calling. We have books and magazines for reading. I’m not going to use my cell phone to read a newspaper. It’s not what my phone is for. I’m not going to call people or text on my iPod. It’s for music (duh). Newspaper companies need to realize that iPods and iPads are not going to help them much more. Maybe if they would take off their information they have on the internet sites they would start selling more newspapers. So I don’t agree with iPads bringing younger audiences in. I don’t believe they are a contribution for the news. If you have good writing people will pay for it.

    2) #15. I really think we as Americans have problems in trying to fix what is not broken. I have no problem with improvement but only when it is actual improvement. I don’t think that making a newspaper in 3D is going to do anything for me except give me a headache. I just don’t like all the glitzy and glimmer that the newspaper stands and magazine companies are coming up with. My roommate and I have been talking about how reading on the computer gets boring and begins to hurt our eyes and it’s not interactive like flipping pages. Trying to fix what is not broken is pointless to me. People are not, not buying newspapers because they aren’t digital. It’s because they can be slightly boring to my generation. I love reading the Daily Mississippian because it is news that affects me. I like reading time magazine and watching the local news and the History channel because it affected and affects my life in this day and age. If news would just focus on what they are good at then maybe we could get somewhere. But trying to make a newspaper 3D seems like they are just trying too hard.

    3)#31. The web and internet aren’t to be blamed? Maybe not completely. I agree that the publishers shouldn’t throw their creativity away but it is tempting when your company is plummeting quickly. I guess it would be like if you had a flat tire and a spare was left on the side of the road for you to take. Why not take it? But then you have to remember that spare was left on the side of the road for a reason. The internet is tempting for magazine and news companies so I have to blame them just a bit. Like your roommate having a candy bar while you’re trying to stay on a diet. Your roommate is partially to blame and so are you. Good thing I’m not on a diet, I love food too much.

    4) #35. Why a complete overhaul? Why not just take the information off the internet. Remember before the internet and television the only way to get news was from the newspaper stands. If we would just remove most of the information from the web then people wouldn’t have a choice. They would have to go to their local stands to get the news they wanted to hear about that they couldn’t get from the television. This is a simple solution that I could be completely wrong about since I am just a freshman but why not? The only way for me to get news about The University is to read the Daily Mississippian because as far as I know it’s not online. Believe me I see plenty of people reading this between classes too so I know it’s because either they are really bored or because it’s actually interesting. I’ll take the later in it actually being interested because I think it is. They are so many fun and entertaining articles with serious in between. I love it.

    5)#47. I think I sound really mean in most of these but it’s the way I feel. I agree with having different styles of paper in a magazine is “cool” but at the same time I really shake my head and say “What?” I don’t really understand the point of having different types of paper in a magazine. If your content is amazing then people are going to buy the source. If I flip through a magazine in a store and all it has is different paper in it then I’m probably not going to buy it. The words need to catch my eye. Start making magazines and news fun to read! I think I would really get lost when reading a newspaper or magazine that had different fonts and paper throughout. Organization is key. Maybe if I actually saw a magazine like this I would think differently but I feel like it’s a waste of paper.

    6)#54. I could just be repetitive but I can’t afford not to. Why would we even think about putting news sources on any e-reader? I’m going to finish my test by re-stating that we don’t need to fix what is not broken. Just enhance. Enhance the writing not the source. I think I agree with more of the lessons than I disagree with which is a good thing. I hope I made some positive points in my paragraphs that people agree with. Thanks!

    Alexandria Joy Gryder

  112. Elizabeth Sales says:

    8) ^^

  113. Elizabeth Sales says:

    I’m trying to type 8 but it keeps putting a smiley face… fyi.

  114. Katie Hatcher says:

    Agree:
    1. As a sociology minor, I hear and see a lot about how corrupt journalism is and how you see what publishers want you to see. I hope this means a change for the better in regards to this.
    6. I agree because it is much more convenient for me to go by the bookstore and grab a cosmo or a paper on the way to claass and read it whenever I want as opposed to having to find a computer and get on the internet and not have it on the go with me.
    19. Customers are any business’s target. Publishers tend to forget this. You should always first think of the people who are buying your product.
    26. The smaller your company, the faster word travels. You can get more done faster with a staff of 50 as opposed to a staff of 500.
    48. EXACTLY. This goes back to putting customers first. If you print what they want , they’ll buy your product and you’ll be more profitable.

    Disagree:
    10. News is news. There is no need to reinvent it. You just need to add a place for the customer to get it. (i.e., the web)
    15. I disagree with the second part of this. I think that 3D is a fad that won’t last much longer. Smell-O-Vision didn’t last in the 1920’s, and neither will this.
    17. This doesn’t even make sense. Journalism is a business and with that comes competitors. You can’t stand united with your competition.
    25. I think that’s just a little risky. You might get lucky, but you’re most likely to tank if you’re trying to start any business in an unfavorable economy.
    31. Why not? You’re giving your product away on the internet. Why would a customer pay for what he can get for free?

  115. Oscar King says:

    Agree

    6. Print can and is still a highly profitable and successful business – today and in the future. A lot of business use print for advertising and people can take it home with them. They when they are at home they can see the paper and go back to it.
    12. Paper remains the easiest way to read newspapers and magazines. There is nothing better than reading a newspaper, on paper. Reading news online I feel is not right because you have to read it online.
    13. A Publication on paper:
    a. Is the cheapest device
    b. Has the highest definition
    c. Is suitable for long reading hours
    d. Is mobile, easy to pocket and carry anywhere
    e. Allows immediate access, no need to connect and reload
    f. Is quick to browse, with immediate response time
    g. Has an excellent touch and feel
    h. With a special smell
    k. Is 100% recyclable
    I agree with this because it says all the benefits of reading of paper. It convinces the reader that paper is the way to go.
    51. We live in a digital age, but Print is still a very profitable business. So many people use print for their business They make most of their money with advertisements on print.
    52. Newspapers and magazines are not dying, however some are committing suicide. Newspapers are trying so hard to stay fresh, that they pick stories that no one wants to read so they sell their papers and leave the business.

    Disagree

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences. I do believe it will attract a younger crowd but I don’t believe we should get into that. Because it contributes to the death of print.
    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term! Newly developed media channels are not worthless. If they are complete failures, they are still learning experiences.
    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage. I don’t agree with this because all of today print is made by highly paid stylists and they have plenty of vision.
    35. It is time for a complete overhaul: selling me a candy bar with my newspaper is not the answer nor print on demand is the answer. I do not agree with this because I believe that if the magazine offers extra more people will be faithful buyers for years to come.
    36. Look for Japan and South Korea: two places where they are creating rich, true diverse markets and experience… both in print and digital. They Japenese and South Korean are brainwashing the minors of today. They get the kids addicted to technology instead of reading from print.

  116. Alex McDaniel says:

    Hey guys,

    A few of you have e-mailed tonight concerning the incorrect time on your postings.

    As Dr. Husni mentioned last week, he is aware that your comments are being timestamped hours into the future.

    So there’s no confusion or worry, rest assured I will print off the blog at midnight tonight to make sure those who posted get credit.

    Alex

  117. Kayleigh Webb says:

    Agree:

    6) People say that print is dying due to media innovations such as the iPad and other e-readers. However, I still believe that print is a highly profitable and successful business. Thousand page books may be turned into e-editions, but who wants to spend hours staring at a tablet when so much more satisfaction can be found when you read an actual book and turn pages? Print may be experience a low, but the industry is not dying.

    12) Paper does remain the easiest way to read newspapers and magazines! Personally, I take more joy from reading a physical paper for my news than staring down at an LCD screen of an iPad or laptop screen to get my daily news fix. There is something about newspapers and magazines that the iPad just can’t deliver. The feel of the paper and the smell of the ink can’t be replicated by an app or website. Try cuddling up in a chair and reading for extended periods of time on an e-reader. It won’t beat a printed work.

    19) Just like the retail and service world, the customer is always right. This means, the customer must always come first in the design and content of a printed news source. I believe that most print is based off of assumptions of what people want instead of what the audience really wants. Magazines and newspapers need to appeal to the consumer from the stand. Not just sit drably with a hundred other pieces of print that hold nearly the same information.

    20) I agree with this. It is best to create a product you can produce well that is worthy of the audience’s attention than a product that is only half of your best. However, just because a person works better with print, does not mean they should completely disregard online work or broadcast journalism. Being versatile is important, yes, but if lack the ability to link your skills to other areas of journalism, you’re pretty much useless in the news world.

    31) Web and Internet are not to blame for the problems in print. The world around us is changing, and print needs to change with it. The old fashioned ways of print can never ways of American print need to have a much needed revamp. Internet still exists in Europe, and their papers seem to be doing just fine so the web can’t be blamed for the never ending problems in the print world.

    Disagree:

    4) I disagree. If the product contains quality journalism, it shouldn’t be that hard to sell. If publishers focused more on content instead of trying to market their magazine or newspaper, then I’m sure their businesses would be much more profitable. All it takes is a good story to make a paper sell.

    7) I believe that people have the iPad on a pedestal. At a glance, it looks pleasing. It’s a shiny new toy to be filled with apps and other means of entertainment. But look around you. How many people have you actually seen with an iPad? I’ve personally only seen one iPad in use and it was not being used to read an online edition of a newspaper. It was being used as an oversized iPod. Despite the fact there are such advances in technology, print will still rein supreme. You don’t have to worry about a magazine or newspaper running out of battery power.

    15) Essentially a 3D newspaper sounds really interesting. I won’t lie and say I wouldn’t buy it off the newsstands. But is the cost of creating a 3D paper worth it? The audience may be won over by this type of content, but personally I think it’s over the top. It just sets up the paper for failure once it can no longer meet the masses’ expectations of future issues.

    18) I disagree. Music is very much in the front of the industry. Some could even say that music overshadows magazines and newspapers. Music is relatable through melodies and lyrics. People tie emotions to certain songs and those feelings stay with them every time the song is heard. Music plays an important role in the lives of the masses and doesn’t not hide quietly behind the pages of magazines or newspapers.

    25) Launching any kind of business during a time of economic struggle is tough. As much as I would like to say print is high on people’s lists of things to buy, magazines and newspapers are being pushed aside for more practical items. People would rather just spend what little money they have on something else, sadly.

  118. Dan Venne says:

    Agree:
    47) Using four different types of paper in the same issue will surprise a reader and make them feel like their particular issue is special and unique. People say less is more, and thats true in some cases but for this particular case, a little extra such as different types of paper, can cause wonders.

    6)Print is and always will be a profitable business because as long as there are people who want to hear the news, there will be the “crazy people” who deliver it to them. And where there is demand for a product, there is a price for it.

