Mass Media are an important part of our society. Yet, so often we focus on Media and we ignore Mass. To be a Mass Medium you have to reach more than one, two or three of your close friends and relatives. You have to know and understand who the Mass are and how are you going to reach them. The Medium is no longer the Message, but rather the Message is NOW, in fact, the most important part of the Media.
In order for you to understand the whole world of Mass Media, you need to start studying the Mass first. The Mass is defined in our work as the Audience. And what a better way to start understanding and knowing that Audience than by reading and learning about your generation (give or take two or three years).
The 20-Something generation was the cover story of The New York Times Sunday Magazine. You can access it here. Read it and be the first to comment on it by clicking the comment button below.
Class Note: This Friday we are going to have our first test. Be sure to bring your purple scantron and, by all means, BE there.