    12)Print is the easiest way to read newspapers and magazines and always will be because its the only source of journalism that you can feel with your fingertips. When you feel a newspaper you know its a newspaper and same with a magazine. Being able to feel what your reading makes it easier for me to read because its something real. Not something you can see from a screen.

    20) “Do what you do best, and then link to the rest.”
    I agree with this because every journalist, whether or not they are in the same field, are different. Each and every person has their own way of writing and thats why journalism is a unique business. When people do what they do best first, they can then “Link” to other places so the reader feels like they have been as informed as they could have been leaving them completely satisfied.

    Disagree:
    28) Sticking with a single strategy is smart in some cases but i believe that journalism is spontaneous. Sometimes things will come up that require a planned strategy, and others will come up in which sparratic and unorganized journalism can best describe the topic. For example when a reporter needs to go cover a story live, they have to be totally aware of what is happening. If they are only worried about sticking to a strategy, then some parts of the story can be missing.

    4) Although trying to make a profit off of our journalism is a big challenge, I wouldnt call it our biggest. Our biggest problem would be to get more and more people going back to reading magazines, newspapers, and other forms of print, instead of the vast amount of people going to the websites, IPads, news channels such as FOX, etc. The more people we can get reading print in this digital age is an uphill climb and reaching the peak is not impossible, but will be quite difficult.

    31) The web and the internet, granted should not take all the blame for the troubles and problems of print, but they definatley have to take some. The era we live in is a digital age and technology is the most rapidly growing thing on the planet. With all these devices people can have on their person at all times such as MoZines, and IPads, have been stealing magazines and newspapers thunder causing print journalists to have to put up more of a fight from behind.

    42) “Print has become a more premium medium.”
    Print has been our most premium medium ever since Gattlinberg’s printing press. Although this is a fact, its premium ability has been declining with this new era of technology. Television, the internet, and mobile devices have become more premium mediums lately and it has been causing chaos in the print world.

    46) Print will be with u for a long time.”
    Print has been our foundation for all journalism in this world. Its been the beginning of everything since word of mouth but i do not believe it will also be the end. The way technology is growing and becoming more affordable and attainable, i believe it will one day completely take over print. I believe it will happen one day sooner than we know it.

    • Dan Venne says:

      Agree:
      19) With every business, there is a customer. No business can be successful if the customers are not happy with the product they are supplying. Success rests in the hands of the customers so when you put the customer first, you are aiming for success.

  119. Casey Greene says:

    Things I agree with:

    4) As it has been stated in class, this is a money-making industry. With the current economy, publishers and marketers must be inventive in order to succeed. At the same time it is important to maintain quality work that makes the publication respectable.

    20) Much like the fourth reason, publications need to find their niche but also reach all audiences. They have to appeal to those that prefer print as well as those that get their information from an online source. Whether they feature the most content online or in print is up to the strength of that particular publication.

    31) It is very true that the internet is not the main cause of the downfall of print. The business models have failed and that has led to create smarter ways to market the printed material. While the internet is a factor, there has been more damage done to the print industry than just that.

    46) Too many people enjoy print for it to completely die out. If anything else, they will survive as collectables, much like baseball cards. There are certain things that will always have its place in society, and printed publications are one of those.

    55) Journalism is not unlike other businesses that thrive by becoming the most profitable. As John Seigenthaler said, it is important to “follow the dollar.” New models will be invented and they will be profitable.

    Things I disagree with:

    12) For someone who wants to read a single publication, print might be the easiest way to read it. However, most people are diverse and want to read various publications in one sitting. Print is still an option, but it is much more convenient to read them on a laptop or a smart phone instead of carrying around numerous forms of print.

    26) Any company is subject to difficult times. The economy does not discriminate. No matter the size of the company, the company must be run efficiently in order to remain standing.

    40) Not all publications are intended to reach a global audience. One of my favorite magazines is Baseball America. I do not believe that someone in France, where baseball is not as popular as it is in the United States, will care too much about how great Tampa Bay’s scouting department is. Specialty magazines will be able to succeed without extending out of their demographic.

    44) A hotel is just too extreme for a publication. If the owner of said publication wants to dabble with the idea of opening extravagant hotels, then the owner has the right to do so. However, tying it in with a publication can create some liability and even a conflict of interest if something newsworthy was to happen at the hotel that would result in negative press.

    47) The four different types of paper is much like the hotel idea on a smaller level. Having a magazine with so many variables can make it a novelty. The paper is not enhancing the message. It is simply a different way of selling a candy bar to people who do not like chocolate.

  120. Brittany Stubbs says:

    AGREE:
    46.Print will be with us for a long long time.
    I agree that print will never truly be out. As much as technology heightens, as long as print keeps finding a way to compliment what’s popular on T.V. or the radio, and continue to keep customers and their interest first, it will be around. Until every piece of information and historical document we have is converted to a digital source, print will always be around to some extent.

    52. Newspapers and magazines are not dying, however some are committing suicide.
    I agree with this idea. Though Ipads and Mozines have brought competition for Newspapers and Magazines, some paper sources will fail despite these upgrades from simply forgetting the basics of what makes them successful and people interested. Referring to another idea: customers come first. If the content doesn’t apply to their life, their needs, they have no reason to support them.

    51. We live in a digital age, but Print is still a very profitable business.
    Despite the rise of technology, I support the idea that print is still a profitable business. We are still living with generations who will depend on paper sources before logging on to any Internet or technology source. And because of this, the habit will wear on ages below them. Also, when print compliments the digital age such as having a magazine that interviews stars from a reality show or publishes recipes from a chef on a cook show, it becomes successful.

    48. When launching a new magazine, go to the source: the customers. Ask them what they want, when they wanted and how they wanted.
    This seems to be the most basic rule of selling any product, not just magazines. If you want success in selling a magazine, you have to please the eyes you’re aiming to read it. By focusing on the customers, you’re proving they are most important, not their advertisers or the income they’ll make. In a society with more magazines than ever, you must give the customer exactly what they want that they won’t find any where else.

    12. Paper remains the easiest way to read newspapers and magazines.
    Putting aside my ownership of an Iphone and Nook, I will forever stand by this statement. You never have to worry about your newspaper being charged or having WiFi to read your magazine. It may ruin your day, but you usually won’t burst into tears if you realize you left your favorite magazine in the cafeteria. You don’t ever worry about someone not taking care of your newspaper or trying to steal it when you’re not looking. You can stuff either one in your back pack with out worrying about it getting scratch or overheated. You can continue reading either one while taking off on an airplane. And last but not least, after filling your brain with the content, you can reuse it to wrap your Christmas presents.

    DISAGREE
    #7— “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.”
    I have to disagree with this. Though the new gadgets will always be popular to some audiences, I have doubts they will win young audiences due to the prices they are worth. In my opinion, parents in any generation would rather give a book or magazine to a child to learn from then hand them over a $400+ gadget and pray they don’t drop it.

    31. The web and the internet are not to be blamed for our troubles and problems in print.
    I have to disagree with this lesson to some extent. Though they are not the only reason some paper sources fail, if we didn’t have web and internet, people would not have as many other news and entertainment sources to compare to or switch to leading to more decline in print. Internet, web, and new gadgets CAN compliment to print, but can also be a competition. People aren’t going to settle buying a paper if they know they can research the same story online for free.

    28. Stay with your strategy: Our strategy is: Print FIRST.
    Though I am and will always be a fan of print, I am not naive that generations after me may not be so fond. Magazines and Newspaper must begin and continue to start complimenting technology sources as their popularity rises. They must start to transition some of their feature to online so they can reach both the old fashion paper reader and new generation screen worshiper.

    30. The daily paper feels and reads like a magazine with relevant focus to the relevant age group. The paper grows with its readers and has a total paid circulation of 150,000.
    Though this would be ideal, newspapers can never be put on the same scale of magazines because they are gone to for different things. People open a newspaper to find out current events going around that effect EVERYONE where as magazines have a specific target market that answers specific questions to specific interest and age. Is Chelsea Handler really dating 50 cent? Can running up stairs really make my legs skinnier? Let me know when I can find that on a newspaper…

    33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage.
    This is a pretty strong idea that I must disagree with. I don’t believe our problems can be summed up with this. We are facing issues with the web and economy that would occur even with the perfect newspaper to anyone’s eyes. Even with vision, leadership, and courage, paper products are going to have competition against an online source giving it out for free.

  121. Chelsey Handley says:

    Agree
    1) I completely agree. I know our world is changing and we need to be ready to change with it, but at the same time we need to, like you say, “protect the heart of journalism” in everything we do in the future.
    10) Again things are changing and we need to adapt to those changing technologies.
    11) I love and will always love curling up in bed and reading the newest fashion magazine. I just find comfort in being able to do that.
    37)I really agree with this I think we need to stop giving away subscriptions and start making a profit.
    48) This is the only true way to know what your customers want.

    Disagree
    3) This confuses me a bit, only because I don’t know much about copyrights and don’t necessarily think it it super important.
    7) I know I’m not running out to get the ipad, it’s a little out of my price range. And I think for most people my age this holds true. We want something we can afford.
    31) I think that the internet needs to hold some of the blame.
    47) For me paper does not make or break my reading experience.
    33) I only disagree with part of this. I think that there is vision out there, but I agree that there is a lack of leadership and courage.

  122. Brittani Acuff says:

    Agree

    33. I truly believe that we are lacking leadership and a vision for the future. I feel that in journalism we are competitive and we must stay that way.
    6. Print is always going to be around because as long as we live we are going to read.
    42. Print is a premium medium, we need to use it to our advantage.
    46. Print will be around forever, even if the internet is taking over people still need it.
    49. We need to find out what they want and not what they think we want.

    Disagree
    54. I feel that we need to sell, but at an affordable price so that way everyone has a fair chance.
    7. The iPad is not that important, if you notice people don;t really use them like they thought they would.
    35. I do not think we ned a complete overhall because sometimes the past may still work.
    14. I do not think it is a challenge, but something that we need to embrace.
    50. I think you can have me time while on the internet. You don’t need print to have me time.

  123. Robert Heard says:

    Agree:

    #6 – I agree that print can and is still a highly profitable and successful business both today and in the future. Print will continue to be popular, because there will always be those “old school” people that don’t want to change. However, I do believe that with the increasing ability to access new technologies for the average person, the print companies need to do things to keep up with the world around them, while still keeping their print media effective.

    #19 – I agree that customers must come first. If companies do not think of their customers first, they will go out of business. No questions asked. If a company decides not to think of their customers wants and needs, they will simply lose the customers. Customers must remain the main focus of publishers and journalists both now and in the future if companies want to stay alive and effective.

    #28 – I agree that print should come first. However, this isn’t to say that the print can’t also come online. I feel that the print should coincide with the online form of the newspapers or magazines. The online forms should lead the reader to want to see the print form, and the print forms should lead the reader to want to see the online forms. By doing this, publishers in the industry will be able to profit from both forms and use both to their advantage.

    #31 – I agree that the web and the internet are not to be blamed for our problems in print. Print needs to adapt to the lifestyles of the current generation. While it may be necessary to stay with some of the “old school” ways of print, the topics, layout and feel need to be updated to appeal to the current generation.

    #46 – I agree that print will be with us for a long long time. I will admit that, at times, it is nice to have a laptop and an iPhone where everything is there at your fingertips in the same device. However, just as we saw in class, people still stop to pick up a paper in the morning to read the headlines and see what has happened in the world. Although it may seem like it, most people do not want change. They like things just the way they are. They may like adding new things into their life, but they still want things to remain how they were.

    Disagree:

    #16 – Publishers will always have their copyright issues. I do not believe that the publishing industry will be able to avoid becoming more like the music industry. As the online industry continues to grow, the easier it will become to get published media on the internet.

    #35 – I disagree that it is time for a complete overhaul. While there are some changes that have to be made to remain effective, and while these changes may need to be big changes, they will not completely overhaul the industry. Even though there are opportunities to expand into new forms with the internet and tablet devices like the iPad, print will still be print. There will still be customers who prefer to have their media the same way they have always had it.

    #15 – It is nice to have things like 3D and access to anything on portable devices, but these are not things that I want to see everywhere in my life. I like seeing a 3D movie every once in a while, but if a newspaper or magazine had 3D pictures, it wouldn’t make me want to buy them more. It is the content and the quality of the content that appeals to me and ultimately will lead me to wanting to spend money for it.

    #25 – I think that launching in an economically difficult time just makes things harder on the company. Some will have luck, and some will not. It basically comes down to this: if you have a good quality product, people will want to buy it and you will be successful. If you don’t, it will only be harder for you.

    #26 – Like I said in my response to #25, I do not believe that the size of the company or the wealth of a company that has been profitable in the past will tell the story of a new or existing publication. The company must realize what the customers want to see and read, and then they must create a good quality product that the customers want to see and read. If a company can do that, they will be successful.

  124. Caroline Hendershot says:

    AGREE:
    3) I definitely agree that the internet just takes information and makes it available to the public without any thought as to who wrote what and what it cost them to write it. Although I do think that there should be stricter copyright laws on what can and can not be published on the internet, I really highly doubt that the laws will be effectively enforced.
    6) I believe that print media has all of the opportunity in the world to be successful again. Personally, I prefer a good book or a magazine over any type of digital medium available today. Also, text books are still the most commonly used medium in education today. So, I really think that as long as the educational system doesn’t change and the wants and needs of society don’t change then print will ALWAYS be profitable if marketed and produced right.
    12) This one I agree with this one 120 percent. I could not hate having to read things on the internet any more. A print publication is tangible and never messes up. I can’t even count the number of times where the internet has been down and I have had to read something on it and have been unable to because it is “down”. Print will always be the best way to read something and the best way to get information because there is no way it will ever mess up and you can always rely on it.
    19) Customers will always, always, always have to come first for a business to be able to make a profit from their product. This is the most simple business concept that there is. Bottom line: the customer is always right, always. When print publications learn this they will become a lot more profitable.
    46) Like I said earlier, print will be with us forever. The world will always have a need for print media no matter what the circumstances, the demand will always remain.

    DISAGREE:
    25) I think that launching in economically difficult times is not a smart decision and that no benefits will come from it. If times are hard for people then they aren’t going to spend money on the newest magazine, they are going to want to read the magazines that they know and love.
    31) I think that the internet is almost entirely to blame for the downfall of print media. I mean, it is true, people are not going to pay for something they can get for free elsewhere. This is one main reason that I think that copyright laws should be more strictly enforced over what can and can not be published on the internet.
    42) I don’t believe that print is viewed as a premium medium any more. Even though I prefer print media over other mediums I think that the ipad and other tablets are viewed as the more premium and elite forms of media today.
    47) I think that this may be one of the of the most useless ideas I have ever heard. I seriously disagree with the fact that if a company uses 4 different types of paper in their magazines that it will sell better. It should be the content and not the paper that sells magazines and draws readers in.
    55) I believe that if you model you business purely around the money you are going to make then you wont make any money at all. Like I said before, the customer is always right, therefore companies should model their business around the wants and needs of their customers. The businesses today seem to be modeling their market purely after how much money they want to make, and honestly, it’s not working to well for them right now. Once businesses realize that customers are the source of their money and start focusing on that then the money will come.

  125. Giancarlo Romani says:

    Agree:
    #5. I agree with this 5 because the only way to reach new customers is to change yourself. Your need to change your core to appeal to a new broader audience. By expanding the core you should be able to improve your own publishing industry.
    #6 I agree with this 6 because people still love to read print. When you read things on the computer many peoples eyes begin to hurt. Some a people enjoy having the feel of the paper in your hands. Print will always be there if the internet should fail for some reason people will still have confidence knowing that print will still be there.
    #12 I agree with 12 because i like to read the paper more then reading on the internet. Reading the news on the internet hurts my eyes like i said in the last answer. Many people do not enjoy reading on things like ipads or e-readers because they like the feel of the paper in there hands.
    #19 I agree with 19 because customers must come first. You have to take in to consideration the customers opinion and work there opinions into your product. If you don’t appeal to the customers views then nobody will buy your magazine.
    #33 I agree with 33 because people are having a hard time trying to view their product in as new light so that they can change there product. Its hard to find someone with enough courage to be the one to say that the product needs to be changed to make it better.
    Disagree:
    #7 I disagree with 7 because things like the ipad do not help attract younger readers. Its mostly older people that buy things like ipads and e-readers. Younger people will just read there news on the internet or just watch it on t.v.
    #26 I disagree with 26 because i think that medium sized companies will have problems. The medium sized companies will have a harder time bouncing back from the economy and trying to revive themselves after hardships. I think the big companies will be able to re market themselves faster then the smaller companies.
    #30 I disagree with 30 because i don’t fell that the daily paper is anything like a magazine. Magazines give you more general information on subjects and newspapers give you day by day information. The newspaper has a different feel then magazines.
    #31 I disagree with 31 because the internet is causing a major problems to print. The internet is giving away information for free while newspapers are trying to sell it to people. The internet is making it to easy to get the information, which makes it harder for the newspaper to sell the newspaper.
    #40 I disagree with 40 because if one newspaper is just delivering one story to the entire world, the entire world may not all like to the one topic. Its much harder to connect with the world with just one topic. It would be easier to change your magazine in certain areas of the world.

  126. Alex Edwards says:

    Agree:

    -4. The greatest challenge of our time is to set up an economic base that allows publishers to run quality journalism as a profitable business- I agree with this because I feel the current consumer has been given everything free or very deeply discounted. It will be difficult to convince the consumer to starting paying after they have become so use to the low prices.
    -8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term! – I agree with this because we cannot continue invest time to create a new “great” product that will be undervalued.
    -12. Paper remains the easiest way to read newspapers and magazines. –I agree with this because I would much rather lay in bed reading a book then a holding an Ipad and flipping “fake” pages.
    -18. Unlike music, magazines and newspapers, are not a background medium… they are front and center for the consumer. –I agree with this because I can not easily read and try to do other things at the same time. Reading is the main focal point.
    -39. Subscribers will become patriots of the brand. – I agree with this because I do the same thing with the magazines I receive.

    Disagree:

    -9. The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…) –I don’t agree with this because there will still be the people that like to have the solid feel of paper in their hands while reading.
    -31. The web and the internet are not to be blamed for our troubles and problems in print. –Although I do believe the print created many of its own problems, I feel the free content on the internet helped take away from the print journalism.
    -33. Our problems can be summed by: a lack of vision, a lack of leadership and a lack of courage. – I disagree with this because there are many people trying to make advances in the print journalism field. Sure some people are playing it safe, but there will be innovations that reshape print.
    -47. The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place. –Sure it’s a cool idea to use different types of paper but I think that public interest will disappear after seeing the paper several times.

  127. Alyssa Dodd says:

    Agree: #1- I completely agree because it is in fact the duty of any publisher to ensure the diversity of opinion because there is ALWAYS more than one viewpoint on any topic.
    #10- I agree because nobody wants to look at the same exact thing for the rest of their life. The publishing industry haas to keep everything interesting to appeal to the upcoming generations and continue to appeal to those around now.
    #19- Customers must come first because they are what matters. If you don’t put the customer first, then how can you know that what you are trying to give them is what they want, when you don’t even know what that is?
    #20- Doing what you do best will in fact link you to the rest because if you are doing what you do best then the best is yet to come to you.
    #21- I definitely agree with this lesson because if you are listening to what your customer wants and you are giving them what they want then they are sure to come back for more.
    Disagree: #26- I’d have to say that i disagree simply because even though the company is medium it could still suffer the same disadvantages in difficult times as big businesses and the market time could still be the same or slow.
    #30- I don’t feel like the paper grows with its readers for the simple fact that it doesn’t appeal to everyone.
    #37-It seems as though the charge to subscribe these days aren’t higher than the newsstands; we seem to be getting more for less with subscriptions.
    #46- I definitely don’t think print will be with us for much longer because everything that is in print is online. Soon they will realize we can save money by just using online sources.
    #48- When launching a “new” magazine, I feel like you should first put in what you feel will appeal and THEN ask for input.

  128. Trey Patronella says:

    Agree

    6. I agree with this because people in the world everyday will read magazines, newspapers, etc. because it has not only been in our society forever but it also is still the best and most accurate source for information. If print were on a downfall then there wouldn’t be newspapers or companies such as Barnes and Noble. Print will remain a strong force for a very long time.

    3. I agree with this because it isn’t fair for someone to just grab what someone else does or writes on the Internet and use it without the owner of the material to receive any compensation for it. Journalism top goal is to make money plain and simple, it’s a business. When you take that away by just using what’s available to you and not have to pay that person for their work they did it is not right.

    19. I agree with this because without customers there would be no profit and without profit there would be no business. The customer is your number one source of income and they should get information brought to them in the most suitable way for them possible. In order to have a successful business you got to make your content enjoyable for the reader. If you give them what they want they will be loyal to your product and will tell others about it creating more business.

    12. I agree with this because from my personal experience I love to read the newspaper and read magazines because of the availability but also because it is very easy to read. I’m not going to be on the computer all the time and when I am out throughout the day printed-paper is available and easy to use. Also printed- paper gives you the ability to go about your business during the day and if you feel you want to read you can just pull it out at anytime and sit down and read it. Online doesn’t give you that option you usually have to be indoors where there is Wi-Fi.
    17. This is 100% correct I couldn’t agree more with this. If the publishers cannot be firm and united with their product how is that product going to turn out successful? The answer is that it won’t and will not survive. The only way a publisher will be successful with his work is if they are confident and provide accurate sources of information.

    Disagree

    7. I can see how most people would think this to be a way to grab a young audience attention and make them feel like the news is adapting to their generation. It’s a great idea but I would have to disagree with this. Reason for it is because on campus you can see every mourning all the students reading the newspaper and not using their Ipads to get their news. The newspaper is just easier and also not everyone has an Ipad therefore newspaper is the best way to get information.
    8. I would have to disagree with this because the music industry is one of the biggest industries in the world today. If journalism could somehow combine with the music industry then that would really excite young readers therefore drawing a lot more from the younger audiences.
    49. I would have to disagree with this because in our society today it is always about how things look. If the consumer thinks the product looks great they will be interested in it, but if it looks ugly or not attractive then they will be turned off and not show any interest for that particular product. It’s a very judgmental society we live in and looks are very important in order to sell a product.
    28.I would have to disagree with this for a couple of reasons. First a business’ top strategy is to make money. So which ever way makes the most money whether it be print or digital media etc. that’s the way the business will go. Its about approval and how much success your product is making right now. Instant gratification is what makes a business thrive.
    35. I would have to disagree with this because the newspaper industry does not need a complete overhaul. It is a very productive and valuable resource in our society and will continue to be so. I do think though to make it better there are some things the industry may want to look into. But I would disagree that it needs a complete overhaul, because it clearly doesn’t if it continues to make consistent profit yearly.

  129. Charles Hale Robinson says:

    6. Disagree. There are only two people who can predict the future: God and a fool. How could one make such a bold statement while using the phrase “and in the future”? Three possible situations have arisen: I have been lacking proper worship and praise of Doctor Husni, Doctor Husni has a direct hotline to God, or that squirrelly little kid who sits next to me in class has been right all along, and Doctor Husni is insane. I cannot fathom what future technological advancements may offer in as little as 10 or 20 years, but I do realize that the only thing constant in this world is change. Greek philosopher Heraclitus told us “You cannot step into the same river twice.” We must always expect and prepare for change.

    8. Disagree. Is monetary value our only sense of worth? Any media channel which informs the people and is easily accessible is far from worthless. Sorting through information to determine accountability will be a problem just as it has been for years before (tabloids, political persuasion, etcetera), but an informed public is a necessity and is the ultimate reason for media.

    12. Disagree. When I wake up in the mornings with a horrific head ache from an unnamed cause of dehydration the night before and real hankering to see what Mr. President has been up to, do I really feel like putting on my britches and going out into the yard to find my paper? Fat chance. I’m much more likely roll over, grab my Iphone, and (after looking regretfully through my texts from the night before) go to Google. Like an ever flowing stream, Google is my unlimited outlet. I can find all the news I need with just a little thumb wrestling.

    28. Disagree. Rather than sticking with our guns for traditional purposes and emotional attachments of “curling up with a good book” (a phrase I’m sure we’re all familiar with after all the mindless comments containing it thus far), let’s stay on our toes and prepare for what is next. We must accept that our approaches and strategies must change as does the world around us. Wordsmith Benjamin Franklin said it wonderfully. “For having lived long, I have experienced many instances of being obliged, by better information or fuller consideration, to change opinions, even on important subjects, which I once thought right but found to be otherwise.”

    32. Disagree. Why fight a grain grinding, water drawing, electricity producing windmill? We simply need to adapt and learn how to control this energy and use it the most beneficial and effective way.

    4. Agree. The publishing industry must find a way to make more money or the journalistic quality will decrease as less and less intelligent and potentially successful people will strive to become journalists.

    7. Agree. As products like the Ipad become more affordable and usable the younger readers will be much more likely to read the news through a product of which they are already accessing (as the younger readers before would have had to find a newspaper).

    14. Agree. The publishing industry must address this movement and learn the steps. The most common thing to find in anyone’s hand or pocket is a cell phone. Not just a cell phone, but usually a cell phone that can go (and does go frequently throughout the day) online to search for previously unattained knowledge. The industry needs to find a way to benefit from this tool.

    33. Agree. I would like to stress the lack of vision. Publishers need to try to predict what is going to happen next and make flexible plans. They need plans that can bend and still fit as the industry changes.

    37. Agree. I hate that I’m about to say this, but the publishers have been counting customers instead of customers who count. They worry too much about having a set number of subscriptions as opposed to having really dedicated readers and followers.

  130. Madison Fortier says:

    I agree with number three, journalism is apart of the business world, and businesses focus primarily on their profit. If articles were being reprinted for the public to view with no cost, then that would be unreasonable and unfair for the journalists who wrote these articles that their work is being taken for granted. Copyright laws need to be improved in order to make the journalism and media improve.
    I also agree with number six, print is the base to the media, and although we live in a higher technological period of time, print doesn’t seem to be going anywhere. Newspapers and bookstores are major parts of society today. The in class example of how many students picked up, The Daily Mississippi, was a perfect situation to show the class how much print is still incorporated in individuals lives today.
    I agree with number twelve, personally, I would rather read something and be able to hold it in my hands physically on paper rather than have to read it off an electronic device, Especially if it is for school, highlighting and making notes is a lot easier doing it by hand.
    I agree with number nineteen, content is the number one important thing for keeping customers happy, the information in a piece needs to fit the targeted audience and draw them in. If you do not keep the customers happy, they will loose interest, not bringing in much profit, and the customer’s happiness should come first rather than the money.
    I agree with number fifty-two, Newspapers and Magazines are hurting themselves by giving away their products without any profit in return. By doing this they are being forgot about and being looked at with no value, and are going to be forgotten about, they need to grow with society in order to stay alive.

    I completely disagree with number seven, I think iPads are just a fad that is rushing through society at the moment, and sooner rather than later they will become just a thing in the past till something bigger and better takes over. We saw in class how low the number of individuals who had iPads, compared to the amount of people who picked up the paper that morning.
    I disagree with number fifteen, personally, I think its annoying that all new movies and prints are being produced in 3D, these types of movies and print are fun and entertaining in some cases but all movies make it not as exciting. There are many more ways the media can improve and draw a reader’s attention rather than it being three dimensional.
    I disagree with number eighteen. Music is one of the most popular things in today’s society and is certainly not in the background. I think they are just as upfront for a reader as magazines and newspapers.
    I disagree with number forty-seven, quality and types of paper are not a customers main focus. Although they may draw the attention to reader for something important, I feel like this is not as an important concept to the readers as it is to the staff.
    Number forty-nine brings up a very debatable point, feeling good about one’s self doesn’t always require good looks and a skinny body, but realistically, most individuals, specifically women, are more interested on how to have the best abs or how to put your make up on, then how to gain weight. In society, especially ours, our sickly-thin celebrities, and perfect make up aspires people to desire to be like that, and in our society that is completely acceptable.

  131. Maria Martin says:

    Agree:
    #7: New technologically advanced devices are constantly being developed. These new innovations such as the iPad, and the Kindle, are helping Journalism advance with the fast developing technological world around it. The younger audiences are the most inclined to “go with the flow” of technology and aide us towards a larger audience.

    #14: As Journalists we do need to find a way to get the word out how Journalism needs to be ready to “go web” at any given moment. Eventually, due to the “increasingly mobile population,” Journalism will be entirely media based. So, I do agree that this is one of our biggest challenges is to address different audiences on how to prepare for change.

    #19: Customers must come first. Of course the customers have to come first considering they are who Journalists need to impress the most. Everything we do, produce, say, or write has to impress the consumer. Our job revolves around our audience.

    #33: Journalists today have a fear of taking the reins because of all of the failure they witness occur around them. If we learned how to create efficient visions, take leadership, and gain courage, then Journalism could thrive more and possibly be more successful.

    #46: I do think that print will be with us for a long time. Although print may not be the most popular option of receiving information in the future, it will never just disappear. If it does disappear than it will not be for a long time.

    Disagree:
    #8: Any new media channel is not worthless, because no matter what the ratings there will always be people who watch it. Just because the show might just make short term success, does not mean that it is worthless.

    #28: Although print is a major contribution to the Journalism career, we cannot be naive in thinking that it will print and print only for the rest of time. Things are moving towards change now more than ever, and for us to be stuck in the everything “print” stage is a bit naive.

    #12: Paper is not necessarily the easiest way to read magazines or newspapers because they consume space, and can become a hassle. Which may not be a major complaint to some people, but to others it is. Having magazines and newspapers online makes them more readily available and all you have to do is click and scroll.

    #17: Publishers do not all have to be on the same page. If all publishers do not stand firm the results would not be disastrous however they could have some affect towards who they are publishing.

    #26: All sized companies are at risk for disadvantage in difficult times. If anything I would think it would be the large companies that would be free of disadvantage because of their revenue and market size.

  132. Caroline Jones says:

    AGREE
    1. The role of publishers should be to protect the heart of journalism and about responsibility. They need to ensure all staff takes responsibilty for the stories they report on, truth or lie. If the top people in publications aren’t willing to protect the heart of journalism, who is?

    3. I agree with this statement because our country is in an economic crisis. Third parties should not be able to access such a plethora of information for free, journalists work hard to write/report quality news. Businesses ‘stealing’ the journalists work for free is not only unethical but also can hurt the journalists credibility.

    12. Paper is without a doubt the easiest way to read newspapers and magazines. The screens of cell phones and other electronic devices are too little, take more time to read and are not always reliable (service, wifi, etc.)

    19. Customers should ALWAYS come first. If a company stops caring about the customers needs, wants and likes/dislikes, the customer will become uninterested.

    48. In correlation with #19, it’s ALWAYS about the customer and what is important to them.

    DISAGREE

    6. I disagree that print will be highly profitable in the future. As a young adult, I see a very small number of people reading printed news. I believe that magazines still have a very good chance of being highly profitable in the future, but I do not see the same for newspapers. I think that once the older generation, say 45 and up, fades away, so will print.

    13. A publication is some of those things, but not all. It is large and not a pocketbook so therefor is not so easy to pocket and carry anywhere, a cell phone is easier to carry.

    28. I don’t necessarily believe print FIRST is the best strategy. Thinking about the people I know, majority of them go to online websites to find out news before, if ever, looking at a printed news outlet.

    35. I don’t know about that, I’d probably like a magazine a lot more if they were sending me free candy bars 🙂

    37. Yes, I agree you should not give away your publication. However, I disagree that publications should charge more for subscriptions. I believe that those who subscribe to a publication are more likely to be repeat customers and continue subscribing year-after-year to the pub. Whereas those who buy it on the news stand may be a more sporadic customer, maybe only buying it when they are waiting at the airport.

  133. Kirbie Tingle says:

    Agree:
    #8 – I agree that any newly developed media channel is worthless if a profit is not being made. What is the point of creating something if the creator does not receive so kind of benefit from their product?
    #19 – The customers should always come first. You need to think about what the people buying your product and appeal to their wants. If you don’t, then the people are less likely going to buy your product.
    #20 – I agree that you should do what you do best. If you create something while focusing on an area that you excel in, you’ll have a better chance of creating something successful.
    #48 – This goes along with saying that customes always come first. When launching a new magazine, you should consider the wants and interests of the masses. They are the ones buying your magazine. Customers will only want to read about things that are interesting to them.
    #55 – I agree with this statement because if a publication is not making a profit, it will no longer be printed. It costs money to create a product. If there is no money being made, there are no resources to continue publishing that product.

    Disagree:
    #6 – I think that as we become more digital, print will become less profitable. A lot of the websites on the internet are free. Why would someone choose to spend money on print if they can find the same story online for free? I don’t think print will disappear completely, but I’m afraid that it won’t be such a profitable and successful business as it is today.
    #7 – Things such as the iPad may be popular to a some people but not to everyone. I don’t think it will win younger audiences. I fact, I don’t know of too many people that do have an iPad or anything like it. A reason of this could be because of how much one costs.
    #12 – I disagree that paper is the easiest way to read newspapers and magazines. I feel that it is much easier to use a laptop or cellphone to pull up a diverse range of news and articles. It only takes a fews clicks to access all the information available on the internet now.
    #31 – While I don’t think that the internet is only reason for our troubles in print, I do think it has something to do with it. There is so much information on the web today, and it is so simple to access. It’s easy to see why more and more people use websites instead of newspapers to get their news. Thus, this hurts the print industry.
    #47 – I don’t feel like using four different types of paper in a single magazine will do very much for that magazine. Creating a “wow” factor will probably appeal to a small audience, but i think that it will go unnoticed to a lot of others. It might make a small impact but not enough to make a drastic change in the market.

  134. Morgan Gregory says:

    AGREE:
    51. Many people make reading the paper or magazines as part of their daily routine, and print is much easier on the eyes. No matter how much digital grows, it will always be more strenuous to read on a screen as opposed to on paper.

    38. Everyone wants to feel like they’re part of something popular, important, and bigger than themselves. If become a regular reader, it makes them feel like a member of that community and knowledgeable in conversations.

    31. If someone has made reading a newspaper or magazine part of their routine and if print is something they regularly read, they’re not going to stop purchasing print because the information is on the internet. It’s a completely different experience that can’t be replaced.

    11. Reading the newspaper as a daily routine is something that is looked at as very mature, and many people aspire to reach that point. I 100% agree with every word of this statement because I believe these desires come with a relaxing/successful lifestyle that people strive to attain.

    10. If you don’t reinvent for yourself, then nothing’s going to set you apart for customers. If you wait for others to renovate their magazine/newspaper and just follow the trend, you’ll always be behind and, therefore, fail.

    DISAGREE
    55. Although making money is important, I don’t think that is the only way to success. I believe a nonprofit, volunteer based magazine or newspaper is possible. It just relies on people’s love for journalism and their ability to provide and willingness to donate in addition to their actual career. And based on the success of other nonprofit organizations, I know that it is possible.

    34. Yes everything had to rethink, but it did not exclude the newsstands. The newspapers had to make sure they didn’t fall behind and get taken over by the renovation and makeover all other mass communication was going through.

    25. Being in an economically difficult time right now, it’s hard for people to purchase what they’re already loyal to. I believe an additional name would get lost in the madness, and they should hold off until the economy started picking up where people are looking forward to spending money because they finally can.

    14. I think this statement is contradictory with the other statements that print will be here for a very long time. I think that print needs to keep doing its thing, keeping it interesting, but not be consumed by the fact that people are on the internet. Because the internet isn’t going to steal the “customers that count.”

    20. First you must link to the rest and make connections, working where you have opportunity and as you work up the ladder, they will see your talents and allow you to do what you do best and shine. But first you must prove you can work hard be it your strength or not.

  135. Jay Moore says:

    Agree:

    8) It has become pretty obvious that a new media channel is worthless if it cannot make a profit in the long term. Over the past few years there have been many new items in technology that have been created,but many of those have become either obsolete or very rare in the marketplace because it was only considered valuable for the short term. A company cannot survive solely on things that will not make a profit long term.

    12) Paper most definitely continues to be the easiest way to read newspapers and magazines. I have read the sports section of the newspaper ever since i can remember and i have never had any trouble. On the other hand, i do not really care for reading things as much on the newer technology because it seems to be much more difficult and i cannot stay focused on it for long periods of time. In paper i can get lost in what im reading,but havent really found that to be the case online or on my phone

    18) In no circumstance is reading a background medium like music. I have found it fairly easy to read something or do other activities while i am listening to music,but on the other hand,it has been next to impossible for me to read a paper and be able to do anthing else as my main concern.When i am really trying to focus on something else,i am not able to read as a background.

    31) We cannot blame the web and the internet for our problems. I agree that the web and the internet have given people more outlets to find out information,but in the end it is our fault that we have not changed the way that we present things in order to continue to bring in more and more customers. We have to be able to adapt.

    33) We have definitely had a lack of vision in our industry. We have been very ineffective in creating new ways to sell our products. We have not changed with the new culture in technology. Our leadership and courage has also been lacking because people are not stepping up and presenting their new ideas because they are afraid that they will fail.

    Disagree:

    42) I do not think that print has become a more premium medium. People are not reading print as much anymore because they are able to get basically up to the second information on tv and online. Print is no longer the main way that people get their information because they are able to find things out much sooner online or on tv than they would be able to if they waited on the newspaper to come out.

    16) People will always find ways to get around the issue of copyrights. There is really no reason to change the way that we are handling this situation because it is virtually impossible to stop people from finding loopholes in the system.

    40) I do not believe that we should deliver one message across the globe. Consumers that are in one part of the world are not going to be interested in something that is happening on the other side of the world if it does not pertain to them. Consumers want to read about something that in some way affects their life.

    47) I do not think that using 4 kinds of papers is creating a wow factor in our business. The content and the message is what is important. I dont think that people care too much about what kind of paper it is on when reading it.

    17) I dont see where publishers standing united will make that much of a difference when it comes to the results. The companies are competing against each other for money,why will them standing together make things any easier for them to get customers to buy their products?

  136. Jay Moore says:

    the first one that i agreed with was number 8

  137. Quentin Winstine says:

    The lessons I agree with the most are:

    52. Most magazines and newspapers are giving their entire content free on the internet and are expecting people to continue to buy their print product. These are the same companies that are losing money and going out of business. On the other hand, the companies that are not online or have their customers use the online product as a bonus to the print are making profits and going strong despite the economic troubles.

    48. If more magazines did this, they would have larger and stronger customer bases. People love to have their voices heard and if a magazine, or any company for that matter, could use their consumers input and then hand it back through their product, then that company will have many happy customers

    46. Although most “experts” don’t believe there is a future for print, I think that they underestimate how much people enjoy the idea of owning something. Yes, people can say that they “own” an app, but in reality they only own the device it’s on. With paper, people can always know that it’s there and can never be accidentally deleted, freeze when they really need it to work, or have to wait several minutes for a device to turn on before any use.

    33. The owners of several companies aren’t taking bold steps to help their product succeed. They are continuing with a “play it safe” attitude that is hurting their business in popularity and profitability. These owners are need to begin to take risks and enlist help from their customers, listen to that feedback, and forget about what is popular with everyone and focus on what is popular with the people that matter, their current customers.

    19. This lesson is probably the most obvious of all of them. If a company does not put its customers first, it will not survive. The amount of niche magazines are growing because they are following a simple formula: giving customers what they want. If a consumer isn’t getting what they want or expect from a magazine or a newspaper, they will find another source of the information they want, and with the large amount of choices people have nowadays it isn’t that hard.

    The lessons that I disagree with the most are:

    25. I think that launching a new product during hard economic times makes it harder for companies get positive results for that product. People like to keep things the same and during times when money is tight, not many people are willing to bet on a new product that they aren’t sure is for them. If a company can’t get a new product to be profitable during economic times, then the funding will eventually dry up and the company will go out of business.

    21. The more choice that are there, the more confused customers are about what choice to make. The magazine industry is starting to become like the cable television industry: many choices, but nothing “on.” People would prefer to only have fifteen or twenty magazines to choose from or have magazines tailor made for them. If customers had fewer choices, then they would purchase the products that available and companies would have larger followers.

    7. This will not happen as long as prices for these technical innovations remain high. Many of the young people that these products are aimed at do not have the money to purchase them. I might agree with this lesson once the price of these devices fall, but right now I can’t see people going out of their way to spend $300 plus for a digital device and then pay $20 or so for the apps to get the magazines they want.

    35. I think that giving people an extra incentive to purchase their product is beneficial for the company in the long term. Many subscribers get extra things for subscriptions so why shouldn’t a regular Joe that sees an interesting magazine on the stand get a gift for buying a special issue? Magazine companies could get a lot of extra revenue by giving non-subscribers gifts for newsstand purchases because more people would think of it as special and this in turn could result in more subscribers.

    40. Delivery the same story across the globe will make several potential customers to shy away. Giving readers in England the same kind of story you are giving readers in China, Australia, or even the United States will cause them to stay away because people in these countries don’t have the same interests as their counterparts in other countries. Magazines are doing a smart job in tailoring their message for the consumers that are in the area in which they are delivering their product.

  138. Michael Woods says:

    AGREE:
    6. Print, even with the added medium of the internet, is still making a substantial amount of income. While some have strictly cut down to only internet, others are nostalgic about print: they love the smell and feel of the paper. They like owning the issue itself. Through these people the print business is still profitable and will continue to be, no matter what “innovations” come about.

    7. Technical innovations are made for a reason: everyone wants to have the newest, most hip thing, even if it is not necessary. Products like the iPad will attract all people, but especially younger audiences who will want whatever entertainment is the highest in demand. The media innovations on these products will open them up to the world as well as give them the entertainment they want.

    41. NPR is still an ongoing, profitable business, showcasing that radio (a so called “old” medium) can survive given the time change. The print system has been predicted to die out soon, but if a person or company is willing to invest time and energy to create a good product that appeals to mass audiences, then print will survive. NPR has been renovating itself from day one, adding programs that expand on many subjects to keep people interested in everything. If print will be able to do that, we will see it prosper for a long, long time.

    51. The digital age is now in full swing, but print is still profitable for many reasons. 1) Print can be used to contribute and enhance the digital experience and 2) many people will have the mindset of subscribing and buying magazines and newspapers due to their nostalgia and mindset. Print in all forms has been garnering acclaim and prestige for the past century. It will take a lot to bring it down.

    54. As I said in the previous question, digital media and journalism can enhance and advertise the print experience by combining forces. The combination will be able to further inform and entertain the public. As I reader of both print and digital, I like to see similar stories from different angles. Being an average joe, I think it is safe to assume that other students and people like me will feel this way as well.

    DISAGREE:
    12. In our modern society, pretty much everyone has a computer or cell phone. Both devices can access the internet on the fly, whether you be in a classroom or coffee shop or your home. It is much easier to just flick open your laptop or cell phone to see the news instead of going to get a magazine or newspaper. In digital, people can skip around to whatever they want to, while in print they have to search.

    21. People are simply unpredictable; some like reading about the world while some don’t. That is the simple truth. Even though there may be endless customers that doesn’t mean you will be able to convince all of them of what they want to do (i.e. read the news). Some don’t want to read the news. The goal is to apply yourself to the already interested customers.

    25. When it comes to economics, I only know the basis, and I work with what I know. If one were to launch a new magazine or newspaper in these trying times, the result, in my opinion, would be suicide unless that magazine or newspaper were able to get A LOT of attention from advertisements and other companies. And even then, the idea of keeping the magazine valuable and successful is slim to none because of the constantly changing attitudes of people. Some want to try new things while others only stick to what they know.

    31. It is certainly not the intention of the web and the internet to be unconsciously killing print, but they are. The youth of today have been raised on digital, meaning that they are not used to print and therefore are scared to go near it. And it will only get worse. Print has to impose itself on society, as it has sadly fallen out of the public routine. Digital has replaced it.

    42. The idea of a “premium medium” is gone. Everything now is sporadic and scrambled, with digital coming out on top due to the incorporation of digital into our society. Households are more likely to have a computer than a newspaper or magazine because digital has become more prominent in our society.

  139. Vanessa Gillon says:

    ——-AGREE—-
    3) It is extremely Vital to copyright a work of yours. There is nothing worser than your work being praised with all the credit going towards someone who did not even put in the work. The only exception though, is that, that person compensates you for the work that they are using of yours. Why not? Its only fair and Just.

    11) I agree with the three trends.. They seem pretty much accurate, and as an aspiring writer, i especially loved the 2nd trend because there is nothing i love more than Laying back with a good long novel and reading every word as the story unfolds and i find myself trapped in Said world…

    12) With internet or mobile technology you cannot get the traditional feel of news then you can if you had a newspaper or magazine. Also recyclyin is essential.

    46) referring to “PRINt being with us for a long time” <- If i have anything to do with it, it definately will. On another note, though, i do agree print will most definately be around in the future.

    19) Cusotmers do come first. We find out what they want know and it is our job to give them what they want because they are a vital importance to the Nature of Journalists…
    ——DISAGREE—–
    7) Our role as journalists is not to just reach out to the youth, we are reaching out to Customers "As a Whole." Technology is nt making our media better at all.. If anything it is hurting our media. Back to the part about reaching out to the YOuth.. The youth reads or pays attention to excitement, Our role as journalists is not just provide entertainment and excitement but the news of what is goin on in our world today. Internet is not always better for that particular job.
    9) I dont believe that in ten years more customers will go to the internet. Newspaper and magazines will forever be around and a great source for the news and entertainment.
    10) Although, all great organizations are produced betters with leaders and Publishers are sytled as leaders, it will not just be the publishers fault that ends in disaster. It is about teamwork and without teamwork, then will it result in disaster…
    26) Medium sized companies are not suceeding in this recession filled time right now so therefore i disagree and believe the major companies stand a better chance.
    31) The web and Internet are defiantely the problem and should be blamed. They do not Know how to market and are giving information out for FRee!!!!!

  140. Caroline Talamo says:

    Agree:

    6.-The Wall Street Journal provides a lot of information that other news papers can not and that is how they get people to subscribe. Small daily papers are in print and the Wall Street price goes up every year. Pay walls are very inconvenient because it is like a subscription when news papers were free.

    7.-Media is another way to spread the word. Social networking is a big way to meet people and connect with the media world. The ipad is great for the younger crowed to play games and upload photos and it is a great travel device.

    10.-Things are not just in print now. We have audio books and downloadable books so they have to reinvent themselves.

    19.-costumers come first 100%. If it was not for us consumers there would not be journalism.

    16.-So much music was being passed around for free so musicians had to adapt and find ways to get compensation because on the internet some news is free.

    Disagree:

    21.-The more you have the demand is less. People are overwhelmed by choice.

    28.-Sometimes before a piece of news is printed a civil journalist, meaning a regular person will record a video of the news and will upload it to youtube or another social media site before it can be written in print.

    32.-There will always be print and they have a certain allure and charm and there will be some things that we can not get from the web.

    34.-Newspapers had to adapt to things like the internet. The internet is making newspapers obsolete and so much fewer newspapers are being printed.

    37.-It is okay to give it out for free because it is a good fan base and a good dependable following.

  141. Jessi Ballard says:

    AGREE
    49. I agree with this lesson because I am tired of magazine publishers just assuming that all women have the capacity to care about is five day diets and sunless tanners.
    31. The internet cannot be blamed for troubles in print because the internet is also available in Europe and Asia (WORLD WIDE web) and print is doing fine in these places. Besides internet publication is only another medium in which journalism can use for business if only a way to make it profitable could be discovered.
    13. A publication on paper is the most tangible way to get news and can reach all ages and socio-economic groups.
    12. Paper is the easiest way to read publications, for me, because I find it to be a hassle to constantly carry my electronic devices. It is so much easier to grab a paper, read it, and get rid of it (and recycle it.)
    11. These are the best reasons for hope for print journalism. We always need to be entertained by something our society has decided that we’re too wealthy to entertain ourselves so there is always an outlet for journalism, I think. Reading is enjoyable and considered admirable. The middle class of new countries mimics the western way of needing to be entertained.

    DISAGREE
    7. Technologies like the ipad will be obsolete in the future so I don’t see why we are putting so much emphasis on them now.
    1. A publisher has only a responsibility to him/herself and the readership. They choose the publication because it appeals to them. The publisher need only ensure that the audience gets the truth, not just diversity for the sake of diversity.
    15. I think the 3D craze is stupid and while it could make money during the height of the fad it is nothing to look at for long term profit. Differentiated contents for different acccess points cheat each buyer who paid for the whole news.
    18. Music is not a background medium. It is only a different type of medium and should not be compared to newspapers.
    28. Why would you stay with your strategy if your strategy isn’t working. Print may be the primary source for some, but not all.

  142. Gregory Wineland says:

    Agree:
    19. In every thriving business, this statement is true to some extent. What is not up to interpretation is that every corperation revolves around the customer and is reliant on the customer for revenue. It seems as if the customer has some influence on every executive decision.

    28. Print is the conerstone of journalism and captures its essence far better than any other medium. There needs to be a resurrection of the entire print first mentality, and this means there also must be an uprise in journalistic quality as well as independence.

    31. Television was prints main adversary in the news industry prior to the web being an entity. While the internet has sense become a contributor in the decline of print, the industry of the written word has been somewhat self induced. The failure to adapt to a changing market appears to be the main facet in the fading sucess of print.

    38. Membership should always be regarded as a colossal aspect of the print experience. Those really keen in the realm of magazines deliver impeccable and novel content, and establish a good relationship with the reader. Providing a pride stimulating membership is an easy way to do so.

    46. No matter how much gloom seems tobe engulfing the prit industry, there will perpetually be some use for it. Trends in mediums will probably change radically as time passes, but there is no way that the original medium will be completely abandoned.

    Disagree:
    6. In turbulent times, the printed message is either struggling to properly adapt or loosing revenue. There is no arguing that it remains a highly profitable business; however, there is ligitimacy in arguments pertaining to some sort of journalistic demise. While the entirety of the industry will have redemptions, there will be great suffering for some affiliants.

    18. Deciphering wether a medium is the primary focus or being percieved in the background is all up to interpretaion. Some people read in the midst of other task so extreme as driving, and sometimes people are comepletely entrawled with music playing near them. While that statement can be held evidentally true most of the time, execptions may occur.

    39. Suscribers seem to mainly post an image of a temporary patroit, few actually experiencing a long time membership to that club. They merely will for as long as there name stays on a list, whether that be a year or twenty.

    41. There cannot be some monopolizing news voice in print. Having a dominant name in print is becoming a dangerous theme. It is time for print to convert to a more socialistic medium.

    52. Newspapers and other divisions of the printed message were detrimental to themselves with some of their stradegies, but they were never intentionally self destructive. This industry is plauged by remnants of confusion, and all the blame could never be placed on them.

  143. Kiara Brown says:

    I agree with number 7, because yes as the world gets older technology improves. Number 49 I totally agree because you can be healthy, smart, and talented. Number 12 Nothing better than black on white, clear and blurry screens can sometimes get bad. Number 19 Customer must always come first they are the consumer so they need to come first when you begin writing. Number 6 Print can still be successful if we keep print current and made for the reader.
    I disagree with number 31, Web is ANOTHER source of information, it doesn’t have to eliminate magazines and newspapers. Number 28 Print is great but technology is building. Number 52. Yes Giving away free magazines and newspapers aren’t good and telling news people already know or heard on TV.

  144. Charlotte McMullan says:

    Charlotte McMullan

    Agree:
    6. Print to me has always been important to me. Since I was young I have always enjoyed going to the grocery store with my mom and being able to pick out one or two magazines I really wanted. I still love looking at the check out counter at the store and allowing myself to chose something I really want to read. There is something special about print media that stands out both to children, young adults, and adults. Print is always appealing and can capture anyones eye at the check out line at the grocery store, unlike the new technology which doesn’t appear where people are looking during their average trip to the store. I believe print is and always will appeal and bring in a good profit.

    32. I believe that the publishing industry definitely needs to use the tactile nature as an advantage. Everyone could probably admit to loving the feel of holding a good book in their hands while they lay in bed, or maybe the feeling of the newspaper in the morning. It really is an experience being able to hold onto paper and knowing it’s there for you to enjoy. The tactile nature of print is something that technological advances can never outdo.

    10. I agree that publishers should try to reinvent themselves, you can’t expect something that worked well ten or even five years ago, to still work and make the reader happy. Times change and so do audiences and what they want to see, with new technologies come new ideas on how to become more visually appealing.

    12. Having a newspaper or magazine in hand that you can throw under your arm on the go or accidentally leave on the Starbucks table after your morning coffee is much more easy to keep track of than say an expensive devise that can glitch out on the user, be stolen and or broken, or worse cause headaches from staring at a bright screen for a long time. Paper in hand is simple to navigate and won’t cause headaches from squinting at a screen.

    Mixed:

    7. The technical innovations such as an iPad are very helpful for those who are constantly on the go and don’t have the time to go pick up the latest issue of the New York Times or People magazine by hand and I will agree that these technologies are interactive at times and do appeal to younger readers and while I did admit that these technologies appeal to the younger generations who are almost more tech savvy than I am, they are also not the most practical. Not everyone can afford the iPad and or all the apps that must be paid for in order to enjoy. I’m torn on this one.

    Disagree:

    17. In the world of journalism I would never expect publishers to get together and want to help out each other, the business seems far too competitive for that. Publishers since the first magazines were published have been competitive and look how the world of print has flourished. The results won’t be disastrous without standing united but will weed out those that can’t compete well enough with another publisher.

    34. I think that maybe if the classic look of the newsstand business changed it could be even better. If all sectors seem to need to rethink the ways in which they work than so should the newsstand business because there is always room to improve something.

    25. Launching a new magazine during economic times wouldn’t be my idea of a good idea, especially for those specialty magazines that talk about raising chickens at home. Those magazines aren’t appealing to all and people could probably find information those types of magazines give, online. I just think that launching a magazine in hard economic times isn’t wise unless it’s a strong subject that can appeal to more than one type of reader.

    15. Venturing into print that in both newspapers and magazines that have gone 3D seems a bit ridiculous and trying too hard to be a game changer. I just don’t have any appeal to that kind of product because that isn’t why I’m picking up a paper to read it, I’m picking up the paper to read about certain issues not look at jumbled 3D images.

  145. Ramond Tisaby says:

    Agree:
    Print will be with us for a long time: The reason that i agree with this statement is because without print us the people would be lost. We would not know what to do and how to act without it. Believe it or no, but we depend on the printed copies that we read everyday. We look for the next best printed item to read and gossip about. That is why print will be with us for a long time, because we pretty much depend on it.

    Customer must come first: I agree with this statement, because without the customer we would not be what we are today. The customers made us and mole us into the best that we should wnat to be. We to, depend on the customer input to guide us and let us know what they want to hear. They are more of a guide for us and they let us know that we are doings our jobs correctly. They are the backbone for us and can depend on them for the output that we put our there.

    Paper remains the easiest way to read newspaper and magazine: I agree with this statement because what is on the paper is the best thing to read about. Also, one can comprehend paper better. We also depend on the paper, because it is more of a relieve.

    Newspaprs and magazines are not dying, however some are committing suicide: I agree with this statement,because some of the newspapers and magzines actually detroying themselves by the information that is in it. They are putting out more information that is off the walls than, what should actually be in there. They are killing themselves with the things that are being said. Majority of the newspapers are not being read, because they are becoming more predictable, and people do not want to read that stuff anymore.

    Print has become a more premium medium, because they are more accessible to get. Its easy to obtain a copy of something that you would want to get your hands on. The way print is headed, over the years it is going to get played out and want nobody want to deal with it. Print somethings an cause a headache for some people..

    Subscribers will become patroits of the brand: I agree with this satatement, because the subscribers will get hooked on the brand of newspapers and magazine until they want nwo anything else but that. Their whole life will solely depend on the prints and copies that they read and go by. They will become addict to the simple fact, everything thing that they hear, they will believe it

    Disagree

    The web and internet: I disagree because the web and internet are taking over society as we know it. Anything that you can get in a book newspaper, etc. you can find on line. You dont ave to really prin anything. We have ipods, ipads and phones with internets to direct us on the things that we need.

    I disagree print will not be that profitable in the future. First everything is going digial. Meaning that we will bo longer need to print things.

    Print is still the best platform for TIME for Me: I disagress to pay fortime, but you can get i on the internet for free. Is simply, jst keeping up with this day and age. Everythings is going digital.

    The web and the internet are not to be: I disagree because they should be blame. Us the people depend alot on the web and internet and since everything is online now. You dont have to pay for it. Wetake it for granted that it will always be there. Which denotes, they put too much of stuff on the wen cause us to be internet and web bound. They should let us read the book and stop so much of things on the internet.

    We live in a digital age, but print is still a very profitable business: I disagree, because we dont have to buy the printed copies. We simply could just stop cohering to the pofitable that we are putting out to the print. And just write everything down. That would put an end to the profitable that they are making off of us.

  146. Mary Katherine Kitchings says:

    AGREE:

    1) I agree with #6 because I believe that print may be a less popular form of journalism right now, but there are still many people who prefer print compared to online newspapers. Online websites can be confusing and difficult to work, especially for older readers who are not used to new technology. People like having pieces of paper in their hands, because some favor a hard copy of the news available with no buttons to click or puzzling attachments.

    2) I agree with #7 because Apple company and others, like Sony, are coming up with new forms of technology all of the time. The iphone is still relatively new and it was a revelation when it first came out, and Apple has already created the iPad in less than four years later. The iPad offers even faster, more innovative ways to use technology and view the media world. Younger audiences want the newest, most popular item all of the time, so every time a new technological toy comes out, young people have to have it. Technology is growing rapidly. Who knows what will come out next.

    3) I agree with #10 because technology and popular phases are growing, but they also come and go. Publishers and distributors have to keep up with what’s hot and what’ not. Different ways to advertise to different audiences changes constantly, and publishers have to figure out what they can do or say to make their product the product to buy.

    4) I agree with #12 because like I said in my first agreement, hard copy newspapers are the easiest way to read and understand newspapers and magazines. For older audiences, technology is foreign to some and incredibly difficult to figure out. Even a seemingly simple newspaper website can be confusing to some. You can’t go wrong with typing each article then printing them out to hand out hard copies to those readers who rely and depend on the actual paper in their hands like they’ve been used to for so long.

    5) I agree with #48 because it is a straight forward, easy to do, true statement. Some magazines contain gossip and fashion which changes daily, and others contain world changing news, which also changes every minute. Readers depend on certain magazines for specific information. If a magazine company wants to know what their readers want to read about, it is simple enough just to ask. It depends on the magazine obviously, but if a gossip, fashion magazine needs advice on their content; they should go straight to the teenagers who live off those publications. If you need opinions, go straight to the source.

    DISAGREE:

    1) I disagree with #28 because I don’t necessarily believe that printing should be the primary concern before everything else. If a reporter finds out a breaking news story, then yes he or she can write that article immediately. However, readers have to wait until the next day to find out, and by that time competitor newspapers could have already discovered that same information and written an article for their front page as well. One of the great reasons why online journalism is convenient, is because that reporter could write that breaking news story and post it on the online website immediately and beat out their competition. Therefore, print should not always be the first thing to think about.

    2) I disagree with #31 because one of the main reasons print journalism is dying is because of the web and Internet. Yes, the news shows on television have negatively affected print newspapers as well, but the online, constantly update newspapers are almost equally to blame.

    3) I disagree with #33 because not all publishers have a lack of vision, leadership or courage when trying to successfully distribute a product. I believe that everyone is trying hard in our tough economy, but some are either luckier are they barely beat out their competitors. Some may be lacking in these skills, but mostly when trying to sell a product and make profit, it can be an ugly world with bad days but also good days.

    4) I disagree with #37 because buyers of publications are more willing to buy a subscription for 15 dollars a year rather than pay 5 at a drug store on the rack. These publishers are making more money with readers who always buy the same subscriptions every year because they are loyal and the price is right. A million loyal customers who pay 15 dollars a year can really add up to make a substantial profit. If the price for 12 month subscriptions went significantly up, I believe that publishers would lose many customers who would refuse to pay after relying on the 15 dollar payment for the longest time.

    5) I disagree with #49 because even though I agree that women, especially, should not care so much about physical looks, they always will. Women will always care about the latest fashion or the newest working diet because being skinny and beautiful is the image the media has put in women’s heads. The most successful magazines on the rack are those that contain gossip, fashion and beauty tips, and I don’t believe that will change. I personally do think women should quit caring so much about their physical appearance, but women can’t and wont’ and if publications cut that out of their products then they will lose significant sales.

  147. Kirk Faust says:

    Agree

    19.) Customers must always come first. Publishers must realize that without the customer the magazine is nothing, because the customer buys the product. The customer must be kept in mind first and foremost when designing a magazine or newspaper.

    29.) The children’s magazine, “Le Petit Quotidien”, published in France is something I agree with strongly because it grabs kids at young age and shows them the wonder of print. In an age when more and more of the younger generation is abandoning print all together this magazine is showing the youth of France that print is not dead.

    46.) I do believe print will be with us for a long time because people will never want to do away with the feel of paper in there hands and the convenience of having everything layed out in front of you, instead of having to link to another page as you do on a computer. Print in the form of a magazine will never go away i believe because picture graphics on a magazine page will always look better than a screen.

    49.) Your customer wants to feel good about themselves not insecure in themselves when they read your product. An article on weight loss does not make a customer feel good about themselves. Your main focus in designing a magazine should be to brighten the day of the customer reading it.

    54.) Publishers of magazines are not selling their products at a premium and they should be. As Dr. Husni said in class magazines are being sold at news stands for much more than if you were to buy a subscription to that same magazine. In some cases you could get a six month subscription to the magazine for less than half the dollar amount you just spent for one issue at the news stand. Magazines and newspapers need to also use their product to enhance their print product not make it inferior. An example of enhancing the print product being only giving a portion of the magazines articles online instead of all of it. Why buy a magazine if you can get it for free online.

    Disagree

    6.) Print is not a highly profitable and successful business. Print is not successful mainly because its being givin away online. One way to combat this non-success is to make print more appealing, an example being making newspapers more entertaining by making them seem more like a colorful magazine.

    12.) Paper is not the easiest way to read newspaper and magazines. It is just as easy to read an article off a computer screen than to read it out a newspaper.

    28.) Print should not be first, there should be a good balance between the website of the publication and the publication itself. Both the website and the print publication should feed off each other to make a great medium of news and entertainment.

    30.) The daily paper does not feel or read like a magazine, but it should because if a newspaper pulled in it’s readers the same way a magazine does with articles supported with colorful graphics, newspapers would not be losing profits.

    31.) The web and internet i believe are to be blamed for the problems in print. Online news may be free but it is not as reliable as news in print. Printed publications should always be held above random unorganized news and articles that can be read online.

  148. Callie Daniels says:

    AGREE
    3.) It is of upmost importance, or simply fair that there are copyrights for news sources. If 3rd parties take those stories that they did not participate in its formation, they benefit unfairly and unneccessarily. There should be credit given where it’s due.

    11.) There certainly are reasons to hope! The traditional news may have become somewhat obselete in this age, but news/media can never die out. We, the readers, will always crave information that media is capable of giving.

    31.) We should not blame the Internet for the demise of traditional news; instead we should see it as an opportunity to improve,
    54.) Publishers indeed must use the Internet. That way, they can modernize their print and tap into a larger audience.
    55.) While journalism is primarily concerned with providing information for the masses, it must remember that in order to exist in this capitalist country, it has to profit. Anything that hinders the growth of the news and gives no profit is to be eliminated. We must be able to make profit or there will be a consequential decline in quality news sources and journalists.
    DISAGREE
    8.) “Any newly developed medium is useless if we don’t profit from it in long term.” I disagree with the wording; how does one know exactly that certain mediums are useless right away? How this judgment is formed, and is it wise judgment?
    35.)Letting a newspaper be dominated by advertisements isn’t appealing nor should be done…but we mustn’t rule them out. They are still an important, profitable source of revenue.
    44.) I find it odd that a news media would openhotels. I fail to see the necessity in the relationship between print and hotels.
    47.) While using certain brands of paper may interest the customers, we have to think of practicality. Why do we need those different qualities of papers when our main focus is the story?
    53.) We have always been content providers; it’s practically the job description for journalists! What more do we need to become and still be true to the job?

  149. William Wilson says:

    Agree:

    7) I believe that technological innovations, like the iPad, will be very beneficial to expanding media to grab younger audiences. By keeping up with these new advances, news media will be able to keep up with our changing interconnected world.

    12) Paper is without a doubt the easiest form to convey news information. It is cheap, easy to carry, and most importantly, it is the easiest to read of all news sources.

    14) Addressing the mobile population in an individual way is key to the success of the news media. By addressing this problem, news would be able to connect to a wider and more versatile audience.

    46) I agree that print will be with us for a long time due to the fact that it is the easiest way to obtain news by being the easiest to carry, easiest to read, and cheapest.

    19) Without a doubt the customer must always come first. If a news media outlet is to be successful, it must address the needs and wants of its audience, the driving force behind all media.

    Disagree:

    36) I do not believe that we must look outside the United States in order to correct our own news print problems. The news industry of America is very capable enough of correcting the issue themselves, it just takes time.

    28) Although I believe print is the key to news, in today’s age it is no longer the necessary first. Customers are beginning to prefer online/mobile media outlets, and to keep up, print must not come first.

    31) The web and internet are very much to blame for print media problems. By allowing news to be displayed freely online, customers are no longer paying for print news, a growing problem in the industry.

    42) Print has not become a premium medium. While print has become more scarce over time, the new “hot” mediums involve mobile apps and the like.

    35) I do not agree with this because I believe a print outlet should do anything in its power to try and sell their product to loyal customers, even if that means awarding he customer free items.

  150. Leah Cayson says:

    Agree:

    “The publishing revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…).” The publishing industry has definitely reinvented itself. With new innovations like the iPad, many newspapers and magazines are available through applications for the iPad and iPhone. These print news sources have been digitalized.

    “Customers must come first.” Customers are most certainly first. The purpose of journalist is to keep the public informed. Journalism is what keeps society connected to the rest of the world. Customers are the reason journalism exists. Who would journalists report to without customers? It’s a journalist’s job to report the news to customers timely, objectively, and truthfully.

    “We live in a digital age, but Print is still a very profitable business.” Regardless of the digital age, the print business is still very profitable. In the midst of all of this technology, sometimes it’s comforting to actually hold the news in your hand. It’s nice to hold and feel a newspaper. You can turn the pages yourself instead of sliding your finger across a screen.

    “There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14.” I think that this is a brilliant idea. Children are growing up in a technologically based world. If a daily newspaper is available to children, this keeps them connected to print and not just electronic things. This provides an outlet for kids to learn other than computers and television.

    49. “Think different: feeling good does no necessary mean losing weight or looking beautiful.” Thinking differently is necessary in order to interest readers. Looking beautiful and losing weight are not the only ways to feel good. As journalists, experience makers, it is our job to create this experience for readers; it’s journalists’ duty to show readers the other ways to feel good.

    Disagree:

    “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.” Many benefits will come from innovations like the iPad; however, I do not think that these innovations will contribute towards helping journalism win younger audiences.Yes, it is convenient to read the news on the iPad, but a person can read the news in a newspaper or turn the television with less expense. These new innovations like the iPad are expensive in comparison to receiving news through a newspaper, magazine, or television.

    “Paper remains the easiest way to read newspapers and magazines.” I disagree that paper is the easiest way to read newspapers and magazines. Reading newspapers and magazines online allows readers to not only read current news, but news from last week, last month, etc. Online resources are also constantly being update. Reading newspapers and magazines on papers leaves the reader limited to just the current news.

    “Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.” If other industries are rethinking the ways they do business, then I do not think that this would exclude newsstands. Why would one industry not progress while other industries did? Like other industries, I think that newsstands have had to rethink the ways they are doing business.

    “Print will be with us for a long long time.” I do believe that print will be around for a little bit longer; however, I don’t think it will be with us for a “long long time.” Technology is making advances everyday. Therefore, society is adjusting to this technologically based world. Not only is technology advancing, but more and more people are becoming involved with the “go green” campaign. With more people becoming involved with this campaign, this will definitely hurt print sales.

    47. “The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.” When I purchase a magazine, I don’t purchase it because of the different kinds of paper that makeup the magazine; I’m interested in what information the magazine has to offer. I don’t think most consumers would be concerned with the different types of paper in the issue of the magazine.

  151. Leah Cayson says:

    Agree:

    10. “The publishing revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…).” The publishing industry has definitely reinvented itself. With new innovations like the iPad, many newspapers and magazines are available through applications for the iPad and iPhone. These print news sources have been digitalized.

    19. “Customers must come first.” Customers are most certainly first. The purpose of journalist is to keep the public informed. Journalism is what keeps society connected to the rest of the world. Customers are the reason journalism exists. Who would journalists report to without customers? It’s a journalist’s job to report the news to customers timely, objectively, and truthfully.

    51.“We live in a digital age, but Print is still a very profitable business.” Regardless of the digital age, the print business is still very profitable. In the midst of all of this technology, sometimes it’s comforting to actually hold the news in your hand. It’s nice to hold and feel a newspaper. You can turn the pages yourself instead of sliding your finger across a screen.

    29.“There is a children’s daily newspaper in France called “Le Petit Quotidien” and published in three different editions to reach different age groups from 6 to 14.” I think that this is a brilliant idea. Children are growing up in a technologically based world. If a daily newspaper is available to children, this keeps them connected to print and not just electronic things. This provides an outlet for kids to learn other than computers and television.

    49. “Think different: feeling good does no necessary mean losing weight or looking beautiful.” Thinking differently is necessary in order to interest readers. Looking beautiful and losing weight are not the only ways to feel good. As journalists, experience makers, it is our job to create this experience for readers; it’s journalists’ duty to show readers the other ways to feel good.

    Disagree:

    7. “Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.” Many benefits will come from innovations like the iPad; however, I do not think that these innovations will contribute towards helping journalism win younger audiences.Yes, it is convenient to read the news on the iPad, but a person can read the news in a newspaper or turn the television with less expense. These new innovations like the iPad are expensive in comparison to receiving news through a newspaper, magazine, or television.

    12. “Paper remains the easiest way to read newspapers and magazines.” I disagree that paper is the easiest way to read newspapers and magazines. Reading newspapers and magazines online allows readers to not only read current news, but news from last week, last month, etc. Online resources are also constantly being update. Reading newspapers and magazines on papers leaves the reader limited to just the current news.

    34. “Every industry, every sector had to rethink the ways they are doing business in the last decade, except for the newsstands business.” If other industries are rethinking the ways they do business, then I do not think that this would exclude newsstands. Why would one industry not progress while other industries did? Like other industries, I think that newsstands have had to rethink the ways they are doing business.

    46. “Print will be with us for a long long time.” I do believe that print will be around for a little bit longer; however, I don’t think it will be with us for a “long long time.” Technology is making advances everyday. Therefore, society is adjusting to this technologically based world. Not only is technology advancing, but more and more people are becoming involved with the “go green” campaign. With more people becoming involved with this campaign, this will definitely hurt print sales.

    47. “The magic of using four different kinds of paper in the same issue of your magazine works magic and create a wow factor that is missing from a lot of magazines on the market place.” When I purchase a magazine, I don’t purchase it because of the different kinds of paper that makeup the magazine; I’m interested in what information the magazine has to offer. I don’t think most consumers would be concerned with the different types of paper in the issue of the magazine.

  152. Ryanne Flanders says:

    7. Technical innovations like the iPad will make an important contribution to the world of media products, and they will help us to win younger audiences.

    * I think this is WRONG. The “younger audiences” that require things to be on products like the iPad are those that aren’t interested in the media for the traditional reasons. The iPad just fuels the unspoken competition among people to have the newest, most expensive item. I think young people who truly appreciate journalism enjoy, and prefer, the traditional methods. I know I prefer newspapers and magazines to eBooks and apps.

    8. Any newly developed media channel is worthless, if we do not succeed in making a profit from it in the long term!

    *This, in my opinion, is completely untrue. Everyone wants a monetary profit, but what about gaining experience? Young people can gain experience through this whether the channel is profitable or not. Even if the channel isn’t successful, it was an effort to create something new. Life-experience obviously doesn’t count for anything anymore.

    9. The digital revolution is forcing a complete reinvention of the publishing industry while targeting customer profiles that diverge more and more (in ten years core customer targets will all be internet-native…)

    *I like the publishing industry how it is. That is all.

    10. The publishing industry as a whole has to reinvent itself. Publishers and distributors have to make their own (R)evolutions.

    *Obviously some publishing outlets are doing fine. If books like Twilight and Harry Potter can be successful on paper, why can’t newspapers and magazines? People still like to be able to hold something, mark it up, come back to it, and fully engage themselves.

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